I AM YOU 360

What I AM YOU 360 does

I AM YOU 360 is a Tucson, Arizona-based 501(c)(3) non-profit organization (Qualified Foster Charitable Organization #11067) founded in 2014 by Desiree Cook. The organization delivers four interconnected programs to vulnerable youth and families across Pima County, the Pascua Yaqui Tribe, the Tohono O'odham Nation, and Maricopa County: the Hygiene Empowerment Program (full-sized hygiene bags replenished every six weeks since 2014), the Small Home Experience (a 10-unit green, energy-efficient tiny home community launched around 2025 with rent at $1/sq ft and half escrowed for a 2-3 year path to homeownership), the copyrighted "I Am Somebody" social-emotional learning curriculum offered in 4-week and 10-week formats, and the "Your Hair is Your Crown" cultural identity program. The organization operates with approximately 5 employees, a 7-person board/leadership team, and infrastructure limited to two adjacent properties on S. Van Buren Ave.

The business model is donations-led rather than revenue-generating in a commercial sense: income streams include individual and corporate charitable contributions via PayPal, in-kind product donations through an Amazon Wishlist, foundation grants (OneAZ Foundation "Together is Better" Grant in 2021), nominal program fees for I Am Somebody Training to schools, nonprofits, faith communities, and corporate teams, and rental income from the 10-unit Small Home Experience. The go-to-market is community-led grassroots outreach — media appearances (Bob Elliot Show January 2026), earned press (Arizona Daily Star December 2021), city-government recognition (Ward 3 newsletter 2026), Instagram/Facebook presence, and direct distribution during limited office hours (Mon/Wed/Fri 9 AM-12 PM). The organization does not operate a technology platform; all programs are human-delivered services. As a non-revenue-disclosing non-profit, financial scale is not publicly available.

Name

I AM YOU 360

Legal name

I AM YOU 360

Website

https://iamyou360.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

I AM YOU 360 is a Tucson, Arizona 501(c)(3) non-profit founded in 2014 that delivers hygiene support, green tiny-home housing, a copyrighted social-emotional learning curriculum, and cultural identity programs to vulnerable youth and families across southern Arizona tribal nations and counties.

Ownership category

akta.pro rank

Product category

Social Services / Nonprofit Youth and Family Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

akta.pro secondary industries

Housing Transition & Supported Living Navigation (EDAKANAK), Leadership, Character Education & Values Development (EDAMAIAG), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

Keywords

• Youth empowerment services
• Social-emotional learning
• Hygiene assistance programs
• Transitional housing support
• Nonprofit community programs

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and foundations fund programs including hygiene bags, housing support, and training. Qualified Foster Charitable Organization (QFCO #11067) and 501(c)(3) status enables charitable giving.
2. Grant Funding: Received OneAZ Foundation Together is Better Grant in 2021. Grants from foundations support housing initiatives, hygiene programs, and operational costs.
3. Program Fees (I Am Somebody Training): I Am Somebody Training curriculum offered in 4-week and 10-week formats to schools, nonprofits, faith communities, foster care organizations, and corporate teams with associated program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

I AM YOU 360 is a 501(c)(3) non-profit organization that delivers a suite of social-service programs for vulnerable youth and families in Arizona. Its core offerings include the Hygiene Empowerment Program (full-sized hygiene bags replenished every six weeks), the Small Home Experience (10-unit green tiny home community with rent at $1/sq ft and escrow savings toward homeownership), the I Am Somebody Training (copyrighted social-emotional learning curriculum in 4-week or 10-week formats), and Your Hair is Your Crown (cultural identity program).

Product overview

I AM YOU 360 is a 501(c)(3) non-profit organization offering a suite of four interconnected social-service programs designed to empower underserved youth and families in Arizona. The portfolio centers on the Hygiene Empowerment Program (providing dignity through hygiene support), the Small Home Experience (green tiny home housing with path to homeownership), I Am Somebody Training (social-emotional learning curriculum in 4 or 10-week formats), and Your Hair is Your Crown (cultural identity through hair care). Together these programs address immediate needs while building long-term self-sufficiency and breaking generational cycles of poverty.

