HYPOXI® USA
HYPOXI USA is the Scottsdale-headquartered U.S. licensing arm of HYPOXI, deploying four patented vacuum-and-compression body contouring devices (S120, L250, Vacunaut, Dermology) through licensed studios and in-store partnerships for health-conscious consumers seeking targeted fat loss.
- Company typePrivate
- Founded2015
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HYPOXI® USA does
HYPOXI USA operates as the U.S. distribution and licensing arm of the HYPOXI body contouring brand, headquartered in Scottsdale, Arizona (with operational contact centered in Boston, Massachusetts). Founded in 2015 and operating with approximately 5 corporate employees, the entity licenses a patented suite of four proprietary devices — the S120 upright cycle, L250 horizontal cycle, Vacunaut walking device with 122 integrated pressure chambers, and HYPOXI-Dermology cupping device with 400 pressure chambers — built around the HYPOXI Method, which combines low-impact exercise with vacuum and compression technology and nutrition coaching for targeted fat and cellulite reduction. Clinical evidence underpins the value proposition, including a 1998 study of 530 women and a 2010 independent Hamburg study of 36 participants showing 3x–3.5x greater circumference loss versus conventional exercise in targeted areas.
The business model is a hybrid of (i) licensed studio operations, where independent licensees pay a recurring monthly fee of $299–$499 plus acquire or lease HYPOXI hardware (Brickhouse Capital provides financing), with studios operating 2–8 devices under 10-mile territory protection; (ii) in-store licensing to existing fitness centers, medical spas, salons and wellness businesses seeking an additional revenue stream; and (iii) direct-to-consumer session sales at studios, including a free trial funnel and per-session pricing of $125. End customers are health-conscious men and women seeking targeted fat loss, body re-shaping after life events, or weight-loss plateaus, with adjacent use in lipoedema and skin toning. Marketing combines PR/earned media (Vogue, Cosmopolitan, OK! Magazine, Robbie Williams endorsement), organic social, a Wonder Woman referral program, and a dedicated licensing funnel. HYPOXI USA is wholly owned through Fitness & Lifestyle Group (Quadrant Private Equity), which also operates Goodlife Health Clubs, HYPOXI Australia (80+ studios, the brand's largest market) and Jetts Fitness.
HYPOXI® USA firmographics
Firmographics- Name
- HYPOXI® USA
- Legal name
- HYPOXI (USA) Pty Ltd
- Website
- https://hypoxibody.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HYPOXI USA is the Scottsdale-headquartered U.S. licensing arm of HYPOXI, deploying four patented vacuum-and-compression body contouring devices (S120, L250, Vacunaut, Dermology) through licensed studios and in-store partnerships for health-conscious consumers seeking targeted fat loss.
- Ownership category
- akta.pro rank
HYPOXI® USA industry classification
Industry- Product category
- Body Contouring Services
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- akta.pro primary industry
- Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)
- akta.pro secondary industries
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where HYPOXI® USA is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
HYPOXI® USA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Licensing Fees: Monthly license fees based on number of HYPOXI machines. Minimum monthly fee of $299 and capped at $499 per month. Licensees operate independently owned and managed studios under the HYPOXI brand.
- Equipment Sales/Leasing: Sale or financing of HYPOXI training devices (S120, L250, Vacunaut, HYPOXI-Dermology). Studios can be set up with as few as 2 devices up to maximum of 8. Financing options available through Brickhouse Capital.
- Studio Sessions: Revenue from individual training sessions at licensed HYPOXI studios. Sessions are 30 minutes for training devices and 20 minutes for Dermology. Free trials available for first-time visitors. Services expire 12 months after purchase.
- In-Store Licensing: Fees from existing businesses licensing HYPOXI technology to add as revenue stream. Targeted at fitness centers, medical spas, salons and wellness businesses looking to attract new customers and utilize underutilized floor space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly License Fee - Minimum |
| Subscription | Monthly | Monthly License Fee - Maximum |
| Freemium | Pay-as-you-go | Free Trial Session |
| Unit Pricing | Pay-as-you-go | Single Session Value |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
HYPOXI® USA product offering
Product offeringCore offering
HYPOXI USA sells and licenses a proprietary body contouring method combining low-impact exercise with vacuum and compression technology to target stubborn fat and reduce cellulite. The company operates through licensed HYPOXI-Studio locations across the U.S. and Canada where individual clients purchase 30-minute training sessions using patented devices (S120, L250, Vacunaut, HYPOXI-Dermology). HYPOXI also licenses its technology and equipment to entrepreneurs and existing fitness, spa, and wellness businesses under monthly license fee and equipment sale/lease arrangements.
