IDANCE YOGA u0026 FITNESS STUDIO

What IDANCE YOGA u0026 FITNESS STUDIO does

IDance Yoga & Fitness Studio is a boutique multi-discipline fitness studio founded in 2018 in Singapore by Alvina, a Taiwan-born certified Barre instructor and personal training trainer with a dance background from National Taiwan University of Arts. The studio operates from a single active location at Tai Seng (1 Irving Place, The Commerze@irving) following the closure of a Tanjong Pagar branch, serving individual consumers and small corporate clients in Singapore with approximately 13 named instructors holding international credentials such as Yoga Alliance RYT, AntiGravity Fitness, and Pilates Bodytree certifications.

Its core offering is a broad class portfolio spanning more than 30 class types across Aerial Yoga (six variants including Aerial Yin, Aerial Hoop/Lyra, Aerial Spin, and Aerial Pilates), Barre (Fusion, Cardio), Dance (Girl's Style, K-Pop MV), HIIT, Pilates (Matwork, Power, Wheel), TRX, and more than ten Yoga styles (Hatha, Flow, Wheel, Yin, Arm Balancing, Mindful, etc.), plus specialized prenatal/postnatal and Kids Hip Hop classes, one-on-one and corporate private sessions, and hourly studio rental. No proprietary technology platform is built or operated; the studio runs on a credit-based booking and package management system accessible via its Weebly-hosted website, with WhatsApp Business as the primary direct-contact channel.

The business model combines multiple revenue streams: pre-paid credit packages (30/70/140 credits at $280-$1,080 with 3-12 month validity and shared usage rights), an annual VIP membership at $128 (granting 20% off packages plus complimentary classes and beauty products), walk-in drop-ins ($30 mat / $40 aerial / $120+ private), corporate and small group private sessions, B2B studio rental at $40-$90/hour, and livestream classes offered at $50 for two weeks of unlimited sessions. GTM is direct-to-consumer and community-led, relying on the studio's website, Facebook, Instagram, TikTok, Xiaohongshu, and an 8-partner local business referral network offering 10-15% member discounts, with no field sales or channel partners.

Name

IDANCE YOGA u0026 FITNESS STUDIO

Legal name

IDance Yoga & Fitness Studio

Website

https://idancestudiosg.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IDance Yoga & Fitness Studio is a Singapore-based boutique fitness studio founded in 2018 offering 30+ class types across aerial yoga, barre, dance, HIIT, Pilates, TRX, and traditional yoga, serving individual consumers, children, prenatal/postnatal women, and small corporate clients via credit packages, VIP memberships, and studio rental.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga classes
• Aerial fitness
• Pilates studio
• Group fitness
• Barre training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Credit Packages: Pre-paid credit packages (30, 70, 140 credits) with validity periods of 3, 6, and 12 months respectively. Mat classes cost 3 credits; aerial classes cost 4 credits. Credits are non-refundable and non-transferable. Packages can be shared among multiple users (70 credits up to 2 people; 140 credits up to 4 people).
2. Walk-in / Single Class Drop-in: Single session purchases at $30 for mat classes and $40 for aerial classes, with private classes at $120 and above.
3. VIP Membership: Annual membership at $128, providing 20% discount on all standard group packages, free one aerial class, free one mat class, and complimentary beauty products (ICD Lip Oil + Lip Tint or ICD SPF50+ BB Cushion worth up to $79). Non-shareable.
4. Studio Rental: Hourly rental of studio spaces (Studio 1: 790 sqft / 75.5 sqm; Studio 2: 660 sqft / 61.5 sqm) at Tai Seng and Tanjong Pagar (closed) locations. Rates vary by time slot: weekday before 6pm $40/hr, weekday after 6pm $70/hr, weekends $90/hr at Tai Seng.
5. Private Classes: One-on-one private sessions, small group private sessions, and corporate private sessions offered at $120 and above per session. Prenatal/postnatal private yoga at $120.
6. Trial Plan: New sign-up only plan at $78, providing 12 credits valid for 1 month. Mat classes at 3 credits ($19.5/class), aerial classes at 4 credits ($26/class).
7. Livestream Classes: Online live classes offered during COVID-19 closures, charged at SGD $50 for two weeks of unlimited sessions or 10 credits deducted from existing packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IDance is a Singapore-based boutique yoga and fitness studio that sells group fitness classes across 10+ disciplines including Aerial Yoga, Barre, Dance, HIIT, Pilates, TRX, traditional Yoga, Kids Hip Hop, and prenatal/postnatal yoga. Classes are accessed via prepaid credit packages, annual VIP membership, drop-in rates, private 1-on-1 or corporate sessions, and online livestream classes, with supporting studio-space rental for external instructors and events.

