What I*AM does

I*AM Intelligent Design GmbH is a privately held strategic creative agency ("strategische Kreativagentur") headquartered in Augsburg, Bavaria, with a secondary office in Hamburg, Germany. Founded in 2015 and led by Managing Director Josua Janda, the firm employs approximately 14-18 staff including a Creative Director, Digital Lead, Senior Art Director, designers, motion designers, account managers, and apprentices. The agency delivers integrated brand and communication services spanning the full lifecycle from strategy through execution: brand strategy and identity, corporate design, digital strategy and web development, multi-channel campaign management, motion design, video and photography production, SEO/SEA marketing, print and packaging design, and employer branding. Recurring revenue is generated through optional website maintenance contracts (12-month minimum, auto-renewing) and web hosting with a 99% uptime guarantee, while the bulk of revenue comes from individually negotiated project-based professional services engagements.

The agency's technology stack for client delivery includes Webflow, Figma, Umbraco, Frontify, Express, Jira, Confluence, and (for the BayWa project) Bloomreach, Stibo, and Zoovu, while internal operations rely on Microsoft Teams, Tally/Typeform, Google Analytics, Hotjar, Plausible, Google Tag Manager, and Google reCAPTCHA. Notable client engagements include Bayer 04 Leverkusen (digital strategy and unified web/app/shop/ticketing experience), Everllence (full brand transformation from MAN Energy Solutions rebrand), Syneco Trading (new brand world with clay mascot characters), LEW (regional brand campaign), BayWa (Formel-Pro digital relaunch), Jung DMS & Cie. (brand strategy), Schwarzbräu (packaging redesign that won the German Brand Award 2022), and Rosenbusch Watches (Kickstarter campaign). The agency is sales-led, acquiring clients through a website project inquiry form supplemented by direct outreach from named account managers in each office, and has won multiple industry awards including the German Brand Award (2022 and 2026), Deutscher Digital Award 2024, German Web Award 2024, VEA Digital Award 2024, and Best of Content Marketing 2024.

Name

I*AM

Legal name

I AM Intelligent Design GmbH

Website

https://i-am.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

I*AM Intelligent Design GmbH is a German strategic creative agency with offices in Augsburg and Hamburg that delivers brand strategy, digital design, web development, and multi-channel campaign services to enterprise and mid-market clients across energy, sports, manufacturing, finance, and F&B.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy services
• Corporate identity design
• Digital marketing campaigns
• Website development services
• Creative agency services

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Communication & Strategy Services: Core revenue stream from providing brand strategy, brand building, brand identity, corporate design, and brand storytelling services to enterprise and mid-market clients. Specific project scope is defined through individual contracts. Individual client project-based pricing as stated in AGB: 'Preise und Zahlungsbedingungen werden immer individualvertraglich vereinbart.'
2. Website Development & Digital Design: Revenue from creating and developing websites, web applications, and digital experiences. Includes ongoing maintenance and hosting services. Delivered using agile development methods. Pricing is individually negotiated per contract.
3. Campaign Management & Marketing Services: Revenue from managing marketing campaigns including SEO, SEA, social media, out-of-home, radio, and content marketing. Marketing services can be cancelled with one month notice. Cost reimbursements for paid advertising (e.g., Google Ads) are billed to clients additionally.
4. Print & Design Services: Revenue from producing print designs including logos, brochures, posters, flyers, banners, vehicle/window signage, textiles, and packaging. Typically includes two rounds of corrections included in base price.
5. Video & Photography Production: Revenue from professional video and photography production services for marketing and brand purposes. Includes creative concepting and post-production.
6. Web Hosting & Domain Services: Optional hosting and domain registration services offered as add-ons to web development projects. Server availability guaranteed at 99% annually. Subcontracting to third-party providers permitted.
7. Website Maintenance Services: Ongoing maintenance and support contracts for websites after completion. Minimum contract duration of 12 months with 3-month cancellation notice. Auto-renewal for 12-month periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

I*AM is a strategic creative agency that sells brand strategy, brand identity, corporate design, digital strategy, website design and development, multi-channel campaign management (SEO, SEA, OOH, radio, social), motion design, video and photography production, print and packaging design, employer branding, and ongoing website maintenance and hosting to enterprise and mid-market clients. Engagements are delivered as individually contracted projects using tools such as Figma, Webflow, Umbraco, Frontify, Jira, and Confluence.

Product overview

I*AM is a strategic creative agency offering integrated brand and communication services. The portfolio includes Brand Strategy & Identity Services (brand building, identity, storytelling, strategy), Digital Strategy & Web Development (digital transformation, UX, interface design, continuous delivery), Corporate Design (visual identity, logos, brand manuals), Campaign Management (multi-channel marketing campaigns), Motion Design, Video & Photography Production, Website Maintenance & Webhosting, SEO & SEA Marketing, Print Design & Packaging, and Employer Branding. The agency operates as a service-based firm delivering custom creative solutions rather than a software product company, with services spanning the full brand lifecycle from strategy through execution across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services Strategic brand development including brand building, brand identity, brand storytelling, and brand strategy services delivered as individually contracted projects for enterprise and mid-market clients across industries such as energy, sports, finance, F&B, and manufacturing.
• Corporate Design Visual identity development including logo design, corporate identity systems, brand manuals, and consistent visual communication across all touchpoints for client companies.
• Digital Strategy & Web Development Digital transformation services including digital strategy, website design, interface design, UX optimization, and continuous delivery for digital products and platforms, using tools such as Figma, Webflow, Umbraco, Frontify, Express, Jira, and Confluence.
• Campaign Management Marketing campaign development and execution including campaign strategy, management, and multi-channel implementation across digital and traditional media (OOH, radio, digital, social) with A/B testing for brand positioning and employer branding.
• Motion Design Animation and motion graphics services for videos, social media content, and digital interfaces to enhance brand communication and engagement, delivered by an in-house motion designer.
• Video & Photography Production Professional video and photography production for marketing materials, product showcases, employer branding films, and brand storytelling content, including creative concepting and post-production.
• Website Maintenance & Webhosting Ongoing website maintenance contracts and web hosting including domain registration and server management with 99% annual uptime guarantee, subcontracted to third-party providers where applicable.
• SEO & SEA Marketing Search engine optimization and search engine advertising campaigns to improve organic visibility and drive targeted traffic to client websites, cancellable with one month notice.
• Print Design & Packaging Print design services including logo, brochure, poster, flyer, banner, vehicle/window signage, textile, and packaging design for offline brand presence, with two correction rounds included in base price.
• Employer Branding Employer branding services to position companies as attractive workplaces, including recruitment campaigns (e.g., for MAN Energy Solutions), social media employer branding, and internal culture communication.

