Icarus Theatre Collective

What Icarus Theatre Collective does

Icarus Theatre Collective is a UK-registered charity (Reg: 1134535) and company limited by guarantee (Reg: 07126012), founded in 2003 and headquartered at 5 Elephant Lane, London SE16 4JD. The organisation produces and tours mid-scale classical and contemporary theatre, specialising in kinetic, physical-theatre interpretations of Shakespeare and other dramatic works, and operates with a small core team of 6 people. Since founding it has staged 22-24 productions at 200+ venues across the United Kingdom and continental Europe, with recent output including Romeo & Juliet (2012, 2023, 2025 tours), Macbeth (2018), Journey's End, Many Roads to Paradise, At the Mountains of Madness, The Lesson (2022), and Julius Caesar (2024 R&D).

The company's product portfolio is built around three lines: touring theatre productions sold to venues at £5,900-£16,800 per engagement under 75/25 or all-versus box office splits; education programmes such as All Star Shakespeare, play-specific workshops (Hamlet, Macbeth, The Tempest, A Midsummer Night's Dream, The Lesson) and the adult-facing Alba Method emotional health workshops; and a virtual reality theatrical experience, The Trial of Galileo (2022), developed with RSC actor and RADA faculty Tim Hardy. Supporting revenue includes a £14.99/month membership programme, one-off £19.99 donations, and an equipment hire service ([email protected]). Distribution runs through direct venue booking relationships, co-productions with King's Theatre Southsea, Original Theatre Company, Millennium Forum Derry, South Hill Park and Whippet Productions, school-direct workshop sales, and self-serve online ticketing via the company website.

Revenue is a mix of transactional venue fees, workshop fees, subscription and donation income, and grants from Arts Council England, Creative Scotland, Southwark Council, the European Regional Development Fund, the Mayor of London, the Ernest Cook Trust, the Leche Trust, Southey Capital and Kickstarter. The organisation has no disclosed venture capital, private equity, or secondary-market investment, and no public revenue figure is available. The go-to-market is event-driven, with two mid-scale tours and one fringe production targeted annually.

Name

Icarus Theatre Collective

Legal name

Icarus Theatre Collective

Website

https://icarustheatre.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Icarus Theatre Collective is a UK-registered charity founded in 2003 that produces and tours mid-scale classical and contemporary theatre productions to 200+ venues across the UK and Europe, alongside education workshops, a VR theatrical experience, and a patron membership programme.

Ownership category

akta.pro rank

Product category

Touring Theatre Productions

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Fringe & Experimental Performing Arts (MPAGABAI), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Touring theatre productions
• Shakespeare education programs
• Drama workshops
• Virtual reality theatre
• Theatre venue booking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Theatre Ticket Sales: Revenue from touring theatre productions to venues across UK and Europe. Venues book productions at various price points including full week (£16,800), split week (£8,900), and two-performance showings (£5,900)
2. Membership Program: Monthly subscription at £14.99/month offering VIP events, access to table reads, 2x tickets for productions, and behind the scenes content. Also offers one-off donations at £19.99
3. Education Programs: Educational workshops including All Star Shakespeare, The Alba Method, and production-specific workshops for schools and students
4. Equipment Hire: Hiring out theatre equipment to other organisations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Icarus Theatre Collective is a registered charity and touring theatre company that produces mid-scale theatre tours, fringe productions, and Shakespeare-focused education programs. It tours 24 productions to 200+ venues across the UK and Europe and offers All Star Shakespeare workshops, The Alba Method emotional health workshops, and a virtual reality theatrical experience (The Trial of Galileo). The collective teams international artists with British artists and combines physical theatre, classical drama, and innovative stagecraft.

