What Fairfest Media does

Fairfest Media is a privately-held, family-owned (Agarwal family) B2B trade show organizer and media company founded in 1989 and headquartered in India, with primary offices in Kolkata and Mumbai, additional offices in New Delhi, Bengaluru, and Ahmedabad, and a US foothold in Miami Beach through its Fairfest Inc. entity. The company operates across three verticals: travel and tourism (flagship OTM in Mumbai, the multi-city TTF network, BLTM, and the recently-acquired WTE Miami), urban development (Municipalika co-located with CAPEx and PWX), and curated media (Travel News Digest, Urban News Digest, DailyBrief news app, SnapCard event-networking app). Customers include national tourism boards, airlines, hospitality suppliers, municipal corporations, and infrastructure firms; OTM has been independently ranked as the leading travel trade show in India and Asia by NielsenIQ for three consecutive years.

The core revenue model is event-driven: the company sells exhibitor booth space, sponsored partnerships, hosted-buyer programs, and delegate registrations for roughly annual trade shows that collectively draw 2,200-4,000+ exhibitors and 7,000-60,000+ trade visitors per event. Distribution is overwhelmingly direct B2B sales to enterprise clients (tourism boards, airlines, urban infrastructure vendors), supported by a regional partner network across eight Indian cities and the Miami office. Pricing is custom and not publicly disclosed, billed via multi-year contracts tied to the recurring event calendar. Ancillary revenue streams include digital marketing solutions, subscription publications, and freemium mobile apps (DailyBrief with 250,000+ downloads; SnapCard used at events).

The underlying technology stack is modest: matchmaking and pre-scheduled meeting tools underpin the B2B hosted-buyer program (with over 50,000 pre-scheduled meetings reported at OTM 2026), and the proprietary DailyBrief and SnapCard apps extend engagement outside the live event window. There is no disclosed platform architecture, API surface, or AI/ML capability; Fairfest is fundamentally a professional-services and media business with light proprietary tooling rather than a technology company.

Name

Fairfest Media

Legal name

Fairfest Media

Website

https://fairfest.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Fairfest Media is a privately-held Indian B2B trade show organizer operating since 1989, running flagship events (OTM, TTF, BLTM, WTE Miami, Municipalika) that connect travel trade, tourism boards, airlines, and urban development firms with qualified buyers across India, Asia, and the Americas.

Ownership category

akta.pro rank

Product category

Trade Show and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), General Consumer Expos & Trade Shows (MPAGAFAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show organization
• Travel trade exhibitions
• Tourism industry events
• Urban development conferences
• B2B event management

Headquarters

HQ city

Alipore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Management Services: Fairfest Media organizes and manages trade shows and exhibitions in travel/tourism and urban development sectors. Revenue is generated through exhibitor fees, booth rentals, sponsored partnerships, and delegate registrations for events like OTM, TTF, BLTM, WTE Miami, and Municipalika.
2. Digital Marketing Solutions: The company offers digital marketing solutions as part of its product and service offerings, providing media and marketing services to event participants and partners.
3. Technology Products: Fairfest operates technology products including DailyBrief (news app) and SnapCard (event networking app), generating revenue through app downloads and potential premium features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fairfest Media organizes and operates large-scale B2B trade shows and exhibitions in the travel, tourism, and urban development sectors. Flagship events include OTM (Asia's leading travel trade show), TTF (India's oldest travel show network since 1989), BLTM (Business Luxury Travel Mart), WTE Miami (World Travel Expo Miami), and Municipalika (urban development mega show co-located with CAPEx and PWX). Revenue is generated through exhibitor booth fees, delegate registrations, hosted buyer programs, sponsored partnerships, and supporting digital media including the DailyBrief and SnapCard apps and industry publications.

Product overview

Fairfest Media is a leading trade show organizer and media company operating across three verticals: Travel & Tourism (OTM, WTE Miami, TTF, BLTM, and Travel News Digest), Urban Development (Municipalika, CAPEx, PWX, Urban News Digest, and Urban Innovation Challenge), and Technology (DailyBrief and SnapCard startups). The company organizes industry-leading trade shows across US and Asia since 1989, providing platforms for doing business in fast-growing markets. OTM serves as the flagship travel trade show in Asia, WTE Miami extends the portfolio to the Americas following its recent acquisition, and Municipalika covers urban development across interconnected events. The technology segment incubates world-class startups including a news aggregation app and a business card management solution.

Differentiator

Problem solved

Functional benefit

Products and services

• OTM (Outbound Travel Mart) Asia's leading travel trade show held annually in Mumbai, gathering 2,200+ exhibitors and 50,000+ travel trade buyers and professionals from 60+ countries for B2B networking, pre-scheduled meetings, and hosted buyer programs.
• TTF (Travel Tourism Fair) India's oldest and largest travel show network since 1989, running across 8 Indian cities (Kolkata, Ahmedabad, Delhi, Hyderabad, Patna, Mumbai, Bengaluru, Chennai) with 4,000+ exhibitors from 100 countries and 60,000+ visitors annually.
• BLTM (Business Luxury Travel Mart) India's leading trade show on Business + Leisure Travel and MICE, featuring 600+ exhibitors, 500+ hosted buyers, and 10,000+ trade professionals for the corporate and luxury travel segment.
• WTE Miami (World Travel Expo Miami) Global travel trade show hosted in Miami Beach, connecting destinations with top buyers from the U.S. and Latin America across leisure, luxury, and MICE segments; features 500+ exhibitors and 7,000+ trade visitors.
• Municipalika India's three-day exhibition and conference on safe, smart, and sustainable city solutions, co-located with CAPEx and PWX, bringing together 300+ cities, 300+ exhibitors, 3,000 delegates, and 10,000+ trade visitors.
• CAPEx (Construction, Architecture, Planning, and Engineering Expo) Expo showcasing revolutionary architectural concepts, advanced construction materials, and cutting-edge technologies for Future Cities, highlighting speedy construction, green products, and next-generation materials. Co-located with Municipalika and PWX.
• PWX (Public Works Expo) Expo spotlighting roads, bridges, utilities, and civic infrastructure that keep cities moving, co-located with Municipalika and CAPEx, bringing together engineers, contractors, developers, and technology providers.
• Travel News Digest (TND) Monthly trade publication aggregating and analyzing news from leading global travel sources in a crisp format for time-constrained travel trade professionals.
• Urban News Digest India's first media platform dedicated to urban development stakeholders, collating news and features from the urban sector in both print and online editions.
• DailyBrief News aggregation mobile app providing top news stories in a short, condensed format with 250,000+ downloads, 4.5 rating, and 30,000+ stories.
• SnapCard Mobile app for creating, searching, exchanging, and managing business cards at events, allowing users to scan badges and manage connections digitally; used by 10,000+ exhibiting companies from 100+ countries.

