What Mercure Perth does

Mercure Perth is a 4-star hotel located at 10 Irwin Street in the Perth CBD, operating as part of Accor SA's global hospitality portfolio under the upper-midscale Mercure brand. The property offers 239 guest rooms and suites across six categories (Classic, Superior, Privilege Room, Privilege Suite, Terrace Suite, Accessible Room), all featuring mural designs inspired by Perth's city centre. Three on-site dining and beverage outlets operate: Cucina on Hay (Italian restaurant), Beccaria Restaurant (buffet breakfast and gourmet dining), and Beccaria Bar (craft cocktails, also available for private events up to 60 guests).

The hotel runs a dedicated conference floor with six flexible meeting rooms — Caroline Ballroom (up to 240 theatre-style), Anglesea Combined (up to 150), Anglesea 2 (up to 100), Anglesea 1 (up to 50), Caroline, Irwin, Orelia, and Georgiana — supporting events from boardroom meetings to functions of up to 350 guests. Additional amenities include a heated rooftop swimming pool, valet parking, 24-hour room service, and a fitness area.

The business model combines accommodation revenue (per-night room sales), food and beverage revenue (three outlets plus banqueting), and meetings/events revenue (venue hire, catering, AV). Revenue is also generated through packaged offerings: School Ball Packages (from A$80/student), Awards Night Packages (from A$139/person), Team Up sports packages (from A$95/guest), Sundowner corporate networking packages (25–80 guests), Stay & Play family packages, Day Delegate Packages, and EOY Festive Offers. Distribution is multi-channel: direct via mercureperth.com.au, phone (+61 8 9326 7000), email, and walk-ins, alongside Accor's global all.accor.com platform and mobile apps. Target segments include corporate/business travelers (proximity to St Georges Terrace), families, sports teams and clubs, schools/educational institutions, and event planners — with no single anchor customer disclosed.

Name

Mercure Perth

Legal name

ACCOR SA

Website

https://mercureperth.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercure Perth is a 4-star, 239-room hotel in Perth CBD operated by Accor SA, serving corporate travelers, families, sports teams, schools, and event planners through accommodation, three dining venues, a rooftop pool, and a six-room conference floor.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hotel accommodation
• Meetings and events
• Hospitality services
• Restaurant dining
• Corporate event venues

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation: Revenue from 239 guest rooms and suites including Classic, Superior, Privilege Rooms, and various suite types. Room rates vary by room type and season.
2. Food and Beverage: Three dining venues: Cucina on Hay (Italian restaurant), Beccaria Restaurant (buffet breakfast and dining), and Beccaria Bar (cocktails and bar menu). Also includes 24-hour room service.
3. Meetings and Events: Six flexible meeting and event spaces accommodating up to 350 guests. Revenue from venue hire, catering packages, and event services including corporate seminars, school balls, awards nights, and private events.
4. Special Packages: Bundled packages including Stay & Play (family), Team Up (sports teams), Sundowner (corporate networking), and School Ball packages offering accommodation combined with dining and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mercure Perth is a 4-star hotel in Perth CBD offering 239 upscale guest rooms and suites, three dining venues (Cucina on Hay Italian restaurant, Beccaria Restaurant buffet breakfast, Beccaria Bar), six flexible meeting and event spaces for up to 350 guests, a heated rooftop swimming pool, and curated packages for corporate, family, school, and sporting group stays. The hotel operates under the Accor SA global hospitality brand and the ALL (Accor Live Limitless) loyalty program.

Product overview

Mercure Perth is a 4-star hotel offering 239 upscale accommodation rooms and suites ranging from Classic to Privilege Suites, all featuring mural designs embodying Perth's vibrant city centre. The hotel provides diverse dining through Cucina on Hay (authentic Italian), Beccaria Restaurant (buffet breakfast and gourmet cuisine), and Beccaria Bar (craft cocktails). For meetings and events, the property features a dedicated conference floor with six flexible room options: Caroline Ballroom (up to 240 guests), Georgiana, Orelia, Irwin, Caroline, and Anglesea rooms, supporting various configurations from intimate boardrooms to grand exhibitions. The hotel also offers special packages including Day Delegate, School Ball, Stay & Play, Sundowner, Team Up, Awards Night, and EOY Festive packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Rooms and Suites 239 upscale guest rooms and suites in Perth CBD featuring Perth city-inspired mural designs, ranging from Classic and Superior Rooms to Privilege Rooms, Privilege Suites, Terrace Spa Suites, and Accessible Rooms. Available for individual and group bookings.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor SAcoreStrategic or Co-development PartnerMercure Perth is owned and operated under the global Accor SA hotel group. Accor SA (registered in Paris, France, with capital of 700,317,363 euros) provides the brand, booking infrastructure, loyalty program (ALL), marketing resources, and operational standards. The hotel is edited by ACCOR SA under the Mercure brand.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Novotel Perth Langley: Sibling Accor property in Perth CBD offering 4-star full-service accommodation, F&B, and event facilities. Directly comparable on product, brand-tier positioning, and customer base, and is part of the same Accor distribution and loyalty ecosystem.
• Pan Pacific Perth: Upscale full-service hotel in Perth CBD with comparable room count, F&B venues, and event facilities. Operates in the same corporate and leisure segment as Mercure Perth and competes directly for St Georges Terrace business travelers.
• Parmelia Hilton Perth: Upscale CBD Perth hotel operating under a major global brand, with full-service accommodation, F&B, and event offerings. Direct head-to-head competitor in the same submarket and price tier as Mercure Perth.
• InterContinental Perth City Centre: IHG-operated upscale CBD hotel offering comparable accommodation tiers, dining, and event facilities. Directly competes for international business travelers, loyalty program members, and conference bookings in Perth.
• ibis Perth: Accor's economy-tier sibling in Perth, capturing budget-sensitive corporate and leisure demand. While positioned below Mercure, it competes for the same Accor loyalty members and represents the down-trade risk to Mercure's midscale positioning in downturns.
• QT Perth: Design-led boutique-style CBD hotel competing for style-conscious leisure travelers and corporate event clients. Comparable room count and F&B offering, positioned as a lifestyle alternative to traditional upscale CBD hotels like Mercure Perth.
• Hyatt Regency Perth: 4–5 star full-service CBD hotel with comparable business traveler focus, multiple F&B outlets, and meeting/event space. Directly competes with Mercure Perth for corporate, group, and event bookings in the Perth CBD catchment.
• Pullman Perth Hotel: Accor's upscale 5-star flag in Perth, positioned slightly above Mercure. Competes for overlapping corporate and leisure demand in the CBD, with similar event infrastructure and access to the same ALL loyalty members.

Broad incumbents

• Westin Perth: Premium 5-star CBD hotel under Marriott Bonvoy, with extensive event facilities and dining venues. Competes with Mercure Perth for high-end corporate bookings, weddings, and large-scale events in Perth's luxury tier.
• Crown Towers Perth: Luxury integrated resort in Burswood (near Perth CBD) with extensive rooms, multiple restaurants, and large convention space. Sets the upper bound for Perth hospitality pricing and draws corporate events that Mercure Perth also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mercureperthhotel
• LinkedInlinkedin.com/company/mercure-perth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Perth