Primacoustic
Primacoustic manufactures customizable acoustic treatment products—glass wool and recycled PET panels, ceiling systems, and architectural solutions—serving recording studios, commercial spaces, and architectural projects through a global authorized dealer network.
- Company typePrivate
- Founded2000
- HeadquartersPort Coquitlam, Canada
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Primacoustic does
Primacoustic is a Canadian manufacturer of acoustic treatment products, founded in 2000 as a division of Radial Engineering Ltd. and headquartered in the Vancouver, British Columbia area. The company designs and sells a broad portfolio of sound-absorption solutions organized into five core series: Broadway (high-density glass wool panels for critical listening), EcoScapes (panels made from 50–75% recycled PET plastic), TelaScapes (modular stretch-fabric track system partnered with Guilford of Maine), Archadia (architectural panels for large-scale installations), and GridWay (ceiling tiles). Supporting products include London Room Kits, studio-specific bass traps and diffusers, proprietary Rotofast Snap-On and Impaler mounting hardware, and finish options such as Paintables and Designer Grain. All products are third-party tested by Riverbank Acoustics and carry Class A fire ratings under ASTM E84, CAN/ULC-S102, EN 13501-1, and AS/NZS 1530.3, with LEED and WELL building-standard alignment on the architectural lines.
The company generates revenue through one-time hardware sales rather than subscriptions or services, with no public pricing disclosed. Go-to-market is a hybrid model built on a global authorized dealer and installer network, supplemented by direct territory management (eight North American commercial territories plus three MI territories), free self-serve specification tools (PrimaPro Room Calculator and Room Designer apps), BIM content distribution through BIMsmith, BimObject, and ARCAT, and CEU-accredited education programs registered with 29 industry associations targeting architects and acousticians. Customer segments are intentionally diversified across recording studios, restaurants and hospitality, corporate and retail (with named logos including Electronic Arts, Cisco, NBC, Target, Sony, and Fender), healthcare, education, house of worship, and high-end residential. As a division of Radial Engineering Ltd., Primacoustic operates without independent venture funding or public listing, with strategic direction set by a dedicated commercial leadership team led by Director Rob Cooke and Director of Sales and Marketing Roc Bubel.
Primacoustic firmographics
Firmographics- Name
- Primacoustic
- Legal name
- Primacoustic
- Website
- https://primacoustic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Primacoustic manufactures customizable acoustic treatment products—glass wool and recycled PET panels, ceiling systems, and architectural solutions—serving recording studios, commercial spaces, and architectural projects through a global authorized dealer network.
- Ownership category
- akta.pro rank
Primacoustic industry classification
Industry- Product category
- Acoustic Treatment Products
- akta.pro primary industry
- Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)
Keywords
Where Primacoustic is headquartered
LocationHeadquarters
- HQ city
- Port Coquitlam
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Primacoustic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Acoustic Treatment Products: Primacoustic generates revenue primarily through the direct sale of acoustic treatment products including wall panels, ceiling clouds, baffles, bass traps, diffusers, and hardware. Products are sold as one-time purchases through an authorized dealer network.
- Room Kits and Bundled Solutions: Pre-packaged room kits (London 8, 10, 12, 16, Clarity Office Kit) bundle multiple panels with mounting hardware for specific room sizes, representing bundled product sales through dealers.
- Custom and Specialty Acoustic Solutions: Custom acoustic solutions including Archadia custom panels, custom-printed Paintables, and bespoke architectural treatments are sold as premium product options, often involving project-specific engagement through dealers and architects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer-direct purchase model with no public pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Primacoustic product offering
Product offeringCore offering
Primacoustic manufactures and sells customizable acoustic treatment products including wall panels, ceiling clouds, baffles, bass traps, diffusers, ceiling tiles, fabric track systems, and pre-packaged room kits. Products are built from high-density glass wool and recycled PET materials and are sold through an authorized dealer and installer network for use in recording studios, commercial interiors, institutional facilities, and residential listening spaces.
Product overview
Primacoustic is an acoustic treatment company offering a comprehensive portfolio of sound absorption solutions organized into distinct product series. The core offerings include the Broadway series (high-performance glass wool panels for critical listening), EcoScapes (eco-friendly PET plastic panels from recycled materials), TelaScapes (customizable fabric track system), Archadia (architectural panels for large-scale installations), and GridWay (ceiling tiles). Supporting products include London Room Kits (pre-packaged studio solutions), studio-specific products (bass traps, diffusers, clouds), hardware and tools, and finish options (Paintables, Designer Grain). The products serve diverse environments including recording studios, commercial spaces, restaurants, offices, educational facilities, healthcare, and residential applications. All products are third-party tested by Riverbank Acoustics for performance and fire safety.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadway Series
Quantifiable outcome
- Broadway 3-inch panels achieve NRC: 1.00 (highest absorption rating)
- +4 more outcomes
Companies that use Primacoustic
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Primacoustic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Primacoustic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BIMsmithcorePrimacoustic partners with BIMsmith to provide Revit families and BIM content to the architecture and design community. BIMsmith Market hosts Primacoustic's BIM library for side-by-side product comparison and direct download of Revit families for use in architectural projects.
