Changing Latitudes Team At iad
Changing Latitudes Team is a Florida-focused residential real estate sales team operating under iad Real Estate, led by Dave and Carrie Courtney. It provides full-service buying, selling, property management, and new construction brokerage across Tampa/Gulf Coast and Central Florida on a commission-based model.
- Company typePrivate
- Founded-
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Changing Latitudes Team At iad does
The Changing Latitudes Team is a Florida-based residential real estate sales team operating under the iad Real Estate brokerage (iad Florida LLC). The team is led by Dave and Carrie Courtney and provides full-service residential brokerage services — home buying representation, home selling, property management, new construction listings, and lifestyle-segmented property search — across the Tampa/Gulf Coast and Central Florida markets. The team claims $2B+ in annual real estate sales volume and self-reports as the "#1 Real Estate Team in the Nation" within the iad network. The underlying technology is a standard real estate web platform with MLS integration, interactive lifestyle-based maps for Gulf Coast and Central Florida, and financial calculators (mortgage, affordability, home sale). There is no proprietary technology, no mobile application, and no API platform disclosed. The business model is commission-based: the team earns traditional real estate commissions (typically 5-6% split between buyer's and seller's agents) on completed transactions, with rates varying by deal. Customer segments span home buyers, home sellers, property owners/investors, and luxury/vacation home seekers, with the primary segments being residential buyers and sellers in Florida. GTM is sales-led, relying on direct agent relationships, digital marketing (website, Google reviews, email newsletter), and community/neighborhood content marketing. The team has no external funding, no disclosed headcount, and operates as a franchise-like team within the iad brokerage umbrella.
Changing Latitudes Team At iad firmographics
Firmographics- Name
- Changing Latitudes Team At iad
- Legal name
- iad Florida Real Estate
- Website
- https://iadrealestatefl.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Changing Latitudes Team is a Florida-focused residential real estate sales team operating under iad Real Estate, led by Dave and Carrie Courtney. It provides full-service buying, selling, property management, and new construction brokerage across Tampa/Gulf Coast and Central Florida on a commission-based model.
- Ownership category
- akta.pro rank
Changing Latitudes Team At iad industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Changing Latitudes Team At iad is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Changing Latitudes Team At iad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from buying and selling properties. Team operates under iad Real Estate brokerage and earns commissions on completed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Changing Latitudes Team At iad product offering
Product offeringCore offering
The Changing Latitudes Team at iad Real Estate is a Florida-based residential real estate sales team that provides full-service buying, selling, property management, and new construction representation. Led by Dave and Carrie Courtney, the team operates under the iad Real Estate brokerage platform, serving buyers and sellers across Tampa/Gulf Coast and Central Florida through direct agent relationships, interactive property search tools, and lifestyle-based community matching.
Product overview
The Changing Latitudes Team at iad Real Estate is a Florida-focused residential real estate brokerage offering a unified suite of services centered on buying, selling, and managing residential properties. The team is led by Dave and Carrie Courtney and is affiliated with the iad Real Estate brand. Their portfolio includes core buyer and seller representation services (Home Buying Services and Home Selling Services), Property Management Services for both owners and renters, New Construction Listings, a Lifestyle Search tool organized by community type (luxury, golf, adult, vacation), Neighborhood Guides for Tampa/Gulf Coast and Central Florida regions, and Office Listings through the iad MLS network. All services are delivered through the iad Real Estate brokerage platform and are focused on the Florida market.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Comprehensive buyer representation services for clients seeking residential properties in Florida, including lifestyle-based property matching, buyer consultations, mortgage and affordability calculations, and transaction management through closing. Targets individuals and families purchasing primary residences, vacation homes, and investment properties across Tampa/Gulf Coast and Central Florida.
- Home Selling Services Comprehensive seller representation services for Florida property owners, including personalized home valuation, seller's guide, instant offer program, home sale calculator, and listing/marketing management through closing. Targets homeowners and rental property owners seeking to sell for top dollar.
- Property Management Services Property management services for both owners and renters in Florida, including owner resources, free rental analysis, and renter services. Targets individual property owners and investors seeking rental income management and tenant oversight.
- New Construction Listings Access to new construction homes across Florida, including Gulf Coast and Central Florida markets, offered through the iad Real Estate brokerage network. Targets buyers seeking newly built homes and new construction investment opportunities.
