What iad México does

iad México is a digital real estate marketplace and independent-advisor network operating across Mexico, established in 2018 and operated by Realtech Property Group S.A.P.I. de C.V. The company serves two primary customer segments: individual property buyers, sellers, and renters (consumer) and independent real estate advisors/agents (professional). As the Mexican subsidiary of the international Grupo iad® network, iad México provides its national advisor base access to a broader network of 20,000+ advisors across Europe (France, Portugal, Spain, Italy, Germany, UK) and the United States (Florida), enabling cross-border referrals and shared best practices.

The platform consists of a consumer-facing property portal (iadmexico.mx) with search, filtering, and a property valuation tool (Valúa Tu Propiedad), an advisor dashboard with listing management, lead handling, calendar scheduling, and document management, and a supporting blog (iadmexico.blog). Proprietary modules include the BIN (Bolsa de Inmuebles) inter-advisor property-sharing system, the "El Nivel" agent qualification system, the "Semáforo Verde" document-completeness indicator, multi-portal publishing, Citas Calificadas appointment scheduling, and included professional photography services (Mis Fotos). Properties are listed across all 30+ Mexican states, with deeper coverage in major metros such as Ciudad de México, Guadalajara, Monterrey, Querétaro, Puebla, Mérida, Cancún, and Cuernavaca.

iad México operates a two-sided revenue model: recurring membership fees paid by independent advisors to join the network and access tools, plus transaction commissions on completed property deals. The company differentiates itself in the Mexican market by positioning as the lowest-commission operator, complemented by legal/fiscal advisory services and a mortgage credit concierge spanning IMSS, Infonavit, banks, and alternative funders. The corporate identity was transformed in 2024 through the formal fusion with iad® Internacional, rebranding from Neximo to iad México and integrating the Mexican operations into the global advisor network.

Name

iad México

Legal name

Realtech Property Group S.A.P.I. de C.V.

Website

https://iadmexico.mx

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

iad México is a digital real estate marketplace and independent-advisor network serving individual property buyers, sellers, and renters across Mexico, and earning revenue from advisor membership fees and transaction commissions. It operates as the Mexican arm of Grupo iad® Internacional.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agent Membership Fees: Real estate advisors pay recurring membership fees to join the iad México network and access the platform, tools, and international network connections
2. Transaction Commissions: Platform earns commissions on property transactions facilitated through the network of advisors. The company differentiates itself through offering the lowest commission rates in the Mexican market

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iad México operates a digital real estate marketplace and independent advisor network in Mexico. It connects property buyers, sellers, and renters with a nationwide network of independent real estate advisors, offering property listings across all Mexican states, mortgage credit guidance (IMSS, Infonavit, banks, alternative funders), legal and fiscal advisory support, and digital tools for advisors to manage listings, leads, and transactions. The platform monetizes through advisor membership fees and transaction commissions, positioning itself as offering the lowest commission rates in the Mexican market.

Product overview

iad México operates as a digital real estate marketplace and advisor network platform that enables property transactions (buying, selling, and renting) across Mexico. The platform consists of a consumer-facing property listing portal with search and filtering capabilities, an advisor dashboard with tools for property management, lead generation, and client relationship management, and a supporting blog (iadmexico.blog) providing market insights and investment guidance. The company recently rebranded from Neximo to iad México to align with the international Grupo iad network, expanding from a national portal to a connected network of real estate advisors. The platform serves both property buyers/renters seeking properties and real estate advisors seeking tools and a network to conduct their business.

Differentiator

Problem solved

Functional benefit

Products and services

• iad México Property Portal Consumer-facing digital real estate marketplace enabling users to search, filter, and browse property listings for sale and rent across Mexico, with coverage in over 30 states. Includes property valuation tool and links to specialized advisors.
• iad México Advisor Dashboard Advisor-facing platform providing tools for managing property listings, client relationships, calendar scheduling, document management, multi-portal publishing, and collaboration with the international iad advisor network.
• iad México Blog Real estate market insights, investment guides, how-to articles for advisors, and company news related to iad México.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Grupo iad® InternacionalcoreStrategic or Co-development Partneriad México is the Mexican subsidiary of Grupo iad® Internacional, a global real estate network with over 20,000 advisors across Europe (France, Portugal, Spain, Italy, Germany, UK) and the United States (Florida). The partnership provides access to international best practices, technology platform, and cross-border referral opportunities for advisors.

Scale indicators2 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Lamudi: Mexico-focused property marketplace emerging from Rocket Internet's Lamudi network. Competes for both agent-supplied listings and end-buyer traffic across Mexican metros with a similar digital-first marketplace model.
• Inmuebles24: Mexico's leading online real estate marketplace, owned by Brazilian proptech QuintoAndar. Directly competes with iad México for property listings and buyer traffic, with deeper historical inventory and SEO authority in the Mexican market.
• Vivanuncios: Mexico's largest classifieds platform (OLX-affiliated) with a strong real estate vertical. Comparable as a mass-market property listing destination for individuals and agents, though iad México differentiates via integrated advisor services and lower commissions.
• EasyBroker: Mexican real estate CRM and property syndication platform used by agents to manage listings across portals. Comparable on agent productivity tooling and multi-portal publishing functionality; iad México is mentioned as integrating with EasyBroker for listings.

Broad incumbents

• Mercado Libre Inmuebles: Real estate vertical within Mercado Libre, the dominant LatAm e-commerce marketplace. Competes for organic buyer traffic and provides listing exposure, but operates as a broader marketplace rather than an agent-network platform like iad México.
• QuintoAndar: Brazil's leading proptech platform, owner of Inmuebles24 in Mexico. Comparable as a marketplace-plus-agent-network operator expanding across LatAm, with significantly larger scale and capital backing than iad México.
• RE/MAX Mexico: Global real estate franchise with established Mexican operations. Represents the traditional brokerage model iad México is disrupting with lower commissions and digital tools; competes for the same agent and seller relationships.
• Coldwell Banker Mexico: Long-established US-rooted real estate franchise operating in Mexico. Comparable as a high-commission incumbent brokerage that iad México targets with its lowest-commission positioning and integrated digital platform.

Emerging players

• TuHabi: Mexican proptech focused on affordable housing and emerging middle-class mortgages. Partially comparable as a Mexican digital real estate platform targeting a distinct buyer segment, though with different unit economics and product focus.

Others

• Grupo iad Internacional: French-founded parent network of iad México operating across Europe and the United States with 20,000+ advisors. Comparable as the originator of the agent-network-plus-marketplace business model that iad México replicates in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGwPyDPheL-T79Vu7lNFYxA?view_as=subscriber
• Facebookfacebook.com/mexicoiad
• LinkedInlinkedin.com/company/iadmexico-inmobiliaria-digital
• Instagraminstagram.com/iad_mexico

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iad México