Harold Zeigler Ford

Name

Harold Zeigler Ford

Legal name

HZ Plainwell Ford

Website

https://hzplainwellford.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• New Ford vehicle sales
• Used vehicle sales
• Automotive service and parts
• Vehicle financing leasing
• Ford dealership

Headquarters

HQ city

Plainwell, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from selling new Ford vehicles including cars, trucks, SUVs, and commercial vans. Dealership offers manufacturer incentives, rebates, and special financing rates.
2. Used Vehicle Sales: Revenue from certified pre-owned and used vehicle sales. Includes Zeigler Gold Standard Certified Pre-Owned program with quality assurance.
3. Finance and Insurance Products: Revenue from financing vehicle purchases, extended warranties, and other F&I products through lending partnerships.
4. Service and Parts: Revenue from maintenance, repairs, and sale of OEM and aftermarket parts. Service department staffed with factory-trained technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Harold Zeigler Ford (operating as HZ Plainwell Ford) is an authorized Ford franchise dealership in Plainwell, Michigan that sells new Ford vehicles (cars, trucks, SUVs, and commercial vans), certified pre-owned and used vehicles, and provides factory-authorized vehicle service, parts, financing, and leasing. The dealership serves retail consumers and commercial fleet buyers across the Kalamazoo, Battle Creek, Grand Rapids, and Holland areas of western Michigan.

Product overview

Harold Zeigler Ford (also known as HZ Plainwell Ford or Zeigler Ford of Plainwell) is a Ford dealership operating as a single-location franchise dealer in Plainwell, Michigan. The company operates as a traditional new and used vehicle dealership rather than a technology product company. Its product portfolio consists primarily of Ford vehicle sales (new and certified pre-owned) supported by a Service Department, Parts Department, Finance Department, and various online tools including Virtual Showroom, Trade Appraisal, Lease Return Center, and Quick Quote. The core products are Ford vehicles across multiple segments: cars (Mustang), compact SUVs (Escape, EcoSport, Bronco Sport), midsize SUVs (Edge, Explorer), full-size SUVs (Expedition, Bronco), trucks (F-150, Ranger, Maverick, Super Duty), and commercial vans (Transit, Transit Connect, E-Transit, E-Transit). The Zeigler Gold Standard Certified Pre-Owned program provides a proprietary quality certification for used vehicles. The dealership serves customers across the broader Michigan market including Kalamazoo, Battle Creek, Grand Rapids, and Holland.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicle Sales Sale of new Ford vehicles including cars (Mustang), trucks (F-150, Ranger, Maverick, Super Duty), SUVs (Escape, EcoSport, Edge, Bronco, Bronco Sport, Explorer, Expedition), and commercial vans (Transit, Transit Connect, E-Transit) to individual and commercial customers, with access to manufacturer incentives, rebates, and special financing rates.
• Used Vehicle Sales Sale of pre-owned vehicles from Ford and other manufacturers with online inventory search capabilities and quality assurance through the proprietary Zeigler Gold Standard Certified Pre-Owned program, including extended warranties for certified units.
• Zeigler Gold Standard Certified Pre-Owned Program Dealership's proprietary certified pre-owned vehicle program offering quality-assured used vehicles with rigorous inspection standards and extended warranties for customers seeking pre-owned Ford and other-make vehicles.
• Vehicle Service and Maintenance Factory-trained and certified service technicians performing vehicle maintenance and repairs including oil changes, tune-ups, transmission service, and general Ford repairs, supported by online appointment scheduling.
• Parts Department Sale of OEM and aftermarket parts for Ford vehicles and other makes, with online parts ordering capabilities and parts specials.
• Vehicle Financing and Leasing Vehicle financing and leasing services including credit applications, pre-approval, payment calculator tools, and lender partnership-based F&I products such as extended warranties, subject to buyer qualifications and lender requirements.
• Commercial Vehicle Sales Specialized sales of commercial Ford vehicles including Transit and Transit Connect vans, E-Transit electric vans, and Super Duty (F-250, F-350, F-450) work trucks, with dedicated used commercial vehicle inventory and commercial financing for business and fleet buyers.
• Trade-In Appraisal Service Vehicle trade-in evaluation service that allows customers to assess the market value of their current vehicle for credit toward a new or pre-owned purchase, with promotional offers such as additional trade-in bonus amounts.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise selling new Ford vehicles, certified pre-owned vehicles, and providing factory-authorized service and parts. Has access to manufacturer incentives, rebates, and special financing programs.
• Zeigler Gold StandardcoreStrategic or Co-development PartnerInternal certified pre-owned vehicle program with rigorous inspection standards. Provides extended warranties and quality assurance for used vehicle purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US automotive retailer operating hundreds of franchised new and used vehicle dealerships across multiple OEM brands, plus parts, service, and F&I. Comparable as a franchised auto retail platform; much larger and more diversified than Harold Zeigler Ford.
• Penske Automotive Group: International automotive and commercial truck retailer operating franchised dealerships selling new and used vehicles, plus commercial truck retail. Comparable franchised dealer model with premium-brand emphasis.
• Sonic Automotive: Franchised automotive retailer with dealership franchises across the US plus EchoPark used-vehicle standalone stores. Comparable franchised new and used vehicle retail model with a national footprint.
• Lithia Motors: Major US franchised auto dealer group with hundreds of stores selling new and used vehicles plus service and parts. Operates Driveway digital channel. Comparable as a multi-brand franchise dealership platform at vastly larger scale.
• Asbury Automotive Group: US franchised automotive retailer with over 150 dealerships selling new and used vehicles across multiple OEM brands, including Clicklane digital channel. Directly comparable franchised retail model.
• Group 1 Automotive: US and UK franchised automotive retailer operating over 200 dealerships selling new and used vehicles across multiple OEM brands with associated service, parts, and F&I operations. Comparable franchise dealership business model.

Direct peers

• CarMax: Largest US used vehicle retailer with fixed-price no-haggle model, in-store and online browsing, financing, and trade-in appraisals. Directly comparable on the used vehicle and transparent pricing side of Zeigler's business.
• Carvana: Online used vehicle retailer offering no-haggle transparent pricing, home delivery, and integrated financing. Comparable on the digital-first used vehicle purchase experience that competes with traditional dealerships.

Regional players

• Fox Motors: West Michigan automotive dealership group operating multiple new and used vehicle franchises across Grand Rapids and surrounding areas. Directly comparable regional Ford competitor serving overlapping western Michigan markets.
• Berger Chevrolet / Berger Family of Dealerships: Grand Rapids area multi-franchise dealership group operating new and used vehicle sales, service, and parts across multiple brands. Comparable regional Michigan dealer competing for the same western Michigan customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harold-zeigler-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harold Zeigler Ford