ibis Styles East Perth
ibis Styles East Perth is a 4-star, 64-room Accor-branded design economy hotel in East Perth, Western Australia, offering Standard to Deluxe rooms, on-site dining, meeting facilities, and 24/7 fitness access to business travellers, solo leisure guests, and families.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount1–10
- GTM type—
- OfferingServices
What ibis Styles East Perth does
ibis Styles East Perth is a 4-star, 64-room economy-design hotel located at 69 Adelaide Terrace in the East Perth riverside precinct of Western Australia, operated under the Accor Group's ibis Styles brand and managed by General Manager Tom Cykowski. The property offers six room categories spanning Standard (king or twin), Superior (city view, king or twin), Deluxe (Swan River view, king), and Family (double bed plus bunk bed, accommodating up to 4 guests), with all upper-floor rooms featuring views of the Swan River. On-site amenities include Eastside Social Restaurant & Bar (continental and full buffet breakfast, à la carte lunch and dinner, bar service), room service, a 24/7 Riverview High-Tech Fitness Centre, and 3 meeting rooms totaling 59 square meters with a maximum capacity of 40 attendees.
The hotel operates within Accor's global distribution and technology ecosystem, taking bookings through all.accor.com, Accor's iOS and Android mobile applications, the ALL Accor+ loyalty program (Voyager and ibis tiers offering 15% year-round discounts), Accor's GDS-linked travel professional and corporate booking portals, and an allholidays.uk Flight + Hotel package partnership. Customer mix is blend-diversified: business travellers represent 31% of guest profiles, solo travellers 25%, and families 23%, with meeting and event planners a secondary segment. The property has accumulated 1,458 customer reviews with an ALL rating of 4.4/5, with location scoring 8.7/10, cleanliness 8.3/10, service 7.7/10, and food 8.0/10.
Revenue is generated through four streams: room accommodation (primary), food and beverage (transaction-based), meeting and event space rental (one-time/rental), and room service. Guest pricing is quote-based and not publicly disclosed; the ALL Accor+ loyalty program provides the only published discount mechanism. The property is positioned as "one of the newest and most exciting four-star hotels in WA," situated near the WACA, Optus Stadium, Perth Mint, Elizabeth Quay (2.2 km), Perth Railway Station (2.5 km), and the Art Gallery of Western Australia. Revenue is not publicly disclosed for this individual property, and the specific ownership structure (owned, managed, or franchised by Accor) is not stated in the source material.
ibis Styles East Perth firmographics
Firmographics- Name
- ibis Styles East Perth
- Legal name
- ibis Styles East Perth (operated under Accor Group)
- Website
- https://ibisstyleseastperth.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ibis Styles East Perth is a 4-star, 64-room Accor-branded design economy hotel in East Perth, Western Australia, offering Standard to Deluxe rooms, on-site dining, meeting facilities, and 24/7 fitness access to business travellers, solo leisure guests, and families.
- Ownership category
- akta.pro rank
ibis Styles East Perth industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where ibis Styles East Perth is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ibis Styles East Perth business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Room Accommodation: Primary revenue from renting guest rooms across multiple room categories including Standard, Superior, Deluxe, and Family rooms. Pricing varies by room type, bed configuration, and view (city vs river).
- Food and Beverage: Eastside Social Restaurant & Bar generates revenue from breakfast service (continental and full buffet), à la carte lunch and dinner dining, and bar sales throughout the day.
- Meeting and Event Space Rental: Revenue from renting 3 meeting rooms with capacity up to 40 attendees, totaling 59 square meters of event space.
- Room Service: In-room dining service for hotel guests
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Room with 1 king-size bed - 19m², max 2 guests |
| Subscription | Pay-as-you-go | Standard Room with 2 single beds - max 2 guests |
| Subscription | Pay-as-you-go | Superior Room with 1 king-size bed city view |
| Subscription | Pay-as-you-go | Superior Room with 2 single beds city view |
| Subscription | Pay-as-you-go | Deluxe Room with 1 king-size bed river view |
| Subscription | Pay-as-you-go | Family Room with 1 double bed and 1 bunk bed - 19m², max 4 guests |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
ibis Styles East Perth product offering
Product offeringCore offering
ibis Styles East Perth is a 4-star budget hotel operating 64 rooms across Standard, Superior, Deluxe, and Family categories in East Perth, Western Australia. The hotel provides accommodation, an on-site Eastside Social Restaurant & Bar for food and beverage, a 24/7 Riverview Fitness Centre, and 3 meeting rooms with capacity up to 40 attendees. It operates under the ibis Styles brand within Accor Group's global hospitality portfolio.
