IDC Desktop

What IDC Desktop does

Desktop Internet (operating as Desktop, also referenced in the input as IDC Desktop) is a privately-held Brazilian internet service provider headquartered in Guararema, São Paulo, with a primary service footprint of 200+ cities across São Paulo state. The company delivers 100% fiber-to-the-home (FTTH) residential internet with download speeds ranging from 200 Mbps to 1 Gbps, supported by Wi-Fi 6 routers and Mesh technology on premium tiers. Its product portfolio extends beyond raw broadband into a platform of bundled services: IPTV via the proprietary Desktop Play service (21–68 channels), four tiers of traditional TV packages (41–159 channels), converged fiber-plus-mobile offerings under the Desktop Mais brand, and a family of verticalized "Giga" sub-brands targeting specific use cases (Giga Black premium, Giga Gamer, Giga Home Office, Giga Família, Giga Esportes e Cinema). Each plan tier integrates third-party content and software partners (HBO Max, Disney+, Paramount+, NBA, ExitLag, Kaspersky, Skeelo, Apple TV+, Watch, Monicaverso, Galinha Pintadinha, Exa Cloud, and others) to differentiate the offering from commodity broadband.

The business model is subscription-recurring across all revenue streams, with residential plans priced between R$89.99 and R$279.99/month (~$18–$56 at ~R$5/USD) and promotional discounts of 3–6 months applied to most tiers before reverting to standard pricing. The company employs a horizontal segmentation approach, serving residential consumers as the primary segment and small-to-medium business customers through a dedicated enterprise portal (empresas.desktop.com.br). Go-to-market is multi-channel: self-service e-commerce at lojaonline.desktop.com.br, direct WhatsApp sales (+55 19 3514-3100), a toll-free 0800 line, two physical retail stores in Campinas, and a dedicated enterprise sales motion.

Operationally, the company runs with approximately 36 employees — a lean footprint consistent with capital-intensive fiber-network operations that are more dependent on infrastructure and contractors than on headcount. Desktop is regionally recognized with two consecutive "Best Internet in São Paulo State" awards and four "O Cliente Recomenda" customer-satisfaction seals, but no public revenue, funding history, management team bios, M&A activity, or third-party financial data are disclosed. The company has been actively expanding its sub-brand portfolio, partnership ecosystem, and city coverage, indicating an offensive growth posture within its São Paulo state market.

Name

IDC Desktop

Legal name

Desktop Internet

Website

https://idctelecom.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Desktop Internet is a privately-held Brazilian regional ISP delivering 100% fiber-to-the-home broadband (200 Mbps to 1 Gbps) to residential and SMB customers across 200+ cities in São Paulo state, with bundled streaming, mobile, TV, and value-added content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Residential Internet Subscriptions: Monthly recurring subscription revenue from residential fiber internet plans ranging from 200 Mega to 1 Giga speeds. Plans include various promotional pricing periods followed by standard rates.
2. Business/Enterprise Internet: Dedicated internet services for business customers with specialized plans, dedicated account management, and premium support features.
3. TV Bundles: Bundle packages combining internet with TV services including varying channel packages (Lite: 41 channels, Fit: 103 channels, Mix: 138 channels, Total: 159 channels).
4. Mobile Services (Desktop Mais): Bundled mobile data plans (15GB and 20GB) combined with fixed internet services, including mobile plan with data allowances and number portability bonuses.
5. Premium Add-on Services: Additional revenue from premium content bundles and add-ons including Desktop Play (IPTV with 21-68 channels), gaming optimizations (ExitLag), antivirus (Kaspersky), and streaming subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Desktop Internet is a Brazilian fiber-to-the-home ISP providing residential and business internet subscriptions over its own 100% FTTH network across 200+ cities in São Paulo state. Core offerings include residential fiber internet plans ranging from 200 Mbps to 1 Gbps, bundled with optional mobile data (Desktop Mais), IPTV (Desktop Play), traditional TV channel packages, gaming optimizations, antivirus, and 20+ streaming partners.