Differentiator

Problem solved

Functional benefit

Brands

• I Am Somebody: A copyrighted social-emotional learning and empowerment curriculum designed to help youth and adults recognize their value, build self-worth, strengthen emotional wellness, and develop a positive vision for their future. Available as 4-week or 10-week programs, and certified facilitator training.
• Hygiene Empowerment Program
• Small Home Experience
• Your Hair is Your Crown

Products and services

• Hygiene Empowerment Program Dignity-through-self-care program providing replenished hygiene bags containing full-sized products to underserved youth and families every six weeks, serving Pima County, tribal nations, and Maricopa County since 2014.
• Small Home Experience Tucson's first green, energy-efficient tiny home community of 10 units (450 sq ft each) at 1101 S. Van Buren Ave. Residents pay $1/sq ft monthly rent, with half saved in escrow and returned at program completion (2-3 years) as a down payment toward homeownership.
• I Am Somebody Training Copyrighted social-emotional learning and empowerment curriculum offered as a 4-Week Accelerator and a 10-Week Course. Builds self-awareness, self-esteem, emotional wellness, leadership, and goal-setting through ten pillars, available to schools, nonprofits, faith communities, foster care organizations, and corporate teams.
• Your Hair is Your Crown Cultural identity program celebrating heritage through hair care, artistry, and self-expression, empowering participants to embrace their look and develop positive self-image.

Quantifiable outcome

• Over 5,000 youth and families served since 2014
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• City of Tucson - Ward 3minorGTM or Marketing PartnerI AM YOU 360 was featured in the City of Tucson's Ward 3 Weekly newsletter published by Council Member Kevin Dahl in July 2026, highlighting the organization's impact and ongoing commitment to partnering with community and local government.
• Arizona Daily StarminorGTM or Marketing PartnerDesiree Cook and I AM YOU 360 were featured in the Arizona Daily Star in December 2021 for their work providing hygiene resources, mentoring, and housing to youth in foster care across Tucson.
• Pascua Yaqui TribecoreStrategic or Co-development PartnerI AM YOU 360 delivers programs and services within the Pascua Yaqui Tribe community, addressing hygiene needs and serving youth and families in this tribal nation.
• Tohono O'odham NationcoreStrategic or Co-development PartnerI AM YOU 360 delivers programs and services within the Tohono O'odham Tribe community, extending reach to tribal families in need of hygiene support and empowerment services.
• Bob Elliot ShowminorGTM or Marketing PartnerFounder Desiree Cook joined the Bob Elliot Show in January 2026 to discuss I AM YOU 360's impact on vulnerable youth in Tucson and the organization's vision for 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• A New Leaf: Arizona-wide social services nonprofit operating housing, domestic violence, foster care, and human trafficking programs — comparable on multi-program human-services model for vulnerable populations, primarily in the Phoenix metro area.
• Andre House: Phoenix-based nonprofit providing basic-needs services (meals, showers, hygiene, case management) and transitional pathways for people experiencing homelessness — closely comparable to the Hygiene Empowerment Program model.

Broad incumbents

• Covenant House: Large national nonprofit providing shelter, housing, and youth-development programming for homeless and trafficking survivors — broadly comparable mission and integrated housing-plus-life-skills model.
• National Youth Advocate Program: National nonprofit providing foster care, residential, and community-based services for at-risk youth and families — comparable on the foster-care and child-welfare service side of I AM YOU 360's work.

Direct peers

• Tumbleweed Center for Youth Development: Tucson-based nonprofit providing emergency shelter, housing, and support services for homeless and at-risk youth in Southern Arizona — the closest direct competitor to I AM YOU 360's youth-housing and stabilization mission in the same geography.
• Boys & Girls Clubs of Tucson: Tucson-based youth development organization offering after-school programs, mentorship, and life-skills training to local youth — comparable to I Am Somebody Training on life-skills programming and youth-empowerment focus.
• Youth on Their Own: Tucson-based nonprofit supporting homeless and unaccompanied youth through financial assistance, housing support, and case management — directly comparable on target population (vulnerable youth in Pima County) and service mix.
• Habitat for Humanity Tucson: Tucson affiliate of Habitat for Humanity building affordable housing and supporting pathways to homeownership — directly comparable to the Small Home Experience homeownership-escrow model for low-income households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iamyou360
• Instagraminstagram.com/i_am_you_360?igsh=MW1vMGk3dmN5czE=
• LinkedInlinkedin.com/company/i-am-you-360

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I AM YOU 360