INTERNATIONAL COLLEGE OF APPLIED KINESIOLOGY

What INTERNATIONAL COLLEGE OF APPLIED KINESIOLOGY does

The International College of Applied Kinesiology (ICAK) is a private professional membership organization founded in 1964 by Dr. George Goodheart DC as the original professional body for Applied Kinesiology (AK). It governs standards, education, research, and certification for practitioners across 13+ regional chapters spanning North America, South America, Europe, Australasia, and Asia. Its core product is the Applied Kinesiology methodology itself: a diagnostic system that uses manual muscle testing as a tool to evaluate neurological function and the interplay between structural, chemical, and neurological regulatory mechanisms. Members include licensed healthcare professionals (MD, DC, DO, DD, ND, RN) who can pursue Professional Applied Kinesiology (PAK) certification through a 100-hour Basic Applied Kinesiology Certification course and a theoretical and practical exam administered by the independent International Board of Examiners (IBE).

ICAK's product surface includes the AK methodology, PAK certification, a research library and resources curated by the International Board of Research and Standards (IBORS), a global chapter network with patient-facing practitioner directories, and a dedicated seminars site (icakseminars.com) listing accredited courses worldwide. It operates annual international conferences (South Korea 2026, Munich 2027) and is governed by an International Council, International Board of Education, IBORS, and IBE. The organization is PIPEDA-compliant (Canadian privacy regime), with the website operated by Geneviève Gagné from Prévost, Quebec.

The business model is a hybrid association model. Revenue is generated through recurring professional membership fees paid by licensed healthcare practitioners via their regional chapters, supplemented by donations ($20, $50, $100, or custom tiers) and seminar/course fees. The patient acquisition channel is decentralized: each chapter runs a 'Find a Practitioner' directory. Membership pricing is not publicly disclosed; the organization does not list enterprise customers in the conventional sense but rather a distributed base of individual practitioners (with select testimonial references including sports chiropractors serving NHL, NFL, and MLB athletes). No venture or institutional capital, M&A activity, or corporate structural moves are referenced.

Name

INTERNATIONAL COLLEGE OF APPLIED KINESIOLOGY

Legal name

International College of Applied Kinesiology

Website

https://icak.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

International College of Applied Kinesiology (ICAK) is the original professional membership organization for Applied Kinesiology, founded in 1964, certifying licensed healthcare practitioners (MD, DC, DO, DD, ND, RN) through 13+ country chapters and a 100-hour certification program.

Ownership category

akta.pro rank

Product category

Professional Healthcare Association / Alternative Medicine Certification

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Applied kinesiology certification
• Manual muscle testing
• Professional healthcare association
• Alternative medicine training
• Neurological diagnostic methods

Headquarters

HQ city

Prévost

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Membership Fees: Healthcare professionals licensed to diagnose (MD, DC, DO, DD, ND, RN) pay membership fees to join ICAK through their regional chapter. Membership provides access to certification, educational resources, library materials, annual conferences, and a global network of practitioners.
2. Donations: The organization accepts donations to support the organization and fund future research projects. Donation options available at $20, $50, $100, or custom amounts.
3. Seminars and Educational Courses: Applied Kinesiology courses are offered through regional chapters following ICAK guidelines. A dedicated seminars website (icakseminars.com) provides course listings worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ICAK is the original professional organization (founded 1964) that certifies and trains licensed healthcare professionals in Applied Kinesiology (AK), a diagnostic system using manual muscle testing to evaluate neurological function and identify underlying causes of patient dysfunction. It operates a global network of 13+ chapters providing membership, certification, seminars, and practitioner directories, while maintaining research standards through the International Board of Research and Standards (IBORS) and administering diplomate examinations via the International Board of Examiners (IBE).

Product overview

The International College of Applied Kinesiology (ICAK) offers a unified professional ecosystem centered on Applied Kinesiology (AK), a diagnostic technique using manual muscle testing. The core product is the Applied Kinesiology methodology itself, supported by Professional Applied Kinesiology (PAK) Certification for licensed healthcare professionals. ICAK provides a global network of 13 regional chapters for membership, practitioner directories, and local training. The organization maintains a library of research resources and offers seminars and education programs, all governed by the International Board of Research and Standards (IBORS) and the International Board of Examiners (IBE).

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership
• Professional Applied Kinesiology (PAK) Certification
• ICAK Seminars and Educational Courses
• Global Chapters Network and Practitioner Finder Directory
• ICAK Library and Research Resources
• Annual International Conferences

Quantifiable outcome

• 17% more total force over a longer period could be endured when subjects repeated semantically congruent statements (p < .001)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• International Chiropractors Association: Global professional membership organization for chiropractors, directly comparable to ICAK as a profession-led body that certifies, advocates for, and organizes chiropractors across regional chapters and annual conventions.
• World Federation of Chiropractic: Global not-for-profit membership body for national chiropractic associations, the closest international-scale peer in terms of cross-country chapter governance, advocacy, and conference programming for the same practitioner base as ICAK.
• American Holistic Nurses Association: Specialty nursing membership organization that certifies, educates, and advocates for holistic RNs, closely mirroring ICAK's model of licensing-gated certification, chapter-based membership, and an annual conference targeted at a defined clinical profession.
• American Chiropractic Association: Largest U.S. professional membership association for doctors of chiropractic, with a similar model of paid membership, continuing education, advocacy, and a global outlook through its membership base — overlapping with ICAK's core North American constituency.
• International Association of Functional Neurology and Rehabilitation: International membership organization that certifies healthcare professionals in functional neurology, sharing ICAK's model of professional certification, advanced practitioner training, and an international conference circuit targeted at neurologically focused clinicians.

Broad incumbents

• American Osteopathic Association: Large U.S. healthcare membership and certification body for osteopathic physicians (DO), one of the licensed-profession member categories ICAK serves. Comparable in operating model (membership, certification, conventions, advocacy) at meaningfully larger scale.

Others

• Council on Chiropractic Education: The U.S. accrediting body recognized by the Department of Education for chiropractic programs and institutions — adjacent to ICAK because it sets educational standards paralleling ICAK's International Board of Education and certification pathway.
• National Center for Complementary and Integrative Health (NCCIH): U.S. federal research body that funds and evaluates complementary and integrative medicine, including modalities like Applied Kinesiology; relevant because its research findings directly shape practitioner adoption of AK and credentialing demand for ICAK members.

Emerging players

• Institute for Functional Medicine: Membership and certification organization providing functional medicine training to licensed clinicians — directly comparable certification/membership flywheel for the integrative-medicine practitioner audience that overlaps with ICAK's constituency.
• Holistic Chamber of Commerce (HCAN): Member-based networking and professional development organization for holistic and integrative healthcare practitioners, with a similar membership/credentialing value proposition aimed at complementary medicine providers like those in ICAK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ICAKAustralasia
• LinkedInlinkedin.com/company/international-college-of-applied-kinesiology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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