What iDeal Acoustics does

iDeal Acoustics (legal entity: iDeal Audio & Acoustics BV) is a Belgian specialist in the custom design and construction of acoustic studio environments, founded in 2005 and headquartered in Werchter, Flemish Brabant. The company designs and builds music studios, radio studios, TV studios, podcast studios and voice booths on a turnkey basis, anchored by a proprietary "box-in-a-box" decoupled construction concept that prevents structural vibration transmission, complemented by 100+ acoustic panel SKUs (absorptive, diffusion and bass-trap types in ceramic, wood, metal, cork and fabric finishes), acoustically transparent studio desks, and custom silent ventilation systems sized to room occupancy. A self-build DIY offering extends the same acoustic principles to consumers and small studios with step-by-step plans and remote guidance.

The business operates a project-based, consultative sales model: each engagement begins with an acoustic study and 3D design, proceeds through professional execution or DIY support, and closes with aftercare, with pricing quoted individually per project rather than via standardized tiers. Revenue is generated through three streams: (1) full-service custom studio projects (professional services), (2) sale of acoustic products such as panels, desks and ventilation hardware, and (3) standalone consulting and advisory engagements. The go-to-market is high-touch direct sales, supported by a multilingual NL/EN/FR website, an extensive project portfolio, and an industry referral network, with delivery executed by a core in-house team of 10 experts covering acoustic studies, project management, carpentry and installation.

iDeal Acoustics serves four primary customer segments: media companies (broadcasters, radio groups, streaming services), musicians and music producers, corporate/business clients investing in in-house content production, and educational institutions. Notable enterprise references include VRT, DPG Media (Qmusic, Joe), RTBF, Warner Bros., DAZN, Eleven Sports, ING, imec, TUI, UCLL and Universiteit Gent, alongside Belgian artists such as Hooverphonic's Alex Callier, Netsky, Peter Luts and Selah Sue. Operational scope is Belgium-led with selective international projects (notably the DPG Media Amsterdam rollout in the Netherlands), and the company maintains strategic partnerships with design firm Deusjevoo, equipment partners Amptec and Turnlab, and trade body Flanders Investment and Trade.

Name

iDeal Acoustics

Legal name

iDeal Audio & Acoustics BV

Website

https://idealacoustics.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

iDeal Acoustics is a Belgian specialist (founded 2005, HQ Werchter) designing and building custom acoustic studios, including music, radio, TV, podcast and voice-booth environments, for media companies, musicians, corporates and educational institutions across Belgium and beyond.

Ownership category

akta.pro rank

Product category

Acoustic Studio Design & Construction

akta.pro primary industry

Acoustic & Soundproofing Works (IMAFANAL)

Keywords

• Acoustic studio design
• Custom studio construction
• Acoustic treatment solutions
• Sound isolation systems
• Studio engineering services

Headquarters

HQ city

Werchter

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Studio Projects: Full-service custom studio design and construction from acoustic study to turnkey delivery. Includes consultation, planning, execution, and aftercare for music studios, radio studios, TV studios, voice booths, and podcast studios.
2. Acoustic Products: Sale of acoustic materials including panels (absorptive, diffusion, bass traps), studio desks, silent ventilation systems, and DIY studio kits. Products are sold individually for self-build projects or as part of larger installations.
3. Consulting and Advisory Services: Separate consulting services for clients who want acoustic advice without full project realization. Includes acoustic studies, space analysis, and expert guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

iDeal Acoustics designs and builds custom acoustic studios including music studios, radio studios, TV studios, podcast studios, and voice booths for media companies, musicians, and corporate clients. The offering spans the full lifecycle from acoustic study and 3D design through professional installation and aftercare, complemented by standalone acoustic products (panels, studio desks, silent ventilation) and DIY self-build kits.