Product overview

IDance Yoga & Fitness Studio is a yoga and fitness studio offering a diverse range of group fitness classes at multiple levels. The core offerings include Aerial Yoga (with multiple specializations including Pilates, Stretch, Spin, Hoop, and Yin), Barre (Fusion and Cardio), Dance (Girl's Style and K-POP MV), HIIT, Pilates (Matwork, Power, and Wheel), TRX, and Yoga (Hatha, Flow, Wheel, Yin, Stretch, Arm Balancing, Hips & Shoulders Opening, Core, and Mindful). The studio also provides specialized prenatal/postnatal yoga, Kids Hip Hop classes, Private Classes (1-on-1, Small Group, and Corporate), and Studio Rental services. Membership is structured through credit-based packages (30/70/140 credits) and VIP annual membership with 20% discounts. The studio operates primarily in Singapore with two locations (Tai Seng and Tanjong Pagar).

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Yoga Classes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• The Good BoysminorGTM or Marketing PartnerRestaurant/retail business at The Commerze @ Irving offering 10% off all deals to IDance member card holders. Located at Irving Place #01-26, The Commerze @ Irving, S 369546.
• The MuffinryminorGTM or Marketing PartnerBakery at The Commerze @ Irving offering 10% off all deals to IDance member card holders. Located at Irving Place #01-20, The Commerze @ Irving, S 369546.
• True BreakfastminorGTM or Marketing PartnerRestaurant at Cuppage Plaza offering 10% off all deals to IDance member card holders. Located at 5 Koek Road #B1-19/20, Cuppage Plaza S 228796.
• Olive RestaurantminorGTM or Marketing PartnerRestaurant at Tai Seng Point offering 10% off all deals to IDance member card holders. Located at 11 Irving Place #01-14/15, Tai Seng Point, S 369551.
• Wow MassageminorGTM or Marketing PartnerMassage service offering $5 discount per session to IDance members. Delivery service available. Contact: +65 8298-9149.
• Belle Beauty HouseminorGTM or Marketing PartnerBeauty salon offering 10% off all services to IDance member card holders. Located at 9 King Albert Park #02-31, S 598332.
• Ministry of Pasta & GrillminorGTM or Marketing PartnerRestaurant at The Commerze @ Irving offering 15% off all deals to IDance member card holders (highest discount among partners). Located at 1 Irving Place #01-21, The Commerze @ Irving, S 369546.
• FINminorGTM or Marketing PartnerBusiness at The Commerze @ Irving offering 10% off all deals to IDance member card holders. Located at 1 Irving Place #01-29, The Commerze @ Irving, S 369546.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ground Zero Yoga Singapore: Independent Singapore yoga studio offering multiple yoga styles. Comparable to IDance's general yoga class schedule and small-batch teaching format, serving a similar urban Singapore demographic.
• Yoga+ Singapore: Singapore boutique offering yoga and aerial yoga classes. Direct competitor on aerial and traditional yoga instruction, with comparable per-class pricing and small-group class model.
• The Moving Body Singapore: Singapore boutique studio offering Pilates, Barre, and yoga classes. Comparable to IDance in repertoire breadth, small class sizes, and target audience of adult urban fitness consumers.
• Pilates Bodytree: Singapore-based Pilates studio network with certified matwork and apparatus instructors. Comparable to IDance's Pilates Matwork, Power Pilates, and Wheel Pilates offerings with similar boutique positioning.
• Upside Motion: Singapore-based boutique aerial yoga and movement studio. Direct competitor on aerial-focused classes and instructor-led boutique experience, with similar small-batch class model and premium positioning.
• Barre Lab Singapore: Singapore barre-focused boutique studio. Overlaps with IDance's Barre Fusion and Cardio Barre classes, serving a similar female-skewing, results-oriented fitness customer via intimate group classes.

Regional players

• Platoon Studio Singapore: Singapore-based boutique fitness studio with multi-discipline programming (HIIT, yoga, barre). Overlaps with IDance's HIIT and mixed-discipline offering though positioned around HIIT-led group fitness.

Broad incumbents

• Pure Yoga Singapore: Established premium yoga chain in Singapore with multiple locations offering a broad schedule of yoga, aerial, and fitness classes. Comparable to IDance as a Singapore-based yoga destination but at significantly larger scale and broader brand recognition.
• COMO Shambhala Urban Escape Singapore: Wellness-focused fitness and yoga studio attached to the COMO hospitality brand. Comparable to IDance's premium yoga and barre instruction offering, with broader wellness programming and hotel-affiliated customer base.
• Fitness First Singapore: Large multi-location fitness chain in Singapore offering group exercise classes alongside gym facilities. Broad incumbent competitor that IDance competes with for general adult fitness consumers, though at very different price points and formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iDanceSG
• Instagraminstagram.com/idance_studio_sg
• LinkedInlinkedin.com/company/idance-yoga-u0026-fitness-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDANCE YOGA u0026 FITNESS STUDIO