Ice Hockey Association of India

What Ice Hockey Association of India does

The Ice Hockey Association of India operates a small online magazine and blog at icehockeyindia.com that publishes articles covering ice hockey, broader sports topics, and healthy living content for an Indian audience. Despite its institutional-sounding name, the entity is a privately held, informally structured digital publication run by a small team of 7 individuals passionate about sports, rather than an officially registered sports governing body. Core editorial coverage includes hockey basics, equipment guides, training and recovery techniques, sport history, and lifestyle topics such as nutrition, sleep, and Ayurveda.

The site's underlying technology is a standard content management system-based website with no disclosed proprietary features, no mobile applications, and no public APIs or SDKs. Content is freely accessible without registration or paywall. Distribution is purely digital and domestic (India-focused), with category pages organized into Hockey, Sports, Healthy Living, and About Us sections, supplemented by basic social media follow links.

The business model is advertising and affiliate marketing. The site generates revenue through display advertising and, more prominently, affiliate partnerships with international sports betting platforms such as Betwinner, Parimatch, and Betway, with promotional codes and referral links embedded in articles such as "The 5 Best Hockey Teams in India." The go-to-market motion is content-led and SEO-driven, targeting top-of-funnel readers interested in hockey information and adjacent lifestyle topics. No enterprise customers, partnerships beyond the affiliate arrangements, certifications, patents, or funding rounds are disclosed.

Name

Ice Hockey Association of India

Legal name

Ice Hockey Association of India

Website

https://icehockeyindia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ice Hockey Association of India is a privately held, India-based online magazine and blog (7 employees) that publishes content on ice hockey, sports, and healthy living, monetized through advertising and affiliate partnerships with international sports betting platforms.

Ownership category

akta.pro rank

Product category

Online Sports Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPACAIAG

Publishing Networks & Multi-Author Publications

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPACAIAI

Community-Integrated Publishing Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPAJAAAL

Health, Wellness & Fitness Trade Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Online sports magazine
• Hockey news content
• Sports editorial publishing
• Healthy living articles
• Affiliate sports content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Affiliate Marketing: The website operates as an online magazine generating revenue through affiliate partnerships with sports betting platforms and advertising. Articles reference promotional codes and affiliate links for platforms like Betwinner, Parimatch, and Betway.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ice Hockey Association of India operates an online magazine and blog that publishes articles covering ice hockey in India, broader sports topics, equipment guides, training techniques, and healthy living content. The site is organized into content categories including Hockey, Sports, and Healthy Living, and functions primarily as an editorial content site rather than a formal governing sports body.

Product overview

Ice Hockey Association of India operates as an online magazine/blog publishing articles on hockey in India, sports news, and healthy living content. The site features content categories including Hockey, Sports, and Healthy Living, covering topics such as hockey basics, equipment guides, recovery techniques, sports apps, and wellness tips. The company describes itself as a group of young people passionate about sports and hockey, aiming to raise awareness about physical activity and share hockey-related content.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Hockey Association of India Online Magazine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• ESPN: Global sports media giant with comprehensive digital coverage across all major sports. A broad incumbent that dwarfs the subject company in scale but shares the content-led sports publishing model.
• Hindustan Times (Sports): Major Indian news publisher with a dedicated sports section delivering news and features. A broad incumbent in Indian sports content distribution, operating at significantly greater scale.
• India.com (Sports): Indian general news portal with a large sports section covering multiple sports. Comparable in serving Indian sports audiences with online editorial content, though broader in scope than the subject company.

Direct peers

• Goal.com: Global digital sports publisher with multi-author, content-led model covering football and other sports. Comparable in editorial format, multi-author publishing structure, and digital-first audience development.
• Mykhel: Indian sports content website covering multiple sports with editorial articles and sports news. Similar multi-author, content-driven, ad-supported model targeting Indian sports enthusiasts.
• The Hockey News: Long-standing hockey-focused digital and print publisher with news, features, and editorial coverage. Closest topical peer given its dedicated hockey focus, though it serves a North American audience rather than India.
• Essentially Sports: Digital sports news publisher targeting Indian and global audiences with multi-author content across multiple sports verticals. Closely comparable as a multi-author, content-led, ad-supported online sports publication.
• FanSided: Network of fan-published sports and lifestyle sites operating under a multi-author, content-led model with advertising and affiliate revenue. Comparable network-style publishing structure covering multiple verticals.
• Sportskeeda: India-focused digital sports publisher operating a content-led, multi-vertical model (cricket, football, esports, etc.) with advertising and affiliate revenue. Directly comparable in audience geography, content-led GTM, and monetization approach to the Ice Hockey Association of India.
• Sports Tiger: Indian digital sports media outlet publishing multi-sport news, features, and athlete coverage. Comparable in audience (Indian sports fans), content format (online articles), and monetization via advertising.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ice-hockey-association-of-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Hockey Association of India