ICEP FORMATION

What ICEP FORMATION does

ICEP Formation is a professional training center (centre de formation professionnelle) headquartered in Caen, Normandy, with operational sites across Caen, Flers, L'Aigle, Saint-Lô, and Le Havre. Founded in 1977 and operated as the professional training arm of CCI Caen Normandie, the center delivers vocational programs from CAP (Level 3) through BTS/BAC+3 (Level 5) spanning three sectors: Tourism/Hospitality/Restaurant, Commerce/Vente/Management, and specialized retail (floristry, fishmongery, cheesemongery). In 2024 the center trained 1,301 people, achieving an 85% exam pass rate and an 83.46% professional integration rate, according to its own website. Practical training is delivered through two application restaurants, a flower shop, and apprenticeship placements with regional employers, supplemented by Erasmus+ international mobility in the Netherlands, Denmark, Belgium, and Sicily.

The center's revenue model is anchored in government-subsidized apprenticeship and professionalization contracts funded through OPCO (Operators of Skills), making training free for beneficiaries. A complementary continuing education stream (formation continue) sells targeted certifications directly, such as the 14-hour Hygiène Alimentaire course at €420 net per participant. Pricing for the apprenticeship track is effectively an annual subscription model, while continuing education operates on a one-time/perpetual license basis. GTM is hybrid: sales-led through direct applications (Net-Yparéo platform), Parcoursup listings, and apprenticeship sourcing with local employers, augmented by event-driven activities (Mercredis de l'Information, Portes Ouvertes, Salon de l'Étudiant) and an alumni network of 180+ members launched in 2022 that anchors post-sale engagement and referrals.

The center's competency base is its CCI parentage, Qualiopi certification, RGAA 4.1 accessibility compliance, and strategic partnerships with Region Normandie, France Travail, Mission Locale, CAP'Sport, FERRANDI Paris, and Erasmus+. Technology is not a feature of the offering; leadership comprises Stéphanie Martin (Directrice) and Christian Buot (Président). The business is a public-sector vocational education establishment, privately held in the corporate sense but owned by a public Chamber of Commerce, with no venture funding, no M&A history, and no subsidiaries.

Name

ICEP FORMATION

Legal name

ICEP Formation

Website

https://icepformation.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

ICEP Formation is a Caen-based vocational training center (CFA) operated by CCI Caen Normandie, delivering CAP to BAC+3 programs in tourism, hospitality, restaurant, and commerce across Normandy, funded primarily through OPCO-backed apprenticeship contracts.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Technical and Trade Schools (61151), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Culinary Arts (Chef Training) (EDAOAKAA)

akta.pro secondary industries

Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Food Safety, Sanitation & HACCP Training (EDAOAKAG)

Keywords

• Vocational training programs
• Hospitality apprenticeship training
• Commerce sales education
• Professional certification diplomas
• Alternance learning programs

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apprenticeship Training (Contrat d'apprentissage): Government-subsidized vocational training through apprenticeship contracts where companies hire apprentices and OPCO (Operators of Skills) fund training costs. Free for beneficiaries.
2. Professionalization Contracts (Contrat de professionnalisation): Alternance-based training contracts funded through OPCO for employed workers seeking qualification.
3. Continuing Education (Formation continue): Short professional training courses for industry professionals, such as Hygiene certification (420€ net). Funded through OPCO or direct payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

ICEP Formation is a vocational training center (CFA) in Caen, Normandy, operated by CCI Caen Normandie, that delivers apprenticeship and professionalization programs from CAP (Level 3) through BAC+3 in Tourism/Hospitality/Restaurant, Commerce/Sales/Management, and Specialized Retail (floristry, fishmongery, cheesemongery). Training combines classroom instruction with hands-on practice in two application restaurants and a flower boutique, supported by Erasmus+ international mobility and placement via partner businesses. Continuing education courses (e.g., food hygiene certification) are also delivered to employed professionals in the hospitality sector.

Product overview

ICEP FORMATION is a professional training center operated by CCI Caen Normandie in Caen, Normandy, offering vocational and higher education programs across three main sectors: Tourism/Hospitality/Restaurant, Commerce/Sales/Management, and Specialized Retail. The portfolio includes CAP certificates (Cuisine, Fleuriste, Poissonnier), BAC Professionnel degrees (Cuisine, Commerce), BTS higher technician certificates (MCO, Management Hôtellerie-Restauration), and specialization certificates (Sommellerie). The center operates application restaurants and a flower boutique for hands-on training, while supplementary services include accommodation assistance, financial aid guidance, and the Erasmus+ international mobility program. The ICEP Alumni network, established in 2022, connects over 180 former graduates through professional networking events and mentoring opportunities. Key performance indicators include 1,301 persons trained in 2024, 85% exam pass rate, and 83.46% professional integration rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourisme, Hôtellerie-Restauration (training sector)
• Commerce, Vente et Management (training sector)
• Commerce, Vente spécialisée (training sector)
• BAC Professionnel Cuisine
• BTS Management Commercial Opérationnel (MCO)
• CAP Cuisine
• CAP Fleuriste
• Certificat de spécialisation Sommellerie
• BTS Management en Hôtellerie-Restauration (Options A, B, C)
• Restaurant d'application (application restaurants)
• ICEP Alumni Network
• Programme Erasmus+
• Formation Hygiène Alimentaire en Restauration Commerciale (continuing education)

