ICE - Instituto de Corresponsabilidade pela Educação

What ICE - Instituto de Corresponsabilidade pela Educação does

ICE - Instituto de Corresponsabilidade pela Educação is a Brazilian nonprofit (associação civil sem fins lucrativos) headquartered in Brazil and structured as a group of three education institutes: Instituto Escola da Escolha (IEE), Instituto Qualidade no Ensino (IQE), and Instituto InovaMente. Founded in 2003 by Marcos Magalhães (former President of Philips Latin America), the organization has grown through the sequential incorporation of IQE (1994, incorporated 2004), the creation of STEM Brasil (2008, incorporated 2023), and a December 2025 rebranding into the unified ICE Group. IEE delivers the Escola da Escolha full-time integral education model centered on student Life Projects (Projeto de Vida); IQE provides diagnostic assessment, learning recovery in Portuguese and Mathematics (Ciclo-Alfa), and educator formation (Qualiescola); and InovaMente offers the STEM Brasil hands-on experimental curriculum ('mão na massa') for science and mathematics educators.

ICE's core technology is a portfolio of proprietary educational methodologies and curricula rather than software products. Programs are implemented directly inside Brazilian public schools through partnerships with state and municipal education secretariats, supported by foundation grants (Instituto Natura, Instituto Sonho Grande) and corporate sponsorship (EMS). Reach extends to 23 of 27 Brazilian Federal Units, with cumulative impact cited at over 1.3 million students (via the Ensino Médio Integral / EMI program alone), thousands of educators, and thousands of public schools.

ICE operates as a community-led, go-to-market motion targeted at government education networks rather than commercial buyers. Revenue flows from government contracts with education secretariats, third-sector foundation grants, and private donors; no commercial pricing is disclosed. Distribution is exclusively domestic (Brazil) and is concentrated in the public-sector buyer segment, which creates political and fiscal-cycle exposure. The organization is governed by a Board (Presidente do Conselho Marcos Magalhães, plus Conselheiros Alberto Chinen, André Regis, Kei Ikeda) and led operationally by Co-CEOs Juliana Zimmerman and Sérgio Magalhães with three Executive Directors (Liane Muniz for IEE, Iran Freitas for IQE, Leonardo Michelon for InovaMente).

Name

ICE - Instituto de Corresponsabilidade pela Educação

Legal name

ICE - Instituto de Corresponsabilidade pela Educação

Website

https://icebrasil.org.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

ICE is a Brazilian nonprofit group operating three institutes (Escola da Escolha, IQE, InovaMente) that deliver integral education, diagnostic assessments and learning recovery, and STEM training to public schools across 23 Brazilian states through government secretariat partnerships.

Ownership category

akta.pro rank

Product category

Public Education Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & ELA Instruction (School-Delivered) (EDAJAFAF)

Keywords

• Public education services
• Integral education programs
• Educator professional development
• STEM education training
• Diagnostic assessment programs

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Educational Programs and Services: As a nonprofit organization, ICE generates revenue through partnerships with government education secretariats, foundations, and private donors to implement educational programs in public schools across Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ICE - Instituto de Corresponsabilidade pela Educação is a Brazilian nonprofit that delivers educational programs to public schools through three specialized institutes: Instituto Escola da Escolha (IEE) offers full-time integral education with an integrated Life Projects (Projeto de Vida) curriculum; Instituto Qualidade no Ensino (IQE) provides diagnostic assessments, learning recovery in Portuguese and Mathematics, and continuing educator formation through the Ciclo-Alfa and Qualiescola programs; and Instituto InovaMente delivers hands-on experimental STEM training for educators via the STEM Brasil program.

Product overview

ICE - Instituto de Corresponsabilidade pela Educação is a group of three educational institutes offering a consistent educational proposal across all teaching stages. The organization operates as a platform of complementary educational programs: Instituto Escola da Escolha (IEE) provides full-time integral education with the Escola da Escolha program; Instituto Qualidade no Ensino (IQE) delivers diagnostic assessments and educator training through Ciclo-Alfa and Qualiescola programs; and Instituto InovaMente (Inova) offers STEM education via the STEM Brasil hands-on experimental learning program. Together, they aim to generate impact in schools and influence public education policies throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Escola da Escolha: Full-time integral education model with integrated curriculum focused on student life projects
• Ciclo-Alfa
• Qualiescola
• STEM Brasil

