I CYCLE Ltd

What I CYCLE Ltd does

I CYCLE Ltd is an independent bicycle and e-bike retailer and service centre based in Clitheroe, England, operating under a direct-to-consumer model that combines a physical showroom with a Shopify-powered e-commerce website. Founded in 2009 and formally incorporated in January 2013, the company sells new bicycles, electric bikes (e-mountain, hybrid, folding, and cargo), and accessories across multiple brand partners including Raleigh, Haibike, Tern, Ghost, Lapierre, Gazelle, Ampere, and Vello, alongside a refurbished 'pre-loved' range sold with a 3-month warranty. The workshop operates as a certified Shimano Service Centre, Bosch Approved Service Centre, and (from 2025) Ribble Service Outpost, with technicians trained by Bosch and Fazua.

The business runs three revenue streams: hardware sales (new and pre-loved bikes priced £109–£4,699), professional services (servicing and repairs), and recurring revenue from bike hire, children's bike leasing, and an upcycled bike hire scheme with Lancaster University at £50 per year. Distribution is anchored by a single town-centre showroom in the former NatWest bank building at York Street, Clitheroe, supplemented by online sales with worldwide shipping on accessories. The current corporate entity was formed in 2023 through the merger of sister company iCycle Electric with community interest company Cycles Recycled.

Customers are predominantly individual consumers across the Ribble Valley, Lancashire, and wider UK, segmented into commuters, leisure and e-bike enthusiasts, students, families, and budget-conscious buyers. The company competes on independence from single-brand ties, free test rides, manufacturer-certified servicing, community engagement (Tour De Dunsop, school partnerships), and ESG positioning anchored by the Lancaster University upcycling scheme, which was shortlisted for a 2024 Green Gown Award. The business is privately held with no disclosed investors, no funding history, and approximately 5 employees.

Name

I CYCLE Ltd

Legal name

I Cycle Ltd

Website

https://icycleltd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

I CYCLE Ltd is an independent bicycle and e-bike retailer and certified service centre in Clitheroe, England, selling new and pre-loved bikes, accessories, and manufacturer-approved Bosch, Shimano, and Ribble servicing to individual consumers across Lancashire and the wider UK.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle retail
• E-bike sales
• Bike repair services
• Cycle accessories
• Bike hire leasing

Headquarters

HQ city

Clitheroe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Bicycle and E-bike Sales: Revenue from selling new and pre-loved bicycles, electric bikes, and accessories through retail store and e-commerce website. Products range from children's bikes to premium e-bikes with prices from £109 to £4,699.
2. Workshop Services: Revenue from bike servicing, repairs, and maintenance. I Cycle is a certified Shimano Service Centre and Bosch Approved Service Centre.
3. Bike Hire and Leasing: Revenue from short-term bike hire (e.g., for events) and long-term leasing programs, including partnership with Lancaster University offering student bike hire for £50/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

I Cycle Ltd is an independent bicycle and e-bike retailer based in Clitheroe, England. The company sells new bicycles, e-bikes, pre-loved bicycles, and cycle accessories through a physical retail store and an e-commerce website. It also operates a workshop offering repair and maintenance services as a Shimano Service Centre, Bosch Approved Service Centre, and Ribble Service Outpost, and provides bike hire, bike leasing, and finance options to consumers.

Product overview

I Cycle Ltd is a retail bike shop and e-bike specialist operating since 2009 in Clitheroe, Ribble Valley. The company operates a unified retail model offering a comprehensive range of cycling products and services. Core offerings include electric bikes (e-Mountain Bikes, Electric Hybrids, Folding E-Bikes, Cargo E-Bikes) alongside traditional bicycles (Children's Bikes, Gravel Bikes) from multiple brand partners including Raleigh, Haibike, Vello, Ghost, Tern, Ampere, Lapierre, Hoy, and Squish. The company also offers pre-loved/refurbished bikes for adults and children with a 3-month warranty. Services include professional bike and e-bike servicing (as a Shimano Service Centre, Bosch Approved Service Centre, and Ribble Service Outpost), bike hire, bike leasing, cycle to work scheme support, and finance options. An environmental initiative includes an upcycled bike hire scheme with Lancaster University, nominated for a Green Gown Award. The company sells a wide range of bike accessories and offers free test rides on all bikes.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bicycles Sales of new bicycles for individual consumers in and around Clitheroe, England, through a physical retail store and e-commerce website.
• E-bikes Sales of electric bicycles for individual consumers via the physical retail store and e-commerce website, supported by Bosch Approved Service Centre accreditation.
• Pre-loved Bicycles Sales of second-hand / pre-owned bicycles for budget-conscious individual consumers through the retail store and e-commerce website.
• Cycle Accessories Sales of cycling accessories and parts to complement bicycle purchases and ongoing use.
• Workshop Services Bicycle repair and maintenance services, operated as a Shimano Service Centre, Bosch Approved Service Centre, and Ribble Service Outpost for customers of those brands.
• Bike Hire Short-term bicycle rental service for individual consumers, including a dedicated student bike hire programme delivered in partnership with Lancaster University.
• Bike Leasing Long-term bicycle leasing service for individual consumers, offered alongside finance options on bicycle purchases.

