RL Mídia

What RL Mídia does

RL Mídia (legal entity RL TELINFOR COMERCIO INDUSTRIA E SERVIÇOS EIRELI) is a privately held Brazilian retail-media company founded circa 2001 and headquartered at Rua Livreiro Gualter 501, Vila União, Fortaleza, Ceará. The firm combines proprietary in-store digital signage hardware with the Opine Digital mobile application to deliver advertising, consumer surveys, barcode-driven product lookups, and gamified engagement to shoppers in pharmacies, supermarkets, shopping centers, and other retail establishments. Its hardware line — TV do Shopper (audio/video screens), Promotor Totem (interactive kiosks), Check-out signaling devices, Encarte Sustentável (digital flyers), and Gôndola shelving displays — is provided to retailers on a comodato (free-loan) basis and managed remotely with automated on/off scheduling tied to store hours. Reported scale includes 70+ equipment installations, 73 active advertisers, 8 partner stores, and a claimed reach of 1 million monthly viewers across 10 cities in 3 Brazilian states (São Paulo, Pernambuco, Ceará), with mobile coverage extending nationwide.

The Opine Digital mobile application (INPI trademark no. 907715753, launched in 2021 on Android and iOS) is the consumer-facing engagement layer: it incorporates the O.D. Scanner (reading 15+ barcode symbologies plus an augmented-reality overlay), public surveys, establishment evaluations, the Noves Fora prize game, the Meu Cartão community/personal-cloud feature (250MB drive), and the O.D. Exercício para a Mente brain-training module (30+ games with a VIP subscription sold via WhatsApp). Named customers/advertisers span dairy (Betânia, Itambé), cosmetics (Alyne Cosméticos), restaurants (Frangolito), shopping centers (Shopping Aldeota), hair salons (Ivan Cabeleireiros), and broader pharmacy and supermarket networks.

The company operates with approximately 11 employees, has not raised external capital, and is structured as a single-member EIRELI. Revenue is generated primarily through (i) advertising contracts with brands paying to access the in-store screen network and consumer base, (ii) personalized advertising within the Opine Digital app, and (iii) VIP subscriptions for the brain-training module. SECAP (Brazilian Ministry of Economy) certification enables additional revenue from legally compliant prize-based promotional campaigns.

Name

RL Mídia

Legal name

RL TELINFOR COMERCIO INDUSTRIA E SERVIÇOS EIRELI

Website

https://rlmidia.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RL Mídia is a Brazilian retail-media company, founded circa 2001 and headquartered in Fortaleza, Ceará, that operates in-store digital signage and the Opine Digital mobile app to deliver barcode scanning, surveys, and gamified engagement to shoppers across pharmacies, supermarkets, and shopping centers in 10 cities nationwide.

Ownership category

akta.pro rank

Product category

Retail Media & Digital Signage

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAFAF

Customer Journey Orchestration & Campaign Management

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• In-store digital signage
• Retail media network
• Shopper engagement platform
• Mobile barcode scanning
• Promotional campaign management

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Personalized Advertising: Free services are financed through personalized advertising. The company collects user data and serves targeted ads to users on the platform, including displaying partner advertisements and promotions.
2. Equipment in Comodato (Free Loan): Hardware equipment is provided to retail establishments at no cost (comodato model). Revenue is generated through advertising contracts with brands wanting to reach consumers in-store.
3. VIP Subscription (O.D. Exercício para a Mente): Premium brain training platform subscription offering extended access beyond the 2-day free trial. Purchases conducted via WhatsApp with email confirmation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RL Mídia develops and operates a combined hardware and software platform for retail media and shopper marketing, providing in-store digital signage equipment (TV do Shopper, Promotor Totems, Check-out display units, Encarte Sustentável totems, Gôndola shelving units) installed free of charge in retail establishments across Brazil. The company also operates the Opine Digital consumer mobile app, which enables barcode scanning (O.D. Scanner), public surveys, partner evaluations, gamified engagement (Noves Fora, O.D. Exercício para a Mente), and a partner directory. The company monetizes the platform primarily through advertising contracts with brands and SECAP-certified promotional campaigns, complemented by a freemium VIP subscription for the cognitive training platform.

Product overview

RL Mídia operates a unified platform combining hardware (in-store digital displays and totems) and software (mobile applications) for retail media and shopper marketing. The core product is Opine Digital, a mobile app that delivers barcode scanning (O.D. Scanner), public surveys, establishment evaluations, and gamification (Noves Fora, O.D. Exercício para a Mente). This connects to a network of physical retail media including TV do Shopper (audio/video displays), Encarte Sustentável (digital flyers), Promotor Totems (touchscreen kiosks), and Check-out displays installed across pharmacies, supermarkets, and shopping centers. The platform also includes Meu Cartão for community/social features and Nossos Parceiros for partner directory services. The company has 24 years of experience and provides equipment via loan (comodato) with remote management, covering 10 cities across 3 states in Brazil with over 70 screens reaching approximately 1 million monthly viewers.

Differentiator

Problem solved

Functional benefit

Brands

• Opine Digital: A digital platform/app enabling users to scan product barcodes (1D and 2D codes), participate in public surveys and campaigns, play brain-training games (Noves Fora, O.D. Exercício para a Mente), evaluate and recommend partner establishments, and receive promotional offers and discounts. Trademark registered with INPI under no. 907715753.

