Insights + Analytics España

What Insights + Analytics España does

Insights + Analytics España (legal name: Asociación Nacional para la Investigación de Marketing, Económica y Social; CIF G88443957) is a Spanish national nonprofit association registered in the Registro Nacional de Asociaciones (Section 1, number 618485) and headquartered at C/ Ferraz 35, 3º Derecha, Madrid. It functions as the unified representative body for Spain's market research and data science sector, serving four stakeholder groups: professionals, research companies and agencies, clients of research, and academics. The association's mandate is to promote quality, ethics (including the ESOMAR Code of Conduct), and data-protection best practices, and to act as the sector's collective voice on standards and regulation, including ISO 20252.

The organization delivers a portfolio of programmatic services rather than a single product. Publications include the biannual Revista Investigación y Marketing, the monthly Boletín Al Día, the collective book 'La Investigación en Marketing', and ad-hoc studies. Events comprise the annual flagship innovation conference 'La @ de I+A' (held in Madrid with streaming), plus I+A Networks and I+A Talks. Training is anchored on a practical AI immersion course for market researchers covering generative AI, AI agents, and Claude Code. Initiatives include the AI Working Group, the Decálogo de Calidad (ten quality principles), the SACC system for controlling participant repetition in qualitative research, the Premios I+A awards, and the Research Got Talent competition. Distribution is primarily self-serve via ia-espana.org and direct member communications, with both in-person and online delivery.

The business model is membership-fee and event/training-course based, with no public product revenue or commercial SaaS offering. Pricing is transactional and tiered: La @ event tickets range from €60 (reduced rate) to €155 (non-member), and the AI immersion course is priced between €74.54 (student member) and €413.34 (non-member standard), with member discounts and volume pricing on training (12% from 2nd–3rd registrant, 15% from 4th onwards). The association has 21 staff and 27 disclosed corporate members spanning global majors (Kantar, Ipsos, NielsenIQ, GfK, Dynata, Toluna) and Spanish specialists (Ikerfel, SigmaDos, DYM, Imop Insights, etc.). There is no disclosed revenue, no parent company, no subsidiaries, and no funding rounds.

Name

Insights + Analytics España

Legal name

Asociación Nacional para la Investigación de Marketing, Económica y Social

Website

https://ia-espana.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Insights + Analytics España is the national nonprofit association representing Spain's market research and data science sector, serving 27 corporate members, professionals, clients, and academics with publications, events, training, quality standards, and collective sector representation from its Madrid headquarters.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Membership Organizations (8600), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Market research association
• Industry representation
• Professional training programs
• Research quality standards
• Market research publications

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Insights + Analytics España is a Spanish national nonprofit association that represents the market research and data science sector. It provides paid training programs (e.g., practical AI immersion courses for market researchers), industry events (the annual La @ innovation conference), industry publications (the biannual Revista Investigación y Marketing, monthly Boletín Al Día, and books), and ecosystem services including the SACC quality control system, quality standards aligned with ISO 20252, awards programs (Premios I+A), and working groups on AI and other topics. Revenue is generated through membership fees, event registrations, and paid training courses available to members and non-members.

Product overview

Insights + Analytics España is an industry association representing the market research and data science sector in Spain, not a technology product company. The organization offers a portfolio of services including professional training programs (such as AI immersion courses for market researchers), industry publications (bimonthly journal 'Investigación y Marketing', monthly 'Al Día' bulletin, books, and studies), annual events (including 'La @ de I+A' innovation conference), awards programs (Premios I+A), specialized working groups (AI Working Group), quality standards (Quality Decalogue), and quality control systems (SACC for participant repetition control in qualitative research). The offerings are designed to serve professionals, companies, clients, and academics in the market research community.

Differentiator

Problem solved

Functional benefit

Products and services

• La @ de I+A Annual innovation event/conference bringing together market research and data science professionals in Spain to discuss trends, tools, and changes in the sector. Paid registration with tiered pricing for members and non-members.
• Curso Práctico de Inmersión en la IA para Investigadores de Mercados Practical AI immersion course for market researchers covering generative AI, AI agents, and tools like Claude Code applied to market research. Delivered online with paid registration; tiered pricing for members, non-members, students, and unemployed individuals.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insights Association: US-based trade association for the market research and analytics industry, providing advocacy, education, and standards. Direct peer: association model serving MR/analytics professionals and companies, with comparable member benefits (training, advocacy, ethics, events).
• Market Research Society (MRS): UK-based professional body for market, social, and opinion research. Direct peer: similar association model serving individual professionals and corporate members, with training programs, certification, and Codes of Conduct overlapping with I+A's offerings.
• ESOMAR: Global market research industry association promoting professional standards, ethics, and research quality worldwide. Direct comparator: also an association serving market research professionals and firms, with overlapping codes of conduct and ISO standard advocacy that I+A explicitly references (ESOMAR Code of Conduct).

Regional players

• ADETEM: French professional association for marketing and market research professionals. Regional peer: comparable European MR/marketing association providing networking, training, and ethics frameworks.
• AIMC (Asociación para la Investigación de Medios de Comunicación): Spanish association for media and advertising audience measurement. Regional peer: also a Spanish national association serving adjacent research disciplines with similar member-driven model and event/publication portfolio.
• BVM (Berufsverband Deutscher Markt- und Sozialforscher): German professional association for market and social research. Regional peer: equivalent national association model in another European market, with training, events, and codes of conduct comparable to I+A's portfolio.

Emerging players

• Greenbook (IIEX) / Quirk's Media: Market research community platform, event series (IIEX), and content hub. Emerging peer: serves the same MR/insights professional audience with networking, content, and training delivered through a digital-first community model that competes with traditional associations.
• Research Club Spain (Club de Investigación de Mercados): Spanish-language market research practitioner community. Emerging peer: community-based competitor targeting the same Spanish MR audience with networking and content, representing the digital disintermediation risk facing traditional associations.
• Intellus Worldwide: Global association for healthcare market research. Emerging peer: narrower vertical association using the same member-driven model (events, advocacy, training) for a specific MR segment that I+A's generalist scope must serve.

Broad incumbents

• The Advertising Research Foundation (ARF): US-based industry body for advertising and marketing research. Broad incumbent: overlaps with I+A on research quality, methods, and ethics but operates at significantly larger scale with broader advertising-industry remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ia_asociacion
• YouTubeyoutube.com/channel/UC9B6JfaeLbBndGHzx4EwTVA
• LinkedInlinkedin.com/company/insightsanalyticsespana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insights + Analytics España