Hyundai Sherbrooke

What Hyundai Sherbrooke does

Hyundai Sherbrooke is a privately-held authorized Hyundai franchise dealership headquartered at 4320 Boul. Bourque in Sherbrooke, Quebec, Canada. Founded in 2000, the dealership sells new Hyundai vehicles (sedans, SUVs/crossovers, hybrids, plug-in hybrids, and electric vehicles including the IONIQ 5, IONIQ 9, and IONIQ 5 N), used vehicles from multiple brands, and certified pre-owned Hyundai vehicles under the Hyundai Promise program. Revenue is generated through five streams: one-time new and used vehicle sales, financing facilitation via third-party lenders (transaction fees), service and maintenance (professional services), and parts and accessories (hardware sales). Current inventory comprises approximately 144 new vehicles and 28 Hyundai CPO units.

The company operates a single physical rooftop with a 19-person team led by General Manager Patrick Fortier, who also serves as the Data Protection Officer under Quebec's Law 25. Its technology footprint is a dealer website platform (built/maintained by D2C Media) with online shopping, credit application, and service scheduling, plus integrations with Google Maps, YouTube, Facebook, reCAPTCHA, and CARFAX. Distribution combines the Sherbrooke showroom, the Hyundai Canada online shop (sherbrooke.shop.hyundaicanada.com), and an in-house service department. The go-to-market is traditional direct-to-consumer automotive retail, with multi-channel marketing through website content, Facebook, email, and SEO.

The dealership serves individual retail consumers in Quebec and Ontario, segmented into primary individual buyers plus secondary segments targeting environmentally conscious buyers (hybrids/EVs) and performance enthusiasts (N-line models). Key partnerships include the core Hyundai Canada franchise agreement and financial institutions for F&I, with minor relationships with CARFAX (vehicle history), D2C Media (web platform), and the AutoAubaine dealer network. The business model is fully reliant on Hyundai Canada's product cadence and franchise economics, with no M&A, funding, or expansion signals beyond the manufacturer's own model rollout.

Name

Hyundai Sherbrooke

Legal name

Hyundai Sherbrooke

Website

https://hyundaisherbrooke.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Sherbrooke is a privately-held authorized Hyundai franchise dealership in Sherbrooke, Quebec, founded 2000, selling new, used, and certified pre-owned vehicles plus financing, service, and parts to retail consumers across Quebec and Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales - New: Sales of new Hyundai vehicles including sedans, SUVs, hybrids, and electric vehicles.
2. Vehicle Sales - Used: Sales of pre-owned vehicles including certified pre-owned Hyundai vehicles and other brands.
3. Financing Services: Facilitation of vehicle financing through partnerships with financial institutions, providing credit applications and loan arrangements.
4. Service and Maintenance: Vehicle servicing, maintenance schedules, repairs, and parts replacement.
5. Parts and Accessories: Sale of OEM parts and accessories for vehicle maintenance and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hyundai Sherbrooke is an authorized Hyundai franchise dealership that retails new Hyundai vehicles across all segments (sedans, SUVs/crossovers, hybrids, plug-in hybrids, and EVs including IONIQ 5 and IONIQ 9) and a multi-brand selection of used and Hyundai Promise certified pre-owned vehicles. The dealership also facilitates vehicle financing and leasing through partner financial institutions and operates an in-house service department offering maintenance, repairs, OEM parts and accessories sales, roadside assistance, and extended warranty products.