Product overview

iDeal Acoustics is a Belgian company offering custom acoustic studio design and construction services for three main markets: media companies (TV, radio, video), musicians/producers, and corporate clients. Their portfolio includes Box in a Box (decoupled studio construction), Custom Acoustics (tailored acoustic treatments), Acoustic Panels (absorptive, diffusion, bass traps with 100+ products), Studio Desks (acoustically transparent furniture), Silent Ventilation (noise-free air systems), and DIY Studios (self-build kits with guidance). All offerings are supported by their full-service design-to-delivery process including acoustic studies, 3D visualizations, professional installation, and aftercare support.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Studio Design & Construction Turnkey custom studio design and construction services covering music studios, radio studios, TV studios, voice booths, and podcast studios. Includes intake analysis, acoustic simulation, 3D design, professional installation, and aftercare, delivered as a single project from consultation to handover.
• Box in a Box A fully decoupled studio space constructed so that the inner room floats to prevent sound vibrations from being transmitted to the outer structure. Available in all sizes and colors, suitable as a studio, rehearsal space, drum booth, or voice booth, with custom acoustic doors, windows, and silent ventilation.
• Custom Acoustics Tailored acoustic solutions designed based on acoustic studies, utilizing ceramic, wood, metal, cork, and fabric materials to produce a unique look and feel for each studio project.
• Acoustic Panels Over 100 different acoustic panel products including absorptive panels that reduce reverberation and balance high and mid-tones, diffusion panels that break up sound and scatter frequencies, and bass traps that balance low frequencies and standing waves. Available in various shapes, sizes, colors, and materials.
• Studio Desks Acoustically transparent furniture designed so sound passes through, finished with transparent fabrics and strategic perforations. Custom-designed for studio integration of gear, remotes, and keyboards with tidy cable management.
• Silent Ventilation Whisper-quiet ventilation systems that provide fresh air without acoustic leaks. Customized to space requirements, with simulations based on occupancy and air needs calculations.
• DIY Studios Self-build studio kits with step-by-step guidance, detailed plans, material advice, and personal support. Customers can build their own Box-in-a-Box studio with professional acoustic panels, windows, doors, and ventilation systems.

Quantifiable outcome

• 64 studios completed in 2024 alone, including 11 rehearsal rooms, 15 control rooms, 5 radio studios, 6 podcast studios, and 2 TV studios
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DeusjevoocoreStrategic or Co-development PartnerDesign and decor partner for studio projects. Collaborated on multiple projects including Bel RTL 360 studio, Qmusic XL Vilvoorde, and TV Limburg Corda Campus. Deusjevoo handles visual design and decor while iDeal Acoustics provides acoustic solutions.
• AmpteccoreStrategic or Co-development PartnerEquipment and radio furniture partner for studio projects. Provided radio furniture and gear for Qmusic XL Vilvoorde project and other radio studio builds.
• TurnlabminorStrategic or Co-development PartnerEquipment partner for music studio projects. Provided gear for Andromedik studio project with custom acoustic panels.
• NachtravencoreStrategic or Co-development PartnerDesign partner for radio studio projects. Collaborated on Joe Radio DPG Vilvoorde and Radio Willy 5th anniversary studio.
• DPG Facilities and DPG Techniek RadiocoreStrategic or Co-development PartnerOngoing partnership for radio studio projects in Belgium and Netherlands. iDeal Acoustics provides acoustic design and construction while DPG handles facilities and technical operations.
• Smart Hub Vlaams-BrabantminorOthersBusiness hub membership indicating local business community involvement in Flemish Brabant region.
• Flanders Investment and TrademinorOthersOfficial partner showcasing support for Flemish businesses in international trade and investment activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vicoustic: Portuguese manufacturer of premium acoustic treatment products (panels, bass traps, diffusers) for home studios, broadcast, and professional rooms. Comparable as a maker of acoustic panels/products sold directly, overlapping with iDeal's product catalog across materials and use cases.
• White Mark: UK-based acoustic design consultancy specialized in recording, broadcast, and post-production facilities. Comparable to iDeal Acoustics as a specialist in integrated acoustic and interior design for professional audio environments, with a similarly project-based bespoke model.
• Primacoustic: Canadian manufacturer of acoustic panels, bass traps, isolation products, and room kits for studios and broadcast. Comparable to iDeal Acoustics' product lines, particularly the broader acoustic panels portfolio and self-install-friendly offerings.
• RPG Diffusor Systems: US manufacturer of high-end acoustic diffusion and absorption products (Skyline, Abffusor, etc.) used in professional recording studios and mastering rooms. Comparable to the diffusion and specialty acoustic panel portion of iDeal's product range.
• Acoustics First: US-based acoustic products manufacturer and consultant offering panels, diffusers, bass traps, and full acoustic consultation services. Comparable to iDeal's combined consulting-and-products model, particularly for facilities construction and DIY projects.
• Auralex Acoustics: US-based manufacturer of acoustic treatment products (foam panels, bass traps, diffusors, isolation platforms) widely used in recording and broadcast studios. Directly comparable to iDeal's product catalog and DIY studio kit positioning.
• WSDG (Walters-Storyk Design Group): Internationally renowned studio acoustic design and consulting firm with deep experience in recording, broadcast, and mastering studio design. Highly comparable to iDeal Acoustics in terms of scope (full-cycle acoustic design) though larger in scale and more focused on design/specification than in-house carpentry/construction.
• GIK Acoustics: Manufacturer and direct retailer of acoustic panels, bass traps, and diffusion products targeting both pro and consumer studios. Comparable to iDeal Acoustics' product side (acoustic panels across absorptive, diffusion, and bass trap categories) and a competitor on the DIY/self-install side of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ideal-acoustics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDeal Acoustics