Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd

What Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd does

Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd is the Malaysian subsidiary of ICONIC Group, a Japanese-headquartered recruitment and HR consulting firm founded in 2008 by Hiroaki Yasukura in Ho Chi Minh City, Vietnam. The group operates 4 branches across 3 countries — Ho Chi Minh City and Hanoi in Vietnam, Kuala Lumpur in Malaysia, and Tokyo in Japan — after withdrawing from Indonesia in March 2024. ICONIC's core business is placing Vietnamese, Malaysian, and Japanese candidates with Japanese-affiliated enterprises across ASEAN, paired with HR consulting services covering HR system design (grading, appraisal, remuneration), talent development, and labor management. The Malaysian entity itself is small, with 9 employees, and functions primarily as a regional recruitment and salary survey office serving Japanese companies operating in Malaysia.

ICONIC's product suite includes two core services (Recruiting Services and Consulting Services) plus a portfolio of branded platforms: iconicJob (Japanese and Vietnamese job seeker portals), iconic HRbase (Vietnam HR information site), iconic Empower (employee survey tool launched July 2024), and SalaryHub (interactive salary benchmark subscription platform). The firm operates a hybrid technology-enabled database model where experienced bilingual recruitment consultants handle both employer and candidate sides ("両面型" / dual-side support).

ICONIC generates revenue through four streams: transaction fees on recruitment placements (386 placements in 2024 across Vietnamese and Japanese candidates), professional services fees for HR consulting projects, one-time license fees for annual salary survey reports (USD 600–1,000 per language pack), and subscriptions for SalaryHub access (USD 1,200–1,800/year). The business is anchored by the 17-year-running Vietnam Salary Survey, which attracted a record 427 participating companies in 2026, providing a defensible data asset for benchmarking and consultative selling.

Name

Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd

Legal name

ICONIC Co., Ltd.

Website

https://iconic-intl.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ICONIC Group is a Japanese-headquartered recruitment and HR consulting firm serving Japanese companies across Vietnam, Malaysia, and Japan, offering bilingual placement services, HR system design, salary benchmarking, and employee survey tools via its iconicJob, iconic HRbase, iconic Empower, and SalaryHub platforms.

Ownership category

akta.pro rank

Product category

Recruitment and HR Consulting Services

NAICS

Employment Placement Agencies (561311), Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Recruitment services
• HR consulting
• Talent acquisition
• Salary benchmarking
• Executive search

Headquarters

HQ city

Kuala Lumpur, Federal Territory of Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment/Placement Services: Fee-based recruitment services placing local and Japanese candidates with client companies. The company matches job seekers with employers across Vietnam, Malaysia, Japan, and Indonesia through its network of 4 branches in 3 countries.
2. HR Consulting Services: Organizational and personnel consulting including HR system design (grading, appraisal, remuneration systems), talent development, and labor management. Provided to companies across Asia.
3. Salary Survey Reports: Annual salary and bonus surveys for companies in Vietnam, Malaysia, and Indonesia. Reports sold in single or multi-language packages (Japanese, Vietnamese, English). 2026 report based on 427 companies.
4. Job Seeker Support: Career transition support for job seekers through iconicJob platforms, providing job matching and career counseling services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd is the Malaysian branch of ICONIC Group, providing recruitment placement and HR consulting services to Japanese-affiliated companies across ASEAN. The firm places local Malaysian, Vietnamese, and Japanese talent with client firms via experienced recruitment consultants, and delivers HR consulting engagements covering grading, appraisal, remuneration system design, talent development, and labor management. It also distributes the group's annual Vietnam/Malaysia/Indonesia salary survey reports and the SalaryHub interactive benchmarking platform.

Product overview

ICONIC Group operates as a Japanese-headquartered recruitment and HR consulting firm with offices in Vietnam, Japan, and Malaysia. The company offers two core services: Recruiting Services (technology-enhanced candidate sourcing across 4 branches in 3 countries) and Consulting Services (HR system design, talent development, and labor management). The product portfolio includes iconicJob (job search platforms for Japanese and Vietnamese candidates), iconic HRbase (Vietnam HR information and salary survey platform), and iconic Empower (employee survey tool). The company is particularly known for its annual Vietnam Salary Survey, now in its 17th year (2026 edition based on 427 companies).