Quantifiable outcome

• 63% of respondents identified OTM as India's top travel trade show; 36% as Asia's leading show; 71% as providing highest overall business value among 15 international and 19 regional shows
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Thailand Tourism AuthoritycoreStrategic or Co-development Partner · 6 February 2026Thailand Tourism Authority participated as a key exhibitor at OTM 2026, announcing targets of 2.55 million Indian visitors and THB 93 billion in tourism revenue. The partnership strengthens Thailand's positioning in the Indian outbound travel market.
• Malaysia AirlinescoreGTM or Marketing Partner · 6 February 2026Malaysia Airlines served as Partner Airline for OTM 2026, highlighting India-focused connectivity solutions. The partnership provides airline visibility at the event and supports attendee travel.
• Air IndiaminorGTM or Marketing Partner · 6 February 2026Participated at OTM 2026 deepening engagement with the Indian outbound travel market as an airline partner.
• Good Governance India FoundationcoreStrategic or Co-development Partner · 23 January 2026Co-organizer of Municipalika 2026's Urban Innovation Challenge, bringing together urban development expertise and governance focus.
• ITPO (India Trade Promotion Organisation)coreStrategic or Co-development Partner · 23 January 2026Co-organizer of Municipalika 2026, providing government trade promotion organization support and legitimacy to the urban development exhibition.
• DaikinminorGTM or Marketing Partner · 23 January 2026Associate Sponsor for the Urban Innovation Challenge at Municipalika 2026, supporting the challenge's emphasis on climate action and sustainable urban development.
• WTE MiamicoreStrategic or Co-development Partner · 23 December 2025Fairfest Media acquired WTE Miami, marking its entry into the Americas market. This acquisition expands the company's portfolio beyond Asia to strengthen connectivity between India, Asia, and the Americas.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Major German-headquartered trade fair organizer with significant operations in India (Messe Frankfurt India) and across Asia, hosting B2B exhibitions in consumer goods, textiles, and mobility. Directly comparable as a multinational trade show organizer expanding into the same Indian and Asian markets as Fairfest.
• RX Global (Reed Exhibitions): One of the world's largest exhibition organizers with a portfolio spanning travel, leisure, and infrastructure events across multiple geographies. Competes with Fairfest in travel trade show organizing and has expanded into emerging markets, making it a relevant global incumbent comparable to Fairfest's B2B trade show model.
• Comexposium: Paris-based B2B exhibitions group operating more than 170 events globally across food, retail, tech, and lifestyle verticals. Comparable business model of organizing large-scale B2B trade shows and conferences with strong international and emerging-market reach.
• Informa Markets: Global B2B exhibitions organizer and the largest player in the trade show industry, operating hundreds of events including travel, hospitality, and city infrastructure shows. Comparable as a direct competitor in the travel trade and urban infrastructure event space, but with vastly broader portfolio and deeper capital base.
• Koelnmesse: German trade fair company operating major events in food, furniture, and lifestyle with international expansion including India. Operates the same B2B trade show model as Fairfest and competes for Indian travel and urban infrastructure event mindshare.
• Messe München (Messe Muenchen India): Operates major trade fairs (BAUMA, IFAT) and runs Indian editions including beverages, transport, and logistics events. Comparable as a multinational B2B exhibition organizer with established Indian operations targeting similar enterprise clients as Fairfest.
• dmg events: International trade exhibition organizer running 80+ events across energy, construction, hospitality, and interiors verticals, with active presence in the Middle East, Africa, and Asia. Relevant comparable as a multi-vertical B2B exhibition organizer expanding into similar growth markets as Fairfest.

Direct peers

• Media Today Group: India-based travel trade media and exhibition organizer that publishes travel trade publications and runs travel exhibitions such as SATTE. Directly comparable as an Indian travel-trade media and trade show organizer competing for the same exhibitor and visitor pool as OTM and TTF.
• ITE Group: UK-headquartered organizer of trade exhibitions and conferences focused on emerging markets in Russia, CIS, Turkey, Southeast Asia, and South Asia. Direct comparable as a mid-sized B2B exhibition organizer with a similar emerging-market focus and travel/tourism event portfolio.

Regional players

• Thailand Convention & Exhibition Bureau (TCEB) affiliated events / Bangkok International Trade & Exhibition Centre (BITEC): Major Thai venue and regional competitor organizing/housing Southeast Asia's flagship travel and MICE exhibitions. Comparable regional competitor in the Southeast Asian travel trade show space where Fairfest's TTF network operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairfest
• Facebookfacebook.com/fairfestmedialtd
• LinkedInlinkedin.com/company/fairfest-media-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairfest Media