IBIS Rice Conservation Co., Ltd

What IBIS Rice Conservation Co., Ltd does

IBIS Rice Conservation Co., Ltd is a Cambodia-incorporated non-profit social enterprise founded by the Wildlife Conservation Society (WCS) to protect the critically endangered Giant Ibis and its habitat in Cambodia's Northern Plains. The company operates a vertically integrated wildlife-friendly farming model with approximately 2,000 smallholder farmer families, who cultivate the Phka Rumdoul jasmine rice variety using traditional wet-season cultivation methods without chemical fertilizers, deforestation, or hunting. Farmers receive a 70-75% premium over market price and reportedly achieve 35% higher yields than control groups, supported by technical assistance, seed programs, and organic compost training funded by partners such as the Critical Ecosystem Partnership Fund and delivered with in-country NGO Sansom Mlup Prey. The conservation program claims a 75% reduction in deforestation in farmer zones versus comparison areas and approximately 20 successful Giant Ibis nests per year around farming communities.

The product portfolio centers on premium certified organic jasmine rice in three formats (white, brown, semi-milled) sold in 500g and 1kg SKUs, supplemented by wholegrain rice cakes (Original, Kep Sea Salt, Kep Sea Salt & Kampot Pepper), bean and rice cakes, and wholegrain rice pops/cereals (sweetened with palm sugar and unsweetened). Retail unit pricing ranges from £1.89 to £4.99. The Phka Rumdoul variety has been voted world's best rice five times at the World Rice Forum, and products carry USDA Organic, EU Organic, UK Organic Food Federation (GB-ORG-04), and Wildlife Friendly certifications. Packaging for the rice range transitioned to 100% recyclable FSC-certified paper in February 2024.

Revenue is generated through a hybrid go-to-market model: a Shopify-powered UK direct-to-consumer e-commerce storefront (shop.ibisrice.co.uk) operated via a commercial partnership with Brand Organic Ltd, supplemented by wholesale distribution through CLF Distribution, Mahalosi Supplies, and Essential Trading Co-op, plus bulk/pallet enterprise orders via [email protected]. The UK is the primary revenue market with EU shipping enabled at checkout. Marketing centers on conservation storytelling through naturalist brand ambassador Chris Packham, content marketing (recipe library, blog), organic social media, and earned media in trade outlets such as The Grocer and the WCS Wild Audio podcast. The UK registered office is in London and order fulfillment is handled by CLF Distribution from Southampton.

Name

IBIS Rice Conservation Co., Ltd

Legal name

Brand Organic Ltd

Website

https://ibisrice.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

IBIS Rice Conservation Co., Ltd is a Cambodia-based non-profit social enterprise that sells premium organic jasmine rice and rice-based snacks, with proceeds funding wildlife conservation and supporting approximately 2,000 smallholder farmers in Cambodia's Northern Plains.

Ownership category

akta.pro rank

Product category

Specialty Organic Rice

NAICS

Rice Milling (311212), Rice Farming (11116)

SIC

Agricultural Production-Crops (100), Grain Mill Products (2040)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industry

Rice Farming (AFAGAAAC)

Keywords

• Organic jasmine rice
• Wildlife-friendly rice
• Conservation agriculture
• Sustainable rice farming
• Rice snack products

Headquarters

HQ city

Phnom Penh, Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Rice Product Sales: Direct sales of organic jasmine rice products (white, brown, semi-milled) to consumers through e-commerce and to retailers through wholesale distribution. Products are sold in 500g and 1kg packaging at price points ranging from £2.59 to £4.99.
2. Rice Cakes and Snacks: Sales of wholegrain rice cakes in various flavors (original, Kep sea salt, Kampot pepper) and rice pops/cereals. These snack products are sold at £1.89-3.29 price points.
3. Wholesale Distribution: Bulk sales to wholesale partners and stockists who resell IBIS Rice products in their retail outlets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IBIS Rice Conservation Co., Ltd grows, mills, and markets premium organic jasmine rice in Cambodia under a wildlife-friendly farming model that protects biodiversity while supporting rural livelihoods. Its flagship Phka Rumdoul jasmine rice (white, brown, and semi-milled varieties) is sold direct-to-consumer via e-commerce and through wholesale distributors, alongside branded rice cakes and rice pops cereal products.

Product overview

IBIS Rice Conservation Co., Ltd offers a focused portfolio of organic and wildlife-friendly rice products centered on Cambodia's Phka Rumdoul jasmine rice variety, voted world's best rice 5 times at the World Rice Forum. The product line spans three rice formats (white, brown, and semi-milled long grain jasmine rice in 500g and 1kg sizes), supplemented by rice-based snacks including wholegrain rice cakes in multiple flavors (original, Kep sea-salt, and Kep sea-salt with Kampot pepper), bean and rice cakes, and wholegrain rice pops/cereals in sweetened and unsweetened variants. All products are certified organic and wildlife-friendly, with packaging transitioning to 100% recyclable FSC-certified paper.

