Ice Team
Clam Outdoors, doing business as Ice Team, is a privately held North American outdoor recreation brand that sells Quick-Set pop-up ice fishing shelters, screen tents, trailers, apparel, and fishing tackle direct-to-consumer via its e-commerce store and through retail partners, serving individual outdoor and ice fishing enthusiasts in the U.S. and Canada.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ice Team does
Ice Team, doing business as Clam Outdoors, is a privately held North American outdoor recreation brand that designs, markets, and sells a broad portfolio of ice fishing and camping equipment. Its core offering is organized around proprietary Quick-Set pop-up shelter technology marketed at 60-second single-person setup, with a shelter lineup that spans FishTrap flip-overs, Hub shelters, Pack Trap portable shelters, and the ClamAYR all-season line. The company extends this product ecosystem into Quick-Set screen tents, Polar Trailers and utility carts, IceArmor by Clam insulated apparel and the Vertex float safety line, Clam Live electronics, Fortis fishing nets, and a full tackle assortment (jigs, spoons, plastics, hard baits, ice fishing line, rods and reels) plus accessories such as heaters, augers, tip-ups, and ClamLock hardware. It serves individual consumers and outdoor enthusiasts primarily in the United States, with Canadian distribution through rapala.ca.
The business operates a direct-to-consumer e-commerce model via its company-owned storefront at clamoutdoors.com, supplemented by retail partnerships and a multi-channel marketing presence across YouTube, Facebook, Instagram, and TikTok plus email newsletter capture and a Hardwater Journal content property. Revenue is generated almost entirely through one-time unit purchases with pricing spanning accessories under $50 to premium shelters and trailers above $1,999.99, supported by periodic promotional discounting. The customer base is segmented by use case — ice fishing enthusiasts (primary), camping and backyard recreation, fishing tackle buyers, and outdoor work/utility users — and is supported by a sub-brand portfolio (FishTrap, Pack Trap, ClamAYR, Polar Trailers, Fortis, Clam Live, IceArmor by Clam, ClamLock) that the company protects via registered trademarks.
Ice Team firmographics
Firmographics- Name
- Ice Team
- Website
- https://iceteam.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clam Outdoors, doing business as Ice Team, is a privately held North American outdoor recreation brand that sells Quick-Set pop-up ice fishing shelters, screen tents, trailers, apparel, and fishing tackle direct-to-consumer via its e-commerce store and through retail partners, serving individual outdoor and ice fishing enthusiasts in the U.S. and Canada.
- Ownership category
- akta.pro rank
Ice Team industry classification
Industry- Product category
- Outdoor Recreation Equipment
- akta.pro primary industry
- Ice Fishing Specialty Retail (CRAMALAE)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sledding & Snow Play Retail (Sleds, Tubes, Snow Toys) (CRAMAJAI)
Keywords
Ice Team business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Direct sales of outdoor recreation products including ice fishing shelters, screen tents, camping gear, trailers, fishing tackle, and apparel through company e-commerce platform and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen Tents - $149.99 to $689.99 |
| Unit Pricing | Pay-as-you-go | Ice Shelters - $549.99 to $1,999.99 |
| Unit Pricing | Pay-as-you-go | Trailers - $269.99 to $1,199.99 |
| Unit Pricing | Pay-as-you-go | Fishing Nets - $24.99 to $159.99 |
| Unit Pricing | Pay-as-you-go | Apparel - $329.99+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ice Team product offering
Product offeringCore offering
Ice Team (Clam Outdoors) manufactures and sells ice fishing shelters, pop-up screen tents, utility trailers, fishing tackle, ice fishing rods and reels, and cold-weather apparel directly to consumers through its e-commerce platform. The company also distributes products via a Canadian retail partnership with Rapala. Product lines span year-round outdoor recreation, with flagship offerings including the Denali hub shelters, Quick-Set screen tents, FishTrap flip-over shelters, and IceArmor float suits.
Product overview
Ice Team (Clam Outdoors) offers a comprehensive outdoor recreation product portfolio focused on ice fishing and camping equipment. The core product lines include ice fishing shelters (FishTrap flip-over shelters, Hub shelters, Pack Trap portable shelters, and ClamAYR all-season shelters), Quick-Set screen tents (Traveler, Venture, Adventure, Pavilion, Escape, and Escape Sky models), and Polar Trailers and Utility Carts for hauling. Supporting product categories include IceArmor by Clam premium apparel, specialized tackle (jigs, spoons, plastics, hard baits, ice fishing line), rods and reels, fishing nets (Fortis series), and accessories (heaters, augers, tip-ups, ClamLive electronics, ClamLock, lights and power). The company positions itself for year-round outdoor use through its ClamAYR all-season shelter technology, extending from winter ice fishing to summer camping and yard work applications.