Quantifiable outcome

• 85% exam pass rate
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• CCI Caen NormandiecoreStrategic or Co-development PartnerICEP Formation is the professional training center of CCI Caen Normandie (Chambre de Commerce et d'Industrie). The CCI provides institutional support, business networking, and organizational resources. Located at 1 rue René Cassin, 14280 Saint-Contest for some activities.
• Erasmus+ ProgrammajorStrategic or Co-development PartnerInternational mobility program enabling students to undertake professional internships in Europe (Netherlands, Denmark, Belgium, Sicily). ICEP handles financing, accommodation, and accompaniment for participating students.
• Region NormandiecoreStrategic or Co-development PartnerRegional government funding body that supports vocational training programs. Partner for financing and regional development initiatives.
• Vikings Business ClubminorGTM or Marketing PartnerLocal business networking group sponsoring ICEP Formation activities and events for professional community building.
• Mission LocalemajorStrategic or Co-development PartnerYouth employment support organization partnering for career orientation events like Beauregard des Métiers, de la Formation et de l'Emploi.
• CAP'SportminorStrategic or Co-development PartnerSports-oriented partner organization collaborating on career and training awareness events.
• France TravailmajorStrategic or Co-development PartnerPublic employment service (formerly Pole Emploi) partnering for career orientation events and employment support.
• Établissement Français du Sang (EFS)minorGTM or Marketing PartnerFrench Blood Service organizing blood donation events at CCI facilities. ICEP students contribute by preparing refreshments for donors.
• Banque AlimentaireminorGTM or Marketing PartnerFood bank organization conducting awareness sessions at ICEP on food waste reduction and solidarity initiatives.
• FERRANDI PARISmajorStrategic or Co-development PartnerProgramme d'Excellence Gastronomique partnership with prestigious Paris culinary school for advanced gastronomy training.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AFPA (Association nationale pour la formation professionnelle des adultes): France's largest national vocational training organization covering dozens of trades including HCR, commerce, and service sectors. Broader portfolio than ICEP but directly competes for the same OPCO-funded apprenticeship candidates and employer relationships.
• École Ducasse: National culinary arts school with Paris and Rhône-Alpes campuses, offering CAP through executive education. Overlaps with ICEP's culinary and sommelier programs and competes for ambitious gastronomy candidates.
• Ferrandi Paris: Prestigious Paris-based culinary and hospitality school offering CAP to BAC+5 programs. Both a partner (via ICEP's Programme d'Excellence Gastronomique) and a competitive reference point in advanced culinary training and employer recruitment.
• CNAM (Conservatoire national des arts et métiers): French public higher-education institution offering professional degrees from BAC to BAC+5 in commerce, management, and hospitality. Overlaps with ICEP's BTS-level offerings and competes for working professional candidates seeking credentialed advancement.

Direct peers

• Pigier: French network of commerce, vente, and management schools offering BTS MCO, BTS NDRC, and BAC Pro Commerce via apprenticeship tracks. Directly comparable to ICEP's Commerce pillar in target audience and alternance model.
• MFR (Maisons Familiales Rurales): Federation of French vocational training centers using alternance (alternating in-school and in-company) learning across rural France. Directly comparable model to ICEP in combining school-based instruction with enterprise apprenticeships.
• Compagnons du Devoir: Traditional French apprenticeship organization covering manual and service trades through itinerant and campus-based learning. Comparable model combining workplace training with structured pedagogy across multiple French regions.
• ECOFAC: French CFA specialized in commerce, vente, and management apprenticeship tracks with multiple campuses. Directly competes with ICEP for BTS MCO candidates and employer partnerships in commerce verticals.
• INHNI (Institut National de l'Hôtellerie et du Numérique de l'Ingénierie): France's leading apprenticeship CFA specialized in hospitality, hotel, and restaurant trades. Directly comparable to ICEP's HCR pillar, operating under the same alternance model with OPCO funding across multiple French regions.

Regional players

• Greta de Normandie: Regional network of public continuing education centers affiliated with the French Ministry of Education. Operates in the same Normandy geography as ICEP and overlaps on continuing education programs (e.g., Hygiene Alimentaire).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChYenQvYiWIAHjiS5MZ_Vng
• Facebookfacebook.com/ICEP-Formation-100063687008185
• LinkedInlinkedin.com/school/icepformation
• Instagraminstagram.com/icepformation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEP FORMATION