Fin
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fin firmographics
Firmographics- Name
- Fin
- Legal name
- Intercom Inc.
- Website
- https://fin.ai
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Fin is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Fin Outcomes (pay-per-resolution): Usage-based outcome pricing: $0.99 per Resolution, Procedure handoff, or Disqualification; $9.99 per Qualification. Minimum 50 outcomes per month when Fin is used with the customer's existing helpdesk. Customers only pay when Fin delivers value.
- Intercom Helpdesk Seat Subscription: Recurring per-seat fee of +$29 per helpdesk seat per month when Fin is bundled with the Intercom helpdesk, on Essential, Advanced, or Expert plans.
- Fin Pro Add-on: $99 per month add-on for analysis of 1,000 conversations, providing CX Score, AI Topics, Trends, AI Recommendations, Monitors, and Custom AI Scorecards.
- Copilot Add-on: $35 per user per month AI assistant for human agents in the inbox, providing instant advice, expert training, content-grounded answers, and AI translations.
- Usage-Based Channels: Usage-based pricing for additional Intercom channels such as SMS, phone, and product tours (metered messaging and telephony consumption).
- Fin Voice Custom Pricing: Custom, quote-based pricing for Fin Voice, available to select customers working directly with the sales team.
- Early Stage Startup Program: Free year of Fin plus 93% off Intercom for eligible early-stage startups, used as a land-and-grow motion to seed the long-tail startup market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Fin with your current helpdesk — $0.99 per outcome, 50 outcomes/month minimum |
| Outcome Based/ Performance | Monthly | Fin with Intercom — from $0.99 per outcome + $29 per helpdesk seat/month |
| Subscription | Monthly | Pro Add-on — $99/month for 1,000 conversations analyzed |
| Per seat | Monthly | Copilot — $35 per user/month AI assistant |
| Freemium | Pay-as-you-go | Free 14-day Trial |
| Other | Multi-year contract | Fin Voice — custom pricing via sales |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
Fin product offering
Product offeringCore offering
Fin (by Intercom) is a Customer Agent platform that delivers an AI agent for customer service, inbound sales, and ecommerce that autonomously resolves conversations across voice, chat, email, Slack, WhatsApp, SMS, Discord, and social channels, taking action in third-party systems (Shopify, Stripe, Salesforce, HubSpot, etc.) via APIs, Data Connectors, and Procedures. The agent is powered by a proprietary, patented Fin CX Model Suite (led by Fin Apex 1.0 and Fin Apex Flash) and is sold primarily on outcome-based pricing ($0.99 per resolution) bundled with the Intercom helpdesk or deployed standalone in front of third-party helpdesks.
Product overview
Fin (by Intercom) is a single unified AI Customer Agent delivered through a Customer Agent Platform architecture with three pillars: Roles (Fin for Service, Fin for Sales, Fin for Ecommerce), Agent Operations (Fin Operator), and Models (the proprietary Fin CX Model Suite led by Fin Apex 1.0 and Fin Apex Flash). The core Fin AI Agent product is augmented by capability modules such as Fin Procedures (multi-step workflow automation), Fin Voice (phone support on Fin Apex Flash), and Fin over API / Fin CLI for developers, plus optional add-ons including Copilot (agent-assist AI) and Pro (Fin Analyze) analytics. Fin works with Intercom natively and as a standalone agent in front of third-party helpdesks (Salesforce, HubSpot, Freshdesk, Dixa, Front, Zoho, Sprinklr, Gorgias) and integrates via Data Connectors with systems like Shopify and Stripe and via SSO with Okta, Azure AD, and OneLogin.
Differentiator
Problem solved
Functional benefit
Brands
- Fin AI Agent: The AI Agent product name, encompassing Fin for Service, Fin for Sales, and Fin for Ecommerce roles.
- Fin Operator
- Fin Voice
Products and services
- Fin AI Agent The flagship Fin Customer Agent that qualifies leads, closes sales, resolves support issues, and handles ecommerce, moving between roles as the conversation demands. Runs on the Fin CX Model Suite, led by Fin Apex 1.0, and is delivered on outcome-based pricing ($0.99 per resolved outcome). For B2B customers looking to automate customer service, sales, and ecommerce.
- Fin for Sales Inbound sales role of the Fin Customer Agent. Engages prospects at the right moment, aids product discovery, suggests tailored plans, qualifies leads in real time, and books meetings via Calendly or Chili Piper. For B2B sales and marketing teams.