Differentiator

Problem solved

Functional benefit

Products and services

• Phka Rumdoul Premium White Jasmine Rice
• Phka Rumdoul Premium Brown Jasmine Rice
• Phka Rumdoul Semi-Milled Brown Jasmine Rice
• IBIS Rice Cakes
• IBIS Rice Pops Cereal

Quantifiable outcome

• 75% reduction in deforestation in areas where IBIS Rice farmers operate compared to farmers outside the program
• +4 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wildlife Conservation Society (WCS)coreStrategic or Co-development PartnerIBIS Rice was founded by the Wildlife Conservation Society with a mission to save the critically endangered Giant Ibis. WCS continues to work with IBIS Rice in Cambodia's Northern Plains, providing conservation expertise and supporting the partnership between farmers and wildlife sanctuaries. Joe Walston (Head of Global Conservation at WCS) participates in IBIS Rice discussions on food systems and conservation.
• Sansom Mlup PreycoreStrategic or Co-development PartnerLocal NGO and IBIS Rice partner supporting Cambodian farmers with agricultural training and technical support. Provides agronomists who guide farmers in organic practices, cover crop cultivation, and soil quality improvement. Farmers like Mrs. Ann Pheap have benefited from their guidance.
• CLF Distribution LtdcoreChannel Partner/ Reseller/ DistributorUK-based distribution partner managing all order fulfillment, shipping, customer service, and returns for IBIS Rice UK. Operates the Shopify e-commerce platform and handles wholesale distribution to retailers across UK and EU. Address: 210 Mauretania Road, Nursling Industrial Estate, Southampton, Hampshire, SO16 0YS.
• Mahalosi SuppliesminorChannel Partner/ Reseller/ DistributorWholesale partner for IBIS Rice products
• Essential Trading Co-opminorChannel Partner/ Reseller/ DistributorCooperative distributor for sustainable goods, wholesale partner for IBIS Rice products

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SunRice (Ricegrowers Limited): Australia's largest rice company with global specialty rice brands and premium jasmine offerings. Comparable as a broad incumbent operating across commodity, specialty, and premium organic rice, but with vastly larger scale and a different origin story.

Direct peers

• Alter Eco: Certified B Corp selling organic, fair-trade rice and grains with carbon-neutral and regenerative sourcing claims. Comparable to IBIS Rice on premium organic rice + snacks, climate-positive framing, and natural-channel distribution.
• Tilda Rice: UK-leading premium rice brand selling Basmati and Jasmine rice varieties across grocery, foodservice, and wholesale channels. Directly comparable to IBIS Rice on premium rice product, UK distribution footprint, and Jasmine variety focus, though Tilda competes on heritage/quality rather than conservation story.
• Lundberg Family Farms: Family-owned US organic rice producer with a broad portfolio of organic and eco-farmed rice, rice cakes, and rice-based snacks. Comparable to IBIS Rice on organic rice farming, value-added rice cakes, and regenerative/sustainable farming positioning.
• Lotus Foods: US-based specialty rice brand built around sustainable, organic, and 'More Crop Per Drop' rice varieties from around the world. Closely comparable to IBIS Rice on the intersection of premium organic rice and a sustainability/impact narrative, with overlapping distribution through natural and organic retailers.
• Rizopia Organic Rice: UK-based organic rice brand selling brown, white, and wholegrain rice varieties through natural and organic retailers. Comparable to IBIS Rice on UK organic rice retail channel, premium positioning, and jasmine/long-grain rice SKUs.

Emerging players

• Organic India: India-based organic food brand selling rice, grains, and herbal products internationally with fair-trade and sustainable agriculture positioning. Comparable to IBIS Rice on organic rice exports, sustainability narrative, and developed-market specialty distribution.
• Wild Planet Foods: Sustainable, traceable packaged foods brand focused on seafood and pantry items with strong conservation NGO partnerships. Comparable to IBIS Rice as a premium sustainability-led CPG brand using NGO affiliation and species-protective sourcing as a marketing wedge.
• Patagonia Provisions: Food brand from Patagonia focused on regeneratively sourced grains and pantry staples with strong environmental narrative. Comparable to IBIS Rice on mission-led sourcing, regenerative agriculture claims, and premium natural-channel distribution.

Regional players

• Greenmark Organic / Equal Exchange (sustainable rice lines): Cooperative-led fair-trade and organic food brands selling sustainably sourced rice and grains primarily through UK and European wholefood channels. Comparable to IBIS Rice on organic rice sourcing, cooperative/NGO-aligned values, and natural-channel retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ibisrice
• Facebookfacebook.com/IBISRiceUK
• LinkedInlinkedin.com/company/ibis-rice-conservation-co-ltd
• Instagraminstagram.com/ibisriceuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBIS Rice Conservation Co., Ltd