Marisa Peer
Marisa Peer is a direct-to-consumer wellness brand selling self-hypnosis audio programs, professional hypnotherapy certification courses, and physical merchandise based on the proprietary Rapid Transformational Therapy methodology to individual consumers seeking personal development.
- Company typePrivate
- Founded-
- HeadquartersLas Vegas, Nevada, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Marisa Peer does
Marisa Peer is a privately-held wellness and personal development brand built around the hypnotherapy practice of Marisa Peer. Operating as a Las Vegas, Nevada-based entity with 11–50 employees, the company sells self-hypnosis audio content, professional training certifications, supplements, and physical merchandise primarily through a Shopify-powered direct-to-consumer e-commerce storefront (shop.marisapeer.com). The business serves individual consumers seeking personal development outcomes including sleep improvement, weight management, confidence, wealth, relationships, and habit change. Marketing targets individual consumers via testimonials, celebrity-tier social proof (CEOs, Olympians, Royalty), and active social media presence across Twitter/X, Facebook, Instagram, TikTok, and YouTube.
The core offering is a library of 70+ audio programs built on the company's proprietary Rapid Transformational Therapy (RTT) methodology, which combines hypnotherapy, psychotherapy, NLP, cognitive behavioral therapy, and psychoanalysis into a unified framework positioned for "rapid" behavioral change. Content delivery uses Shopify for transactions and Kajabi as the learning management system for training courses. The company has introduced "Marisa AI," a text-based conversational assistant providing guidance on personal challenges. The "RTT" and "I Am Enough" brand identities are registered trademarks.
The business operates a multi-stream revenue model: a subscription All-Access Pass at $19/month or $149/year granting unlimited access to the audio library; individual audio downloads priced $7–$49; professional certification programs (Foundation Certificate in Hypnotherapy, RTT, RTC, Confident Coach, Applied Hypnotherapy); wellness supplements (KFibre, Blue Tansy Glow Elixir); physical merchandise including a branded "I Am Enough" bracelet; and book sales through Amazon. Distribution spans the Shopify storefront, Amazon, the Healf wellness marketplace, and Kajabi for training delivery. No institutional funding rounds, parent company, or M&A activity are disclosed.
Marisa Peer firmographics
Firmographics- Name
- Marisa Peer
- Website
- https://shop.marisapeer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marisa Peer is a direct-to-consumer wellness brand selling self-hypnosis audio programs, professional hypnotherapy certification courses, and physical merchandise based on the proprietary Rapid Transformational Therapy methodology to individual consumers seeking personal development.
- Ownership category
- akta.pro rank
Marisa Peer industry classification
Industry- Product category
- Hypnotherapy and Personal Development
- NAICS
- Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Marisa Peer is headquartered
LocationHeadquarters
- HQ city
- Las Vegas, Nevada
- HQ country
- United States
- HQ region
- North America
Markets served
Marisa Peer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Subscription (All-Access Pass): Monthly or annual subscription providing unlimited access to the entire library of 70+ hypnosis audio programs. Priced at $19/month or $149/year, this creates predictable recurring revenue from engaged customers who consume multiple programs.
- Individual Audio Product Sales: One-time purchase of specific hypnosis audio programs for customers who prefer single-topic purchases over full subscription. Individual products range from $7 to $49.
- Training Course Certification: Professional certification programs including Foundation Certificate in Hypnotherapy, RTT, Rapid Transformational Coaching, and Confident Coach. Sold as one-time purchases with access to training materials and certification upon completion.
- Physical Products (Supplements, Merchandise): Sales of physical products including the I Am Enough bracelet, KFibre supplement, and Blue Tansy Glow Elixir through the e-commerce store.
- Book Sales: Sales of Marisa Peer's book 'Tell Yourself a Better Lie' through Amazon and potentially other retail channels.
- 21-Day Challenges: Challenge programs focused on abundance, confidence, healthy living, and meaningful relationships sold through challengesbymarisa.com subdomain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Access Pass - Unlimited access to 70+ hypnosis audio programs |
| Unit Pricing | Pay-as-you-go | Individual Audio Programs - Single-topic hypnosis downloads |
| One time/ perpetual license | Pay-as-you-go | Training Courses - Professional certification programs |
| Subscription | Monthly | 21-Day Challenges - Structured daily programs |
| Unit Pricing | Pay-as-you-go | I Am Enough Bracelet - Physical merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Marisa Peer product offering
Product offeringCore offering
Marisa Peer sells a library of 70+ self-hypnosis audio programs and guided meditations covering personal development, weight management, wealth, relationships, sleep, fertility, and phobia recovery. Offerings are delivered primarily through a Shopify e-commerce storefront with an All-Access Pass subscription ($19/month or $149/year) and individual audio purchases ($7–$49), alongside professional certification tracks (Hypnotherapy, RTT, RTC, Confident Coach) and physical products such as the I Am Enough bracelet, KFibre supplement, and Blue Tansy Glow Elixir.
