Asian Cricket Council

What Asian Cricket Council does

The Asian Cricket Council (ACC) is the regional governing body for cricket in Asia, operating under the auspices of the International Cricket Council (ICC). Founded in 1983 and headquartered in Dubai, United Arab Emirates, the ACC sanctions, organizes, and governs cricket competitions across 25+ Asian member nations, ranging from full-member boards (BCCI, PCB, Sri Lanka Cricket, Bangladesh Cricket Board, Afghanistan Cricket Board) to associate and affiliate members including UAE, Oman, Nepal, Hong Kong, Malaysia, Singapore, Thailand, Indonesia, Japan, and others. Its core product is a tiered tournament portfolio — anchored by the flagship DP World Asia Cup for senior men's teams, supplemented by the ACC Men's Premier Cup, ACC Men's Challenger Cup, U19 Asia Cup competitions, and a growing slate of women's tournaments (Women's Asia Cup, Women's Premier Cup, Women's U19 Premier Cup) — designed to create competitive pathways from associate-nation level up to elite international cricket. The organization also operates digital infrastructure including a web-based Match Centre platform, official iOS and Android mobile applications, and an online ticketing system, alongside a content platform delivering news, photos, and video highlights.

ACC functions as a non-profit sports association; it does not have external equity investors and is owned/governed by its member national cricket boards. Revenue is generated through four primary streams: sponsorship (title, global, gold, and silver tiers, with DP World as the current title sponsor and a diversified portfolio including Hero, Wonder, Spinny, Beyond, Haier, Zone, Vimal, Hero Fin, Hav, and Groww), media rights (with Sony as broadcast partner for Asia Cup and other ACC events), online ticketing for tournament matches, and operational/event management fees from host countries. Distribution of content and event reach is delivered through the official website (asiancricket.org), mobile applications, broadcast partnerships, and physical host-venue attendance. The customer base is dual-natured: member cricket boards (the institutional "members" consuming the ACC's governance and tournament services) and commercial counterparties — sponsors, broadcasters, and ticketed fans — that fund the organization's operations.

Name

Asian Cricket Council

Legal name

Asian Cricket Council

Website

https://asiancricket.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

The Asian Cricket Council is the ICC-recognized regional governing body for cricket across 25+ Asian nations, organizing the flagship Asia Cup and a tiered portfolio of men's, women's, and youth tournaments, funded by sponsorships, media rights, and ticketing.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Cricket Leagues (MPAKAAAF)

Keywords

• Cricket governance
• Regional cricket tournaments
• Tournament organization
• Cricket development
• Sports broadcasting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship Revenue: ACC generates revenue through title sponsors (DP World for Asia Cup 2025), global sponsors, gold sponsors, silver sponsors, and official partners. The sponsorship portfolio includes companies like Hero, Wonder, Spinny, Beyond, Haier, Zone, Vimal, Hero Fin, Hav, and Groww.
2. Media Rights: ACC sells broadcasting and media rights for tournaments. A media rights partnership was announced with Sony for coverage of ACC events including Asia Cups.
3. Ticketing: Online ticket sales for Asia Cup and other tournament matches through the official website platform
4. Event Management: Revenue from organizing and hosting cricket tournaments across Asia, including infrastructure and operational fees from host countries

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Asian Cricket Council organizes, sanctions, and governs regional cricket tournaments across Asia, including the flagship DP World Asia Cup, ACC Men's Challenger Cup, ACC Women's Premier Cup, ACC Men's U19 Asia Cup, and Asian Games qualifiers for 25+ member national cricket boards. The organization operates a digital ecosystem — official website, iOS and Android mobile applications, an online Match Centre, a digital ticketing platform, and a news/media content platform — to distribute tournament information and content. Revenue is generated through title and tiered sponsorships, broadcast and media rights, match ticketing, and event management partnerships with host countries.

Product overview

Asian Cricket Council operates a portfolio of cricket tournaments and digital platforms. The core offerings include major tournaments like the DP World Asia Cup for senior men's teams, the ACC Men's Challenger Cup for associate nations, women's tournaments including the ACC Women's Premier Cup, and youth competitions such as the ACC Men's U19 Asia Cup. Digital services include a web-based Match Centre platform and official mobile applications for iOS and Android that provide tournament fixtures, results, points tables, news articles, photos, and video highlights. The organization functions as a governing body managing cricket across Asia through its tournament structure and digital infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• ACC Mobile Application Official mobile application for iOS and Android providing cricket fans with access to ACC tournament fixtures, results, points tables, leaderboards, news, photos, and videos. Available on iOS App Store and Google Play Store.
• Match Centre Web Platform Online web platform on asiancricket.org providing match fixtures, results, points tables, and leaderboards for all ACC tournaments across men's, women's, and youth categories.
• News and Media Content Platform Digital content platform delivering cricket news, match reports, photo galleries, and an extensive video library with match highlights, tournament recaps, player interviews, and behind-the-scenes content spanning multiple years of tournaments.
• DP World Asia Cup Premier senior men's international cricket tournament in Asia featuring top-ranked national teams competing for the Asia Cup trophy under title sponsorship of DP World.
• ACC Men's Challenger Cup 50-over cricket tournament for associate Asian cricket nations providing a competitive pathway toward higher-tier international cricket competitions.
• ACC Women's Premier Cup Women's cricket tournament featuring national teams from across Asia competing in a tiered competitive structure to develop women's cricket in the region.
• ACC Men's U19 Asia Cup Under-19 cricket tournament providing age-appropriate competitive international cricket and a talent identification pathway for emerging male cricketers from Asian nations.
• ACC Women's U19 Premier Cup Under-19 women's cricket tournament supporting talent development and competitive pathways for emerging female cricketers across Asian nations.