Product overview

Desktop is a Brazilian telecommunications company providing 100% fiber optic internet service across 200+ cities in São Paulo state. The core offering is residential fiber internet with download speeds from 200 Mbps to 1 Gbps. The product portfolio operates as a platform-plus-bundles model where customers can combine base internet service with optional add-ons: mobile cellular plans (Desktop Celular), TV streaming channels (Desktop Play with 21-68 channels), and IP television packages (TV Lite through TV Total with 41-159 channels). Specialized Giga sub-brands target specific segments: Giga Home Office for remote workers, Giga Gamer for gaming, Giga Esportes e Cinema for sports/entertainment, Giga Família for families with children, and Giga Black as the premium tier with maximum streaming integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Desktop Play: IPTV/streaming service with TV channels included in internet plans
• Desktop Mais
• Giga Gamer
• Giga Home Office
• Giga Família
• Giga Esportes e Cinema
• Giga Black

Products and services

• Internet Residencial 100% fiber optic residential internet service offering plans ranging from 200 Mega to 1 Giga download speeds, with Wi-Fi or Wi-Fi 6 router included, available to households across 200+ cities in São Paulo state.
• Desktop Celular Mobile cellular data plan offering 15 GB and 20 GB data packages with bonus data for number portability, sold bundled with fixed internet through Desktop Mais.
• Desktop Mais (Fibra + Celular) Combined fiber optic internet and mobile cellular service bundle providing both fixed-line connectivity and mobile data in a single subscription.
• Desktop Play Proprietary live TV streaming service offering two tiers: Start (21 channels) and Top (68 channels including ESPN, SporTV, Band Sports, and GE TV), with sports, entertainment, and children's content.
• TV (TV Lite, TV Fit, TV Mix, TV Total) Television service with four channel package tiers (TV Lite with 41 channels, TV Fit with 103 channels, TV Mix with 138 channels, TV Total with 159 channels), all delivered via fiber optic.
• Plano Giga Home Office 1 Giga fiber internet plan designed for remote work, featuring Mesh Wi-Fi router, dedicated customer support, and Exa Cloud online storage for photos, videos, and files.
• Plano Giga Gamer 1 Giga gaming-optimized internet plan with ExitLag lag reduction, wired connection points, dedicated support, and bundled streaming services including Paramount+, Watch, Kaspersky antivirus, and Digital Comics.
• Plano Giga Esportes e Cinema 1 Giga internet plan bundled with NBA Team Pass for basketball content and multiple streaming services, targeting sports and entertainment enthusiasts.
• Plano Giga Família 1 Giga family-focused internet plan with child-appropriate content apps including Galinha Pintadinha, Monicaverso, Luccas Toon, and Pocoyo, plus Mooney financial education app and additional streaming services.
• Plano Giga Black Premium 1 Giga internet plan featuring Wi-Fi 6 and Mesh, HBO Max streaming, dedicated support, and bundled access to 13+ streaming services including Watch, Monicaverso, and Galinha Pintadinha.

Quantifiable outcome

• Wi-Fi 6 delivers up to 4x faster connection speeds
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• HBO MaxcoreTechnology or IntegrationStreaming content partnership included in premium plans (600 Mega + HBO Max, Giga Black). HBO Max provides access to HBO, Discovery, and Champions League content. Available as a bundled streaming service with various plan tiers.
• Disney+coreTechnology or IntegrationStreaming content partnership available in top-tier plans (Giga Black + Disney+, Giga Black + Disney+ + TV bundles). Disney+ provides access to Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu content.
• Paramount+coreTechnology or IntegrationStreaming partnership included in Giga Gamer and Giga Black packages. Provides access to Paramount+ content library.
• Desktop PlaycoreTechnology or IntegrationProprietary IPTV/streaming service included in various plans. Offers 21 channels (Start), 68 channels (Top) including ESPN, SporTV, Band Sports, and GE TV. Free for 2 months on Top plan promotions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/desktop
• YouTubeyoutube.com/channel/UCUCvk39vLXSMBLMSLPcRQHQ
• Facebookfacebook.com/desktopinternet
• LinkedInlinkedin.com/company/idc-desktop
• Instagraminstagram.com/desktop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDC Desktop