Quantifiable outcome

• Students can hire bikes for less than £1 per week (£50/year)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• RibblecoreTechnology or Integration · 1 January 2025I Cycle became an official Ribble Service Outpost, providing approved Ribble bike servicing in Clitheroe. Mechanics follow Ribble's service guidelines using correct processes.
• Lancaster UniversitycoreStrategic or Co-development Partner · 1 January 2024Partnership with Lancaster University to operate an upcycling bike hire scheme. iCycle restores donated bikes and offers them to students for £50/year including lock, lights, and puncture repair kit. The scheme was nominated for a Green Gown Award in 2024.
• Love to RideminorStrategic or Co-development PartnerLocal cycling training provider that supports community cycling events. Partnered with I Cycle for events like Tour De Dunsop.
• Go VelominorStrategic or Co-development PartnerLocal cycling organization providing logistics support for community cycling events and initiatives.
• Lancashire County CouncilminorStrategic or Co-development PartnerPartnership since 2019 working with Love to Ride, Go Velo and I Cycle to support cycling across Lancashire.
• BoschcoreTechnology or IntegrationBosch Approved Service Centre - workshop team trained by Bosch to service and repair e-bikes with Bosch systems.
• ShimanocoreTechnology or IntegrationShimano Service Centre - certified to provide Shimano-approved bike servicing and use genuine Shimano parts.
• Cycles RecycledcoreStrategic or Co-development PartnerCommunity interest company that restored donated bikes. Merged with iCycle Electric in 2023 to form iCycle Ltd, combining expertise to continue recycling donated bikes for the local community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cycle Republic: UK urban cycling retailer with a focus on commuter and e-bikes plus in-store servicing. Comparable premium-positioned cycling retailer targeting similar consumer segments.
• Halfords: UK's largest high-street cycling and motoring retailer offering new bikes, e-bikes, servicing and Cycle to Work scheme participation. Comparable as a competing route for UK consumers purchasing and servicing bicycles.
• Ribble Cycles: Lancashire-based bicycle brand and retailer selling road, gravel, hybrid and e-bikes direct-to-consumer and through service outposts. Directly comparable as a UK cycling brand with overlapping product range; I Cycle is also an authorised Ribble Service Outpost.
• Evans Cycles: UK multi-store cycling specialist offering new bikes, e-bikes, workshop servicing and Cycle to Work. Directly comparable as a national-scale cycling retailer competing for the same customer use cases.
• Decathlon UK: Global sporting goods retailer with extensive UK bike and e-bike ranges at value-oriented price points. Overlaps with I Cycle across new bike, e-bike, and accessory categories.

Direct peers

• Volt Bikes: UK e-bike brand and retailer offering a range of electric bikes plus servicing. Comparable as a UK-based e-bike specialist with retail and after-sales capability.
• Fully Charged: UK independent e-bike specialist retailer with multiple stores, certified e-bike servicing, and a similar premium-brand portfolio approach. Most closely comparable as an independent e-bike-first specialist.
• Pure Electric: UK specialist e-bike and e-scooter retailer with multi-store presence and brand-agnostic e-mobility focus. Comparable as an e-bike-led specialist retailer serving commuting and leisure riders.
• e-Bikeshop: UK independent e-bike retailer specialising in premium e-bike brands with workshop servicing. Directly comparable specialist independent competing for the same e-bike buyer.

Others

• Bosch eBike Systems UK: Major e-bike drivetrain manufacturer whose Approved Service Centre network I Cycle belongs to. Comparable as a key ecosystem/technology partner enabling I Cycle's certified service capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icycle-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I CYCLE Ltd