ICC Academy - The Home of Elite Cricket

Name

ICC Academy - The Home of Elite Cricket

Legal name

ICC Academy

Website

https://iccacademy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cricket Training and Development Services

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Cricket coaching services
• Sports training facilities
• Coach education programs
• Cricket academy programs
• High performance training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Coaching Programs: Structured coaching programs including 15-week terms (January-April, September-December) and various camps throughout the year. Pricing varies by age group and session frequency.
2. Membership Program: Individual, Family, and Corporate membership tiers offering discounts on facilities, coaching, education programs, tournaments, and retail, plus exclusive benefits like meet-and-greet opportunities with international cricketers
3. Facility Hire: Hire of indoor center, outdoor nets, oval, and gym facilities for individual, group, or corporate use
4. Education Programs: Coach Education, Umpire Accreditation, and Turf Management courses offered at multiple levels throughout the year
5. Tournament Entry: Indoor and outdoor tournaments for domestic clubs, social teams, and corporate teams
6. Private/One-to-One Coaching: Individual coaching sessions with ICC Accredited Level 1, 2, and 3 coaches

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ICC Academy operates a purpose-built cricket development, education, and high-performance facility in Dubai Sports City. It delivers structured coaching programs (ADIB Warriors, Cricket Cubs, Senior Warriors, Holiday Camps, 1:1 coaching), ICC-accredited education courses (Coach Education, Umpire Accreditation, Turf Management), tournament hosting, facility hire (indoor, outdoor, gym, oval), and tiered membership for individuals, families, and corporates. It also runs a satellite coaching program in schools across the UAE and GCC.

Product overview

ICC Academy operates as an integrated cricket development platform offering four interconnected pillars: High Performance training services, Coaching Programs, Education courses, and Tournament organization. The academy provides facility access through Book & Play and Membership offerings. Coaching Programs include ADIB Warriors, Cricket Cubs, Strikers, Holiday Camps, and 1:1 coaching, while Education offers ICC-accredited Coach Education, Umpire Accreditation, and Turf Management courses. The facilities include state-of-the-art indoor and outdoor venues with specialized equipment (BatFast simulator, PitchVision cameras, bowling machines) and the Power Base Gym for cricket-specific conditioning. Membership tiers (Individual, Family, Corporate) provide access across all services with discounted rates.

Differentiator

Problem solved

Functional benefit

Products and services

• High Performance Elite-level cricket training services for professional teams and individuals, offering bespoke training camps, specialist development camps, skill-specific training for bowlers, batsmen, wicket keepers, and fielders, conditioning camps, and travel and accommodation services.
• Coaching Programs Structured youth and adult coaching programs including ADIB Warriors (ages 6-18), Cricket Cubs (ages 4-6), Strikers, Holiday Camps, One-to-one coaching, and overseas tours, delivered in two 15-week terms annually with 8-10 players per session.
• Education Programs ICC-accredited educational courses covering Coach Education, Umpire Accreditation, and Turf Management, designed to develop coaches, umpires, and pitch curators worldwide.
• Tournaments Indoor and outdoor cricket tournaments and leagues for domestic clubs, social teams, and corporate teams, including schedule and fixtures management.
• Membership Three-tier membership program (Individual, Family, Corporate) offering facility utilization, gym access, coaching discounts, education discounts, tournament participation discounts, retail and F&B discounts, and exclusive access to meet-and-greet events with international cricketers.
• Book & Play (Facility Hire) Pay-as-you-go hire of indoor centre, outdoor nets, full-size oval, and gym for individuals, groups, and corporate events.
• Satellite Coaching Program Mobile coaching program that brings ICC Academy Warriors coaching methodology into schools across the UAE and GCC region, with inter-school competition opportunities at the ICC Academy.

Quantifiable outcome

• Multiple program participants have progressed to international leagues and tournaments around the world
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• International Cricket Council (ICC)coreStrategic or Co-development PartnerICC Academy operates as the global center of excellence for cricket development under the governance and partnership of ICC. The academy is strategically located next to ICC headquarters and hosts events on behalf of ICC including T20 World Cup Qualifier and U19 World Cup matches.
• Asian Cricket Council (ACC)coreStrategic or Co-development PartnerACC partnership for hosting regional tournaments including Asia Cup and ACC U19 Asia Cup events. Academy works with ACC to develop cricket across Asian nations.
• Emirates Cricket BoardcoreStrategic or Co-development PartnerPartnership with Emirates Cricket Board for domestic cricket development in UAE, hosting domestic tournaments and supporting local cricket structure.
• ADIB (Abu Dhabi Islamic Bank)majorGTM or Marketing PartnerTitle sponsor of the ADIB Warriors coaching program - a comprehensive youth cricket development program for boys and girls aged 6-18.
• Dubai Sports CitycoreStrategic or Co-development PartnerDubai Sports City is the master developer of the sports complex where ICC Academy is located. ICC Academy is described as a signature development of Dubai Sports City, located in the Sports Village.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SLC National Cricket Academy, Colombo: Sri Lanka Cricket's national academy for elite player development, coaching accreditation, and umpire training. Comparable as a federation-affiliated cricket development and education centre.
• Cricket Australia Centre of Excellence, Brisbane: Australia's national high-performance cricket facility delivering elite training, coaching, and player pathways. Comparable as a federation-affiliated cricket academy with advanced training infrastructure and accredited coaching programmes.
• BCCI National Cricket Academy (NCA), Bengaluru: India's national cricket academy offering high-performance training, coaching, and rehabilitation for elite players. Directly comparable as a national-federation-backed cricket development centre with structured coaching programmes and international-grade facilities.
• National High Performance Centre, Pretoria (Cricket South Africa): Cricket South Africa's high-performance centre hosting national teams and offering coaching and education programmes. Comparable as a national federation's centre of excellence with accredited coach development.
• National Cricket Academy, Lahore (PCB): Pakistan Cricket Board's national academy delivering elite training, coaching certification, and player development. Directly comparable as a federation-run cricket academy with structured coaching and accreditation pathways.
• ECB National Cricket Performance Centre, Loughborough: England and Wales Cricket Board's elite training and coaching centre based at Loughborough University. Directly comparable in delivering national-team preparation, coach education, and performance analysis at a purpose-built cricket facility.

Broad incumbents

• Aspire Academy, Doha: Qatar's multi-sport elite performance academy backed by state investment. Comparable as a regional, purpose-built high-performance sports facility, though broader in scope across multiple sports rather than cricket-specialised.
• IMG Academy, Bradenton: Global multi-sport performance and education academy serving youth and professional athletes. Comparable as a high-performance training destination with integrated education, though broader in sport coverage and US-based.

Emerging players

• Kerala Cricket Association Academy: Regional cricket academy in India offering structured coaching for youth and emerging players. Comparable in coaching programme structure and youth development focus, though at a sub-national scale.

Regional players

• La Manga Club (Spain): European multi-sport training destination hosting football, tennis, and cricket training camps. Comparable as a purpose-built elite training facility for visiting international teams, though cricket is a smaller part of its portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/international-cricket-council-academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICC Academy - The Home of Elite Cricket