ICEOPLEX SIMI VALLEY

What ICEOPLEX SIMI VALLEY does

Iceoplex Simi Valley, legally Ice Skating Enterprises, Inc., operates a 67,000 sq.ft. dual-sheet ice arena at 131 W Easy Street, Simi Valley, California, providing NHL-sized and Olympic-sized ice surfaces with 26-foot ceilings and production-grade infrastructure including programmable LED lighting, a professional light board, three 2500W followspots, a ClearCom headset system, sound system, and scissor lifts. The facility functions as a multi-purpose recreational and event venue, supporting public skating sessions, figure skating and hockey instruction, youth and adult hockey league play, freestyle practice, curling (via SoCal Curling), broomball, birthday parties, private events, community fundraisers, and film/TV production rentals. It is the home facility for Ventura Mariners Youth Hockey (travel and in-house), the LA Kings High School Hockey League, and the college programs at CSUN and Cal Lutheran, and operates under the LA Kings Simi Valley Iceoplex co-brand.

The business generates revenue across roughly ten streams: pay-as-you-go public skating ($20/session, with $186 twelve-packs), semester-based skate school ($188-$211.50), freestyle and stick-time sessions ($20), recurring hockey league and class subscriptions, party and private-event rentals, film/production bookings, group fundraising transactions ($4 kept per skater for the organization), retail through "The Shop @ 131" (pro shop run by Jen Bruininga), and snack-bar food service (CROSSBAR, operated by Chris Ford). Pricing is largely per-session or per-semester, with registration and scheduling handled through the Day Smart Recreation platform.

Distribution is venue-centric and direct: walk-in traffic at the Simi Valley facility, online registration via Day Smart, and dedicated direct-sales contacts for film/production (Jay Collins, Luc Beausoleil), private events (Jay Collins), birthday parties (Kim), and fundraising groups (Lauri Varvais). Marketing relies on the website, community events, charter-school and youth-hockey-organization partnerships, and word-of-mouth from an 800+ production client base. The operation is privately held, has approximately 7 employees, and shows no evidence of institutional funding, M&A, or expansion beyond the single Simi Valley site.

Name

ICEOPLEX SIMI VALLEY

Legal name

Ice Skating Enterprises, Inc.

Website

https://iceoplexsimivalley.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Iceoplex Simi Valley is a privately held 67,000 sq.ft. dual-sheet ice arena in Simi Valley, California, offering public skating, skate school, youth and adult hockey, figure skating, events, and film/production rentals, serving as home facility for LA Kings-affiliated youth and college hockey programs.

Ownership category

akta.pro rank

Product category

Ice Skating Facility / Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Ice skating facility
• Ice arena rentals
• Hockey programs
• Figure skating lessons
• Youth sports training

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Public Skating Sessions: Leisure skating open to the general public. Revenue generated from admission fees ($20 for 6+, $15 for under 5) and skate rental included. Offers 12-pass voucher packages for $186. Sessions available throughout the week with varying hours.
2. Skate School Programs: Two-month semester-based classes for figure skating and hockey. Classes range from Parent & Me (ages 3-5) through Freestyle levels, plus Teen/Adult. Specialty team classes (Synchronized Skating, Production) available. 8-week classes cost $188, 9-week classes $211.50, drop-in $30 per class.
3. Freestyle Sessions: Open ice time for experienced skaters (ISI FS4 level or approved). Priced at $20 per session with no refunds. Includes freestyle stickers and check-in requirements.
4. Stick Time: Structured practice time for hockey players of all ages. Full gear required. $20 per session for players, $20 for goalies.
5. Hockey Programs: Includes youth travel hockey (Ventura Mariners), in-house hockey leagues (Mariners In-House), adult hockey leagues (Summer: March-August, Winter: September-February), and adult pickup games. Organized through Simi Hockey website.
6. Birthday Parties: Private party bookings managed by Kim. No outside food or drinks permitted. Contact via email and phone.
7. Private Events: Ice rental for private events. Contact Jay at 805-443-6462 or via email for pricing and availability.
8. Film/Production Rentals: Professional film and production venue rental. Facility accommodates movie productions, commercials, TV shows, and full-scale ice shows. 67,000 sq.ft. building with 2 ice surfaces, professional lighting, sound system, and production equipment. Contact Jay or Luc for bookings.
9. Fundraising Groups: School and church group fundraising events. Minimum 30 skaters required. Groups keep $4 per person. Group pricing: 25-49 skaters at $19/skaters, 50-75 at $18, 76-100+ at $16. Includes skate rental. Contact Lauri Varvais for booking.
10. Retail (The Shop @ 131) & Food Service (CROSSBAR Snack Bar): Pro shop at 131 W Easy Street (Jen Bruininga) sells hockey equipment and skating gear. Snack bar operated by Chris Ford. Additional revenue from merchandise and food/beverage sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ICEOPLEX SIMI VALLEY operates a 67,000 sq.ft. dual-sheet ice arena (one NHL and one Olympic-sized) at 131 W Easy Street in Simi Valley, California, providing public skating sessions, semester-based skate school instruction in figure skating and hockey, organized youth and adult hockey leagues, figure skating programs and shows, birthday parties, private event rentals, group fundraising events, broomball and curling programming, and professional film and television production venue services with full show lighting, sound, and rigging.

