What The Oppenheim Group does

The Oppenheim Group is a privately held luxury real estate brokerage founded in its current form by Jason Oppenheim and headquartered at 8604 Sunset Blvd., West Hollywood, with additional offices in Newport Beach, La Jolla (San Diego), and Cabo San Lucas, Mexico. The firm represents buyers and sellers of high-value residential and commercial properties across Southern California and Baja California Sur, and has reported over $5.3 billion in total sales and more than 2,000 closed transactions. Its client base centers on high-net-worth individuals, celebrities, and entertainment-industry figures, with named clients including Kanye West, Chris Paul, Bella Thorne, TPG Axon Capital, and O'Melveny & Myers.

The firm operates a sales-led go-to-market built on direct agent representation in four physical offices, supplemented by a custom website (ogroup.com) integrated with MLS listing data via IDX Broker, native iOS and Android mobile apps, a 210K+ email subscriber database, and the Sunset Living lifestyle magazine. Marketing channels include owned digital, print, neighborhood guides, earned press in outlets such as the Wall Street Journal and Variety, and most prominently the Netflix original series Selling Sunset (premiered 2016, the longest-running Netflix original series ever) and Selling the OC (premiered 2021), which collectively serve as the firm's primary demand engine and have driven 606K+ Instagram followers, the largest audience of any real estate brokerage globally.

The business model is commission-based, earning a percentage of luxury transaction value with no publicly disclosed pricing or commission schedule. Supporting the brokerage, the firm offers a Concierge Program that fronts costs for approved home improvement services with no interest or hidden fees to enhance seller properties and accelerate sales. The company is owned outright by founder Jason Oppenheim, with no disclosed institutional investors, parent company, or external funding.

Name

The Oppenheim Group

Legal name

The Oppenheim Group Real Estate

Website

https://ogroup.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oppenheim Group is a privately held luxury real estate brokerage representing buyers and sellers of high-value residential and commercial properties across Southern California and Cabo San Lucas, serving high-net-worth individuals and celebrities through four offices and a Netflix-driven brand platform.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), UHNW Concierge & Lifestyle Services (FSAAABAL), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Commercial real estate services
• Property buyer representation
• Seller listing services

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: The Oppenheim Group generates revenue through real estate commissions on luxury property transactions. As a brokerage, the firm earns percentage-based commissions on property sales and purchases across its Los Angeles, Orange County, San Diego, and Cabo San Lucas markets. The company also offers concierge services where it fronts costs for home improvements to enhance property presentation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Oppenheim Group is a luxury real estate brokerage that represents buyers and sellers of distinguished residential and commercial properties across Southern California and Cabo San Lucas. It supplements brokerage representation with a concierge program that fronts pre-listing home improvement costs, a property search website and mobile app, neighborhood guides, and a lifestyle magazine.

Product overview

The Oppenheim Group is a luxury real estate brokerage offering a unified platform of services for buying and selling high-end properties. The core offering is their full-service brokerage representing buyers and sellers throughout Southern California and Cabo San Lucas. Supporting this are digital platforms including a property search website with IDX integration for MLS data, native mobile apps for iOS and Android, neighborhood guides for exclusive communities, and a lifestyle magazine (Sunset Living). Additional services include a Concierge Program that fronts costs for home upgrades, and home valuation tools for sellers. The company is prominently featured in Netflix shows Selling Sunset and Selling the OC.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Real Estate Brokerage Services Full-service luxury real estate brokerage representing buyers and sellers of distinguished residential and commercial properties throughout Southern California and Cabo San Lucas, with over $5.3 billion in total closed sales and $500 million in active listings.
• Concierge Program

Quantifiable outcome

• $5.3 billion in total sales
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• NetflixflagshipGTM or Marketing PartnerThe Oppenheim Group is the focus of Netflix original series Selling Sunset and Selling the OC, which feature Jason Oppenheim and his elite agents selling luxury homes to affluent and celebrity clients. Selling Sunset is the longest-running Netflix original series ever. The partnership provides massive brand visibility and serves as the primary marketing engine for the firm.
• CRMLS (California Regional Multiple Listing Service)coreTechnology or IntegrationThe Oppenheim Group distributes listings through CRMLS, providing access to the comprehensive California MLS system for property search and transaction management.
• IDX BrokercoreTechnology or IntegrationThe firm's website and property search functionality is powered by IDX Broker, providing real-time MLS data integration and property search capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Agency: Globe-trotting luxury real estate brokerage with deep presence in Beverly Hills, Malibu, and broader Southern California, representing a comparable roster of celebrity and high-net-worth clients. Most direct competitor in the SoCal luxury segment.
• Hilton & Hyland: Beverly Hills-headquartered luxury brokerage specializing in ultra-high-end residential estates across Los Angeles. Closely comparable niche, geography, and price-point focus.
• Douglas Elliman: Large luxury-leaning residential brokerage with strong West Coast presence and a celebrity-driven marketing approach. Comparable client mix in Los Angeles and Orange County luxury.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand affiliated with the auction house, operating across SoCal and Cabo at the same price band. Broader portfolio but directly competes for the same ultra-luxury sellers.
• Christie's International Real Estate: Luxury brokerage network tied to the Christie's auction brand, competing in the same Southern California and international luxury segments as The Oppenheim Group.
• Compass: Tech-forward national brokerage with a substantial luxury share in Southern California. Competes for both agents and listings, and is the largest direct competitor by agent count.
• Coldwell Banker: Established national brokerage with significant Southern California luxury presence. Broad incumbent competing across price points including the luxury segment.
• Berkshire Hathaway HomeServices: Large national brokerage network with luxury divisions across Southern California and Mexico, serving as a competing platform for high-net-worth residential transactions.
• Engel & Völkers: European-rooted luxury brokerage operating across Southern California and Cabo San Lucas, with comparable cross-border luxury positioning and brand-led marketing.

Emerging players

• eXp Realty: Cloud-based, tech-enabled brokerage rapidly growing agent count nationwide, including in SoCal luxury. Competes on agent economics and digital tools rather than brand-led luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theoppenheimgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oppenheim Group