- Fin for Ecommerce Ecommerce role of the Fin Customer Agent. Guides customers as they browse, narrows the catalog to the right options, recommends products, and helps them convert through checkout. For retail and ecommerce merchants.
- Fin Voice Phone support capability built on Fin Apex Flash for low-latency voice. Delivers natural conversations, integrates with major telephony systems, transfers to humans with full context, and supports pronunciation rules, workflows, and dynamic noise reduction. For contact centers and support teams.
- Fin Operator An agent for internal teams that runs customer operations autonomously, spotting problems, finding opportunities to improve, and acting on them (tuning Fin, keeping knowledge current, scaling automation). For CX operations and support leadership.
- Fin Agent API (Fin over API) Public API surface that lets developers embed Fin into custom applications, deliver support, and take actions via API, Data Connectors, or MCP, without changing existing systems. For engineering and developer teams.
- Fin CLI Command-line interface that lets developers and agents create an Intercom workspace, configure Fin, and build out a help center entirely from the terminal. For engineering teams.
- Copilot Add-on AI-powered assistant for the inbox at $35 per user per month. Helps customer support agents quickly find answers, troubleshoot issues, respond to follow-up questions, and access AI translations. Currently available for Salesforce. For support agent teams.
- Pro (Fin Analyze) Add-on analytics tier at $99 for analysis of 1,000 conversations per month. Provides CX Score, AI Topics, Trends, AI Recommendations, Monitors, and Custom AI Scorecards for visibility and quality control. For support leaders and QA teams.
- Monitors Always-on QA product that continuously watches and evaluates quality across Fin and human conversations using AI Scoring and Custom Scorecards, with a Review Queue for flagged conversations. For support QA and CX leaders.
Quantifiable outcome
- 96% Fin involvement rate and 50.8% resolution rate at Anthropic in just over a month, saving ~1,700 hours of team time in the first month.
- +10 more outcomes
Companies that use Fin
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles5 records
Fin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability15 records
Feature14 records
Fin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- SalesforceflagshipSalesforce signed a definitive agreement on June 15, 2026 to acquire Fin (formerly Intercom) for approximately $3.6 billion, with closing expected in Q4 of fiscal 2027. Fin's customer agent platform will be integrated into Salesforce's Agentforce AI agent tool and packaged as 'Fin for Salesforce' for SMB and mid-market deployments, bringing over 30,000 customers, $400M+ ARR, and 2 million weekly resolutions into the Salesforce ecosystem.
- HubSpotcoreFin for HubSpot launched May 2026 — Fin Standalone integrates directly with HubSpot, letting customers deploy Fin as their AI agent without migrating their team. Keep HubSpot as your helpdesk and let Fin handle the conversations.
- Freshworks (Freshdesk)coreFin for Freshdesk launched April 2026 — Fin Standalone integrates directly with Freshworks, letting customers deploy Fin as their agent without switching helpdesks. Keep Freshdesk as your system of record and let Fin handle the conversations.
- GTM10 Awards (Cello & Lightspeed Venture Partners)minorFin is a category sponsor of the GTM10 Awards, co-powered by Cello and Lightspeed Venture Partners (second edition opening March 3, 2026). Sponsors: Anthropic, Apify, Fin, La Growth Machine, and Peec AI; winners feature on the Nasdaq billboard in Times Square.
- IntercomflagshipFin is built by Intercom and natively integrated with the Intercom helpdesk. Bundling Fin with Intercom seats yields the full customer service suite at $0.99 per outcome + $29/seat/month; Lite seats are free.
- ShopifycoreShopify data connector enables Fin to securely retrieve data and take action (e.g., real-time order status and estimated delivery updates) on behalf of customers, used in Fin for Ecommerce.
- StripecoreStripe data connector enables Fin to handle billing, refunds, and payment failures through Stripe integrations (referenced in the Gamma and Clay customer stories).
- Okta / Azure AD / OneLogincoreFin integrates with Okta, Azure AD, and OneLogin for SSO; supports 2FA, SCIM, and IP restrictions for enterprise identity and access management.
- ChanneledminorChanneled is a third-party app partner that enables Fin to connect with Slack communities; Clay used Channeled alongside the Fin team to deploy Fin into its 20,000-member Slack community.