Products and services

• Opine Digital Mobile App Free mobile application for Android and iOS that enables consumers to scan product barcodes, participate in public surveys, evaluate and recommend partner establishments, play gamified games (Noves Fora, O.D. Exercício para a Mente), and redeem promotional offers. INPI trademark registered under 907715753.
• TV do Shopper In-store audio and video display network installed in retail environments (pharmacies, supermarkets, shopping centers) with remote content updates and continuous monitoring. Each store uses a computer managed by three proprietary software systems.
• Promotor Totem Interactive touchscreen totems placed in strategic locations within retail establishments, displaying special offers on a touch monitor and supporting customer registration capture, discount coupon issuance, and gift voucher generation.
• Check-out Signaler Point-of-sale signaling devices with luminous and sound features designed to enhance the checkout waiting and payment experience in retail stores.
• Encarte Sustentável Digital flyer / promotional card service (80gsm paper for distribution) plus a standalone totem version that reproduces product offers with and without audio and institutional notices.
• Cartão Promocional 80gsm promotional cards distributed across stores, usable both as giveaway promotional material and as displayable cards showcasing products and offers.
• Gôndola Display Unit Shelving display unit for product visibility and shopper interactivity with differentiated design, installed in retail stores.
• O.D. Exercício para a Mente (Cognitive Training Platform) Cognitive training platform with over 30 brain-training games targeting memory, attention, and other cognitive functions. Operates on a freemium model with a 2-day free trial and a VIP subscription purchased via WhatsApp.

Quantifiable outcome

• Reaches 1 million people monthly through in-store digital displays
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Encarte SustentávelcoreOthersRelated brand within the RL Mídia ecosystem. Encarte Sustentável provides digital circulars and promotional materials. Part of data sharing network with Lojasfree, Opine digital, and Opine Scanner for content moderation and service provision.
• LojasfreeminorOthersPartner brand in the RL Mídia ecosystem. Data sharing for content moderation and services. Associated through RL Mídia's data-sharing network.
• Opine ScannercoreTechnology or IntegrationBarcode scanning application integrated with the Opine Digital platform. Supports 1D and 2D barcode formats including UPC-A, UPC-E, EAN-8, EAN-13, CODE 39, CODE 93, CODE 128, QR code, Data Matrix, Aztec, PDF 417, and MaxiCode. Part of the same product ecosystem.
• Advertising and Measurement PartnerscoreGTM or Marketing PartnerPartners providing advertising services and campaign measurement analytics. Help RL Mídia serve personalized advertisements and measure advertising effectiveness on the platform.
• BetâniaminorChannel Partner/ Reseller/ DistributorDairy products brand using Opine Digital platform for consumer surveys and product promotions. Active campaign participant on the platform.
• Alyne CosméticosminorChannel Partner/ Reseller/ DistributorCosmetics brand conducting promotional campaigns through Opine Digital platform. Active advertiser reaching consumers via surveys and promotions.
• ItambéminorChannel Partner/ Reseller/ DistributorDairy products company using Opine Digital for consumer engagement and product promotion campaigns.
• FrangolitominorChannel Partner/ Reseller/ DistributorRestaurant chain using Opine Digital platform for customer feedback and engagement surveys.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eletromidia: Brazil's largest in-store and outdoor digital media network, operating screens in supermarkets, pharmacies, banks, and shopping malls. Eletromidia is the closest direct competitor because it operates the same in-retail DOOH hardware-plus-advertising model that RL Mídia runs, monetizing foot-traffic via brand campaigns, albeit at a much larger national scale.
• PopTrade Group: Brazilian shopper marketing agency that activates CPG brands at point-of-sale in retail chains (supermarkets, pharmacies, convenience). Comparable as a Brazilian retail/shopper engagement specialist selling campaign activation to the same advertisers RL Mídia serves via in-store screens.

Broad incumbents

• JCDecaux Brazil: Brazilian operation of the global JCDecaux OOH network, with extensive street furniture, transit, and mall digital displays. Comparable because it sells brand impressions on physical retail-adjacent digital screens in Brazil, competing for the same advertiser budgets as RL Mídia.
• Broadsign: Global DOOH content management system (CMS) and ad-serving platform used by retail media networks worldwide. Comparable because the same CMS functionality underpins RL Mídia's screen network, and Broadsign is the incumbent platform competing with RL Mídia's proprietary in-house system.
• STRATACACHE (Scala): Global provider of retail digital signage hardware and software (Scala) plus in-store media networks. Comparable to RL Mídia because it sells the same underlying in-store signage CMS and turnkey retail media technology stack that RL Mídia builds in-house for its own network.
• Clear Channel Brazil: Brazilian arm of global out-of-home (OOH) giant Clear Channel Outdoor, operating traditional and digital billboards and street furniture displays. It is comparable as a competing DOOH advertising inventory owner in Brazil with overlapping advertiser relationships, though it is far larger and more focused on outdoor than in-store.
• Sensormatic Solutions (ShopperTrak): Global retail traffic and shopper analytics provider (formerly ShopperTrak). Comparable because it sells the same in-store traffic/footfall analytics capabilities that RL Mídia uses in measuring effectiveness of its in-store screen network.

Emerging players

• Quividi: Computer-vision audience and impression analytics for in-store digital signage. Comparable because it provides the camera-based analytics and audience measurement functionality that complements in-store DOOH screens, intersecting with RL Mídia's TV do Shopper offering.
• AdMobilize: AI-driven in-store audience measurement and ad-effectiveness analytics for digital signage and DOOH networks. Comparable as an emerging analytics layer adjacent to RL Mídia's screen network, providing computer-vision impression measurement that could substitute for or compete with RL Mídia's own monitoring.
• Vistar Media: Programmatic DOOH ad-tech platform enabling data-driven buying of digital out-of-home impressions. Comparable because it powers the programmatic ad-buying layer on top of retail DOOH screens, competing for the advertising revenue that flows through networks like RL Mídia's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rlmidia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RL Mídia