Institut de Coaching International

What Institut de Coaching International does

Institut de Coaching International (ICI) is a privately-held professional coaching training organization founded in 1999 in Geneva by Alain Cayrol, with a second office in Paris. It is the first French-speaking institution dedicated exclusively to coaching education and operates as a reference player in the francophone coaching market, with alumni in 23+ countries. The institute is led by President Anne-Brigitte de Courten, Administrative Director Laurent Friaud, and Pedagogical Director Dr. Stéphanie Dillière Brooks (MCC).

ICI's core product is the proprietary MasterCoach ICI© program, offered in two ICF-accredited levels — Level 1 (ACC pathway, RNCP Level 6) and Level 2 (PCC pathway). The portfolio is supplemented by specialization tracks including Health & Wellness Coaching, NLP Practitioner, DISC 4.0, Appreciative Inquiry, Spiral Dynamics, Skills Assessment (Bilan de Compétences), and the AERH workplace-harassment advisor program. All programs are delivered 100% by distance via a synchronous online platform, with optional free in-person practice days. The institute holds a rare triple regulatory stack: EduQua (Swiss national continuing-education quality label), Qualiopi (French state quality certification enabling CPF/OPCO/Pôle Emploi funding), ICF Level 1 & 2 accreditation, and RNCP Level 6 registration.

Revenue is generated through tuition fees for certification programs and recurring revenue from ICF-recognized supervision services. Distribution is direct-to-individual via the ici.coach website, email inquiry and webinars, supplemented by public funding channels (CPF in France, cantonal subsidies in Switzerland) enabled by the Qualiopi and EduQua certifications. Post-certification, ICI offers lifetime free retake rights, a Groupe Accompagnement Réussite community led by a Senior Business Coach, and a Marketing du Coach program — reinforcing alumni retention and referral economics.

Name

Institut de Coaching International

Legal name

Institut de Coaching International

Website

https://ici.coach

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Institut de Coaching International is a Geneva- and Paris-based coaching school founded in 1999, offering ICF- and RNCP-accredited distance-learning certification programs to professionals seeking to become certified coaches across 23+ countries.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Professional coaching training
• ICF certification programs
• Executive coaching education
• NLP practitioner training
• Skills assessment services

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Coaching Certification Programs: Tuition fees for MasterCoach ICI Levels 1 and 2, PNL Practitioner, DISC 4.0, Spirale Dynamique, Investigation Appréciative, Bilan de Compétences, AERH, and Health & Wellness coaching programs. Programs offered 100% at distance with in-person optional days. Eligibility for CPF financing in France via Qualiopi and RNCP certification.
2. Supervision Services: Ongoing supervision sessions for certified coaches, both individual and group formats, recognized by ICF as contributing to ACC and PCC accreditation renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Institut de Coaching International is a professional coaching education institute that delivers the MasterCoach ICI certification program (Levels 1 and 2) entirely via distance learning, leading to ICF Level 1 & 2, EduQua, Qualiopi, and RNCP Level 6 accreditations. It complements this core curriculum with specialization certifications in PNL (NLP), DISC 4.0, Spirale Dynamique, Investigation Appréciative, and Health & Wellness Coaching, plus revenue-adjacent services including Bilan de Compétences, AERH workplace anti-harassment training, supervision for practicing coaches, and VAE (Validation des Acquis de l'Expérience). The offerings are aimed at individual professionals seeking ICF-accredited coaching credentials and at HR/organizational buyers seeking certified training paths.

Product overview

Institut de Coaching International offers a comprehensive portfolio of coaching certification and specialization programs. The core offering consists of the MasterCoach ICI program in two levels (Level 1 for foundational ACC preparation, Level 2 for advanced PCC preparation), both accredited by ICF and recognized by RNCP Level 6. These are supplemented by specialized certifications in Health & Wellness Coaching, NLP Practitioner, Skills Assessment (Bilan de Compétences), DISC 4.0, Appreciative Inquiry, and Spiral Dynamics. Additional offerings include workplace harassment training (AERH), supervision services, and VAE pathways. Post-certification, ICI provides ongoing support through its Marketing du Coach program, Groupe Accompagnement Réussite community, and free in-person practice days. All training is delivered 100% at distance with live interactive sessions, while optional in-person days are available. The program is built on dual French (Qualiopi, RNCP) and Swiss (EduQua) quality certifications plus international ICF accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• MasterCoach ICI Niveau 1 Foundational professional coaching certification program for aspiring coaches, leading to ICF Level 1 accreditation and the MasterCoach ICI credential. Delivered 100% via distance learning to individuals seeking internationally recognized coaching credentials across Switzerland, France, and 23+ countries.
• MasterCoach ICI Niveau 2 Advanced professional coaching certification program for practicing coaches, leading to ICF Level 2 accreditation and the advanced MasterCoach ICI credential. Delivered via distance learning to alumni and practicing coaches seeking to upgrade their credentialing.
• MasterCoach ICI RNCP Niveau 6 RNCP Level 6-registered certification track for the MasterCoach ICI program, providing French national qualification recognition alongside ICF accreditation. Allows learners to obtain a nationally recognized French credential and access CPF/OPCO funding.
• Certification PNL (Programmation Neuro-Linguistique) Specialization certification in Neuro-Linguistic Programming (NLP) for practicing coaches and ICI alumni seeking to add PNL methodology to their coaching practice.
• Certification DISC 4.0 Specialization certification in the DISC 4.0 behavioral assessment framework, enabling coaches to use DISC profiling in client engagements.
• Certification Spirale Dynamique Specialization certification in the Spirale Dynamique developmental framework (Clare Graves / Beck model), enabling coaches to apply developmental stage methodologies in client work.
• Certification Investigation Appréciative Specialization certification in Appreciative Inquiry methodology for coaches and OD practitioners seeking strengths-based organizational development techniques.
• Certification Health & Wellness Coaching Specialization certification in Health & Wellness Coaching, enabling coaches to support clients in health behavior change and well-being initiatives.
• Bilan de Compétences Skills assessment service delivered to individuals seeking career transition, professional reconversion, or skills inventory. Supports learners in identifying transferable competencies and career pathways.
• AERH (Agir Ensemble contre le Harcèlement) Workplace anti-harassment training program sold to corporate HR departments and organizational buyers to support regulatory compliance, prevention, and cultural change around harassment in the workplace.
• Services de Supervision Ongoing supervision services offered to practicing coaches for ICF credential maintenance, reflective practice, and continuous professional development. Structure implies recurring subscription-style engagement.
• VAE (Validation des Acquis de l'Expérience) Validation of Acquired Experience (VAE) service that supports learners in obtaining formal recognition of prior professional experience toward certification or qualification.

Quantifiable outcome

• Graduates are prepared for ICF ACC, PCC, and MCC certifications
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Verbier FestivalflagshipStrategic or Co-development Partner · 1 January 2026Official partner of the 33rd edition of the Verbier Festival (July 16–August 2, 2026). ICI is also a coaching partner — Dr. Stéphanie Dillière-Brooks, Pedagogical Director and MCC coach, delivered team coaching to the Verbier Festival's permanent staff and leadership on March 26, 2026 in Vevey. The partnership is grounded in shared values of excellence, transmission, talent development, and trust in human potential.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HEC Paris: Top French business school offering an executive coaching certificate program targeting the same French executive audience as ICI but as one offering among a much broader portfolio of degrees and executive programs.
• INSEAD: Top international business school with executive coaching programs serving senior executives globally - broader portfolio but overlapping executive coaching target market.

Others

• International Coach Federation (ICF): Global accreditation body whose credentialing standards and Levels 1/2 accreditations ICI aligns with - ecosystem participant that defines the credentialing framework within which ICI competes.
• European Mentoring and Coaching Council (EMCC): European coaching and mentoring accreditation body active in ICI's key geographies - comparable standards-setting and accreditation role that shapes the competitive landscape.

Direct peers

• MentorCoach: US-based, ICF-accredited coaching certification school with global distance delivery - directly comparable to ICI in business model, accreditation stack, and distance-first delivery.
• Academy of Executive Coaching (AoEC): UK-headquartered executive coaching certification school with ICF accreditation and a strong European footprint - offers program pathways comparable to ICI's MasterCoach Level 1 & 2 offerings.
• Centre for Executive Coaching (CEC): North America's leading executive coach certification school, ICF-accredited, with a comparable distance-delivery model targeting managers/HR professionals transitioning to coaching - a direct Anglo analogue to ICI's MasterCoach programs.
• Marshall Goldsmith Stakeholder Centered Coaching: High-profile executive coaching certification built on Marshall Goldsmith's proprietary methodology - directly comparable in targeting senior executive coaching candidates and premium positioning.
• Performance Consultants International (PCI): UK/global coaching certification and licensing body with long-established credentialing programs - competes with ICI for international executive coaching learners.
• iPEC Coaching: ICF-accredited coaching certification school with comprehensive programs and global distance delivery - similar scope and credentialing to ICI's MasterCoach offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/institut-de-coaching-international-france

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institut de Coaching International