Product overview
Marisa Peer is a wellness and personal development company offering a portfolio of digital hypnotherapy products and professional training programs. The core offering is the All-Access Pass subscription, providing unlimited access to 70+ self-hypnosis audio tracks and guided meditations. The flagship 'I Am Enough' program includes a full course, audiobook, and individual modules. The company also sells individual hypnosis audio tracks (Wealth Wiring, Hypnotic Weight Control, Best-Seller Bundle), the 'I Am Enough' bracelet accessory, and a new AI-powered assistant called Marisa AI. Professional training programs include Foundation Certificates in Hypnotherapy, Rapid Transformational Therapy (RTT), and Rapid Transformational Coaching (RTC), plus Confident Coach and Certificate in Applied Hypnotherapy. The company also offers 21-Day Challenges for subscription-based engagement, wellness supplements (KFibre, Blue Tansy Glow Elixir), gift cards, and a published book 'Tell Yourself a Better Lie.' The product architecture combines a subscription-based content library with individual product purchases, professional certification programs, and physical merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Access Pass Monthly or annual subscription providing unlimited access to the entire library of 70+ self-hypnosis audios, guided meditations, and transformational tools for individual consumers across personal development, confidence, wealth, health, and relationships.
- I Am Enough Full Course A comprehensive self-development course for individual consumers centered on building unshakeable self-worth and embracing the 'I Am Enough' mindset to overcome chronic people-pleasing and self-doubt.
- I Am Enough Audiobook Audiobook version of the I Am Enough program designed to help individual users transform self-perception through guided mirror work and hypnosis techniques.
- Secrets to a Successful Life A program for individual consumers that helps identify and overcome hidden limiting beliefs that prevent success, using the Rapid Transformational Therapy (RTT) methodology.
- I Am Enough Bracelet Hand-engraved bracelet in 18k Gold Plated or 925 Sterling Silver with adjustable cord, sold as a physical reminder of self-worth and bundled with a free hypnosis audio download for individual consumers.
- Wealth Wiring A single self-hypnosis audio track designed to clear hidden money blocks and open individual users to financial abundance.
- Hypnotic Weight Control A self-hypnosis audio track for individual users targeting weight management, helping overcome emotional eating and naturally crave healthy food choices.
- Best-Seller Bundle A bundle of bestselling hypnosis audio tracks covering multiple personal development areas, sold as a one-time purchase for individual consumers.
- Foundation Certificate in Hypnotherapy Professional training course introducing students to hypnotherapy techniques and methodologies, delivered via the Kajabi learning platform and sold as a one-time purchase.
- Foundation Certificate in RTT (Rapid Transformational Therapy) Professional certification program teaching Rapid Transformational Therapy methodology, the proprietary method developed by Marisa Peer, sold as a one-time purchase via the Kajabi platform.
- Foundation Certificate in RTC (Rapid Transformational Coaching) Professional certification program for Rapid Transformational Coaching techniques, sold as a one-time purchase to aspiring coaches and practitioners.
- Confident Coach Training program designed to help individual coaches build confidence in their practice and methodology, sold as a one-time purchase.
- Certificate in Applied Hypnotherapy Advanced certification in applied hypnotherapy for practitioners, sold as a one-time purchase via the applyrtt.com storefront.
- 21-Day Challenges Guided challenge programs available for individual consumers in areas including Abundance, Unstoppable Confidence, Healthy Living, and Meaningful Relationships, distributed via challengesbymarisa.com.
- Marisa AI AI-powered conversational assistant providing expert guidance on personal challenges for individual consumers, available 24/7 via ai.marisapeer.com with a free trial.
- KFibre Supplement Dietary supplement product sold to individual consumers via the Marisa Peer site and the Healf wellness retail store.
- Blue Tansy Glow Elixir Wellness supplement product sold to individual consumers via the Marisa Peer storefront and Healf retail.
- Gift Cards Digital or physical gift cards for Marisa Peer products, redeemable across the audio, course, and merchandise catalog.
- Tell Yourself a Better Lie (Book) Marisa Peer's published book exploring how the narratives and stories people tell themselves shape their lives and how to rewrite limiting beliefs, distributed via Amazon and other retail channels.
