IAM&M - Instituto de Assessoria Mercadológica & Mercadométrica

What IAM&M - Instituto de Assessoria Mercadológica & Mercadométrica does

IAM&M (Instituto de Assessoria Mercadológica & Mercadométrica) is a Brazilian strategic consulting firm founded in 1992 and headquartered in São Paulo. The company specializes in competitive intelligence and strategic advisory services for large enterprise clients, operating a structured engagement methodology in which clients present business objectives, IAM&M audits competitive scenarios, identifies processes required to increase competitiveness, and delivers actionable recommendations supported by manager training for implementation.

The firm's core offerings span eleven service categories, including Strategic Planning (Planejamento Estratégico), Competitiveness Assessment (Avaliação da Competitividade), Market Opportunity Mapping, New Markets Mapping, Partner Network Assessment, Competitor Assessment, Competitor Competitiveness Mapping, Satisfaction Research, Market Evaluation for New Entrants, Added Value Generation Assessment, and Competitor Production Chain Assessment. Underlying these services are proprietary frameworks: the 10Ps strategic formulation methodology (extending the classic 4Ps marketing mix to ten elements) and a numerical matrix for quantifying synergies in M&A scenarios by scoring complexity versus effort across operational dimensions. The technology stack is methodology-based rather than software-based, with no disclosed AI, API, or platform infrastructure.

IAM&M generates revenue through professional services engagements sold via a direct, consultative enterprise sales motion. Pricing is quote-based and not publicly disclosed. The firm has served over 200 national and international clients across diverse industries (including metals, pharmaceuticals, food and beverage, packaging, technology, banking, energy, and logistics) and references over 400 completed projects. Notable historical client logos include ArcelorMittal, Gerdau, CSN, Microsoft, HP, Pfizer, Roche, Siemens, Unilever, Cargill, Tetra Pak, and DHL. The firm holds a content-distribution partnership with US-based strategy consultancy ACS (Applied Strategy) for Brazilian-market thought leadership translation.

Name

IAM&M - Instituto de Assessoria Mercadológica & Mercadométrica

Legal name

IAM&M - Instituto de Assessoria Mercadológica & Mercadométrica

Website

https://iamm.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

IAM&M is a São Paulo-based strategic consulting firm founded in 1992 that delivers competitive intelligence, strategic planning, and market opportunity mapping services to large enterprise clients across multiple industries in Brazil, using proprietary 10Ps and synergy quantification methodologies.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

akta.pro secondary industries

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• Strategic consulting services
• Competitive intelligence
• Market opportunity mapping
• Strategic planning
• Competitor assessment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting Services: IAM&M generates revenue through professional consulting engagements focused on competitive intelligence, strategic planning, and market assessment services. The firm works with a defined engagement methodology that includes objective setting, competitive scenario auditing, process identification, and implementation recommendations with manager training.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IAM&M is a Brazilian strategic consulting firm that delivers competitive intelligence, strategic planning, and market opportunity assessment services to large enterprises. Its work is structured around proprietary methodologies, notably the 10Ps strategic formulation framework and a numerical synergy quantification matrix, and is delivered through custom engagements that include objective setting, competitive scenario auditing, process identification, and manager training for implementation. The firm has applied these services across more than 400 projects and 200 clients in industries ranging from metals and metallurgy to pharmaceuticals, food, packaging, technology, and banking.

Product overview

IAM&M operates as a marketing and competitive intelligence consultancy offering a comprehensive portfolio of strategic advisory services. The company provides 11 distinct service offerings including Strategic Planning, Competitiveness Assessment, Market Opportunity Mapping, Partner Network Assessment, New Markets Mapping, Competitor Assessment, Competitor Competitiveness Mapping, Satisfaction Research, Market Evaluation for New Entrants, Added Value Generation Assessment, and Competitor Production Chain Assessment. The services are delivered as custom consulting engagements supported by proprietary methodologies including the '10Ps' strategic framework and synergy quantification models. The company has delivered over 400 solution cases across more than 200 national and international clients since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Planejamento Estratégico (Strategic Planning)

Quantifiable outcome

• 400+ projects successfully completed focusing on competitiveness
• +1 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ACS (Applied Strategy)minorStrategic or Co-development PartnerIAM&M has a partnership with ACS for translating and sharing Insight to Action content in Brazil. ACS is a strategy consulting firm, and IAM&M serves as an authorized translator and distributor of ACS thought leadership content under authorization. The partnership allows IAM&M to share ACS content with Brazilian audiences and clients.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• EY-Parthenon (Brazil): EY-Parthenon is EY's strategy consulting practice with a Brazilian presence, active in corporate strategy, market entry, and transaction advisory. It overlaps with IAM&M's strategic advisory offerings, particularly on the M&A synergy side.
• Deloitte (Brazil): Deloitte's Brazilian consulting practice serves large enterprises across strategy, operations, and M&A. It competes with IAM&M for enterprise advisory work and offers a deeper bench and broader service portfolio, but is less specialized in pure competitive intelligence.
• McKinsey & Company: McKinsey has one of the most established strategy consulting practices in Brazil, serving the largest local and multinational corporates. It overlaps with IAM&M in strategic planning, market entry, and competitiveness work but with vastly greater resources and brand.
• KPMG (Brazil): KPMG's Brazilian consulting practice serves large enterprises on strategy, deal advisory, and operational improvement. It competes for portions of IAM&M's enterprise advisory work, particularly where M&A and strategic planning intersect.
• Strategy& (PwC): Strategy& is PwC's strategy consulting arm with a meaningful Brazilian presence serving large corporates on strategic and operational transformation. It overlaps with IAM&M's strategic advisory scope as part of a broader professional services portfolio.
• Bain & Company: Bain is a top-tier global management consulting firm with a long-standing Brazilian practice serving many of the same multinational enterprises that IAM&M serves (e.g., consumer goods, industrials). It competes for large enterprise strategy mandates but operates as a much larger generalist.
• Roland Berger: Roland Berger is a global strategy consultancy with a substantial Brazilian practice serving large industrial and corporate clients. It competes with IAM&M for enterprise strategy and competitiveness engagements but operates at much larger scale and with international breadth.
• Boston Consulting Group (BCG): BCG operates a sizable Brazilian practice focused on strategy, transformation, and competitive positioning for large enterprises. It competes with IAM&M on strategic advisory mandates at the high end of the market.

Direct peers

• Falconi: Falconi is a leading Brazilian management consulting firm specializing in strategy, operational excellence, and organizational transformation. It is the closest direct peer to IAM&M — a Brazilian-rooted advisory firm serving large enterprises with proprietary methodologies and a similar horizontal-market focus on competitiveness and growth.

Others

• ACS (Applied Strategy): ACS is a strategy consulting firm with which IAM&M has a content translation and distribution partnership for the Brazilian market. While not a direct competitor, ACS operates in the same strategy/competitive-intelligence space and represents an adjacent ecosystem relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iam&m---instituto-de-assessoria-mercadol%C3%B3gica-&-mercadom%C3%A9trica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAM&M - Instituto de Assessoria Mercadológica & Mercadométrica