Scale indicators14 records
Recent moves7 records
Expansion highlights7 records
Fin competitors and assessment
Company assessmentDirect peers
- Kustomer: Kustomer is an AI-native CRM and customer service platform with built-in automation, recently acquired by Salesforce. Overlaps with Fin on AI-driven customer support workflows and will compete post-Fin acquisition as part of the same Salesforce portfolio.
- Forethought: Forethought builds AI agents for customer support, including Triage, Recommend, and Solve products that deflect and resolve tickets. Directly competes with Fin on AI-driven resolution and routing for support teams.
- Yellow.ai: Yellow.ai offers an AI agent platform for customer service, sales, and marketing automation across voice, chat, and social. Comparable to Fin in offering multi-role AI agents with omnichannel deployment.
- Cognigy: Cognigy provides an enterprise conversational and agentic AI platform for customer service automation across voice and chat. Directly comparable as an AI-first customer service agent platform targeting large enterprises.
- Ada: Ada is a directly comparable AI agent platform for customer service, offering automated resolution across chat, email, voice, and social channels with similar enterprise integrations. Competes head-to-head with Fin in the AI customer support category.
Broad incumbents
- Zendesk: Zendesk is a broad incumbent helpdesk and customer service platform that has rolled out its own AI agents. Competes with Fin as an established platform player, particularly via its Support and CX suites that Fin integrates with (e.g., Lightspeed runs Zendesk alongside Fin).
- Freshworks (Freshdesk): Freshworks provides Freshdesk as a customer service helpdesk competing with Intercom and integrates with Fin as 'Fin for Freshdesk'. Comparable as a broad incumbent helpdesk platform with its own Freddy AI agent capabilities.
- Salesforce (Agentforce / Service Cloud): Salesforce's Agentforce and Service Cloud Einstein are the broad incumbent offerings that Fin will be integrated into post-acquisition. Overlaps directly with Fin's AI customer agent capabilities but is part of a much broader CRM and helpdesk portfolio.
- HubSpot (Service Hub): HubSpot's Service Hub and Breeze AI agents compete with Fin in customer service for SMB and mid-market. Fin integrates with HubSpot ('Fin for HubSpot'), and the platforms overlap as CRM-anchored service hubs with built-in AI.
Emerging players
- Tidio: Tidio offers AI-powered customer service automation (Lyro AI) targeted at SMB and ecommerce merchants. Comparable to Fin's SMB/ecommerce positioning as a more accessible, lower-priced AI agent alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Fin social profiles
Digital presenceFin compliance and trust
Trust signalCompliance6 records
Fin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fin leadership team
Management profileNumber of profiles
Profiles13 records
Fin funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fin M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fin
What does Fin do?
Fin (by Intercom) is a Customer Agent platform that delivers an AI agent for customer service, inbound sales, and ecommerce that autonomously resolves conversations across voice, chat, email, Slack, WhatsApp, SMS, Discord, and social channels, taking action in third-party systems (Shopify, Stripe, Salesforce, HubSpot, etc.) via APIs, Data Connectors, and Procedures. The agent is powered by a proprietary, patented Fin CX Model Suite (led by Fin Apex 1.0 and Fin Apex Flash) and is sold primarily on outcome-based pricing ($0.99 per resolution) bundled with the Intercom helpdesk or deployed standalone in front of third-party helpdesks.
Is Fin a public or private company?
Fin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fin founded?
Fin was founded in 2011. It employs 11 to 50 people.
Where is Fin based?
Fin is headquartered in San Francisco, United States, in the North America region.
How does Fin make money?
Seven revenue lines are on record. Fin Outcomes (pay-per-resolution) is the primary driver. The others are intercom Helpdesk Seat Subscription, fin Pro Add-on, copilot Add-on, usage-Based Channels, fin Voice Custom Pricing and early Stage Startup Program.
Who are Fin's main competitors?
Direct peers on record are Kustomer, Forethought, Yellow.ai, Cognigy and Ada. Broad incumbents are Zendesk, Freshworks (Freshdesk), Salesforce (Agentforce / Service Cloud) and HubSpot (Service Hub). Tidio is listed as an emerging player.
Does Fin have an API?
Yes. Fin exposes multiple developer-facing API surfaces. The Fin AI Engine powers Fin Agent API and Fin over API for embedding Fin into custom applications, taking actions via API, Data Connectors, or MCP. Fin CLI lets developers and agents create an Intercom workspace, configure Fin, and build out a help center entirely from the terminal. The platform supports Fin over API for embedding Fin into custom apps and delivering support without changing existing systems. Developer documentation is at fin.ai/api-platform.