Differentiator

Problem solved

Functional benefit

Products and services

• Recruiting Services (人材紹介) Technology-enabled recruitment service placing local and Japanese candidates with client companies across Vietnam, Japan, Malaysia, and Indonesia. Experienced recruiting advisors based at four branches across three countries support full hiring activities across diverse industries using the firm's rich candidate database.
• HR Consulting Services (組織人事コンサルティング) Organization and HR consulting covering HR system design (grading, appraisal, remuneration systems), talent development, and labor management consulting for Japanese companies operating across Asia.
• iconicJob (転職支援 — job seeker platform) Online job search platform specializing in overseas work and global career opportunities, with a Japanese version (iconicJob.jp) for Japanese candidates and a Vietnamese version (iconicJob.vn) for Vietnamese candidates. Provides job matching and career transition support across the group's offices.
• Annual Salary Survey Reports (e.g., 2026 Vietnam Salary Increase and Bonus Report) Annual salary and bonus survey reports for Vietnam, Malaysia, and Indonesia markets, sold in single-language (USD 600), two-language (USD 800), or three-language (USD 1,000) versions in Japanese, Vietnamese, or English. The 2026 edition is based on 427 participating companies across 16+ industries.
• iconic HRbase (HR information portal) including SalaryHub Vietnam HR information portal providing salary surveys, HR resources, and market benchmarking data, including the SalaryHub interactive tool for filtering, comparing, and analyzing real-time salary benchmark data by industry, region, and job level. SalaryHub full access subscription is priced at USD 1,800 annually (USD 1,200 for survey participants).
• iconic Empower (employee survey tool) Comprehensive employee survey tool designed to empower and unlock employee potential through organizational surveys, supporting workforce engagement and development initiatives as a new HR consulting service offering.

Quantifiable outcome

• 345 Vietnamese candidates and 41 Japanese candidates successfully placed in 2024
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RSM VietnamcoreStrategic or Co-development Partner · 19 March 2025Strategic partnership signed in March 2025 between ICONIC and RSM Vietnam to strengthen collaboration and create new business opportunities. Focus areas include jointly hosting webinars on personal income tax, labor compliance, and HR strategies; expanding business networks; and enhancing market presence through branding and professional events. The partnership aims to support sustainable growth for enterprises in Vietnam by combining HR consulting with financial advisory services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ManpowerGroup Vietnam: Global staffing and workforce solutions leader with deep Vietnam operations. Competes broadly with ICONIC on staffing, recruitment, and HR consulting in the same geography.
• Adecco Vietnam: Global workforce solutions leader with established Vietnam and ASEAN presence. Competes with ICONIC for staffing, recruitment, and HR advisory engagements.
• Recruit Holdings: Parent of RGF, Indeed, and multiple HR media brands. Operates across the same Japanese recruitment and HR data space but at vastly greater scale and global reach.
• PERSOL Holdings: Major Japanese HR services group with staffing, recruitment, and HR consulting across Asia. Broad overlap with ICONIC's Japan-ASEAN service portfolio.

Direct peers

• Hays Japan: Global recruitment firm with established Japan and Southeast Asia operations serving Japanese corporates and multinationals. Overlaps with ICONIC on bilingual talent placement and HR advisory.
• Robert Walters Japan: Global specialist recruiter operating across Japan and Southeast Asia, placing Japanese-speaking professionals with multinational and Japanese firms. Directly competes for the same Japanese-ASEAN client segment.
• JAC Recruitment: Japanese-headquartered international recruitment firm placing bilingual professionals across Asia, including Vietnam and Malaysia. Directly comparable to ICONIC's Japan-ASEAN cross-border recruitment model.
• RGF Professional Recruitment (Japan): Recruit Holdings' premium brand focused on mid-to-senior bilingual talent for Japanese and multinational firms across Asia. Comparable client base and Japan-ASEAN cross-border placement focus.
• Navigos Search: Vietnam's leading executive search firm serving Japanese, Korean, and multinational clients. Directly competes with ICONIC for senior placements into Japanese firms in Vietnam.

Others

• RSM Vietnam: Tier-1 audit, tax, and advisory firm in Vietnam and ICONIC's strategic partner since March 2025. Not a direct competitor but an adjacent professional services ecosystem partner with shared Japanese and multinational clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agensi-pekerjaan-iconic-malaysia-gw-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agensi Pekerjaan Iconic Malaysia Gw Sdn Bhd