Banyan Hypnosis Ctr-Training

What Banyan Hypnosis Ctr-Training does

Banyan Hypnosis Center for Training & Services, Inc. is a Texas State Licensed hypnosis training school and professional hypnosis services center founded in 1996 by Calvin Banyan and headquartered in Richardson, Texas. The company operates two core business lines: (1) NGH-approved professional hypnosis certification training built around two proprietary methodologies — 5-PATH (Five Phase Advanced Transformational Hypnosis) and 7th Path Self-Hypnosis — delivered through a 100-hour in-person certification, a 7-day advanced "Week of Power" intensive, and a distance learning program; and (2) individual hypnosis sessions for behavioral and lifestyle issues including smoking cessation, weight loss, anxiety, phobias, and pain management. The training curriculum is taught by founder Calvin Banyan and extended globally through a network of Banyan Certified Instructors operating in the US, Canada, Sweden, and Singapore, with students from 40+ countries.

The underlying technology is non-AI/non-software: a structured set of hypnosis techniques (instant and rapid inductions, age regression, hypnotic forgiveness work, Parts Mediation, convincers and testing methods) codified into repeatable protocols. Supporting infrastructure includes Acuity-powered online scheduling, a comprehensive website, a 300+ episode podcast (Hypnosis, Etc.), books authored by Cal Banyan (The Secret Language of Feelings, Hypnosis and Hypnotherapy, Real Hypnosis Business Success), and physical/digital training materials (CDs, DVDs, downloads) distributed both directly and via Amazon.

Revenue is generated through four streams: training program tuition (one-time, the largest revenue line by inference), individual hypnosis session fees (professional services, recurring), product sales (one-time, books/media), and distance learning (subscription/recurring). Go-to-market is sales-led and direct, relying on website content, testimonials, phone consultation, NGH annual convention presence, and earned media (radio/TV appearances). Customers are highly fragmented across aspiring professional hypnotists, individual therapy clients, and practicing hypnotherapists seeking advanced credentials. The company is founder-owned, with no institutional investment or disclosed parent entity.

Name

Banyan Hypnosis Ctr-Training

Legal name

Banyan Hypnosis Center For Training & Services, Inc.

Website

https://hypnosiscenter.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Banyan Hypnosis Center for Training & Services is a Texas-licensed hypnosis training school and therapy center offering NGH-approved certification programs and individual hypnosis sessions built around its proprietary 5-PATH and 7th Path methodologies.

Ownership category

akta.pro rank

Product category

Hypnotherapy Training and Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Hypnosis certification training
• Hypnotherapy professional services
• Self-hypnosis instruction
• Smoking cessation hypnosis
• Professional hypnosis education

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Hypnosis Training Programs: NGH-approved certification courses including a 10-day/100-hour hypnosis certification program and a 7-day advanced training (Week of Power). Students receive NGH certification upon completion.
2. Hypnosis Sessions: In-person and online hypnosis sessions for individual clients addressing issues such as smoking cessation, weight loss, fears, phobias, anxiety, depression, and more.
3. Training Materials: Sale of hypnosis training products including books, CDs, DVDs, and downloads for self-study and professional use.
4. Distance Learning: Online and distance learning courses for hypnosis certification and self-hypnosis training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Banyan Hypnosis Center delivers NGH-approved professional hypnosis certification training (a 100-hour program and the 7-day Week of Power advanced course) and one-on-one clinical hypnosis sessions for behavioral and lifestyle issues such as smoking cessation, weight loss, anxiety, phobias, and pain management. The training and sessions are built around two proprietary methodologies developed by founder Cal Banyan: 5-PATH (Five Phase Advanced Transformational Hypnosis) and 7th Path Self-Hypnosis. The company also sells a supporting catalog of books, audio CDs, and training DVDs.