Quantifiable outcome
- $2B+ in real estate sales annually
Companies that use Changing Latitudes Team At iad
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Changing Latitudes Team At iad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Changing Latitudes Team At iad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iad Real EstatecoreThe Changing Latitudes Team operates as a real estate sales team under the iad Real Estate brokerage. iad is an international real estate network providing the brokerage platform, technology, and brand for the team to conduct real estate transactions across Florida.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Changing Latitudes Team At iad competitors and assessment
Company assessmentBroad incumbents
- Douglas Elliman: Residential brokerage with a strong luxury and Florida presence (notably South Florida). Comparable in targeting luxury, vacation, and lifestyle-segmented buyers and competing for high-end residential listings in Florida markets.
- eXp Realty: Cloud-based brokerage with a team model and significant Florida agent count. Comparable in enabling team-branded sub-brands under the brokerage, providing technology, and competing for residential transaction volume across Tampa, Orlando, and other Florida metros.
- RE/MAX: Globally recognized residential brokerage franchise with dense Florida footprint. Comparable in serving Florida home buyers and sellers through agent teams and providing digital listing tools and lifestyle marketing assets.
- Keller Williams Realty: Largest US residential brokerage by agent count with strong Florida presence and team-based models. Comparable in scaling team-branded operations, providing technology platforms, and competing for residential transaction volume across Central and Gulf Coast Florida.
- Compass: National tech-enabled residential brokerage with strong Florida presence and a team-based operating model. Comparable in targeting high-producing teams and providing digital marketing, listing platform, and lead-generation infrastructure that competes for Florida agents and listings.
- Coldwell Banker Realty: Large incumbent brokerage with deep Florida agent network and residential team structures. Comparable in offering Florida-wide residential brokerage services, MLS integration, and lifestyle/segmented marketing to home buyers and sellers.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with significant Florida operations including Gulf Coast and Central Florida markets. Comparable in offering full-service buy/sell, new construction, and luxury residential representation via local teams.
Direct peers
- The Oppenheim Group: High-profile team-based residential real estate group operating under a brokerage umbrella with a celebrity-driven brand. Comparable to Changing Latitudes in operating as a branded team within a larger brokerage platform, focusing on luxury representation and lifestyle-driven marketing.
- The Serhant Team: Team-led residential real estate group with a strong personal brand and media-driven lead generation. Comparable to Changing Latitudes in operating as a high-profile team within a brokerage, leveraging lifestyle marketing and a recognizable brand to capture residential buyer and seller mindshare.
- Premier Sotheby's International Realty: Florida-focused luxury residential brokerage covering Gulf Coast and Central Florida. Directly comparable in geographic focus (Tampa/Naples/Orlando), luxury and lifestyle specialization, and full-service buy/sell model targeted at high-end and vacation buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Changing Latitudes Team At iad social profiles
Digital presenceChanging Latitudes Team At iad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changing Latitudes Team At iad leadership team
Management profileNumber of profiles
Profiles2 records
Changing Latitudes Team At iad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changing Latitudes Team At iad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changing Latitudes Team At iad
What does Changing Latitudes Team At iad do?
The Changing Latitudes Team at iad Real Estate is a Florida-based residential real estate sales team that provides full-service buying, selling, property management, and new construction representation. Led by Dave and Carrie Courtney, the team operates under the iad Real Estate brokerage platform, serving buyers and sellers across Tampa/Gulf Coast and Central Florida through direct agent relationships, interactive property search tools, and lifestyle-based community matching.
Is Changing Latitudes Team At iad a public or private company?
Changing Latitudes Team At iad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Changing Latitudes Team At iad founded?
Changing Latitudes Team At iad was founded in -1. It employs 11 to 50 people.
Where is Changing Latitudes Team At iad based?
Changing Latitudes Team At iad is headquartered in Orlando, United States, in the North America region.
How does Changing Latitudes Team At iad make money?
One revenue line is on record: real Estate Commission.
Who are Changing Latitudes Team At iad's main competitors?
Broad incumbents on record are Douglas Elliman, eXp Realty, RE/MAX, Keller Williams Realty, Compass, Coldwell Banker Realty and Berkshire Hathaway HomeServices. Direct peers are The Oppenheim Group, The Serhant Team and Premier Sotheby's International Realty.
Does Changing Latitudes Team At iad have an API?
No public API is recorded for Changing Latitudes Team At iad.
What industry is Changing Latitudes Team At iad in?
Changing Latitudes Team At iad's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.