Product overview

Iceoplex Simi Valley is an ice skating facility operating two sheets of ice (NHL and Olympic size) that functions as a multi-service recreational venue. The company offers a portfolio of related services centered around ice sports and events, including public skating sessions, instructional skate school programs for figure skating and hockey, organized youth and adult hockey leagues, figure skating competitions and shows, birthday parties and private events, film and production location services, and curling and broomball sports programs. The core offering is facility access combined with programming, instruction, and event coordination services.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Skating Sessions Open admission recreational ice skating sessions for individuals and families of all ages and skill levels, with skate rental included. Available throughout the week with varying hours and offered at $20 for skaters 6+, $15 for under 5, plus a 12-pass voucher for $186.
• Skate School Semester-based instructional programs for figure skating and hockey covering Parent & Me (ages 3-5), Freestyle levels, Teen/Adult, and specialty team classes including synchronized skating and production teams. 8-week classes are $188, 9-week classes $211.50, with drop-in at $30 per class.
• Youth Hockey Programs Organized hockey programs including Ventura Mariners Youth Travel Hockey, Mariners In-House Hockey League (ages 4-18), LA Kings High School Hockey League, and other affiliated youth hockey programs using the facility as home ice.
• Adult Hockey Leagues Adult hockey leagues running in two seasons per year (Summer: March-August, Winter: September-February) plus stick time and pickup hockey sessions for adult players of all skill levels. Stick time and freestyle sessions priced at $20 each.
• Figure Skating Programs Comprehensive figure skating instruction from beginner through freestyle levels, including Pacific Edge synchronized skating teams, production teams, ISI competitions, Spooktacular events, and seasonal ice shows such as Winter Holiday Ice Show and Encanto on Ice 2026.
• Birthday Parties Private birthday party packages held at the ice arena, including ice skating and dedicated party space. Booked through coordinator Kim; no outside food or drinks permitted.
• Private Events Private event rentals for groups seeking exclusive use of the ice arena facility, including corporate functions and group celebrations. Pricing and availability handled by Operations Manager Jay Collins.
• Film and Production Services Professional film and television production location services using the 67,000 sq.ft. facility with two ice surfaces, professional lighting, sound system, ClearCom comms, followspots, scissor lifts, and 26-foot ceilings. Hosts movie productions, commercials, TV series, and full-scale ice shows with 800+ past productions including HBO, Hallmark, Disney, Samsung, McDonald's, and others.
• Fundraising Programs Group fundraising events for schools, churches, and community organizations where participants skate and the organization keeps a portion of proceeds per skater. Minimum 30 skaters required with tiered pricing: 25-49 skaters at $19/skaters, 50-75 at $18, 76-100+ at $16. Includes skate rental.
• Broomball Ice broomball leagues and rental opportunities for groups interested in this team sport, using the facility's ice surfaces for organized play and rental.
• Ice Rink Facility Rental Two-sheet ice arena (NHL and Olympic size) available for private and group rental, supporting hockey, figure skating, curling, broomball, and other ice sports, with bleachers on the second floor overlooking both ice sheets and over 160 parking spaces.
• Retail (The Shop @ 131) and Snack Bar (CROSSBAR) On-site pro shop at 131 W Easy Street selling hockey equipment and skating gear, and the CROSSBAR Snack Bar offering food and beverages to facility visitors. Managed by Jen Bruininga (retail) and Chris Ford (snack bar).
• Curling Curling programs operated in partnership with SoCal Curling at the facility, utilizing ice time for instruction and league play.

