ICON Training Company - شركة ايكون للتدريب

What ICON Training Company - شركة ايكون للتدريب does

ICON Training Company (شركة أيكون للتدريب) is a Dammam-headquartered, B2B corporate training and consulting provider operating across Saudi Arabia through six branches (Dammam, Riyadh, Al-Ahsa, Jeddah, Makkah, Abha) and a virtual Learning Management System (LMS). A subsidiary of Salem Balhamer Holding Group (SBH), the company serves enterprise and government clients with a multi-product portfolio that includes professional training programs across 13 sectors (IT, banking and finance, Islamic finance, security management, HSE, AI, medical, hospitality, technical training, leadership/soft skills), strategic consulting services (organizational management, standards compliance covering ISO/API/HSE, transition and financial advisory), and human resource supply of specialized trainers. Revenue is generated through professional-services engagements, with delivery occurring both at client sites and via the proprietary LMS platform; certificate replacement is offered at a SAR 200 service fee, and refund policies include 20% administrative charge pre-program and 50% deduction post-program start.

The business is built on a multi-accreditation model, with certified courses sourced from international bodies including CIBAFI, AAOIFI, ILM, ASIS, PECB, GInI, SMI, Microsoft, BINA, and the Financial Academy, plus Saudi Aramco-aligned CWQAP contractor qualification. The go-to-market is sales-led, combining direct field sales, inside sales, partnerships through the holding group, and presence at industry events/forums. Marketing channels span the company website, social media (LinkedIn, X, Facebook, Instagram, YouTube), email newsletter, and event sponsorship. The leadership team includes Ahmed Salem Balhamer as CEO (of SBH Group), Eng. Emad Hamid as General Manager of ICON, and Dr. Muhammad Makki as Business Development Manager; the company is privately held by Salem Balhamer Holding Group and has no public revenue, funding, or pricing disclosure.

Name

ICON Training Company - شركة ايكون للتدريب

Legal name

ICON Training Company

Website

https://icontraining.com.sa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ICON Training Company is a Saudi Arabia-based B2B corporate training and consulting provider, operating six branches and a virtual LMS, serving enterprises, government entities, and financial institutions with accredited programs across IT, Islamic finance, security, and professional development.

Ownership category

akta.pro rank

Product category

Corporate Training and Consulting Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Security Risk Assessment, Auditing & Security Consulting Training (BPAKAOAH)

akta.pro secondary industries

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Healthcare Providers (EDABALAN), Legal, Governance, Privacy & Audit Certifications (EDAAANAN), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

Keywords

• Corporate training services
• Professional certification programs
• Workforce development consulting
• Leadership management training
• Learning management platform

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Programs and Courses: Revenue generated from delivering professional training programs across multiple sectors including IT, banking, healthcare, security management, and more. Programs include short courses, professional certifications, diplomas, and executive master's degrees.
2. Consulting Services: Strategic consultation services for organizational management, security and safety, transition advisory, financial advisory training, standards compliance (ISO, API, HSE), and corporate social responsibility compliance.
3. Human Resource Supply: Providing specialized trainers and consultants to organizations, sourcing and deploying specialized personnel for training needs in the Saudi market.
4. Certificate Services: Issuance of training certificates upon successful completion, with replacement certificates available for SAR 200 service fee.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ICON Training Company delivers corporate training programs, professional certifications, and strategic consulting services across 13 sectors (including IT, banking & finance, security management, AI, healthcare, HSE, and leadership) in Saudi Arabia. Programs are delivered in-person at client sites or via the company's own LMS, and are accredited by international bodies such as CIBAFI, PECB, GInI, ILM, ASIS, SMI, Microsoft, and AAOIFI.

Product overview

ICON Training Company operates as a comprehensive training and consulting organization offering a multi-product portfolio centered on professional development and workforce training. The core offerings include Training Programs across 13 specialized sectors (Soft Skills, Leadership & Management, IT, Banking & Finance, Security Management, AI, Medical, Hospitality, Technical Training, and more), a Strategic Consulting Services division covering organizational management, standards compliance, and CSR, and Human Resource Supply solutions. The company delivers content through its own Learning Management System (LMS) for virtual access. Supporting these are accredited certification programs from international bodies including CIBAFI (Islamic Finance), PECB (Information Security/Cybersecurity), GInI (Innovation), ILM (Leadership), ASIS (Security), SMI (Security Management), Microsoft, and AAOIFI. The portfolio also includes specialized programs like CWQAP for Saudi Aramco contractors and BINA for SME banking. The ecosystem functions as a unified training platform with multiple accreditation partnerships, consulting services, and an LMS delivery mechanism.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Programs Comprehensive training programs across 13 sectors including Soft Skills, Leadership & Management, IT, Banking & Finance, Professional Certification, Security Management, Linguistics, Health Safety & Environment, AI, Medical Training, Hospitality & Tourism, Technical Training, and CWQAP. Accredited by international bodies and tailored to the Saudi market for corporate clients.
• Strategic Consulting Services Consulting services covering Organizational Management, Security & Safety, Transition Advisory, Financial Advisory Training, Standards Compliance (ISO, API, HSE), and Corporate Social Responsibility Compliance. Tailored to specific organizational needs and goals.
• Human Resource Supply Bespoke staffing solutions providing specialized trainers and consultants to organizations in the Saudi market, aligned with Kingdom educational standards and developmental aspirations.
• CIBAFI Islamic Finance Certifications Professional certifications, diplomas, and master's programs in Islamic banking and finance including Certified Islamic Banker, Certified Islamic Specialist in Risk Management, Trade Finance, Accounting, Governance, Shariah Auditing, Capital Markets, Takaful, and Sustainability Management.
• PECB Certifications Professional certifications in information security, cybersecurity management, privacy and data protection, continuity and resilience, AI, digital transformation, and governance risk and compliance delivered through PECB accreditation.
• Global Innovation Institute (GInI) Certifications Innovation-focused certifications including Certified Innovation Strategist (CInS), Certified Design Thinking Professional (CDTP), Certified Chief Innovation Officer (CCInO), Authorized Innovation Assessor (AInA), and Certified Innovation Professional (CInP).
• ILM Leadership & Management Courses Leadership and management qualifications covering coaching and mentoring, business and enterprise, soft skills, tourism, sales, leadership, and customer service delivered through ILM accreditation.
• ASIS International Certifications Security certifications including Certified Protection Professional (CPP), Professional Certified Investigator (PCI), Physical Security Professional (PSP), and Associate Protection Professional (APP).
• SMI Security Management Programs Security management programs including Global Security Consultant Workshop, IED Threat, Terrorism Awareness, Emergency Management, Crisis Response, CARVER Methodology, MEDIC Course, Special Operations Training, and Counterespionage.
• Microsoft Training & Certifications Microsoft-certified courses covering Power Automate RPA, Dynamics 365, Azure AI solutions, cloud for sustainability, Teams administration, and Python coding in Minecraft.
• AAOIFI Islamic Finance Certifications Islamic finance professional certifications including CIPA, CPFAS, and CPSS, delivered in Arabic and English language options.
• CWQAP Contractor Workforce Qualification Program Tailored consultancy for Saudi Aramco's Contractor Workforce Qualification Assurance Program, ensuring alignment with Saudi Aramco standards from assessment to ongoing support.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Arab Academy of Science and Technology and Maritime TransportcoreStrategic or Co-development Partner · 1 April 2025Salem Balhamer Holding Group, represented by ICON Training, signed an agreement with the Arab Academy to enhance cooperation in education, training, consulting, and research to develop national competencies aligned with Vision 2030.
• National Power Academy (NPA)coreStrategic or Co-development PartnerPart of Saudi Aramco institutes in energy sector. ICON will run various training courses and develop them as required by the market in line with Kingdom's Vision 2030 to raise competencies of Saudi youth.
• FAHSS TUV NordcoreStrategic or Co-development PartnerFramework of cooperation between three parties: SBH/ICON Training Co, Horizons Testing for Inspection Co, and FAHSS TUV Nord to provide training and ISO management system consulting services, plus HSE and inspection services.
• Horizons Testing for Inspection Co.coreStrategic or Co-development PartnerPart of tripartite cooperation with FAHSS TUV Nord for training and management system consulting services.
• Security Management International (SMI)coreStrategic or Co-development PartnerGlobal security consulting firm and provider of intelligence advisory services including research, analysis, training, contingency response planning, vulnerability assessments, competitive intelligence, and technical services.
• Um Al-Qura University - Applied CollegeminorStrategic or Co-development PartnerICON participated as training sponsor for the 24th Scientific Forum for Hajj and Umrah Research, partnering as training partner for the Applied College.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Others

• ILM (Institute of Leadership & Management): UK-based leadership and management qualification body whose accreditations ICON delivers — comparable as both a content partner and an indirect competitor for enterprise leadership training.

Direct peers

• Emeritus: Global executive education provider partnering with top universities to deliver certificate and master's programs to professionals — comparable to ICON's executive master's and diploma offerings.
• Falak Training & Development: Saudi-based corporate training and consulting firm offering leadership, project management, and professional certification programs to enterprise and government clients — directly comparable to ICON's Saudi B2B training model.
• Simplilearn: Online professional and certification training company covering project management, cybersecurity, cloud, and digital skills — comparable to ICON's PECB, Microsoft, and IT certification tracks.
• KnowledgeHut: Global corporate training provider offering certified courses in Agile, PMP, Scrum, DevOps, and IT skills to enterprise clients — comparable to ICON's professional certification and IT training catalog.
• TÜV NORD Academy: Global certification and training provider for ISO, HSE, and quality management systems — comparable to ICON's PECB and FAHSS TUV Nord-based ISO/HSE training lines.

Broad incumbents

• Coursera for Business: Enterprise arm of Coursera offering curated learning paths, certifications, and degree programs from global universities and companies — competes with ICON for Saudi enterprise training budgets at scale.
• Skillsoft: Large enterprise learning platform offering compliance, leadership, IT, and digital skills content to global corporates — broader incumbent competing for Saudi enterprise L&D budgets that ICON also targets.

Regional players

• National eLearning Center (NELC): Saudi government-affiliated platform enabling e-learning, certifications, and training content distribution for the Kingdom's workforce — overlapping with ICON's LMS-based virtual training delivery for Saudi corporate buyers.
• GAMI (General Authority for Military Industries) Training Programs: Saudi regulator-driven training and localization programs for the defense and security industries — adjacent to ICON's security management (ASIS/SMI) training in the Saudi market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/login
• YouTubeyoutube.com/@ICONTrainingksa
• Facebookfacebook.com/ICONTrainingksa
• LinkedInlinkedin.com/company/icontrainingksa
• Instagraminstagram.com/icontrainingksa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICON Training Company - شركة ايكون للتدريب