Product overview
ibis Styles East Perth is a 4-star budget hotel offering a unified accommodation portfolio of 6 distinct room types, ranging from Standard to Deluxe categories. The hotel features room configurations accommodating solo travelers (Standard with king/single beds), couples (Superior city view rooms), and families (Family Room with bunk bed). All rooms share common amenities including free WiFi, air conditioning, and upper-floor Swan River views. The property's service offering centers on Eastside Social Restaurant & Bar as the primary dining venue, supplemented by a 24/7 Riverview Fitness Centre and 3 meeting rooms for events. The hotel positions itself as a design economy accommodation within the Accor portfolio, distinguished by colorful, bold décor and personality-driven aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Room Accommodation
- Eastside Social Restaurant & Bar
- Meetings & Events Space
- Riverview Fitness Centre
Quantifiable outcome
- Customer rating of 4.4/5 based on 1,458 reviews
- +2 more outcomes
Companies that use ibis Styles East Perth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ibis Styles East Perth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ibis Styles East Perth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- allholidays.ukminorallholidays.uk is a travel packaging partner that offers Flight + Hotel bundled holiday deals including ibis Styles East Perth. This partnership extends distribution to holiday travelers seeking pre-packaged travel solutions.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
ibis Styles East Perth competitors and assessment
Company assessmentBroad incumbents
- Accor SA (Parent): Global hospitality group operating 5,400+ properties across 30+ brands including ibis Styles, Sofitel, Pullman, Novotel, and Mercure; provides brand, distribution, and loyalty infrastructure that defines the unit economics of this property.
Direct peers
- Hyatt Regency Perth: Upscale 4–5 star hotel in East Perth with comparable riverfront positioning, meeting facilities, and F&B; competes for the same business and leisure demand with a stronger brand premium.
- Mercure Perth: Sibling Accor midscale 4-star hotel in Perth operating on the same ALL platform, offering overlapping room categories and F&B; directly competes for the same Perth CBD business and leisure segments.
- The Adnate Perth (Art Series): Boutique 4-star hotel in Perth CBD targeting design-conscious leisure and business travelers; competes for the same design-economy segment ibis Styles positions within.
- Quest East Perth: Aparthotel in East Perth offering apartment-style accommodation with kitchenettes, directly competing for extended-stay business travelers and families in the same precinct.
- ibis Perth: Economy-tier Accor property in Perth sharing the ALL loyalty pool and brand family; competes on price-sensitive travelers who might otherwise book ibis Styles Superior rooms.
- Hilton Perth: Full-service hotel in Perth CBD with similar meeting/event space, F&B venues, and 4-star positioning; competes directly for corporate and group bookings via its own Hilton Honors loyalty program.
- Novotel Perth Langley: Sibling Accor 4-star full-service hotel in Perth CBD, sharing the same ALL booking platform, loyalty program, and target customer base; competes head-to-head for business and leisure travelers in Perth.
- Mantra on Hay Perth: Nearby Accor-affiliated 4-star hotel in East Perth offering comparable CBD access and amenity mix; directly competitive for business travelers and event attendees in the same precinct.
Regional players
- Oaks Perth Hotel: Australian mid-tier hotel and aparthotel operator focused on CBD and resource-sector markets; provides a regional benchmark for Perth midscale pricing, occupancy, and F&B capture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ibis Styles East Perth social profiles
Digital presenceibis Styles East Perth financial estimates
Financial estimateRevenue estimate
Valuation estimate
ibis Styles East Perth leadership team
Management profileNumber of profiles
Profiles2 records
ibis Styles East Perth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ibis Styles East Perth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ibis Styles East Perth
What does ibis Styles East Perth do?
ibis Styles East Perth is a 4-star budget hotel operating 64 rooms across Standard, Superior, Deluxe, and Family categories in East Perth, Western Australia. The hotel provides accommodation, an on-site Eastside Social Restaurant & Bar for food and beverage, a 24/7 Riverview Fitness Centre, and 3 meeting rooms with capacity up to 40 attendees. It operates under the ibis Styles brand within Accor Group's global hospitality portfolio.
Is ibis Styles East Perth a public or private company?
ibis Styles East Perth is a private company. It is classified as corporate owned and is currently operating.
When was ibis Styles East Perth founded?
ibis Styles East Perth was founded in -1. It employs 1 to 10 people.
Where is ibis Styles East Perth based?
ibis Styles East Perth is headquartered in Perth, Australia, in the Oceania region.
How does ibis Styles East Perth make money?
Four revenue lines are on record. Hotel Room Accommodation is the primary driver. The others are food and Beverage, meeting and Event Space Rental and room Service.
Who are ibis Styles East Perth's main competitors?
Accor SA (Parent) is listed as a broad incumbent. Direct peers are Hyatt Regency Perth, Mercure Perth, The Adnate Perth (Art Series), Quest East Perth, ibis Perth, Hilton Perth, Novotel Perth Langley and Mantra on Hay Perth. Oaks Perth Hotel is listed as a regional player.
Does ibis Styles East Perth have an API?
No public API is recorded for ibis Styles East Perth.
What industry is ibis Styles East Perth in?
ibis Styles East Perth's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 7211 and its SIC code is 7011.