Ice Haus

What Ice Haus does

Ice Haus is a single-location gastropub and bar located at 7 East 4800 South in Murray, Utah, operating continuously since 2015. The venue serves American comfort food with German-inspired flavors and maintains a curated beer selection of over 160 beers sourced from Utah, the broader United States, and international markets. Its physical footprint includes a heated year-round Biergarten, communal seating, pool tables, and a stage for live entertainment programming that spans live music, karaoke, trivia, bingo, poker tournaments, and open mic nights. The business has earned consecutive "Best Poutine in Utah" recognition from City Weekly in 2023 and 2024 and maintains strong local review presence on Google, Facebook, and Instagram.

The business operates a direct-to-consumer model with three primary revenue streams: dine-in food and beverage sales, takeout and delivery via the Toast Tab online ordering platform, and private event hosting for groups such as birthday parties, rehearsal dinners, and corporate events. Menu pricing is à la carte, with items ranging approximately $6 to $20, complemented by weekly fixed-price specials (e.g., $8 BLT on Mondays, $15 steak dinner on Wednesdays). The company also offers a dedicated plant-based menu and weekend brunch service, broadening its appeal beyond traditional gastropub patrons. Marketing is conducted organically through Facebook, Instagram, Google Business listings, and a SpotHopper-built website, with no formal subscription, membership, or franchise model in place.

Ice Haus does not operate proprietary technology, depending instead on third-party platforms — Toast Tab for ordering, SpotHopper for website and email marketing, and BeerMenus for beer menu display. Ownership is private and founder-controlled, with no disclosed institutional investment, parent company, or subsidiaries. The business is structured to serve the local Salt Lake City metropolitan area consumer market, with secondary operating footprints referenced in Ogden and broader Salt Lake City. The venue is licensed as a 21+ bar under Utah's regulated alcohol licensing framework and complies with WCAG AA accessibility standards for its website.

Name

Ice Haus

Legal name

Ice Haus

Website

https://icehausbar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ice Haus is a single-location gastropub and bar in Murray, Utah, founded in 2015. It serves American comfort food with German-inspired flavors, offers 160+ beers, hosts weekly live entertainment, and serves the Salt Lake City metro consumer market via dine-in, takeout, and event hosting.

Ownership category

akta.pro rank

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and beverage sales: Primary revenue stream from selling food and alcoholic beverages directly to consumers at the bar and restaurant. Revenue is generated through dine-in, takeout, and delivery orders placed via Toast Tab online ordering platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ice Haus operates a single-location German-style American gastropub and bar in Murray, UT, serving American comfort food with German-inspired flavors alongside a selection of 160+ beers. The venue features a heated year-round Biergarten, daily live entertainment (music, karaoke, trivia, bingo, poker, open mic), weekend brunch, a full vegan/plant-based menu, and hosts private events for groups. Food and beverages are sold on-site and via online ordering for takeout and delivery.

Product overview

Ice Haus is a single-location German-style American gastropub and bar in Murray, UT, operating since 2015. The core offering centers on the gastropub dining experience combining American comfort food with German-inspired flavors, complemented by an extensive beer selection (160+ beers) and craft cocktails. The business integrates several service modules: a comprehensive food menu (including brunch, plant-based options, and weekly specials) available through online ordering via Toast Tab; a beer menu via BeerMenus; regular entertainment events (live music, karaoke, trivia, poker, open mic); and private party/reservation services for groups. The venue features a heated year-round Biergarten and accommodates events with big seating areas and communal tables.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Haus Gastropub and Bar
• Food Menu (Brunch, Main, Plant-Based)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform used by Ice Haus for food and beverage takeout and delivery orders. It is the primary digital ordering infrastructure referenced on the website and is used to process customer orders directly.
• SpotHopperminorImplementation/ SI/ Consulting PartnerSpotHopper provides website design, social media marketing, and email marketing services for Ice Haus, as noted in the website footer. The website is built on the SpotHopper platform.
• ZimZam EntertainmentminorGTM or Marketing PartnerZimZam Entertainment hosts karaoke nights at Ice Haus every Thursday and Sunday, contributing to the bar's live entertainment programming.
• Utah ComedyminorGTM or Marketing PartnerUtah Comedy presents open mic nights at Ice Haus, featuring music, comedy, and poetry, contributing to the venue's entertainment lineup.
• Grinders Poker TourminorGTM or Marketing PartnerGrinders Poker Tour hosts free Texas Hold'Em poker tournaments at Ice Haus every Wednesday, with nightly prize pools of $100 cash and a $50 Ice Haus gift card. Arriving early to dine supports the bar's food revenue.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gracie's: Salt Lake City gastropub offering elevated comfort food, cocktails, and beer in a similar neighborhood bar atmosphere, directly competing with Ice Haus for evening and weekend traffic.
• Wasatch Brewery: Utah-based brewery with pub operations in the Salt Lake market, offering a comparable craft beer and pub food experience to Ice Haus's gastropub positioning.
• Red Rock Brewing: Long-established SLC brewpub with in-house brewery and full gastropub menu, competing with Ice Haus for dine-in traffic, craft beer drinkers, and private events in the same metro.
• Squatters Pub Brewery: Salt Lake City brewpub operating a full bar and gastropub menu with strong craft beer program, directly competing with Ice Haus for the same local beer-and-burger crowd in the Salt Lake Valley.

Regional players

• Bohemian Brewery: Utah-based German-style brewery and restaurant with a similar German-inspired dining concept and beer selection overlap, directly comparable to Ice Haus's 'German-style American gastropub' positioning.
• The Pie Pizzeria: Utah-founded pizzeria and bar chain serving casual food and beer in a pub-style environment, competing with Ice Haus for casual neighborhood dining and group outings.
• Hoppers Grill & Brewing: Regional Utah brewpub with a similar gastropub menu and craft beer focus, operating across multiple Utah locations and overlapping with Ice Haus on food quality and beer selection.

Broad incumbents

• BJ's Restaurant: National casual dining chain combining a broad menu with deep beer selection (BJ's Brewhouse), overlapping with Ice Haus on beer-forward gastropub occasions.
• Yard House: National beer-focused casual dining chain with extensive tap lists and gastropub-style menus, competing with Ice Haus for beer enthusiasts and casual dine-in occasions in the broader Utah dining market.
• Buffalo Wild Wings: National sports bar chain offering wings, beer, and live entertainment programming, providing a comparable casual bar experience with sports/events focus to Ice Haus's live entertainment calendar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1049829365035761
• Instagraminstagram.com/icehausbar
• LinkedInlinkedin.com/company/ice-haus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Haus