Product overview
HYPOXI USA offers a suite of four proprietary body contouring devices (S120, L250, Vacunaut, and HYPOXI-Dermology) that form the HYPOXI Method—a patented body shaping system combining low-impact exercise, vacuum and compression technology, and nutrition coaching. The S120 is an upright cycling device targeting hips, buttocks, thighs, and lower stomach; the L250 is a horizontal training device for the lower abdomen, hips, and thighs; the Vacunaut uses 122 pressure chambers for stomach fat targeting while walking; and HYPOXI-Dermology provides 400 pressure chambers for skin toning and cellulose reduction. The devices can be used individually or combined as a complete targeted weight loss and body contouring solution.
Differentiator
Problem solved
Functional benefit
Brands
- HYPOXI-DERMOLOGY (HDC): A cupping-based treatment device with 400 integrated pressure chambers targeting stomach, hip, buttock and thigh regions for skin tone and texture improvement.
- HYPOXI-S120
- HYPOXI-L250
- Vacunaut
Products and services
- HYPOXI S120 An upright cycling device with vacuum chamber targeting stubborn fat and cellulite in hips, buttocks, thighs, lower back and lower stomach. Includes heart rate and thermo sensors for personalized monitoring. Used in 30-minute sessions at HYPOXI studios.
- HYPOXI L250 A horizontal training device for pear-shaped individuals and those with stubborn lower body fat. Targets lower abdomen, hips, buttocks and thighs through vacuum-enhanced low-impact cycling. Clinical studies show up to 3x greater circumference loss than conventional exercise in lower body areas.
- Vacunaut A walking/brisk exercise device with 122 integrated pressure chambers targeting stomach and hip fat. User walks on an integrated treadmill while pressure chambers compress targeted areas. Used by celebrity Robbie Williams. Landmark 1998 study showed up to 3.5x greater circumference loss around the stomach than conventional exercise.
- HYPOXI-Dermology (HDC) A cupping-based treatment device with 400 integrated pressure chambers around stomach, hip, buttock and thigh regions. Used in 20-minute sessions to improve skin tone and texture, reduce severe cellulite, and reduce fluid retention. Can be used alone or in combination with HYPOXI training devices to accelerate results.
- HYPOXI Studio Licensing A licensing program that allows entrepreneurs and existing businesses (fitness centers, medical spas, salons, wellness businesses) to operate HYPOXI-Studio locations. Monthly license fees range from $299 minimum to $499 maximum based on number of machines. Studios require minimum 2 up to maximum 8 devices and receive 10-mile territory protection. Brickhouse Capital provides equipment financing.
Quantifiable outcome
- Up to 3.5x greater circumference loss around stomach (Vacunaut) vs conventional exercise
- +4 more outcomes
Companies that use HYPOXI® USA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
HYPOXI® USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HYPOXI® USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and parent.
- ClubReadycorePartnership with health club management company ClubReady (St. Louis, MO) for club management software and professional services. Supports customer lifecycle from lead acquisition through retention. ClubReady is PCI level 1 certified and supports brands like UFC GYM, 9Round, Club Pilates.
- Fitness and Lifestyle GroupparentAustralia's largest health and fitness organization. Parent company of HYPOXI USA. Includes Goodlife Health Clubs, HYPOXI Australia, and Jetts Fitness. Owned by Quadrant Private Equity. Industry leader driving US expansion strategy.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
HYPOXI® USA competitors and assessment
Company assessmentBroad incumbents
- Massage Envy: Massage Envy is the largest US massage and skincare franchise with hundreds of locations. It is a broad incumbent in the wellness services franchise category and a comparable retail/distribution model to HYPOXI's licensed studio network, though its core offering is massage rather than body contouring.