Quantifiable outcome

• Serves as home facility for multiple youth hockey organizations including Mariners Youth Hockey and LA Kings High School League
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ventura Mariners Youth HockeycoreStrategic or Co-development PartnerPrimary youth travel hockey organization using Iceoplex as home facility. Pat McCormack handles inquiries for getting started (4+) and InHouse League (4-18 yrs). Jeff Jarvis manages Travel League. The facility serves as the training center for this organization.
• LA Kings High School Hockey LeaguecoreStrategic or Co-development PartnerOfficial LA Kings-affiliated high school hockey league using Iceoplex as home facility. Connected through LA Kings branding and Simi Valley location.
• CSUN College HockeycoreStrategic or Co-development PartnerCalifornia State University Northridge college hockey program using Iceoplex for home games and practices.
• Cal Lutheran College HockeycoreStrategic or Co-development PartnerCalifornia Lutheran University college hockey program using Iceoplex for home games and practices.
• Mariners InHouse HockeycoreStrategic or Co-development PartnerIn-house hockey league运营 at Iceoplex for youth ages 4-18. Part of the Mariners hockey organization ecosystem.
• Golden Valley Charter SchoolminorGTM or Marketing PartnerApproved vendor for Golden Valley Charter School, allowing students to use Iceoplex programs as part of their charter school activities.
• Inspire Charter SchoolminorGTM or Marketing PartnerApproved vendor for Inspire Charter School, allowing students to use Iceoplex programs as part of their charter school activities.
• SoCal CurlingminorStrategic or Co-development PartnerSouthern California curling organization operating curling programs at Iceoplex. Contact: socalcurling.org, 805-520-7465 x1.
• Simi HockeyminorGTM or Marketing PartnerWebsite platform for adult hockey league information and scheduling. Iceoplex directs adult hockey inquiries to Simi Hockey for league details.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lakewood ICE: Multi-sheet ice facility in Lakewood, California offering hockey programs, figure skating lessons, public skating, and birthday parties. Directly comparable as a Southern California ice rink with parallel programming structure and target customer base.
• Easton Ice House: Multi-rink ice facility in the Alhambra/San Gabriel Valley area offering youth and adult hockey, figure skating, and public sessions. Comparable as a SoCal ice rink with full programming across competitive and recreational use cases.
• Skating Edge Ice Arena: Ice arena in the South Bay/Harbor City area offering public skating, hockey, and figure skating. Comparable as a SoCal community ice facility competing for the same consumer and youth hockey market segments.
• Winterclub Indoor Ice Skating: Ice skating facility in Aliso Viejo/South Orange County offering public skating, lessons, hockey, and figure skating programs. Comparable as a Southern California rink serving families, hockey players, and figure skaters with similar programming depth.
• The Cube (Santa Clarita): LA Kings-affiliated ice and entertainment complex in Santa Clarita offering multiple rinks, hockey leagues, figure skating, and public skating. Direct peer given the shared LA Kings branding relationship, SoCal market overlap, and similar NHL-league partnership positioning.
• Anaheim ICE: Anaheim Ducks-affiliated multi-sheet ice arena in Anaheim offering youth/adult hockey, figure skating, public sessions, and freestyle. Comparable as a SoCal two-sheet community ice rink with NHL team branding and full programming across hockey, figure skating, and events.
• Paramount Iceland Skating Rink: Long-established SoCal ice rink offering public skating, hockey leagues, figure skating instruction, and events. Comparable as a community-oriented multi-program Southern California ice facility competing for the same consumer base.

Broad incumbents

• The Rinks (Anaheim Ducks network): Network of community ice facilities operated by the Anaheim Ducks organization, including Anaheim ICE, Westminster ICE, and Lakewood ICE. Comparable as a multi-facility operator in the same SoCal market, but with broader scale and institutional NHL backing versus Iceoplex's single site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iceoplex-simi-valley

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEOPLEX SIMI VALLEY