Ice Centre At The Promenade

What Ice Centre At The Promenade does

Ice Centre At The Promenade operates one of the largest public ice skating facilities in the United States and one of only a few triple NHL-regulation ice sheet venues in North America. The 143,000 sq ft facility is located at the Westminster Promenade entertainment district in Westminster, Colorado, and is operated by the Hyland Hills Park and Recreation District as a joint project with the City of Westminster. It serves approximately 505,500 annual visits spanning four primary user groups: youth hockey (283,000 visits), figure skating (87,500), adult hockey via the ICAHL league (75,000), and public skating (60,000).

The business runs a vertically integrated recreational ice sports operation. Core programs include public skating sessions, the Learn to Skate USA curriculum-based lessons, the ICAHL adult hockey league with 147 teams across 20 skill divisions, the Hyland Hills Jaguars youth hockey program (USA Hockey and CAHA sanctioned), and competitive figure skating through the home club Rocky Mountain Figure Skating Club. Supporting technology includes EZFacility, FinnlyConnect, and Frontline Connect for registration; GameSheet (migrating from Pointstreak) for league statistics; and LiveBarn for video streaming across all three rinks. The facility also houses a 2,200 sq ft Pro Shop offering skate sharpening via the Blackstone sharpener, a 6,000 sq ft on-site sports bar (Bender's Bar & Grill), a 4,000 sq ft heated VIP locker room, and conference rooms for event rentals.

Revenue is generated through multiple streams: transaction-based public admissions ($10 per visitor), subscription-style league fees ($4,875-$8,025 per team, $330-$535 per individual), lesson session fees ($94-$104 per multi-week session), figure skating freestyle passes ($10.25-$12.75 per session), Pro Shop retail and sharpening services, sponsorship packages ($1,000-$1,500 per dasher board annually), VIP locker rentals ($150/year), and F&B through Bender's Bar & Grill. The customer base is highly distributed across consumer segments with go-to-market driven by community partnerships (Hyland Hills Hockey Association, RMFSC, USA Hockey, USFSA), online registration, and the facility's established reputation as a regional hub for skating and hockey in the Denver metro area. Core headcount is 11, supplemented by independent contractor coaches and operational staff under the District.

Name

Ice Centre At The Promenade

Legal name

Ice Centre At The Promenade

Website

https://icecentre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ice Centre At The Promenade operates a 143,000 sq ft triple-sheet public ice facility in Westminster, Colorado, hosting 505,500 annual visits across public skating, Learn to Skate lessons, ICAHL adult hockey (147 teams), Hyland Hills Jaguars youth hockey, and competitive figure skating, with ancillary Pro Shop, F&B, and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Recreational Ice Skating Facility

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI), Ice Hockey Leagues (MPAKAAAE)

Keywords

• Public ice skating
• Adult hockey league
• Youth hockey programs
• Figure skating lessons
• Ice rink facility

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ice Rentals and Facility Usage: Revenue from renting ice time for private events, parties, team practices, tournaments, and group events. The facility offers ice rentals for private functions and hosts the adult hockey league and figure skating programs.
2. Figure Skating Sessions: Freestyle sessions for competitive figure skaters ranging from $10.25 for 45-minute sessions to $12.75 for 60-minute sessions. Includes level-based and open-level sessions.
3. Learn to Skate Lessons: Group skating lessons following Learn to Skate USA curriculum. Pricing is $104 for a 6-week session or $94 for a 5-week session, with additional $10 skate rental for the full session.
4. ICAHL Adult Hockey League: Summer season individual pay $330, team fee $4875; Winter season individual $535, team fee $8025. Includes 10-20 game regular season plus double elimination playoffs.
5. Pro Shop Retail and Services: Full-service pro shop selling hockey and figure skating equipment, offering skate sharpening ($12 hockey, $16 figure), skate baking, boot stretching, and custom fitting services.
6. Bender's Bar & Grill Food and Beverage: On-site restaurant and sports bar operated as a key partnership, generating revenue from food service, beverages (16 beers on tap), and events. Seating for 200+ inside and 80 on patio.
7. Public Skating Admission: Admission fees for public skating sessions: $10 for guests age 5 and older, $2 for children age 4 and under, $6 for Cheap Skate sessions. Skate rental available for $4 per person.
8. Sponsorships and Advertising: Dasher board sponsorship opportunities ranging from $1,000 to $1,500 per year plus production costs. Includes Zamboni and scoreboard sponsorships.
9. VIP Locker Rental: Monthly and annual locker rentals in the 3,700 sq ft heated VIP room. Annual rate of $150 for a 2' X 6' X 2' locker.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ice Centre At The Promenade is a 143,000 sq. ft. public ice skating facility featuring three NHL regulation-size ice sheets, offering public skating sessions, group lessons (Learn to Skate USA and Hockey 101), structured adult and youth hockey leagues (ICAHL with 147 teams and the Hyland Hills Jaguars), competitive figure skating programs, on-site Pro Shop retail and skate sharpening, an integrated Bender's Bar & Grill, and private event ice rentals.

