Hy-Vee Arena

Name

Hy-Vee Arena

Legal name

Hy-Vee Arena

Website

https://hy-veearena.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports & Recreation Venue / Multi-Use Sports Complex

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Venue Operations, Management & Facility Services (MPAKAEAN), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Multi-sport complex venue
• Indoor sports facility rentals
• Corporate event hosting
• Fitness center memberships
• Basketball tournament venue

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Court and Track Rentals: Hourly or event-based rental of basketball, volleyball, pickleball, and futsal courts plus the indoor track for practices, games, tournaments, and open play sessions.
2. Fitness Memberships: Monthly recurring subscriptions for fitness center access including individual, couple, and family plans. Also includes SilverSneakers and Prime Fitness partnerships for $0 senior/employer-sponsored memberships.
3. Event Hosting: Hosting of graduations, banquets, concerts, corporate events, and non-sporting events. Includes meeting room rentals (Rooms 110, 111, 136), catering coordination, audio/visual equipment, and event production services.
4. Arena Advertising and Sponsorship: Title sponsorships, arena signage (permanent and digital), email marketing, on-site engagement, digital exposure across arena-owned platforms, partner activation at events, and community engagement programs.
5. Tenant and Retail Space Leases: Leasing of retail, dining, business, wellness, and sports tenant spaces throughout the facility. Includes food vendors, fitness studios, professional services, and retail shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hy-Vee Arena operates a multi-level, multi-functional sports complex providing 12 hardwood maple courts (lined for basketball, volleyball, pickleball, and futsal), a 350m Mondo indoor track, a private fitness center, three meeting rooms, and on-site food and retail tenants. The venue serves both individual fitness members and corporate/tournament event clients through court rentals, fitness memberships, event hosting, advertising and sponsorships, and tenant leasing across 200,000+ square feet of usable space in Kansas City's West Bottoms.

Product overview

Hy-Vee Arena is a multi-level, multi-functional sports complex and entertainment venue in Kansas City's Historic West Bottoms. The core offering consists of 12 hardwood maple courts and a 350m indoor Mondo track for sports and recreation, supplemented by a private fitness center. Additional revenue streams include court reservation services, conference/meeting room rentals for corporate events, full event hosting capabilities (graduations, banquets, concerts, tournaments), tiered fitness memberships with partner programs, and advertising/sponsorship opportunities. The venue also hosts various food, retail, wellness, and business tenants, creating a mixed-use entertainment destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Maple Court Rentals
• 350m Indoor Track
• Fitness Center Access
• Fitness Memberships
• Event Hosting Services
• Conference and Meeting Room Rentals
• Arena Advertising and Sponsorship Program
• Tenant and Retail Space Leasing