Product overview

Hyundai Sherbrooke is a Hyundai franchise dealership offering new and used vehicle sales, certified pre-owned vehicles through the Hyundai Promise program, and complementary services including vehicle financing, maintenance, parts, roadside assistance, and extended warranties. The product portfolio includes the full Hyundai lineup of sedans (Elantra, Sonata), electric vehicles (IONIQ 5, IONIQ 9), hybrids (Elantra Hybrid, Sonata Hybrid, Tucson Hybrid, Santa Fe Hybrid, Palisade Hybrid), plug-in hybrids (Tucson Plug-In Hybrid), and traditional gasoline vehicles across various segments. The dealership serves customers in Quebec and Ontario from its Sherbrooke, Quebec location.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles Full lineup of new Hyundai vehicles sold to individual consumers across sedans (Elantra from $26,298, Sonata from $39,098, Elantra N from $43,748), SUVs/crossovers (Kona from $29,848, Tucson from $38,598, Santa Fe Hybrid from $46,998, Palisade from $56,998, Venue from $25,098), electric vehicles (IONIQ 5 from $58,698, IONIQ 9 from $63,648, Kona Electric from $47,098), and performance models (Elantra N, IONIQ 5 N from $80,599).
• Used Vehicles Pre-owned vehicles from multiple brands including Hyundai, Ford, Toyota, Mazda, Kia, Honda, Chevrolet, Nissan, BMW, Mitsubishi, Subaru, Volvo, Cadillac, Chrysler, and RAM, comprising cars, SUVs, trucks, and minivans priced from approximately $6,995 to $51,944 depending on year, mileage, and condition.
• Hyundai Promise Certified Pre-Owned Program Manufacturer-certified pre-owned vehicle program featuring a 6-year/120,000-km transferable Powertrain Limited Warranty (1 year/20,000 km beyond original factory warranty), 195-point inspection, 365 days of 24-hour Roadside Assistance, CARFAX vehicle history report, and a 30-day/2,000 km exchange privilege. Inventory includes 28 certified pre-owned Hyundai vehicles.
• Vehicle Financing and Leasing Facilitation of vehicle financing and leasing through partnerships with multiple financial institutions, including online credit applications, payment calculators, and terms ranging from 12 to 96 months. Available to individual consumers purchasing new or used vehicles from the dealership.
• Vehicle Service and Maintenance Full-service department offering maintenance, repairs, scheduled maintenance plans, tire finder, parts ordering, and Hyundai recall verification for vehicle owners. Service appointments are bookable online through the dealership website.
• OEM Parts and Accessories Sale of original equipment manufacturer (OEM) Hyundai parts and accessories for vehicle maintenance and customization, ordered through a dedicated parts ordering portal.
• Extended Warranties and Protections Extended warranty products offering coverage up to 200,000 km or 10 years for Hyundai Promise certified pre-owned vehicles, available through the dealership.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hyundai CanadacoreChannel Partner/ Reseller/ DistributorParent manufacturer and brand owner. Hyundai Sherbrooke operates as an authorized dealership selling new Hyundai vehicles, accessing manufacturer programs, warranty support, and corporate marketing resources.
• AutoAubaine NetworkminorChannel Partner/ Reseller/ DistributorAutomotive dealer network membership providing additional visibility and marketing through the AutoAubaine platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyundai Laval: Hyundai franchise dealer in Laval, Quebec, offering the same new Hyundai lineup, financing, and service operations — a directly comparable brand-authorized peer in the broader Quebec market.
• Hyundai Brossard: Authorized Hyundai franchise dealership in Brossard, Quebec, directly competing with Hyundai Sherbrooke for Quebec Hyundai buyers with the same OEM product lineup and Hyundai Promise CPO program.
• Hyundai Longueuil: Hyundai-authorized dealership in Longueuil, Quebec, operating the same retail/service/CPO model with identical OEM programs and incentives.
• Hyundai Drummondville: Hyundai franchise in Drummondville, serving the Centre-du-Québec region with the same new Hyundai vehicle inventory and CPO program — directly comparable single-rooftop franchise operation.

Broad incumbents

• AutoCanada: TSX-listed Canadian multi-rooftop dealership group operating new/used auto retail and finance products across Canada — a scaled comparator on dealership economics, OEM relationships, and recurring revenue mix.
• Groupe Park Avenue: Quebec-based multi-rooftop dealer group with luxury and volume franchises — comparable in category (franchised auto retail) and Quebec geography, but operating at materially larger scale.
• Dilawri Group: One of Canada's largest automotive dealer groups, operating multiple rooftops across multiple brands — illustrates a multi-rooftop, multi-brand operating model that a single-rooftop Hyundai dealer like Hyundai Sherbrooke cannot match in scale.

Regional players

• Toyota Sherbrooke: Authorized Toyota dealership in Sherbrooke competing for the same regional buyers; provides benchmark for new-vehicle retail, hybrid mix, and service operations in the Estrie market.
• Sherbrooke Honda: Honda franchise dealer in Sherbrooke, directly competing in the same local market for new-vehicle buyers, with comparable service/parts offering but a different OEM brand.

Others

• AutoAubaine: Quebec automotive classifieds and dealer network platform of which Hyundai Sherbrooke is a member — provides distribution/leads and is an ecosystem participant rather than a direct competitor, but increasingly shapes pricing transparency in the regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/hyundai-sherbrooke

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Sherbrooke