Differentiator
Problem solved
Functional benefit
Brands
- IceArmor by Clam: Ice fishing apparel including suits, headwear, handwear, and footwear
- ClamAYR
- FishTrap
- Polar Trailers
- Fortis
- Clam Live
Products and services
- FishTrap Shelters
Companies that use Ice Team
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Ice Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ice Team partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rapala CanadaminorCanadian retail distribution partnership allowing Clam Outdoors products to be sold through rapala.ca, extending market reach to Canadian consumers outside the direct e-commerce channel.
Recent moves6 records
Expansion highlights5 records
Ice Team competitors and assessment
Company assessmentBroad incumbents
- Bass Pro Shops: Largest North American outdoor retailer carrying ice fishing shelters, apparel, tackle, and trailers. Overlaps broadly with Clam's catalog but competes as a mass-market retailer rather than a specialized brand.
- YETI: Premium outdoor lifestyle brand with comparable direct-to-consumer playbook, premium pricing, and trademark-led product extensions. Differentiated category (drinkware/coolers) but a useful comparable for DTC outdoor brand economics.
- The Coleman Company: Mass-market outdoor and camping brand with screen houses, tents, and outdoor accessories. Competes in the camping-shelter subcategory adjacent to Clam's Quick-Set screen tent line at more accessible price points.
- Cabela's: Major outdoor and hunting/fishing retailer (now under Bass Pro) with a broad ice-fishing and outdoor gear assortment. Indirect competitor on shelf space for shelters, apparel, and tackle versus a focused DTC brand like Clam.
Direct peers
- Frabill: Ice fishing accessories and shelter brand (including the Ice Hunter line) selling tip-ups, nets, and shelter accessories. Overlaps with Clam's ClamLock, Fortis nets, tip-ups, and shelter accessory categories.
- Rapala: Global fishing tackle and outdoor brand and Clam's disclosed Canadian retail partner via rapala.ca. Comparable fishing tackle and rods/reels catalog and shares overlapping ice-fishing and outdoor customers.
- Eskimo (Ardisam): Established ice fishing shelter and apparel brand under Ardisam, competing head-to-head in flip-over and hub ice shelters plus cold-weather gear. Closely comparable product mix and target customer to Clam Outdoors.
- Nordic Legend: Outdoor shelter and screen-house brand competing in the pop-up screen tent category. Directly comparable to Clam's Quick-Set Traveler, Venture, Adventure, and Pavilion screen-tent line on feature and price.
- Otter Outdoors: Direct competitor in portable ice fishing shelters with a comparable flip-over and hub-style product lineup at similar price points. Most directly comparable peer to Clam's FishTrap and Hub shelter lines.
Others
- Grizzly (by Clam): Cooler and outdoor product line associated with the Clam ecosystem (sister brand). Shares the same enthusiast outdoor customer base and distribution channels and illustrates the parent brand's portfolio strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ice Team social profiles
Digital presenceIce Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ice Team leadership team
Management profileNumber of profiles
Ice Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ice Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ice Team
What does Ice Team do?
Ice Team (Clam Outdoors) manufactures and sells ice fishing shelters, pop-up screen tents, utility trailers, fishing tackle, ice fishing rods and reels, and cold-weather apparel directly to consumers through its e-commerce platform. The company also distributes products via a Canadian retail partnership with Rapala. Product lines span year-round outdoor recreation, with flagship offerings including the Denali hub shelters, Quick-Set screen tents, FishTrap flip-over shelters, and IceArmor float suits.
Is Ice Team a public or private company?
Ice Team is a private company. It is classified as unknown and is currently operating.
When was Ice Team founded?
Ice Team was founded in -1. It employs 1 to 10 people.
How does Ice Team make money?
One revenue line is on record: product Sales.
Who are Ice Team's main competitors?
Broad incumbents on record are Bass Pro Shops, YETI, The Coleman Company and Cabela's. Direct peers are Frabill, Rapala, Eskimo (Ardisam), Nordic Legend and Otter Outdoors. Grizzly (by Clam) is listed as an others.
Does Ice Team have an API?
No public API is recorded for Ice Team.
What industry is Ice Team in?
Ice Team's product category is Outdoor Recreation Equipment. Its primary akta.pro industry code is CRAMALAE, Ice Fishing Specialty Retail, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail.