IBERICOS

What IBERICOS does

Ibéricos Alvarado is a family-owned specialty food retailer founded by Diego Alvarado in 1975 in Cáceres, Extremadura, Spain. The company operates from a single physical storefront at Calle Hermanos Romero Ruiz Nº 12 and runs a complementary online store at ibericosalvarado.es with courier delivery across Spain. Its assortment is organized into eight categories: Iberian hams (Jamones), embutidos (sausages including the regional Patatera), regional cheeses (Quesos, including D.O. Torta del Casar), salted cod (Bacalao), artisan sweets (Delicias), fresh meats (Carne Fresca, including Iberian pork and Extremaduran lamb), Extremaduran wines (Vinos), and preserves (Conservas). Differentiation rests on D.O.-labeled Iberian products, direct sourcing from named regional producers (Berrocales, Jovira, Valdefuentes, Bodega Ruiz Torres, Bacalao Puerta), and a hand-carved Iberian ham service.

The business reaches customers through three channels: the Cáceres storefront (open six days a week, mornings and afternoons), weekly street markets across 11 localities in the province of Cáceres (Zorita on Monday through Aldea Moret on Saturday), and a Spain-wide e-commerce site. Customers are primarily local individual consumers, supplemented by regional restaurants/hospitality accounts and rural communities without easy access to specialty retailers. Pricing is per-kilogram or per-unit, ranging from low-ticket preserves (€1.80) to premium Iberian ham (€52/kg).

The business is private and family-controlled with no disclosed external investors, no subsidiaries, no M&A activity, and no patents or certifications registered. Digital footprint is limited to a website, blog, Facebook page, and basic online ordering — there is no proprietary technology, app, or AI/ML capability. Total headcount is 72. No financial figures (revenue, margins, EBITDA) are disclosed.

Name

IBERICOS

Legal name

Ibéricos Alvarado

Website

https://ibericosalvarado.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Ibéricos Alvarado is a family-owned specialty food retailer founded in 1975 in Cáceres, Spain, selling Extremaduran Iberian hams, embutidos, regional cheeses, codfish, fresh meat, wines, and preserves via a single storefront, weekly street markets across 11 provincial localities, and a Spain-wide online store.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Meat Retailers (445240)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

Keywords

• Spanish specialty foods
• Iberian ham products
• Regional food retail
• Traditional charcuterie
• Extremaduran cheeses

Headquarters

HQ city

Cáceres

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Physical Store): Direct retail sales of Extremaduran food products including Iberian ham, cheeses, sausages, fresh meat, codfish, wines, and preserves from the physical storefront in Cáceres. Operating hours are 9:00-14:00 and 16:00-21:00.
2. Online Store Sales: E-commerce sales through their online store (ibericosalvarado.es) with delivery via courier service throughout Spain.
3. Street Market Sales: Weekly participation in street markets across multiple localities including Zorita (Monday), Malpartida and Torremocha (Tuesday), Cáceres (Wednesday), Arroyo de la Luz and Monroy (Thursday), Alcuéscar, El Casar de Cáceres and Sierra de Fuentes (Friday), and Torrequemada and Aldea Moret (Saturday).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ibéricos Alvarado is a family-run specialty food retailer founded in 1975 in Cáceres, Extremadura, that sells authentic Extremaduran gastronomic products including Iberian ham, regional cheeses, artisan sausages, fresh Iberian pork and local meat, salted codfish, regional wines, and preserves. It serves individual consumers, restaurants, and rural communities through a physical storefront, an online shop with courier delivery, and weekly presence at street markets across 11 localities. The company also offers a hand-carved Iberian ham cutting service and emphasizes direct relationships with local producers for traceability and quality assurance.

Product overview

Ibéricos Alvarado is a specialty food retailer based in Cáceres, Extremadura, founded in 1975, offering a comprehensive range of Extremaduran gastronomic products. The company operates a physical store and online shop, organized into eight main product categories: Jamones (Iberian hams), Embutidos (sausages including the traditional Patatera), Quesos (regional cheeses including Torta del Casar D.O.), Bacalao (salted codfish), Delicias (artisanal sweets), Carne Fresca (fresh meats including Iberian pork and local lamb), Vinos (Extremadura wines from D.O. Ribera del Guadiana), and Conservas (preserves and canned goods). The business specializes in Iberian products with a focus on quality traditional foods from the Extremadura region.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamones (Iberian Ham Products) Iberian ham products including Jamón Ibérico D.O. Dehesa de Extremadura (€52.00/kg), Jamón Ibérico de Bellota D.O. Guijuelo (€42.90/kg), Jamón Ibérico de Bellota (€37.90/kg), Jamón Ibérico Cebo Chanclona (€19.90/kg), Jamón Ibérico de Cebo Campo Dehesa del Conde (€25.90/kg), Jamón Serrano de Bodega (€7.90/kg), and Paleta Ibérica D.O. (€24.90/kg) and Paleta Ibérica Bellota (€22.90/kg). Includes a professional hand-carved ham cutting service on request. Targeted at individual consumers, restaurants, and gift buyers seeking authentic Iberian ham.
• Embutidos (Iberian Sausages) Traditional Iberian sausages including Lomo Ibérico extremeño (€25.90/kg), Lomo Ibérico bellota (€29.90/kg), Lomo Jovira (€17.90/kg), Chorizo casero Ibérico Valdefuentes (€12.95/kg), Chorizo Chanclona (€9.90/kg), Patatera (€4.95/kg, the traditional potato-based Extremadura sausage), Salchichón (€12.95/kg), Morcón Ibérico Extra (€13.90/kg), and Bofera Ibérica. Targeted at consumers seeking authentic regional embutidos.
• Quesos (Regional Cheeses) Extremaduran cheeses including Queso puro de oveja extremeño (€12.90/kg), Queso Acehucheño de cabra (€13.90/kg), Queso mezcla curado (€9.90/kg), Torta del Casar D.O. (€18.95/kg), Torta de la Serena (€12.90/pieza), and Queso de cabra fresco (€9.50/kg). Includes D.O.-certified varieties from named regional producers such as Berrocales. Targeted at cheese enthusiasts and restaurants seeking authentic regional cheeses.
• Bacalao (Salted Codfish) Salted codfish products sourced from the Atlantic, Iceland, and Norway including Bacalao 10/20 grande (€13.95/kg), Bacalao 20/30 mediano (€12.95/kg), Bacalao 30/40 pequeño (€11.95/kg), Filetes bacalao sin espina (€16.90/kg), Ventresca bacalao (€8.90/kg), Cocochas bacalao (€19.90/unit), and Migas Extra. Targeted at consumers preparing traditional Extremaduran cod recipes.
• Delicias (Artisanal Sweets) Traditional Extremaduran sweets including Roscas de Vino, Perrunillas, Galletas caseras (€1.80/box), Galletas chocolate (€1.90/box), Mantecados, Roscas de Alfajor (€3.70/box), and Roscas de Yema (€2.90/box). Targeted at consumers and gift buyers seeking artisan regional confectionery.
• Carne Fresca (Fresh Meat) Fresh meats with full traceability from the company's own farm in Salvatierra de Santiago, including Iberian pork cuts such as Secreto (€15.90/kg), Lomo ibérico fresco (€12.90/kg), Solomillo ibérico (€14.90/kg); lamb recental pierna (€10.90/kg); Retinta breed veal (Ternera primera €9.90/kg, Ternera segunda €6.90/kg); and Cabrito/cordero lechal (€16.90/kg). Targeted at consumers and restaurants seeking quality fresh regional meats.
• Vinos (Wines) Extremadura wines including Vino Pitarra, Cabernet Souvignon Bodega Ruiz Torres, Trampal Bodega Ruiz Torres (€3.95), Emilio Moro, Habla de la Tierra (€8.90), Habla del Silencio (€9.90), Habla Nº12-Nº22 (€22.90), Diego Alvarado (€2.90), and Cava Brut nature (€7.95). Sourced primarily from D.O. Ribera del Guadiana. Targeted at consumers and restaurants seeking regional Spanish wines.
• Conservas (Preserves and Pantry) Preserved products including asparagus, melted goat cheese (Crema de queso), Pimentón de la Vera, Paté ibérico, special vinegars, Mermeladas caseras extremeñas, and Dulce de membrillo calidad Extremadura. Targeted at consumers seeking pantry staples and regional specialty preserves.

