i7 Network

What i7 Network does

i7 Network is a Brazilian content and advertising platform operated under Grupo 1News Brasil since April 2011, headquartered in São Paulo. The company runs a multi-site editorial portal network comprising 1News (daily news and curiosities), TV Prime (TV, celebrities, and entertainment), and Hora News (breaking news and current affairs), distributed across the established domains of Correio Braziliense and UAI.com.br and indexed by Google News. Its offering is structured around a three-sided collaboration model: redatores (writers) who produce articles for revenue, publishers who distribute content and monetize their own pages and social profiles, and brand partners (parceiros) who purchase sponsored publipost placements on the network sites to build media authority. Self-registration is handled through a dashboard at dashboard.i7.network, enabling writers and publishers to join without sales involvement.

The business model is two-pronged: programmatic and direct display advertising through partnerships with Teads, MGID, SimpleAds Publisher, DoubleClick Ad Exchange, and Membrana Media, plus branded sponsored content sold as Publiposts. Operational scale is small — the firm lists 9 employees — while the contributor base exceeds 975 individuals producing and distributing content across the portals on a daily cadence. The platform monetizes through display ad inventory placed across the three portals, revenue sharing with publishers distributing articles, and direct sales of sponsored content to brand partners. Pricing for Publiposts is not publicly disclosed (the pricing page returned a Cloudflare 522 connection-timed-out error during data collection). The company's primary customers are individual content creators and publishers in Brazil, with brand-side demand coming from advertisers seeking media authority placements on news properties.

Name

i7 Network

Legal name

i7 Network

Website

https://i7.network

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

i7 Network is a São Paulo-based content and advertising platform under Grupo 1News Brasil operating a three-portal Brazilian news network (1News, TV Prime, Hora News). It monetizes via programmatic display ads and sponsored publipost placements, serving writers, publishers, and brand partners.

Ownership category

akta.pro rank

Product category

Digital News Network

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAD

Consumer News & Digital Newsrooms (Web/App-First)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPACAKAA

News & Current Affairs Aggregators

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Content Aggregators & Discovery (Feed/Curated)

SECONDARYMPAJADAA

National & General-Interest Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• News aggregation platform
• Content monetization network
• Editorial portal network
• Sponsored content publishing
• Digital news distribution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Display advertising through ad networks (Teads, MGID, SimpleAds, DoubleClick Ad Exchange, Membrana Media) placed across the network's news portals
2. Publiposts (Sponsored Content): Branded content and sponsored articles published on network sites, allowing partners to promote products, companies, or brands
3. Publisher Network Monetization: Revenue sharing with publishers who distribute articles and monetize their pages and social media profiles

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

i7 Network operates a Brazilian digital news network comprising three editorial portals (1News, TV Prime, and Hora News) that deliver daily national and international news under Grupo 1News Brasil. The platform runs a three-sided collaboration ecosystem where writers (Redatores) produce content for revenue, Publishers distribute articles and monetize their pages and social profiles, and brand partners purchase sponsored publiposts to gain media authority across the network.

Product overview

i7 Network is a platform under Grupo 1News Brasil operating a multi-site news network since April 2011. The platform consists of three distinct news portals (1News, TV Prime, and Hora News) offering daily national and international news coverage. It provides a three-sided collaboration model comprising Redatores (writers who create content for revenue), Publishers (who distribute and monetize articles through their own pages and social media), and Parceiros (brands that purchase publiposts to build authority). The offering is a unified platform-plus-partner ecosystem rather than a single product, with the sites integrated into social media platforms for broad reach.

Differentiator

Problem solved

Functional benefit

Brands

• 1News: News portal covering daily news and curiosities. Operated at 1news.correiobraziliense.com.br.
• TV Prime
• Hora News

Products and services

• 1News
• TV Prime
• Hora News
• Publiposts (Sponsored Content Service) Sponsored content service allowing brands, products, and companies to gain media authority through published posts on i7 Network sites. Enables brand partners to reach more customers through the network's established news portals. Pricing available upon request with monthly billing.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• TeadscoreTechnology or IntegrationProgrammatic advertising partner integrated into the i7 Network portal ecosystem for display advertising monetization
• MGIDcoreTechnology or IntegrationNative advertising platform partner providing monetization solutions across network news sites
• SimpleAds PublishercoreChannel Partner/ Reseller/ DistributorPublisher ad network partner facilitating advertising inventory distribution and monetization
• DoubleClick Ad ExchangecoreTechnology or IntegrationGoogle's ad exchange platform integrated for programmatic advertising across the portal network
• 1News Brasil (Grupo 1News Brasil)flagshipStrategic or Co-development PartnerParent company and group that owns i7 Network platform. i7 Network is described as 'a platform of the 1News Brasil group'. Provides editorial content, brand authority, and operational infrastructure since April 2011.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• UOL: UOL is one of Brazil's largest web portals operating news, entertainment, and content verticals. It is comparable to i7 Network as a multi-vertical Brazilian news and content destination monetized through advertising and brand partnerships.
• HuffPost: HuffPost is a large digital news and opinion publisher operating a contributor-driven model and programmatic ad monetization. It is comparable to i7 Network's multi-site digital news publishing approach with broad contributor participation.
• InfoMoney: InfoMoney is a Brazilian financial and general news portal operating under Grupo Estado. It is comparable to i7 Network as a Brazilian digital news publisher and is explicitly cited as a press outlet covering i7 Network.
• Flipboard: Flipboard is a news aggregation app that curates and distributes stories from publishers and self-serve contributors. It is comparable to i7 Network as a platform distributing news content from multiple publishers through a unified digital experience.
• Terra: Terra is a major Brazilian digital media portal offering news, entertainment, and lifestyle content with advertising monetization. It is a direct comparable given its Brazilian news portal structure, multi-vertical coverage, and mention as a press outlet referencing i7 Network.
• R7: R7 is the news and entertainment portal of Record TV in Brazil, offering multi-vertical content with advertising monetization. It is comparable to i7 Network as a multi-vertical Brazilian digital news platform.

Emerging players

• Substack: Substack operates a self-serve publishing and monetization platform for writers and newsletters. It is comparable to i7 Network's community-led contributor model where writers self-register and earn revenue from published content, though Substack focuses on newsletters rather than news portals.

Broad incumbents

• G1 (Globo): G1 is the news portal of Grupo Globo, Brazil's largest media conglomerate. It is comparable as a dominant Brazilian digital news destination, though it operates at far greater scale and under a major broadcast brand.
• BuzzFeed: BuzzFeed is a global digital media company operating news, entertainment, and lifestyle verticals with programmatic and sponsored content monetization. It is comparable to i7 Network's mix of news publishing and sponsored brand content (Publipost).
• MSN / Microsoft News: Microsoft News aggregates and distributes news from publishers worldwide across its MSN portal. It is comparable to i7 Network's news aggregation and content distribution model, though at vastly larger scale and as an incumbent platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/i7-network

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i7 Network