International Beauty Shows

What International Beauty Shows does

International Beauty Shows is a brand and trade show property within the Questex LLC portfolio, operating annual beauty and wellness exhibitions in New York, Las Vegas, and Florida under the unified Be+Well | Beauty and Wellness Show brand. The events were historically known as International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC), and have been consolidated under the Be+Well umbrella alongside executive networking events Spatec and Sibec. The company serves three primary customer segments: individual beauty professionals (hairstylists, estheticians, nail technicians), beauty brands and suppliers seeking B2B distribution channels, and salon and spa owners looking for education and product sourcing.

The business generates revenue through two primary streams: trade show and exhibition income (booth fees, sponsorship deals, attendee registrations across the Be+Well events) and digital media advertising through its American Salon and American Spa online publications, which provide year-round editorial content covering hair, nails, skin, barbering, and spa business topics. Distribution channels include the trade shows themselves (bottom-of-funnel conversion venues), content marketing via the media websites (top-of-funnel), email newsletters (mid-funnel engagement), and social media. The company also operates Spa Buyer Council and wellness buyer council programs to facilitate B2B matchmaking between exhibiting brands and professional buyers. International Beauty Shows is privately held as a subsidiary brand under Questex LLC, a diversified media and events conglomerate.

Name

International Beauty Shows

Legal name

International Beauty Shows

Website

https://ibsshows.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

International Beauty Shows operates annual beauty and wellness trade shows in New York, Las Vegas, and Florida under the Be+Well brand, serving beauty professionals, brands, and salon/spa owners with exhibitions, education, and year-round media via American Salon and American Spa.

Ownership category

akta.pro rank

Product category

Beauty Trade Shows and Professional Media

akta.pro primary industry

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• Beauty trade shows
• Professional beauty events
• Spa industry conferences
• Beauty industry media
• Cosmetics exhibitions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trade Show and Exhibition Revenue: Revenue generated from hosting trade show events for the beauty and wellness industry, including booth fees, sponsorship deals, and attendee registrations for events such as Be+Well New York, Be+Well Las Vegas, Be+Well Florida, and related IECSC (International Esthetics, Cosmetics & Spa Conference) events.
2. Media and Advertising: Digital media revenue through American Salon and American Spa online platforms, generating income from advertising, sponsored content, and brand partnerships within the beauty professional community.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

International Beauty Shows operates a portfolio of beauty and wellness trade show events including Be+Well New York, Be+Well Las Vegas, Be+Well Florida, Spatec, and Sibec, connecting beauty brands and professional buyers through in-person exhibitions and education. The company also publishes American Salon and American Spa, digital media platforms delivering editorial content, trend coverage, and business insights to hairstylists, estheticians, nail technicians, and spa professionals.

Product overview

International Beauty Shows operates a portfolio of beauty and wellness trade show events and professional media brands. The company's events include Be+Well New York (formerly IBS), Be+Well Las Vegas (formerly IECSC), Be+Well Florida, Spatec, and Sibec. The company also owns media brands American Salon and American Spa, which provide industry education, trends, and business content for beauty and wellness professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Be+Well New York Annual beauty and wellness trade show event in New York, formerly known as International Beauty Show (IBS) New York, providing exhibitions, education sessions, and networking opportunities for beauty and wellness professionals.
• Be+Well Las Vegas Annual beauty and wellness trade show event in Las Vegas, formerly known as International Esthetics, Cosmetics & Spa Conference (IECSC) Las Vegas, serving the spa, skincare, and cosmetics professional community.
• Be+Well Florida Annual beauty and wellness trade show event in Florida under the Be+Well brand, providing exhibitions, education sessions, and networking opportunities for beauty professionals.
• Spatec Spa and wellness industry networking and buyer event for spa industry professionals.
• Sibec Beauty and spa industry business networking event for industry leaders.
• American Salon Professional beauty industry digital media platform providing education, trends, business insights, and news for hair, nails, skin, and barbering professionals.
• American Spa Professional spa and wellness industry digital media platform covering skincare, spa treatments, and business operations for spa professionals.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Questex LLCcoreStrategic or Co-development PartnerQuestex LLC is the parent company and operator of International Beauty Shows alongside sister brands American Salon, American Spa, Club Industry, and event brands including Be+Well, Spatec, and Sibec. The company provides integrated media and events platforms serving the beauty and wellness professional community.
• Be+Well BrandcoreStrategic or Co-development PartnerBe+Well is the consolidated brand umbrella under which International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC) now operate. Be+Well serves as the primary brand for beauty and wellness trade shows across New York, Las Vegas, and Florida markets.
• IECSC (International Esthetics, Cosmetics & Spa Conference)coreStrategic or Co-development PartnerIECSC is now part of the Be+Well brand family, joining International Beauty Show as a major trade show event for the spa, skincare, and cosmetics professional community.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: Global B2B events organizer that owns Cosmoprof and numerous other beauty and lifestyle trade shows. A larger, diversified incumbent with overlapping capabilities but operating across many industries beyond beauty.
• Reed Exhibitions (RX): One of the world's largest trade show organizers, part of RELX. Operates beauty and lifestyle events globally and competes for the same large multinational exhibitor marketing budgets as Be+Well.
• Emerald Holding (EmeraldX): A major U.S. B2B trade show operator with a portfolio spanning multiple industries. Comparable as an established event organizer serving professional buyer communities, though not specializing in beauty.

Others

• IECSC (now Be+Well): International Esthetics, Cosmetics & Spa Conference, now integrated into the Be+Well brand family. Listed separately as it historically competed with the IBS side of the portfolio in the spa/esthetics segment.
• Questex LLC: The parent company of International Beauty Shows. Not a peer in the competitive sense, but closely related as the operator of the broader media and events portfolio (American Salon, American Spa, Club Industry, Spatec, Sibec).

Emerging players

• Showpro (Salon & Spa Professional Association): A regional industry association and event operator for salon and spa professionals. Comparable as a smaller, segment-focused B2B event organizer serving an overlapping professional audience.

Direct peers

• Premiere Orlando (Premiere Show Group): A leading U.S. beauty industry trade show serving hair, nails, and skincare professionals. Closely comparable event format, exhibitor base, and attendee profile to International Beauty Shows.
• Cosmoprof North America: The largest B2B beauty trade show in North America, operated by Informa Markets. Directly competes with Be+Well for the same exhibitor budgets and beauty professional attendees across cosmetics, skin care, hair, nails, and spa categories.
• International Spa Association (ISPA): Operates the ISPA Conference & Expo, the leading annual U.S. spa industry event. Directly comparable as a professional beauty and wellness trade show with overlapping exhibitor and attendee audiences in the spa/esthetician segment.
• America's Beauty Show (ABS): A long-running U.S. professional beauty trade show focused on salon and spa professionals. Directly comparable event format, exhibitor base, and attendee audience to International Beauty Shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/international-beauty-shows

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Beauty Shows