Insurance Brokers Association of Saskatchewan

Name

Insurance Brokers Association of Saskatchewan

Legal name

Insurance Brokers Association of Saskatchewan

Website

https://ibas.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Voluntary membership-based organization representing 99% of Saskatchewan's P&C insurance brokerages. Revenue generated through annual membership fees from brokerages.
2. Education Programs: CAIB (Canadian Accredited Insurance Broker) courses and continuing education delivered via Zoom immersion format. Fees vary by course level and member status.
3. Mental Health First Aid Training: Mental Health First Aid certification course offered at $199 plus tax per member, with subsidized rate through Saskatchewan Blue Cross partnership
4. Event Registration: Revenue from events including Leaders Summit ($499 full registration) and BrokerStack Technology Forum ($99 member registration)
5. Member Insurance Program Commissions: Revenue sharing from Errors & Omissions insurance, D&O insurance, and Cyber insurance programs administered through Sage Advisor Resources. Swiss Re provides annual sponsorship based on E&O and D&O book of business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

IBAS is a voluntary, membership-based not-for-profit association that represents 99% of Saskatchewan's property and casualty insurance brokerages. It delivers member services including professional advocacy, CAIB licensing education and continuing education, exclusive group insurance programs (E&O, D&O, Cyber, Consumer Protection Bond, Group Benefits), technology services (Broker Website Program, IBAS EduHub), leadership development, Indigenous broker development funding, community initiatives (#BrokersCare, HeadsTogether), industry events (Leaders Summit, BrokerStack Technology Forum), and publications (SaskBroker Magazine).

Product overview

IBAS is a voluntary, membership-based, not-for-profit association representing Saskatchewan property and casualty insurance brokerages. The organization operates as a unified platform-plus-programs model, offering member brokerages access to education and licensing programs (CAIB Immersion, CSIP, continuing education via IBAS EduHub), insurance products (Consumer Protection Bond, Member Insurance Program with E&O/D&O/Cyber coverage, Group Benefits Plan), technology services (Broker Website Program with SGI integration), professional development (Leaders Forum, IBDP), community initiatives (#BrokersCare), publications (SaskBroker Magazine), and industry events (Leaders Summit, BrokerStack Technology Forum). The portfolio is coordinated through the association's central member services and delivered in partnership with carriers, underwriters, and training providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Broker Development Program (IBDP) A program that provides up to $25,000 in funding per brokerage for the recruitment, onboarding, and training of P&C insurance brokers of First Nations, Métis, or Inuit heritage, including advisory services and the Accelerator Stream for Indigenous-owned brokerages. Targeted at IBAS member brokerages in Saskatchewan.
• Leaders Forum

Quantifiable outcome

• 99% market representation of Saskatchewan P&C brokerages
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

26 partnerships are on record, tiered core, major and supporting.