Product overview

Icarus Theatre Collective is a Registered Charity and touring theatre company offering a portfolio of productions and educational services. Their core offerings include mid-scale theatre tours (producing two tours annually plus one fringe production), Shakespeare education programs (All Star Shakespeare, individual play workshops for Hamlet, Macbeth, The Tempest, A Midsummer Night's Dream), emotional health workshops (The Alba Method), and virtual reality theatrical experiences (The Trial of Galileo). The collective specializes in classical and contemporary drama with a focus on visceral, kinetic theatre, and has produced over 24 productions touring to 200+ venues across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• All Star Shakespeare Educational workshops for secondary, primary, and junior students, bringing Shakespeare productions to life with accompanying curricular activities and educational resources, designed for schools seeking Shakespeare education.
• The Alba Method Emotional health workshops designed for adults aged 18 and above, part of Icarus Theatre Collective's educational offerings.
• The Trial of Galileo (Virtual Reality) Virtual reality theatrical experience developed in collaboration with RSC actor and RADA faculty Tim Hardy, bringing historical drama into an immersive VR format for audiences.
• Hamlet Workshops Educational workshops focused on Hamlet for secondary, primary, and junior students, aligned with Icarus's Hamlet production and curriculum study of the play.
• The Lesson Workshops Workshops accompanying the 2022 production of Eugène Ionesco's The Lesson, available for school groups as part of the education program.
• Julius Caesar 2024 Tour Touring production of Shakespeare's Julius Caesar, part of Icarus Theatre Collective's 2024 touring programme, available for booking by theatre venues.
• Orlando Descends (R&D) Research and development theatre production described as bold, imaginative, and choral, part of Icarus's current touring offerings.
• Equipment Hire Service offering that hires out Icarus Theatre Collective's theatre equipment to other organisations and productions.

Quantifiable outcome

• 22-24 productions toured to 200+ venues
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• King's Theatre, SouthseacoreStrategic or Co-development PartnerCo-production partner for Romeo & Juliet, a major regional theatre in Portsmouth
• Original Theatre CompanycoreStrategic or Co-development PartnerCo-production partner for Journey's End, collaborating on touring productions
• South Hill Park Arts CentreminorStrategic or Co-development PartnerWorld premiere association for At the Mountains of Madness, supporting new productions
• Whippet ProductionsminorStrategic or Co-development PartnerAssociation for Many Roads to Paradise, working with independent producers
• Millennium Forum, DerryminorStrategic or Co-development PartnerCo-production partner for Macbeth, Northern Ireland's premier theatre venue

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Headlong Theatre: One of the UK's leading mid-scale touring theatre companies, producing new writing and bold reinterpretations of classics. Comparable in producing kinetic, intellectual drama for touring venues across the UK.
• Gecko Theatre: UK physical theatre company creating visceral, visually striking productions that tour nationally and internationally. Comparable in physical-theatre identity and kinetic staging approach.
• Original Theatre Company: UK touring theatre company producing classic and contemporary drama for mid-scale venues. Direct co-production partner on Journey's End, making it a near-perfect comparable in repertoire, scale, and touring model.
• Pilot Theatre: York-based touring theatre producing bold adaptations of classic and contemporary works for mid-scale UK venues. Comparable in touring model, target venues, and education programming.
• Filter Theatre: UK touring company known for highly physical, music-driven reinterpretations of classic texts. Comparable repertoire and mid-scale touring focus with a similarly visceral performance style.
• Creation Theatre: Oxford-based touring company producing Shakespeare and classics with innovative staging. Comparable in mid-scale Shakespeare touring repertoire and venue relationships.
• Tangled Feet: London-based touring company producing physically innovative, accessible theatre for UK venues and festivals. Comparable in scale, physical-theatre aesthetic, and education/community engagement work.

Broad incumbents

• Royal Shakespeare Company: The UK's flagship Shakespeare producer with permanent venues and national touring. Overlaps with Icarus's Shakespeare repertoire at a vastly larger scale and resources.
• Shakespeare's Globe: Major London-based classical theatre producing and touring Shakespeare productions. Comparable repertoire focus but operates at significantly larger scale with its own venue.

Emerging players

• Punchdrunk: UK immersive theatre pioneer producing site-specific and VR-augmented theatrical experiences. Comparable in willingness to push beyond traditional staging, including into immersive/VR formats like Icarus's Trial of Galileo.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/icarustheatre
• Facebookfacebook.com/icarustheatre
• LinkedInlinkedin.com/company/icarus-theatre-collective
• Instagraminstagram.com/icarustheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icarus Theatre Collective