Quantifiable outcome
- Over 1 million people have transformed their lives using Marisa Peer programs
- +2 more outcomes
Companies that use Marisa Peer
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Marisa Peer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Marisa Peer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HealfminorHealf curates Marisa Peer products in their wellness store, offering supplements and self-mastery tools. This partnership extends Marisa Peer's reach to Healf's customer base interested in holistic wellness products. Products include KFibre supplement and Blue Tansy Glow Elixir.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Marisa Peer competitors and assessment
Company assessmentEmerging players
- Reveri: Reveri is an emerging self-hypnosis app developed by Stanford researchers, focused on habit change and pain management. It is an emerging player in the same digital hypnotherapy space as Marisa Peer, with a more clinical and research-backed positioning.
- Gabby Bernstein: Gabby Bernstein is a personal brand and spiritual teacher offering books, courses, and online content similar to Marisa Peer. The two occupy the same spiritual/self-help influencer entrepreneur category with comparable D2C models selling digital courses and books.
- Simple Habit: Simple Habit is a meditation and wellness app offering short guided sessions across sleep, stress, and confidence. It overlaps with Marisa Peer's audio programs on similar use cases but is positioned as a smaller, more accessible meditation alternative.
- Breethe: Breethe is a wellness and meditation app with subscription access to audio programs for sleep, anxiety, and self-improvement. It is an emerging player in the meditation app space that serves similar consumer needs to Marisa Peer's hypnosis audio library.
Direct peers
- Headspace: Headspace is a leading meditation and mindfulness app with a subscription model offering guided audio content for sleep, stress, and focus. It directly competes with Marisa Peer's All-Access Pass in the consumer digital wellness subscription space, targeting similar use cases (sleep, anxiety, personal development).
- Calm: Calm is a major meditation and sleep app providing audio-based wellness content via subscription. It competes directly with Marisa Peer on sleep, anxiety, and self-improvement use cases and represents the scaled incumbent in the digital hypnosis-adjacent category Marisa Peer occupies.
- Mindvalley: Mindvalley is a personal development learning platform offering courses on mindset, health, and transformation from various instructors. It strongly parallels Marisa Peer's I Am Enough program and certification courses in the personal development and online education category.
- Andrew Johnson (Apps): Andrew Johnson is a UK-based hypnotherapist who sells self-hypnosis apps and audio downloads directly to consumers. He is a direct competitor in the digital self-hypnosis category, with a similar audio library, app, and DTC e-commerce model as Marisa Peer.
- Insight Timer: Insight Timer is a meditation and wellness app with a large library of guided audio tracks and a community layer. It is directly comparable to Marisa Peer's audio library and subscription model, serving similar consumer use cases around sleep, anxiety, and self-improvement.
Broad incumbents
- BetterHelp: BetterHelp is a large online therapy platform offering subscriptions to licensed therapists via video, chat, and audio. It is a broader incumbent in the digital mental wellness space that overlaps with Marisa Peer's hypnotherapy offering but at a higher price point with human-practitioner delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marisa Peer social profiles
Digital presenceMarisa Peer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marisa Peer leadership team
Management profileNumber of profiles
Profiles1 record
Marisa Peer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marisa Peer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marisa Peer
What does Marisa Peer do?
Marisa Peer sells a library of 70+ self-hypnosis audio programs and guided meditations covering personal development, weight management, wealth, relationships, sleep, fertility, and phobia recovery. Offerings are delivered primarily through a Shopify e-commerce storefront with an All-Access Pass subscription ($19/month or $149/year) and individual audio purchases ($7–$49), alongside professional certification tracks (Hypnotherapy, RTT, RTC, Confident Coach) and physical products such as the I Am Enough bracelet, KFibre supplement, and Blue Tansy Glow Elixir.
Is Marisa Peer a public or private company?
Marisa Peer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marisa Peer founded?
Marisa Peer was founded in -1. It employs 11 to 50 people.
Where is Marisa Peer based?
Marisa Peer is headquartered in Las Vegas, Nevada, United States, in the North America region.
How does Marisa Peer make money?
Six revenue lines are on record. Subscription (All-Access Pass) is the primary driver. The others are individual Audio Product Sales, training Course Certification, physical Products (Supplements, Merchandise), book Sales and 21-Day Challenges.
Who are Marisa Peer's main competitors?
Emerging players on record are Reveri, Gabby Bernstein, Simple Habit and Breethe. Direct peers are Headspace, Calm, Mindvalley, Andrew Johnson (Apps) and Insight Timer. BetterHelp is listed as a broad incumbent.
Does Marisa Peer have an API?
No public API is recorded for Marisa Peer.
What industry is Marisa Peer in?
Marisa Peer's product category is Hypnotherapy and Personal Development. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 456 and its SIC code is 7372.