• SGI CANADAcoreGTM or Marketing PartnerSGI CANADA is a primary sponsor of IBAS events including the annual Leaders Summit (sponsoring one free registration per member brokerage) and a founding partner of the Leaders Forum professional development initiative. As Saskatchewan's government-owned auto insurer, SGI CANADA works with brokerages as the primary distribution channel for compulsory auto insurance coverage.
• Wawanesa InsurancecoreGTM or Marketing PartnerWawanesa Insurance serves as presenting partner for the BrokerStack Technology Forum (2026) and presenting sponsor for the Western Canadian Broker Panel at the Leaders Summit. Wawanesa Insurance is headquartered in Wawanesa, Manitoba.
• Intact InsurancecoreGTM or Marketing PartnerIntact Insurance is a major sponsor of IBAS events, presenting the Opening Ceremony & Breakfast Keynote at the 2026 Leaders Summit. Early-bird registration draw prize of $1,000 travel voucher is also sponsored by Intact Insurance.
• Red River MutualcoreGTM or Marketing PartnerRed River Mutual is a presenting sponsor for the Luncheon Keynote and Delegates' Village Networking Reception at the 2026 Leaders Summit, providing complimentary drinks and hors d'oeuvres.
• Saskatchewan Blue CrosscoreStrategic or Co-development PartnerSaskatchewan Blue Cross partnered with IBAS in 2026 to launch the HeadsTogether Initiative, a pilot program connecting member brokerages with mental health resources. They also underwrite the Group Benefits Plan in partnership with Independent Financial Services Ltd. Saskatchewan Blue Cross provides Mental Health First Aid training with one free registration per member brokerage.
• Sandbox Mutual InsurancemajorGTM or Marketing PartnerSandbox Mutual Insurance is the CAIB programming sponsor and presenting sponsor of the Closing Ceremony Summit Afterparty at the 2026 Leaders Summit.
• My Mutual InsurancemajorGTM or Marketing PartnerMy Mutual Insurance is a 2026 Annual Partner and presenting sponsor of the 'Buying Technology Better' breakout session at the Leaders Summit.
• CAA InsurancemajorGTM or Marketing PartnerCAA Insurance is listed as a 2026 Annual Partner supporting IBAS initiatives and events.
• Portage Mutual InsurancemajorGTM or Marketing PartnerPortage Mutual Insurance is listed as a 2026 Annual Partner supporting IBAS initiatives and events.
• Peace-Hills InsurancemajorGTM or Marketing PartnerPeace-Hills Insurance is listed as a 2026 Annual Partner supporting IBAS initiatives and events.
• Wynward InsurancemajorGTM or Marketing PartnerWynward Insurance is listed as a 2026 Annual Partner supporting IBAS initiatives and events.
• Midwest Claims ServicessupportingGTM or Marketing PartnerMidwest Claims Services is listed as a 2026 Annual Partner supporting IBAS initiatives and events.
• Sage Advisor ResourcescoreChannel Partner/ Reseller/ DistributorSage Advisor Resources, a subsidiary of the Insurance Brokers Association of Alberta (IBAA), administers the IBAS Member Insurance Program including E&O, D&O, and Cyber insurance products. Swiss Re underwrites the E&O product. IBAS receives commission shares and annual sponsorship from Swiss Re based on the E&O and D&O book of business.
• Swiss RecoreGTM or Marketing PartnerSwiss Re is the underwriter of the Errors & Omissions insurance product delivered through IBAS Member Insurance Program. Swiss Re also underwrites D&O insurance. Annual sponsorship is provided to IBAS based on E&O and D&O book of business.
• APRIL CanadacoreChannel Partner/ Reseller/ DistributorAPRIL Canada partnered with IBAS and AXIS to deliver Cyber Insurance products designed to protect brokerages from mounting cyber threats, with $1 million and $2 million limit options.
• AXIScoreChannel Partner/ Reseller/ DistributorAXIS is the cyber insurance carrier partnered with APRIL Canada and IBAS to provide cyber coverage for member brokerages.
• Independent Financial Services Ltd.coreChannel Partner/ Reseller/ DistributorIndependent Financial Services Ltd. partners with IBAS to deliver the Group Benefits Plan, underwritten by Saskatchewan Blue Cross and Blue Cross Life. Provides members with as few as two employees access to customizable health and wellness benefits.
• Mental Health Commission of CanadacoreStrategic or Co-development PartnerMental Health First Aid (MHFA) Certification Course is designed by the Mental Health Commission of Canada and delivered through the HeadsTogether Initiative partnership with Saskatchewan Blue Cross.
• Sask Mental HealthmajorStrategic or Co-development PartnerSask Mental Health (Angellah and Jim Brayshaw) delivers the two-day Mental Health First Aid certification program as part of the HeadsTogether Initiative.
• RL Media Services Inc.majorChannel Partner/ Reseller/ DistributorRL Media Services Inc. (Publisher: Ronda Landygo) handles all advertising and publishing inquiries for SaskBroker Magazine, IBAS's official flagship publication.
• West Coast TrainingcoreStrategic or Co-development PartnerWest Coast Training, led by Todd Hochban, provides CAIB Immersion e-delivery courses via Zoom, replicating classroom-quality learning for Saskatchewan insurance brokers. Partnered with IBAS for CAIB 1, 2, 3, and 4 courses.
• OneHoop Indigenous Advisory ServicesmajorStrategic or Co-development PartnerOneHoop Indigenous Advisory Services compiled educational resources and learning materials to support IBAS members along their educational and reconciliation journeys, particularly for the Indigenous Broker Development Program.
• Western SuretycoreChannel Partner/ Reseller/ DistributorWestern Surety underwrites the association-wide umbrella surety bond that meets the statutory $20,000 consumer protection bond requirement, eliminating the need for individual members to purchase bonds separately.
• Insurance Brokers Association of Canada (IBAC)coreStrategic or Co-development PartnerIBAS participates in the national insurance brokers association with an appointed representative (Sheldon Wasylenko) on the IBAC Tech Committee.
• Canadian Association of Managing General AgentsmajorStrategic or Co-development PartnerCAMGA presents the MGA Café networking session at the Leaders Summit and its executive director Brett Boadway speaks on the future of MGAs breakout session.
• InsureLinesupportingGTM or Marketing PartnerInsureLine is a presenting sponsor of the Underwriters' Lounge at the 2026 Leaders Summit, providing opportunity for brokers to meet one-on-one with underwriting staff.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses1 record

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SKbrokers
• Facebookfacebook.com/SKBrokers
• LinkedInlinkedin.com/company/insurance-brokers-association-of-saskatchewan
• Instagraminstagram.com/skbrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Brokers Association of Saskatchewan