Quantifiable outcome

• Schwarzbräu won the German Brand Award 2022 following the brand redesign.
• +3 more outcomes

Named customers12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EverllencecoreStrategic or Co-development Partner · 1 January 2025I*AM guided Everllence (formerly MAN Energy Solutions) through a complete brand transformation including strategy, storytelling, tone, campaigns, and digital touchpoints. The partnership covers multiple campaigns: Captive Power Solutions for Data Centers, Added Values of Heat Pumps, and Foundry Campaign across digital and social channels.
• Syneco Trading GmbHcoreStrategic or Co-development Partner · 1 January 2023I*AM developed the complete new brand world for Syneco Trading, including brand strategy, campaign concept ('So klingt gemeinsamer Fortschritt'), Clay mascot characters (Sonja Sonne, Willy Wind, Wanda Wasser, Siggi Syneco, Ronja Roboter, Barni Batterie), website redesign, and brand communications. Syneco is part of the thüga solutions group. Year 2026 project.
• thüga solutionsminorOthers · 1 January 2023Syneco is identified as part of the thüga solutions group. No direct partnership relationship specified beyond the Syneco client relationship.
• Bayer 04 Leverkusen Fußball GmbHcoreStrategic or Co-development Partner · 1 January 2023I*AM serves as the digital strategy and experience partner for Bayer 04 Leverkusen, working on continuous delivery, design thinking, digital strategy, interface design, UX, and web development. The partnership aims to unify the fan experience across website, app, online shop, and ticketing system with international reach. Project tools include Jira, Confluence, Frontify, Figma, Express, and Umbraco.
• Jung, DMS & Cie. AGcoreStrategic or Co-development Partner · 1 January 2023I*AM conducted a comprehensive brand strategy and redesign for Jung, DMS & Cie., repositioning the company as 'Das Zuhause für meinen Erfolgs' (home of success). The project included brand workshops, strategic workshops, brand voice development, and a complete brand manual with motion guidelines and brand booklet for all employees.
• MAN Energy Solutions SEcoreStrategic or Co-development Partner · 1 January 2023I*AM developed and executed a global recruiting campaign for MAN Energy Solutions targeting skilled workers across 120+ international locations with ~14,500 employees. The campaign uses a flexible design system with distinct messaging per professional group, multichannel marketing with targeted landing pages, social media, and film production.
• Schwarzbräu GmbHcoreStrategic or Co-development Partner · 1 January 2021I*AM developed a new brand strategy for Schwarzbräu targeting younger audiences, redesigning the brand identity, packaging design, and marketing materials. The partnership resulted in the German Brand Award 2022. The brand's 370+ year heritage was repositioned for the future while honoring tradition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with a brand strategy, digital, and campaign offering for enterprise clients. Comparable to I*AM in integrated creative model, award profile, and German B2B/enterprise focus.
• Grabarz & Partner: Hamburg-based independent creative agency offering brand, digital, and campaign work for enterprise clients. Comparable to I*AM in integrated creative scope, German Mittelstand client base, and award-winning positioning.
• HEIMAT (TBWA): Berlin- and Hamburg-based integrated creative agency offering brand strategy, digital, and campaign work for enterprise clients. Closely comparable to I*AM in full-service positioning, German Mittelstand enterprise clientele, and award-driven reputation.
• Kolle Rebbe: Hamburg-based strategic creative agency (part of Ketchum/Publicis) delivering brand strategy, digital experiences, and campaigns. Comparable to I*AM in integrated strategy-through-execution offering for German enterprise clients.
• denkwerk: Independent German digital agency offering brand strategy, UX, web, and digital campaign work for enterprise clients. Comparable to I*AM in integrated digital-first creative model and German enterprise focus.
• Laika (formerly Laika Berlin): Independent German creative agency offering brand strategy, digital experiences, and campaigns for enterprise clients. Comparable to I*AM in size, integrated creative positioning, and German enterprise focus.

Broad incumbents

• DDB Germany: German arm of global DDB network offering integrated brand, digital, and advertising services for enterprise clients. Comparable offering to I*AM but as part of an international network with significantly larger scale.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, offering integrated brand, digital, and campaign services. Directly competes with I*AM for German Mittelstand enterprise work but at materially greater scale and broader service portfolio.
• Jung von Matt: One of Germany's largest independent creative agency networks with offices across multiple cities and a broad enterprise client roster. Competes with I*AM for the same German enterprise brand and digital engagements but at significantly larger scale.
• Scholz & Friends: Germany-based creative agency network offering brand strategy, digital, and integrated campaigns for major enterprise and consumer clients. Comparable offering to I*AM but with significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/i-am-germany
• Instagraminstagram.com/diewerteagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I*AM