- LaserAway: LaserAway is a US med-spa chain offering laser hair removal, skin treatments, and body contouring. It is a broad incumbent serving similar time-poor, aesthetic-focused consumers in urban markets, with several overlapping locations in the same metros as HYPOXI's US studios.
- European Wax Center: European Wax Center is a US beauty services franchise with hundreds of locations. It is a broad incumbent in the beauty services franchise category with a similar subscription/membership-driven model targeting time-poor, repeat-visit consumers.
- Ideal Image: Ideal Image is the largest US med-spa chain offering Botox, fillers, laser hair removal, and body contouring. It is a broad incumbent in the same non-invasive aesthetic services category as HYPOXI, with overlapping target customers (time-poor, results-oriented consumers).
- CoolSculpting (AbbVie): CoolSculpting is the dominant non-invasive fat reduction brand using cryolipolysis, owned by AbbVie. It is a broad incumbent competing in the same body contouring category as HYPOXI but uses a different modality (fat freezing vs. vacuum + exercise) and operates through medical/aesthetic practices.
Direct peers
- Sono Bello: Sono Bello is a US body contouring clinic chain offering laser liposuction and other fat reduction services. It is a direct peer in the US body contouring services market, although more medically oriented (surgical) than HYPOXI's non-medical approach.
- Contour Body Sculpting: Contour Body Sculpting is a US-based body contouring studio chain offering non-invasive fat reduction services. It is a direct peer to HYPOXI in the body contouring studio category, using similar non-medical modalities and targeting comparable consumer segments.
- BTL Industries (EMSCULPT / EMSELLA): BTL Industries manufactures EMSCULPT and other body contouring / muscle-building devices used in med-spas and wellness centers. It is a direct peer to HYPOXI in the manufactured-device business model that enables licensed body contouring studios, although BTL's technology is electromagnetic rather than vacuum-based.
Emerging players
- The Sculpting Shoppe: The Sculpting Shoppe is a US body contouring studio franchise operating in multiple states. It is an emerging peer with a similar licensed studio model and target customer base, offering comparable non-invasive body contouring services.
- Restore Hyper Wellness: Restore Hyper Wellness is a rapidly expanding US franchise offering cryotherapy, IV drip therapy, infrared sauna, and body contouring services. It is an emerging peer in the wellness studio retail model with overlapping customer segments and franchise-style licensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HYPOXI® USA social profiles
Digital presenceHYPOXI® USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYPOXI® USA leadership team
Management profileNumber of profiles
Profiles2 records
HYPOXI® USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYPOXI® USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYPOXI® USA
What does HYPOXI® USA do?
HYPOXI USA sells and licenses a proprietary body contouring method combining low-impact exercise with vacuum and compression technology to target stubborn fat and reduce cellulite. The company operates through licensed HYPOXI-Studio locations across the U.S. and Canada where individual clients purchase 30-minute training sessions using patented devices (S120, L250, Vacunaut, HYPOXI-Dermology). HYPOXI also licenses its technology and equipment to entrepreneurs and existing fitness, spa, and wellness businesses under monthly license fee and equipment sale/lease arrangements.
Is HYPOXI® USA a public or private company?
HYPOXI® USA is a private company. It is classified as private equity controlled and is currently operating.
When was HYPOXI® USA founded?
HYPOXI® USA was founded in 2015. It employs 1 to 10 people.
Where is HYPOXI® USA based?
HYPOXI® USA is headquartered in Scottsdale, United States, in the North America region.
How does HYPOXI® USA make money?
Four revenue lines are on record. Licensing Fees are the primary driver. The others are equipment Sales/Leasing, studio Sessions and in-Store Licensing.
Who are HYPOXI® USA's main competitors?
Broad incumbents on record are Massage Envy, LaserAway, European Wax Center, Ideal Image and CoolSculpting (AbbVie). Direct peers are Sono Bello, Contour Body Sculpting and BTL Industries (EMSCULPT / EMSELLA). Emerging players are The Sculpting Shoppe and Restore Hyper Wellness.
Does HYPOXI® USA have an API?
No public API is recorded for HYPOXI® USA.
What industry is HYPOXI® USA in?
HYPOXI® USA's product category is Body Contouring Services. Its primary akta.pro industry code is HSALAFAJ, Detox, Lymphatic & Body Contouring Treatments (Non-Medical), with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 33992.