Quantifiable outcome

• 250,000+ visitors per year
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Hy-VeeflagshipGTM or Marketing Partner · 1 January 2018Hy-Vee is the Official Grocery Partner of Hy-Vee Arena. The partnership includes naming rights for the venue and integrated marketing initiatives. Hy-Vee, Inc. is an employee-owned chain of supermarkets in the Midwestern and Southern United States with more than 280 locations.
• PepsicoreGTM or Marketing PartnerPepsi is the Official Beverage Partner of Hy-Vee Arena. PepsiCo is a global food and beverage company that manufactures and distributes products in more than 200 countries and territories.
• Visit Kansas City KansascoreGTM or Marketing PartnerOfficial Partner of Hy-Vee Arena. Kansas City, Kansas tourism promotion partner helping drive regional visitors to events at the venue.
• KC CrewcoreStrategic or Co-development PartnerSince 2012, KC Crew is Kansas City's biggest adult social sports league and special events company, operating leagues and tournaments at the venue.
• SCB Association (Small College Basketball Hall of Fame)minorStrategic or Co-development PartnerSCB Association creates a community of current and former coaches, game officials, athletic administrators, contributors and former players at the small college level. Operates Hall of Fame within the venue.
• Meta Mechanical ServicesminorOthersOne-stop service for all residential heating, cooling, plumbing, refrigeration and commercial kitchen equipment repair needs.
• Holiday Inn Kansas City - DowntownminorGTM or Marketing PartnerOfficial Partner - Hotel partner located between the River Market and Central Business District, just one bridge from Hy-Vee Arena.
• SilverSneakerscoreGTM or Marketing PartnerSilverSneakers is a health and fitness program designed for adults 65+ that is available at no cost through select Medicare plans. Hy-Vee Arena offers $0 membership for eligible SilverSneakers members.
• Prime FitnesscoreGTM or Marketing PartnerPrime Fitness is a fitness benefit program where employers or health plans partner to provide free fitness membership. Hy-Vee Arena offers $0 membership for eligible Prime Fitness members.
• Midwest Adaptive SportsminorStrategic or Co-development PartnerAdaptive sports organization hosting wheelchair basketball clinics and other events at the venue, promoting inclusive sports participation.
• Greater Heights WrestlingminorStrategic or Co-development PartnerWrestling organization operating from tenant space at Hy-Vee Arena.
• Starting Eleven (Soccer)minorStrategic or Co-development PartnerSoccer organization tenant at Hy-Vee Arena providing futsal court usage.
• Street Styles AcademyminorStrategic or Co-development PartnerSports academy tenant offering instruction and training at the venue.
• Top TierminorStrategic or Co-development PartnerSports organization tenant at Hy-Vee Arena.
• KC HoppscoreImplementation/ SI/ Consulting PartnerDesignated catering partner for events at Hy-Vee Arena. Email: [email protected] for catering inquiries.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chicken N Pickle: Kansas City-based sports entertainment concept combining indoor/outdoor pickleball courts, multi-sport courts, and a full bar/restaurant. Highly comparable to Hy-Vee Arena's mix of multi-sport courts plus on-site food and beverage tenants, and operates in the same KC metro.
• K1 Speed: Operator of indoor karting and multi-sport entertainment centers with on-site food and event hosting (birthday parties, corporate events, leagues). Comparable to Hy-Vee Arena's event-driven indoor sports complex model, though anchored by karting rather than hardwood courts.
• National Sports Center: Multi-sport complex in Blaine, Minnesota featuring indoor arenas, ice rinks, soccer fields, and tournament hosting at scale. Comparable to Hy-Vee Arena as a multi-format tournament hosting venue with year-round scheduling of regional and national events.
• Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, gravity ropes, billiards, and food/beverage under one roof. Compares to Hy-Vee Arena as a multi-format indoor sports and entertainment venue with bundled F&B, though Main Event skews more toward amusement attractions than competitive court sports.
• Andretti Indoor Karting & Games: Multi-venue indoor sports entertainment operator featuring karting, bowling, arcade, laser tag, and full-service restaurants. Closely mirrors Hy-Vee Arena's positioning as a multi-sport, multi-format indoor entertainment destination with on-site F&B tenants.
• PowerPlay KC: Kansas City-area indoor sports complex offering courts for basketball, volleyball, and other sports plus event hosting. Directly competitive with Hy-Vee Arena in the same metro for tournament and team practice bookings.

Regional players

• T-Mobile Center: Kansas City's primary large-capacity arena for concerts, sporting events, and graduations. Competes with Hy-Vee Arena in the same metro for graduations, corporate events, and mid-sized tournaments, though T-Mobile Center is a 19,000+ seat venue versus Hy-Vee Arena's smaller-scale multi-court format.

Broad incumbents

• Topgolf: National sports entertainment venue operator combining a driving range tech experience with full bar/restaurant and event space. Overlaps with Hy-Vee Arena on event hosting, F&B, and group bookings, but focuses on golf rather than hardwood court sports.
• Life Time Group Holdings: Publicly traded national operator of large-format athletic clubs offering courts, indoor tracks, fitness centers, group classes, and event programming under membership and day-pass models. Overlaps directly with Hy-Vee Arena's fitness membership, court rental, and event hosting businesses but at substantially greater scale and geographic reach.
• YMCA of Greater Kansas City: Community-based nonprofit fitness and recreation operator in the KC metro offering gym access, courts, swim, and youth sports programming. Comparable to Hy-Vee Arena on fitness membership and recreational sports participation, though with a different membership model and broader community programming focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hyveearena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hy-Vee Arena