Product overview

Ice Centre At The Promenade operates as a triple-ice-sheet public ice skating facility offering a comprehensive portfolio of recreational and competitive programs. The core offerings include public skating sessions, the Learn to Skate USA curriculum-based lessons spanning beginner to advanced levels, ICAHL adult hockey league with 147 teams across 15+ divisions, youth hockey through the Hyland Hills Jaguars, and competitive figure skating with private lessons and the RMFSA Aspire Program. Supporting services include ice rentals for private events, a full-service Pro Shop with sharpening and custom fittings, on-site Bender's Bar & Grill restaurant, VIP locker rentals, concessions, and meeting facilities. The facility serves as a hub for skating and hockey activities in the Denver metro area, hosting approximately 505,500 yearly visits across youth hockey, figure skating, adult hockey, and public skating programs.

Differentiator

Problem solved

Functional benefit

Brands

• ICAHL (Ice Centre Adult Hockey League): One of the largest adult hockey leagues in the country with 147 teams playing 7-days a week across multiple divisions.
• Hyland Hills Jaguars
• Rocky Mountain Figure Skating Club (RMFSC)

Products and services

• Public Skating

Quantifiable outcome

• 147 adult hockey teams playing 7-days per week
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hyland Hills Park and Recreation DistrictcoreStrategic or Co-development PartnerJoint project partner in the Ice Centre facility. The District operates the facility and provides administrative oversight. A quasi-municipal corporation and political subdivision of the State of Colorado.
• City of WestminstercoreStrategic or Co-development PartnerJoint project partner in the Ice Centre facility. Located within the City of Westminster at the Promenade entertainment district.
• Hyland Hills Hockey Association (Jaguars)coreStrategic or Co-development PartnerYouth hockey organization using the Ice Centre as its home facility. Sanctioned member of USA Hockey and Colorado Amateur Hockey Association (CAHA). Players ages 4-17.
• Rocky Mountain Figure Skating Club (RMFSC)coreStrategic or Co-development PartnerVolunteer-run organization established in 1978 as a member club within the United States Figure Skating Association. Home club representing USFSA at the Ice Centre.
• Rocky Mountain Figure Skating Academy (RMFSA)coreStrategic or Co-development PartnerFigure skating bridge program offering cost-effective entry into competitive figure skating. Provides group training classes and competition team levels.
• USA HockeycoreStrategic or Co-development PartnerNational governing body for ice hockey. The Hyland Hills Hockey Association is a sanctioned member.
• Colorado Amateur Hockey Association (CAHA)coreStrategic or Co-development PartnerState-level governing body for amateur hockey in Colorado. The Hyland Hills Hockey Association is a sanctioned member.
• United States Figure Skating Association (USFSA)coreStrategic or Co-development PartnerNational governing body for figure skating. Provides guidelines and rules for testing and competitions.
• Learn to Skate USAcoreStrategic or Co-development PartnerNational learn-to-skate program (formerly U.S.F.S.A. Basic Skills Program). The Ice Centre's Learn to Skate program follows this curriculum.
• Bender's Bar & GrillcoreStrategic or Co-development PartnerOn-site restaurant and sports bar overlooking the Green rink. Winner of Best of Broomfield #1 sports bar. Operated by Jim Armstrong with 200+ indoor seating and 80-seat patio.
• Colorado Ice Hockey Referees Association (CIHRA)coreChannel Partner/ Reseller/ DistributorLocal referee association providing officials for ICAHL adult hockey league games.
• Jackson Ultima (Figure Skate Brand)minorChannel Partner/ Reseller/ DistributorFigure skate manufacturer with wide selection stocked at the Pro Shop. Custom orders available with 4-day turnaround.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IceWorks Skating Complex: Four-rink ice facility in Aston, PA offering public skating, learn-to-skate, figure skating, and adult/youth hockey leagues; comparable multi-sheet model with similar programming stack.
• Dr Pepper StarCenter: Multi-sheet Dallas-area ice facility operated by the Dallas Stars organization; runs NHL-regulation rinks, adult and youth hockey leagues, figure skating, and public skating — directly comparable in scale, programming mix, and league economics to the Ice Centre.
• Glacier Ice Arena: Multi-sheet ice facility in Wisconsin running public sessions, figure skating, and adult/youth hockey with a comparable mix of on-site retail and league programming.
• Arctic Ice Arena: Multi-rink suburban Chicago facility offering NHL-size ice, public skating, learn-to-skate, and youth/adult hockey; comparable scale, suburban catchment model, and programming breadth.
• Bill Gray's Regional Iceplex: Multi-rink ice complex near Rochester, NY hosting adult leagues, youth hockey, figure skating, and public skating; comparable in operating a large adult hockey league ecosystem alongside youth programs.

Regional players

• Foothills Ice Arena: Denver-metro ice rink offering public skating, lessons, and league play; competes for the same Westminster/Denver customer base and is the most direct local competitor.
• South Suburban Sports Complex: Denver-area municipal recreation facility that includes an ice rink; competes for regional skating/hockey families and represents the same quasi-municipal operating model in a nearby geography.

Broad incumbents

• Planet Ice: Largest operator of ice rinks in the UK with multiple multi-sheet venues hosting hockey leagues, figure skating, and public sessions; comparable operational template at larger portfolio scale.

Emerging players

• SkateQuest: Multi-rink facility in Virginia/Maryland focused on learn-to-skate, hockey development, and figure skating; comparable programming mix but smaller scale than the Ice Centre.

Others

• Jackson Ultima (Skate Manufacturer): Figure skate manufacturer whose products are stocked at the Ice Centre Pro Shop and whose 4-day custom-order turnaround is resold through the facility; ecosystem partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ICAHLpromenade
• LinkedInlinkedin.com/company/ice-centre-at-the-promenade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Centre At The Promenade