Quantifiable outcome

• Operating since 1975 with two generations of experience

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BerrocalescoreOthersCheese producer supplying fresh goat cheese and other dairy products to Ibéricos Alvarado. Berrocales participates in the Cheese Fair in Trujillo and their cheeses have great acceptance among Alvarado's customers. Located in the Villuercas and Ibores region.
• JoviraminorOthersFood producer supplying Iberian lomo products to Ibéricos Alvarado.
• Bacalao PuertaminorOthersCodfish supplier providing quality bacalao products for the store's bacalao selection.
• Bodega Ruiz TorresminorOthersWine producer supplying wines including Cabernet Souvignon and Trampal varieties.
• ValdefuentesminorOthersProducer supplying chorizo ibérico casero, salchichón casero, bofera ibérica, and various Iberian meat products.
• AcehucheminorOthersProducer supplying Iberian pork loin from Acehuche.
• Torta del Casar ProducersminorOthersVarious producers supplying Torta del Casar D.O. and other regional cheeses with Designation of Origin.
• Dehesa de ExtremaduracoreOthersDenomination of Origin association for Iberian products. Supplies D.O. labeled Iberian ham and paleta from the Dehesa de Extremadura region.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Delijour: Spanish gourmet food specialist offering Iberian and regional products online. Overlaps with Alvarado's curated Spanish specialty assortment and e-commerce delivery.
• Cinco Jotas (5J): Premium Iberian ham producer and retailer with own retail and online channels, specializing in 100% Iberian acorn-fed ham from Extremadura and Huelva. Highly comparable to Ibéricos Alvarado's Iberian ham focus and D.O. positioning.
• La Tienda: US-based e-commerce retailer specializing in authentic Spanish foods including Iberian products, cheeses, and preserves. Comparable to Alvarado's specialty Spanish food curation and e-commerce distribution model.
• Mercado de San Miguel: Madrid gourmet market featuring curated Spanish specialty foods including Iberian products, cheeses, and wines. Comparable curated-retail and regional-product concept, though operating in a high-traffic tourist destination.
• Belloterra: Online Spanish gourmet food retailer offering Iberian products, cheeses, wines, and preserves with curated regional assortment. Overlaps with Alvarado's specialty D.O. positioning and direct-to-consumer delivery model.
• Don Jamón: Spanish specialty retailer focused on Iberian ham and embutidos with physical stores and online sales. Directly comparable product mix and target customer as Ibéricos Alvarado.
• Jamonlovers: Spanish specialty online retailer focused on Iberian ham, embutidos, cheeses, and wines with nationwide delivery. Directly competes with Alvarado's online channel and product assortment.

Regional players

• Iberico & Co: UK-based online retailer specializing in Spanish Iberian products and regional foods. Comparable product assortment and direct-to-consumer model but serves UK rather than Spanish market.
• Señorío de Extremadura: Extremadura-based producer and retailer of regional foods including Iberian products, cheeses, and wines. Closely comparable regional specialization and Extremadura focus as Ibéricos Alvarado.

Broad incumbents

• El Corte Inglés: Spain's largest department store and grocery retailer with significant gourmet food halls featuring Iberian products, cheeses, and wines. Competes on overlapping categories but at much broader scale and lower specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ibericosalvarado
• LinkedInlinkedin.com/company/ibericos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBERICOS