ICRT India
ICRT India Foundation is a not-for-profit network organization, founded in 2017 and registered in 2022 in Bhopal, that promotes responsible tourism across India through advocacy, training, awards, and policy engagement. It connects grassroots community practitioners, state tourism boards, and tour operators via four regional zones.
- Company typePrivate
- Founded2017
- HeadquartersBhopal, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ICRT India does
ICRT India Foundation is a not-for-profit organization founded in 2017 and registered in 2022, headquartered in Bhopal, Madhya Pradesh. It operates as the Indian chapter of the global International Centre for Responsible Tourism (ICRT) network and was co-founded under the leadership of Professor Harold Goodwin of the Responsible Tourism Partnership. The organization promotes responsible tourism (RT) practices across India by connecting grassroots community practitioners, state tourism boards, tour operators, and conscious travelers through a membership-based network organized into four regional zones (North, South, East, West).
The organization's core offerings include the annual India Responsible Tourism Awards (aligned with WTM London's World Responsible Tourism Awards), field-based certified training courses, webinars and workshops, RT Marts and roadshows, and consultative support for destinations. Products include the ICRT India Network, India Responsible Tourism Awards, RT Training Courses, RT Conferences and Events, and the Village Life Experience tour package model (developed under the Kerala Responsible Tourism Mission). There is no proprietary technology platform; the underlying infrastructure is a human-led network rather than a software product.
As a not-for-profit, ICRT India has no commercial pricing model. Its operating model is funded through grants, membership fees, and partner contributions, with distribution executed via state tourism board partnerships (Madhya Pradesh, Maharashtra), an MOU with the Association of Domestic Tour Operators of India (ADTOI), and a formal association with Fairfest Media (organizers of TTF and OTM). Customer segments comprise state tourism governments (primary), village communities and grassroots practitioners (primary), tourism businesses and tour operators, and conscious travelers.
ICRT India firmographics
Firmographics- Name
- ICRT India
- Legal name
- ICRT India Foundation
- Website
- https://icrtindia.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICRT India Foundation is a not-for-profit network organization, founded in 2017 and registered in 2022 in Bhopal, that promotes responsible tourism across India through advocacy, training, awards, and policy engagement. It connects grassroots community practitioners, state tourism boards, and tour operators via four regional zones.
- Ownership category
- akta.pro rank
ICRT India industry classification
Industry- Product category
- Responsible Tourism Advocacy
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
- akta.pro secondary industry
- Community-Based & Indigenous-Led Ecotourism (THAAAEAH)
Keywords
Where ICRT India is headquartered
LocationHeadquarters
- HQ city
- Bhopal
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ICRT India business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ICRT India product offering
Product offeringCore offering
ICRT India Foundation operates a membership-based network promoting responsible tourism in India by connecting grassroots practitioners, village communities, tour operators, and state tourism boards. It delivers an annual India Responsible Tourism Awards program, field-based certified training courses, webinars, RT Marts and roadshows in major tourist cities, and advocacy support for state-level responsible tourism policy such as the Madhya Pradesh and Maharashtra Responsible Tourism Missions.
Product overview
ICRT India Foundation offers a portfolio of services centered on promoting and advancing responsible tourism in India. The core offering is the ICRT India Network, a membership-based community organized across four regional zones. This is complemented by the India Responsible Tourism Awards program (conducted annually since 2016), field-based training courses and webinars, conferences and events (RT Marts, roadshows), and consultative support for destinations. The network connects grassroots practitioners with policymakers, provides marketing and training resources, and publishes responsible tourism practices across India.
Differentiator
Problem solved
Functional benefit
Products and services
- ICRT India Network
- India Responsible Tourism Awards
- Responsible Tourism Training Courses
- Responsible Tourism Conferences and Events
- Village Life Experience Tour Packages
Quantifiable outcome
- Kerala RT Mission won UNWTO Ulysses Award for Innovations in Public Policy and Governance
- +2 more outcomes
Companies that use ICRT India
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
ICRT India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ICRT India partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Madhya Pradesh Tourism BoardcoreICRT India partnered with Madhya Pradesh Tourism Board, under the leadership of Manoj Kumar Singh (Head of Skill and Training), to work with the state tourism board and create possibilities for incorporating Responsible Practices in mainstream tourism activities. Manoj Kumar Singh initiated the Responsible Tourism Mission Policy in the state.
- Maharashtra Tourism BoardcoreICRT India partnered with Maharashtra state tourism board to work on incorporating responsible practices in mainstream tourism activities and create more possibilities for responsible tourism implementation.
- Association of Domestic Tour Operators of India (ADTOI)coreMOU signed in 2022 with ADTOI to expand reach through tour operators and travel agencies. This partnership helps connect ICRT India's responsible tourism initiatives with mainstream tourism operators in India.
- Fairfest MediacoreICRT India formally associated with Fairfest media (organisers of TTF and OTM) in 2022 to help promote the awards conducted by ICRT in India as part of the Global Responsible Tourism awards announced at WTM London.
- Responsible Tourism Partnership (RTP)coreICRT India was founded with Professor Harold Goodwin of the Responsible Tourism Partnership, who serves as World Travel Market's Responsible Tourism Advisor. RTP runs the World Responsible Tourism Awards and associated regional awards in Africa, India, and Latin America.
- ICRT GlobalcoreICRT India Foundation was founded as part of the ICRT (International Centre for Responsible Tourism) global network, which promotes responsible tourism worldwide. India ICRT Awards are part of the global responsible tourism awards family.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
ICRT India competitors and assessment
Company assessmentDirect peers
- Association of Domestic Tour Operators of India (ADTOI): National association representing India's domestic tour operators, with which ICRT India signed an MOU in 2022. Comparable as an industry membership body operating in India's tourism ecosystem with overlapping practitioner audiences.
- Adventure Tour Operators Association of India (ATOAI): Indian industry association of adventure tour operators focused on responsible and sustainable adventure tourism. Comparable as a member-driven Indian tourism association promoting operator-side best practices and standards.
- Travel Agents Association of India (TAAI): Oldest national trade body representing travel agents and tour operators in India. Comparable as a peer Indian tourism association with overlapping travel trade membership and policy advocacy role.
- Indian Association of Tour Operators (IATO): Largest national association of outbound and inbound tour operators in India. Comparable as a peer Indian tourism industry body whose members overlap with ICRT India's tour-operator audience.
- ICRT Global (International Centre for Responsible Tourism): Global parent network of which ICRT India Foundation is the India chapter; runs professional courses and an international RT practitioner network. Directly comparable in mission, leadership (Harold Goodwin), and training/advocacy model.
- Responsible Tourism Partnership (RTP): UK-based parent organization co-founded by Harold Goodwin that runs the World Responsible Tourism Awards and regional awards in Africa, India, and Latin America. Directly comparable as the source network of which ICRT India is the India chapter, sharing leadership and the WTM awards platform.
Others
- World Travel Market (WTM): Major global travel trade exhibition organizer (Reed Exhibitions) that hosts the World Responsible Tourism Awards at WTM London and regional events. Not a direct peer but a key enabling platform and distribution partner through which ICRT India gains international visibility.
Broad incumbents
- Global Sustainable Tourism Council (GSTC): Global standards-setting body for sustainable tourism, establishing criteria used by destinations and certification programs worldwide. Comparable as a broader, well-funded incumbent operating in the same RT standards and certification space ICRT India aspires to occupy in India.
- Pacific Asia Travel Association (PATA): Regional tourism association covering Asia-Pacific that awards and promotes sustainable tourism initiatives (PATA Gold & Grand awards have recognized ICRT India-affiliated projects). Comparable as a larger incumbent operating in RT advocacy, awards, and capacity building across the same geography.
Regional players
- Kerala Responsible Tourism Mission: State-government program led by Rupesh Kumar (ICRT India's coordinator) that pioneered community-based village tourism in India. Comparable as a focused responsible-tourism operating model at sub-national level that ICRT India both supports and partially overlaps with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ICRT India social profiles
Digital presenceICRT India financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICRT India leadership team
Management profileNumber of profiles
Profiles4 records
ICRT India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICRT India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICRT India
What does ICRT India do?
ICRT India Foundation operates a membership-based network promoting responsible tourism in India by connecting grassroots practitioners, village communities, tour operators, and state tourism boards. It delivers an annual India Responsible Tourism Awards program, field-based certified training courses, webinars, RT Marts and roadshows in major tourist cities, and advocacy support for state-level responsible tourism policy such as the Madhya Pradesh and Maharashtra Responsible Tourism Missions.
Is ICRT India a public or private company?
ICRT India is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ICRT India founded?
ICRT India was founded in 2017. It employs 11 to 50 people.
Where is ICRT India based?
ICRT India is headquartered in Bhopal, India, in the Asia region.
Who are ICRT India's main competitors?
Direct peers on record are Association of Domestic Tour Operators of India (ADTOI), Adventure Tour Operators Association of India (ATOAI), Travel Agents Association of India (TAAI), Indian Association of Tour Operators (IATO), ICRT Global (International Centre for Responsible Tourism) and Responsible Tourism Partnership (RTP). World Travel Market (WTM) is listed as an others. Broad incumbents are Global Sustainable Tourism Council (GSTC) and Pacific Asia Travel Association (PATA). Kerala Responsible Tourism Mission is listed as a regional player.
Does ICRT India have an API?
No public API is recorded for ICRT India.
What industry is ICRT India in?
ICRT India's product category is Responsible Tourism Advocacy. Its primary akta.pro industry code is THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism), with a secondary code of THAAAEAH, Community-Based & Indigenous-Led Ecotourism. Its NAICS code is 561591 and its SIC code is 8600.