ICONS | America LLC

What ICONS | America LLC does

ICONS America LLC is a USA-based manufacturer of sustainable primary packaging for the beauty industry, serving masstige, indie, and prestige color cosmetics, skincare, haircare, and wellness brands worldwide. The company traces its origins to International Cosmetic Suppliers Ltd (ICS), founded by CEO Susanne Nichols in Taipei in 1991, and was reorganized under ICONS Beauty Group in 2020 before being rebranded and consolidated into ICONS America LLC. Its headquarters and primary manufacturing facility occupy 160,000+ square feet on 63 acres of industrial parkland in Dallas, North Carolina, acquired in 2022, operating four production lines focused on injection molded In-Mold Label (IML) tubes and caps in mono-material PP using domestically sourced resin.

The company's core technology centers on proprietary IML tube and cap manufacturing that enables photo-quality 360-degree artwork with seamless matte, gloss, metallic, and holographic finishes and a barely visible join-line, paired with patented metal-free PP pumps and a patent-pending modular refillable palette with a sliding pan mechanism (winner of the 2015 IoPP Ameristar Package Award). It holds ISCC PLUS certification with mass balance approach for traceable recycled content, EcoVadis Platinum Medal status (top 1% for three consecutive years), and SEDEX and UN Global Compact memberships. The product portfolio spans tubes, bottles, jars, sticks, compacts, palettes, pencils, pumps, sprayers, and applicators with sustainable material options including PCR content, Ocean Plastic, sugarcane bio-resin, FSC paper, and Eastman Cristal Renew copolyester.

ICONS America operates a B2B enterprise sales model with dedicated USA, UK, and Asia-based project management teams providing on-site support from brief through delivery, supported by participation in major industry exhibitions (MakeUp in Paris, Cosmoprof Asia, MakeUp in New York). Revenue is generated through hardware sales of primary packaging products and professional services for custom tooling and design, with quote-based pricing, 20,000-25,000 piece minimum order quantities, and multi-year contract cadences. The company is privately held by ICONS Beauty Group, which also owns ICONS|Rauxel in Australia for haircare and skincare formulation production and maintains a Taiwan Branch integrated into ICONS America since 2023.

Name

ICONS | America LLC

Legal name

ICONS America LLC

Website

https://icons-america.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ICONS America LLC is a USA-based manufacturer of sustainable primary beauty packaging, specializing in In-Mold Label tubes, mono-material PP packaging, and custom tooling for masstige, indie, and prestige color cosmetics, skincare, haircare, and wellness brands globally.

Ownership category

akta.pro rank

Product category

Beauty Packaging Manufacturing

NAICS

Plastics Product Manufacturing (3261)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)

akta.pro secondary industries

Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)

Keywords

• Beauty packaging manufacturing
• Sustainable cosmetic packaging
• In-mold label tubes
• Monomaterial primary packaging
• Custom packaging design

Headquarters

HQ city

Dallas (Charlotte area)

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Primary Packaging Products: Wide range of color cosmetic, skincare and haircare primary packaging including tubes, caps, bottles, jars, sticks, compacts, and pencils sold to beauty brands.
2. Custom Tooling and Design Services: Custom new tooling and design services for unique forms, features and finishes, including bespoke packaging development from design through to manufacture and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ICONS America manufactures sustainable primary packaging for color cosmetic, skincare, and haircare brands, producing tubes, caps, bottles, jars, compacts, sticks, pencils, and applicators using In-Mold Label (IML) technology and mono-material PP at its USA HQ factory in North Carolina. The company also delivers custom tooling and design services from concept through manufacture to delivery for masstige, indie, and prestige beauty brands worldwide.

Product overview

ICONS America is a leading manufacturer of sustainable beauty packaging serving masstige, indie, and prestige brands worldwide. The company offers a comprehensive portfolio organized into three main categories: (1) Made-in-USA In-Mold Label (IML) tubes and caps manufactured at their North Carolina HQ facility, (2) All Packaging encompassing their full range of sustainable primary packaging including tubes, bottles, jars, compacts, sticks, pencils, and innovative applicators, and (3) Custom Tooling & Design services for bespoke packaging solutions. The product ecosystem includes specialty lines such as Click Pens with specialized applicators, Slow Release Sprayers, Airless Tubes, Metal-free Pumps, Mono-material Refillable Compacts, and various sustainable material options including Ocean Plastic, Sugarcane, and PCR content. As part of ICONS Beauty Group, the company also encompasses ICONS|Rauxel (Australian haircare/skincare formulation manufacturing) and leverages international operations through Taiwan Branch. Key differentiators include ISCC PLUS certification, EcoVadis Platinum rating, and their proprietary quality assurance program based on ANSI/ASQC Z1.4 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Mold Label (IML) Tubes and Caps Recyclable, mono-material PP injection molded tubes and caps with full-sleeve 360° decoration, multi-finish capabilities (matte, gloss, metallic, holographic), and seamless IML technology with no visible join-line. Available with up to 50% PCR tube and 100% PCR cap options for beauty brands.
• All Packaging Portfolio Broad portfolio of sustainable primary packaging for cosmetics, skincare, haircare, and wellness brands including tubes, bottles, jars, compacts, sticks, pencils, and various applicators in sustainable materials.
• Custom Tooling & Design Custom new tooling and design services with in-house Design, Development and Engineering teams for unique forms, features, and finishes tailored to brand specifications, from design through manufacture to delivery.
• Click Pens Versatile click pens with skincare-inspired applicators including heart-shaped and teardrop-shaped applicators featuring stainless steel ball for soothing touch application. Available in 2ml fill with PP components for lip oils, glosses, stains, concealers, and targeted lip or eye care treatments.
• Slow Release Sprayer Fine mist sprayer designed for sustained application delivering 0.65cc dose per single slow, even press for wide, weightless finish. Features 24/410 neck size, ideal for hair care, body care, and fragrance-adjacent formulations.
• Pansticks Versatile stick packaging in mono-material PP available in various shapes and sizes, including Mini Chubby and Standard pansticks suitable for cosmetics, skincare, body care, and hairstyling formulations. Available as recyclable mono-material and refillable options.
• Mono-material Packaging Range Wide range of mono-material jars, bottles, tubes, pan sticks, pencils, compacts, palettes, and rollerballs made of PP, PET, or PE. Designed for easy global recyclability with 100% mono-material construction throughout all components.
• Airless Tubes D30 airless tubes with pump enabling formulations to last longer by limiting air exposure. Available with various pump and sprayer styles for serums and eco-friendlier formulations.
• Tubes with Innovative Applicators Tubes featuring innovative applicators including D30 oval tube with comb, D40 tube with disc cap, and D50 nozzle tubes. Includes applicators such as rollerballs, spatulas, scrubbers, flocked tips, sponges, and brushes.
• Metal-tip Applicators and Rollers Metal-tip applicators and rollers made with Zamac or stainless steel providing cooling and massaging effects. Includes spatula, spiral, tapered, and teardrop shapes, plus bristle-free spiral metal mascaras. Available with PCR, Ocean Plastic, and Sugarcane materials.
• Metal-free Pumps Sustainable metal-free and mono-material pumps including patented PP pump with in-mold matte collar, mono-material PP diptube pump, and metal-free airless pumps with TPE or silicon spring. Available in 15, 30, and 50ml sizes.
• Menda Pumps Popular pump systems for double cleansing with micellar water. Square-shaped PP Menda pump bottles available in 100ml, 120ml, 150ml, and 200ml sizes.
• Chubby Doefoot Packaging Flush-fit chubby doefoot packaging for lip and face formulations. Ranges from 7.5ml to 21ml OFC capacity. Available with recyclable PET bottle, cap, and wand or with PCR content.
• Mono-material Refillable Compact Refillable compact made with Eastman Cristal One Renew-100 (100% certified recycled content). Features cam action hinge mechanism for easy refill. Available with 60mmD panwell, eliminating traditional metal hinges and pins for improved recyclability.
• Stick Packaging Versatile stick packaging including push-up sticks from 1ml sample size to 75ml full coverage twist-base sticks for eye, face, lip, and body formulations. Available in 100% Mono Material PP, PET, or 100% Paper (biodegradable, FSC certified).
• EcoRefill Powder Pot Award-nominated eco-refill powder pot finalist in IT Innovation Awards at MakeUp in New York 2024. Innovative refillable packaging solution for color cosmetic formulations.
• Eastman Cristal Renew Packaging Color cosmetics and skincare packaging using Eastman Cristal Renew copolyester made with molecular recycling technology that converts hard-to-recycle plastic waste into durable materials with 100% certified recycled content via ISCC mass balance approach.
• Modular Refillable Palette Award-winning modular refillable palette with hinged base frame and sliding refillable pans. Won IoPP Ameristar Package Award 2015. Allows users to confidently refill without damaging makeup. Patent pending design.
• Squeezy Bottles PE squeezy bottles in various shapes and sizes with optimal squeeziness for hair care, body care, and skincare formulations. Available with PP flip top, disc top, screw-on, and nozzle caps. Decorated with silkscreen or hot stamp.
• Ocean Plastic Tubes Tubes made with ocean plastic material for sustainable packaging solutions, providing circular-economy sourcing for beauty brands.
• Sugarcane Tubes Tubes made with 100% renewable sugarcane bio-resin as clean alternative to fossil fuel based materials, offering reduced carbon footprint.
• PET Bottles with Hair Care Applicators Innovative spray bottles for salon-quality results at home, ideal for hydrating mists, thermal protection sprays, and volumizing solutions. Available in recyclable PET or PE with various sprayers.

Quantifiable outcome

• 98.6% on-time in-full (OTIF) delivery over 5 years
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EastmancoreStrategic or Co-development Partner · 1 January 2022Collaboration offering color cosmetics and skincare packaging using Eastman Cristal Renew copolyester with molecular recycling technology. Cristal One Renew features 100% certified recycled content verified via ISCC mass balance approach. Enables brands to reduce fossil-based resource consumption and lower GHG emissions.
• ICONS Beauty GroupcoreStrategic or Co-development PartnerParent company providing strategic investment and global network access. ICONS Beauty Group acquired manufacturing facility in 2022 (Charlotte, NC) and integrated ICONS|ICS operations into ICONS America in 2023. Also operates ICONS|Rauxel in Australia.
• SEDEXminorOthersGlobal membership organization helping companies manage ethical and responsible business practices in supply chains.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Silgan Holdings: Diversified packaging holding company with dispensing and specialty closures businesses serving beauty and personal care. Comparable as a broader incumbent with overlapping pump, sprayer, and closure technologies.
• Berry Global: Large-scale global plastic packaging manufacturer serving beauty, personal care, and consumer goods. Comparable as a broad incumbent with extensive plastic tube, bottle, and jar capabilities serving beauty brand customers.

Direct peers

• HCP Packaging: Global supplier of primary packaging for color cosmetics, skincare, and personal care (compacts, jars, sticks, bottles). Comparable mid-sized player serving similar prestige and indie beauty brand customers.
• Aptar Group: Major dispensing and packaging solutions provider for beauty, personal care, and home. Closely comparable across pumps, sprayers, airless systems, and tubes, with extensive sustainability and refillable technology portfolios.
• WWP Beauty: North American full-service beauty packaging supplier offering tubes, compacts, palettes, and turnkey solutions. Comparable as a North American beauty packaging peer with custom tooling and design services.
• Albea Group: Global leader in beauty packaging (tubes, compacts, mascara, skincare) serving major prestige and masstige brands. Directly comparable as a multi-format cosmetic packaging manufacturer with a strong sustainability roadmap.
• Verescence: Global manufacturer of glass packaging for fragrance and skincare, with growing sustainable and refillable offerings. Comparable as a premium beauty packaging supplier to prestige brands.
• Quadpack Industries: European beauty packaging manufacturer and solutions provider with strong sustainable packaging credentials (mono-material, PCR, refillable). Comparable in product breadth and focus on indie-to-prestige beauty brands.
• APC Packaging: Beauty packaging manufacturer with focus on sustainable PCR and refillable solutions for skincare, cosmetics, and personal care. Comparable in mid-market positioning and sustainability-led product portfolio.

Others

• Eastman Chemical: Specialty materials supplier whose Cristal Renew copolyester is used by ICONS America across refillable compacts and skincare packaging. Comparable as a strategic material partner and supplier within the sustainable beauty packaging ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iconsamerica
• LinkedInlinkedin.com/company/icons-america-llc
• Instagraminstagram.com/icons_america

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICONS | America LLC