Quantifiable outcome

• Multiple annual tournaments conducted across men's, women's, and youth categories

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core, minor, major, gold and silver.

• DP WorldflagshipGTM or Marketing Partner · 1 January 2025DP World serves as the Title Sponsor for the Asia Cup 2025. The partnership branded the tournament as 'DP World Asia Cup 2025'. DP World is a global logistics company and one of the major sponsors in ACC's portfolio.
• Sony (Sony Sports/SONY TEN)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Sony secured media rights for ACC tournaments including the Asia Cups from 2016-2023. The partnership was announced in 2022 and continued with ACC announcing new media rights partnerships with Sony.
• FanCrazeminorGTM or Marketing PartnerFanCraze was announced as the Official Partner of ACC, providing fan engagement and potentially fantasy cricket or fan experience platforms.
• TCM Sports ManagementminorGTM or Marketing PartnerTCM Sports Management secured exclusive sponsorship rights for ACC tournaments, managing sponsorship sales and partnerships on behalf of ACC.
• Hero (Hero MotoCorp)majorGTM or Marketing PartnerHero appears as a Global Sponsor in the ACC sponsor portfolio for Asia Cup 2025, alongside other sponsors like Wonder, Spinny, and Beyond.
• Wonder (Wonder Robotics/Wonder Engineering)majorGTM or Marketing PartnerListed as a Global Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• SpinnymajorGTM or Marketing PartnerListed as a Global Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• Beyond (Beyond Sports/Beyond Exchange)majorGTM or Marketing PartnerListed as a Global Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• HaiergoldGTM or Marketing PartnerListed as a Gold Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• Zone (Zone Fitness/Zone Arabia)goldGTM or Marketing PartnerListed as a Gold Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• Vimal (Vimal Group)goldGTM or Marketing PartnerListed as a Gold Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• Hero FinsilverGTM or Marketing PartnerListed as a Silver Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• Hav (Havells/Hav Parivo)silverGTM or Marketing PartnerListed as a Silver Sponsor in the ACC Asia Cup 2025 sponsor portfolio.
• GrowwsilverGTM or Marketing PartnerListed as a Silver Sponsor in the ACC Asia Cup 2025 sponsor portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Board of Control for Cricket in India (BCCI): India's national cricket governing body and ACC's most powerful member. Highly comparable as a member-association model governing cricket, organizing the IPL, and commanding the largest share of global cricket revenue.
• Sri Lanka Cricket: Sri Lanka's national cricket governing body and ACC full member. Directly comparable as a fellow full-member board with Asia Cup participation, men's/women's teams, and similar commercial scope.
• Bangladesh Cricket Board (BCB): Bangladesh's national cricket governing body and ACC full member. Comparable as a fellow Asian member board with Asia Cup participation and similar cricket development mandate across men's, women's, and youth formats.
• England and Wales Cricket Board (ECB): National cricket governing body for England and Wales. Comparable in structure (member association), commercial sophistication (The Hundred, broadcast deals), and breadth of men's, women's, and youth competitions.
• Cricket Australia: Australia's national cricket governing body. Directly comparable as an ICC member with similar commercial structure (media rights, sponsorships, men's/women's/youth portfolio) and a developed national cricket market.
• Cricket South Africa: South Africa's national cricket governing body. Comparable as an ICC member with similar commercial scope (SA20 league, broadcast rights, sponsorships) and participation in ICC-sanctioned competition.
• Pakistan Cricket Board (PCB): Pakistan's national cricket governing body and a key ACC full member. Directly comparable in role — organizes national team cricket, owns commercial rights, and is one of the marquee participants in ACC's flagship Asia Cup.
• Asian Football Confederation (AFC): Regional governing body for football across Asia. Directly comparable in role — multi-nation confederation organizing continental tournaments (Asian Cup, AFC Champions League), selling media rights, and governed by member national associations.

Broad incumbents

• UEFA: Regional governing body for European football. Comparable in confederation model — operates pan-continental competitions (Euro, Champions League), drives commercial value through media rights, and serves as a benchmark for regional multi-nation sports bodies.
• International Cricket Council (ICC): Global governing body for cricket and ACC's parent organization. Directly comparable as a multi-nation cricket authority that sanctions competitions, sells media rights, and governs the sport — operates one tier above ACC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/accmedia1
• Facebookfacebook.com/AsianCricketCouncil
• LinkedInlinkedin.com/company/asian-cricket-council-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Cricket Council