Products and services

• Escola da Escolha (Instituto Escola da Escolha - IEE) Full-time integral education program with an integrated curriculum focused on students' Life Projects (Projeto de Vida), serving elementary and high school students in Brazilian public school networks.
• Instituto Qualidade no Ensino (IQE) Institute providing diagnostic assessment of school networks, learning recovery in Portuguese Language and Mathematics, and continuing education for educators, pedagogical coordinators, and school managers.
• Instituto InovaMente - STEM Brasil Hands-on experimental ('mão na massa') STEM education program for educators in Science, Technology, Engineering, and Mathematics areas, delivered across Brazil's public school networks.
• Ciclo-Alfa Program Educational program for diagnostic assessment and learning recovery in Portuguese Language and Mathematics, operated by Instituto Qualidade no Ensino (IQE).
• Qualiescola Program Educational program for school quality improvement through diagnostic evaluations and educator formation, operated by Instituto Qualidade no Ensino (IQE).
• Ensino Médio Integral (EMI) Full-time integral high school program operated by ICE that has transformed the trajectories of more than 1.3 million young people across Brazil.

Quantifiable outcome

• Over 1.3 million students transformed across Brazil through integral education programs
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Instituto NaturacoreStrategic or Co-development Partner · 1 January 2025Instituto Natura is a strategic partner in educational initiatives, collaborating on the Revista Exame special edition about Ensino Médio Integral and other educational programs.
• Instituto Escola da EscolhacoreStrategic or Co-development Partner · 1 January 2025Now part of the ICE Group (formerly the original ICE), this institute focuses on integral education and co-developed the Revista Exame special edition on integral education.
• Instituto Sonho GrandecoreStrategic or Co-development Partner · 1 January 2025Partnered with ICE on the Revista Exame special edition about Ensino Médio Integral, contributing to the dissemination of integral education benefits.
• Instituto NaturacoreStrategic or Co-development PartnerStrategic partner visible in ICE's logo section, collaborating on educational initiatives and publications.
• ISG (Instituto Sonho Grande)coreStrategic or Co-development PartnerStrategic partner in logo section, collaborating on educational transformation initiatives.
• EMSminorOthersCorporate partner visible in ICE's strategic partners section.
• ES AçãominorOthersStrategic partner organization listed in ICE's partners section.
• DACORminorOthersStrategic partner organization listed in ICE's partners section.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Fundação Lemann: Major Brazilian education nonprofit focused on improving public K-12 education quality and supporting municipal/state networks. Highly comparable to ICE in mission, Brazilian public school focus, and policy-influencing operating model.
• Todos pela Educação: Brazilian cross-sector movement (founded by Marcos Magalhães among others) focused on influencing public education policy and quality indicators. Comparable in policy-influencing approach and Brazilian public education mission.
• Instituto Unibanco: Brazilian education nonprofit working with state education secretariats on full-time high school (Ensino Médio em Tempo Integral) and youth education programs. Closely comparable on target segment, delivery model, and integral education focus.
• Fundação Roberto Marinho: Long-standing Brazilian education foundation producing curriculum, teacher training, and media-based learning resources for public schools. Comparable scale and mission, with similar secretariat partnership model.
• Instituto Natura: Brazilian education-focused foundation investing in public school networks, educator development, and learning recovery. Comparable to ICE on customer base, public education focus, and strategic partnerships with social-impact organizations.
• Instituto Ayrton Senna: Brazilian nonprofit that develops educational programs and partnerships with state education secretariats to improve public school quality. Directly comparable to ICE on customer (state secretariats), delivery (school-based programs), and impact narrative.

Broad incumbents

• Pearson: Global education publisher and assessment provider serving schools, universities, and governments. Comparable only as a broad incumbent in educational content and assessment; not a direct Brazilian nonprofit peer.
• Cogna Educação: Large Brazilian for-profit education company (Kroton, Vasta, Saber) operating across K-12 and higher education. Comparable as a Brazilian education services incumbent but operates as a commercial business rather than a nonprofit intermediary.

Emerging players

• Nova Escola: Brazilian education organization offering curriculum planning tools, lesson plans, and teacher training for K-12 public schools. Comparable on Brazilian public school focus and educator support, with partial product overlap.
• Khan Academy: Global nonprofit providing free, high-quality educational content and learning resources. Comparable as a large-scale nonprofit education provider, but differs in delivery (digital content vs. ICE's in-school programs).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ice.grupo
• LinkedInlinkedin.com/company/icebrasilorg
• Instagraminstagram.com/ice.br

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE - Instituto de Corresponsabilidade pela Educação