Love to Ride

What Love to Ride does

Love to Ride, operated by Kalungi, Inc. and founded in 2014, is a B2B SaaS platform that helps employers, transportation planners, and schools increase the share of employees and members who commute by bicycle. The platform is built around a behavior-change methodology that draws on nudge theory, the Fogg Behavior Model, and the Stages of Change framework, and is delivered through four repeating seasonal campaign modules (Spring Campaign, Bike Month, Cycle September/Biketober, and Winter Wheelers) with national and global leaderboards, peer-to-peer encouragement, and downloadable promotional kits for use on intranets, Teams/Slack, and email. A Management Information (MI) reporting dashboard provides real-time engagement, CO2, and Scope 3 emissions data for sustainability and wellness stakeholders.

The business model is a per-active-user monthly subscription priced between $10 and $20, with programs available as single campaigns or year-round engagements and pricing tailored to organizational size, program length, and customization needs. Go-to-market is enterprise field sales with a "Book a Call" sales motion targeting HR, sustainability, and facilities buyers; the company maintains offices in the US, UK, and Australia and operates in 12 countries across 5 languages. According to company-reported figures, 43,000+ organizations and 715,000 employees have used the platform, with 29,050,121 trips logged cumulatively.

Name

Love to Ride

Legal name

Kalungi, Inc.

Website

https://business.lovetoride.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Love to Ride is a B2B SaaS platform that uses behavior-change science and gamified seasonal campaigns to help employers, schools, and transportation planners increase employee bicycle commuting, with a per-active-user subscription priced at $10-$20 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Active User: Monthly subscription model based on number of active users (employees participating in the biking program). Most customers pay between $10 and $20 per active user per month. Pricing is tailored to organizational needs and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Love to Ride is a B2B SaaS platform that enables businesses, governments, schools, and transportation planners to run gamified workplace cycling campaigns, track employee participation, and measure mode-shift outcomes. The platform is built around a behavior-change framework and offers four seasonal campaigns (Spring Campaign, Bike Month, Cycle September/Biketober, Winter Wheelers), trip logging, real-time analytics with CO2 and Scope 3 emissions reporting, and downloadable promotional kits.

Product overview

Love to Ride is a unified workplace cycling platform with a modular architecture centered on the Love to Ride Platform as the core product. The platform organizes year-round engagement through four distinct seasonal campaign modules — Spring Campaign, Bike Month, Cycle September & Biketober, and Winter Wheelers — each designed to sustain motivation across different times of the year. Supporting modules include downloadable Promotional Materials & Promo Kits (pre-written content for Teams/Slack, email, intranet, and social media) and a Management Information (MI) Reports & Analytics Dashboard that delivers real-time engagement and impact metrics. Organizations can select programs tailored to their needs, ranging from month-long campaigns to year-round programs, with pricing between $10–$20 per active user per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Love to Ride Platform
• Four Seasonal Cycling Campaigns (Spring Campaign, Bike Month, Cycle September & Biketober, Winter Wheelers)
• Management Information (MI) Reports & Analytics Dashboard
• Promotional Materials & Promo Kits

Quantifiable outcome

• 32% of staff start biking to work once a week or more often after participating
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wellable: Workplace wellness SaaS platform offering challenges, rewards, and engagement programs to employers. Closest head-to-head in the B2B employee-wellness SaaS category, with overlapping HR/benefits buyer.
• RideAmigos: Commute-management and mode-shift platform sold to employers and transportation agencies. Most direct peer on the transportation-planner / mode-shift side of Love to Ride's offering.
• MoveSpring: Corporate wellness challenge platform with activity tracking, leaderboards, and team competitions. Directly comparable gamified-engagement model for workplace fitness programs.
• Limeade: Employee experience and wellbeing platform used by large enterprises. Competes for the same HR and people-ops buyer with a broader wellbeing suite that can subsume cycling programs.
• WellSteps: Workplace wellness program platform used by employers and health plans to run structured wellness initiatives. Comparable in size, customer profile, and program-driven engagement model.
• ChallengeRunner: Corporate wellness challenge platform for steps, activity, and team-based competitions. Closely comparable in the gamified-challenge, leaderboard-driven segment.

Broad incumbents

• Virgin Pulse: Large corporate wellness incumbent offering a full suite of wellbeing, engagement, and benefits-navigation products to global employers. A scaled incumbent that can add cycling modules as a feature.
• Strava: Consumer fitness-tracking platform with a large cycling community and an emerging employer/city program (Strava Metro). Indirect competitor on data, engagement, and brand affinity.
• Go365 (Humana): Health-plan-aligned employee wellness and rewards platform with broad corporate penetration. Competes for the same healthcare-cost-reduction budget as Love to Ride.

Others

• Komoot: Cycling and outdoor route-planning platform with a strong enthusiast user base. Adjacent player whose content and community could be leveraged by, or compete with, employer cycling engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LovetoRide_
• Facebookfacebook.com/lovetoride.net
• Instagraminstagram.com/lovetorideglobal
• LinkedInlinkedin.com/company/9485295

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love to Ride