Product overview

Banyan Hypnosis Center offers a comprehensive portfolio of hypnosis products and services centered around its two proprietary methodologies: 5-PATH (Five Phase Advanced Transformational Hypnosis) and 7th Path Self-Hypnosis. The core offerings include professional hypnosis certification training programs (NGH-approved 100-hour certification course and 7-day advanced Week of Power training), distance learning options, and individual hypnosis sessions. The product line extends to training materials including videos, audio CDs, and books authored by Cal Banyan (The Secret Language of Feelings, Hypnosis and Hypnotherapy, Real Hypnosis Business Success). Self-help CDs and downloads provide personal use options, while a global network of certified instructors extends the company's training reach. The company operates as a Texas State Licensed School with National Guild of Hypnotists approval.

Differentiator

Problem solved

Functional benefit

Brands

• 5-PATH: Five Phase Advanced Transformational Hypnosis - a systematic approach to hypnotherapy developed by Cal Banyan, featuring techniques for age regression, instant inductions, and deep hypnotic work.
• 7th Path Self-Hypnosis

Products and services

• Hypnosis Sessions One-on-one clinical hypnosis sessions for individual clients addressing smoking cessation, weight loss, self-confidence, fears, phobias, anxiety, depression, pain management, and other behavioral and lifestyle issues. Delivered in-person and online.
• NGH Approved Banyan Professional Hypnosis Training Program A 100-hour accelerated hypnosis certification training course approved by the National Guild of Hypnotists (NGH). Teaches foundational to advanced hypnosis techniques including the 5-PATH and 7th Path methodologies. Successful completion grants NGH certification.
• Week of Power Advanced Hypnosis Training

Quantifiable outcome

• Over 35,000 hypnosis sessions conducted since 1996
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• National Guild of Hypnotists (NGH)coreStrategic or Co-development PartnerBanyan Hypnosis Center is an approved training provider for NGH certification. Cal Banyan has served on the NGH Advisory Board since 2006 and the NGH Ethics Committee since 2007. The company offers NGH-approved certification programs and Cal Banyan has received multiple NGH awards including Instructor of the Year (2002, 2003), Educator of the Year (2003), and Charles Tebbetts Award (2005).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cascade Hypnosis Center: Operated by a Banyan Certified Instructor (Erika Flint), it functions as a Banyan-affiliated practice offering sessions and training; comparable as both a peer and a downstream channel of Banyan's methodology.
• The Hypnotherapy Academy of Advanced Healling Arts: Smaller hypnosis training program offering practitioner certification; comparable as a niche entrant competing for the same aspiring-hypnotist customer segment Banyan serves.

Direct peers

• Uncommon Hypnotherapy: Hypnosis training provider offering online certification and a defined methodology-driven curriculum; comparable to Banyan's branded 5-PATH/7th Path training structure.
• Hypnotherapy Academy of America: Hypnotherapy training school offering NGH-approved certification programs, with an in-person + online curriculum structure that closely mirrors Banyan's instructor-led certification model.
• HMI (Hypnotherapy Motivation Institute): One of the largest accredited hypnotherapy training institutions in the US, offering multi-stage diploma and certification programs; directly comparable to Banyan on training depth and practitioner certification.
• Marisa Peer: Founder of Rapid Transformational Therapy (RTT); runs a global hypnosis training and certification business targeting both professional practitioners and consumers, directly comparable to Banyan's branded methodology training model.
• Mike Mandel Hypnosis: Practitioner-focused hypnosis trainer offering online certification, live training events, and downloadable products; directly comparable on the digital training and product side of Banyan's business.
• Paul McKenna: Renowned hypnotist who sells consumer hypnosis programs, training products, and a practitioner certification track; comparable to Banyan's consumer-side book/CD/download portfolio and practitioner training.

Broad incumbents

• Calm: Mass-market meditation and wellness app with guided sessions; competes with Banyan for consumer mind-body-spirit attention rather than for practitioner training, but is the natural adjacent incumbent for relaxation/audio content distribution.
• Headspace: Consumer mindfulness and meditation platform with structured programs, content licensing, and corporate wellness offerings; broad incumbent competing for the same personal-improvement consumer wallet Banyan addresses with hypnosis sessions and self-hypnosis products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/share
• YouTubeyoutube.com/channel/hypnosis
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/banyan-hypnosis-ctr-training

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banyan Hypnosis Ctr-Training