- BimObjectcorePrimacoustic provides BIM content through BimObject, a BIM content platform for the architecture and construction industry, enabling specification of Primacoustic products in architectural projects.
- Guilford of MainecorePrimacoustic partners with Guilford of Maine to provide the fabric selection for the TelaScapes stretch fabric track system. Guilford of Maine fabrics are available in multiple colors to suit various interior decors.
- Material BankminorPrimacoustic samples are available on Material Bank, a material sampling platform used by architects and designers to source and evaluate physical product samples for specification.
- Paramount AutomationcoreParamount Automation is a long-standing AV integrator and installer partner of Primacoustic specializing in projects requiring detailed design and installation of acoustic treatments. Paramount has completed multiple high-profile installations including Piva Restaurant and Terminal City Club, creating bespoke solutions combining EcoScapes and Broadway panels.
- Riverbank AcousticscoreRiverbank Acoustics provides independent third-party testing of all Primacoustic products to verify acoustic performance (NRC ratings) and fire safety compliance, lending credibility to product specifications.
- Radial Engineering Ltd.corePrimacoustic was formed in 2000 as a division of Radial Engineering Ltd., a celebrated manufacturer of professional audio equipment. This parent-subsidiary relationship provides Primacoustic with expertise, distribution channels, and brand credibility in the professional audio market.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Primacoustic competitors and assessment
Company assessmentBroad incumbents
- Armstrong World Industries: Armstrong is a major ceiling and wall systems manufacturer whose acoustical ceiling tiles and wall solutions compete broadly with Primacoustic's GridWay and ceiling cloud offerings in commercial builds.
- Owens Corning: Owens Corning is a large global building materials manufacturer with an acoustics product line (including Sound Attenuation Batts and acoustic panels). A broad incumbent competing with Primacoustic in commercial and architectural installations.
- CertainTeed (Saint-Gobain): CertainTeed, part of Saint-Gobain, manufactures acoustical ceilings, wall panels, and sound-control products for commercial and residential builds. A broad incumbent competing with Primacoustic across both architectural and DIY/acoustic channels.
- Knauf Insulation: Knauf is a global insulation and acoustic product manufacturer selling stone/mineral wool panels for commercial and residential noise control. Competes with Primacoustic's core glass wool Broadway panels at the broader building-materials level.
Direct peers
- ATS Acoustics: ATS Acoustics designs and sells fabric-wrapped acoustic panels, bass traps, and room kits for studios and residential spaces. Highly comparable product line and DIY-friendly brand positioning relative to Primacoustic's Broadway series and London Room Kits.
- RealTraps: RealTraps manufactures broadband bass traps, acoustic panels, and diffusors targeted at recording studios and high-end listening rooms. Competes head-to-head with Primacoustic's studio-focused products (FullTrap, London Bass Trap).
- Auralex Acoustics: Auralex is a long-standing US manufacturer of studio foam, panels, bass traps, and portable acoustic treatments. Closely overlaps Primacoustic on the studio/MI side of the market and competes for the same recording and home-studio buyer.
- GIK Acoustics: GIK Acoustics manufactures acoustic panels, bass traps, and diffusers for recording studios and listening rooms. Direct competitor to Primacoustic's Broadway and London Room Kits, with overlapping product categories and similar studio/prosumer customer base.
- Acoustic Sciences Corporation (ASC): ASC is the original maker of the Tube Trap and a long-tenured acoustic treatment manufacturer for studios and home theatres. Comparable studio-critical-listening positioning to Primacoustic's Broadway line.
Emerging players
- Artnovion: Artnovion designs and manufactures high-design architectural acoustic panels and diffusers focused on aesthetics and customization. Closely overlaps Primacoustic's EcoScapes and Archadia architectural series on the design-led specification side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primacoustic social profiles
Digital presencePrimacoustic compliance and trust
Trust signalCompliance9 records
Primacoustic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primacoustic leadership team
Management profileNumber of profiles
Profiles10 records
Primacoustic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primacoustic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primacoustic
What does Primacoustic do?
Primacoustic manufactures and sells customizable acoustic treatment products including wall panels, ceiling clouds, baffles, bass traps, diffusers, ceiling tiles, fabric track systems, and pre-packaged room kits. Products are built from high-density glass wool and recycled PET materials and are sold through an authorized dealer and installer network for use in recording studios, commercial interiors, institutional facilities, and residential listening spaces.
Is Primacoustic a public or private company?
Primacoustic is a private company. It is classified as corporate owned and is currently operating.
When was Primacoustic founded?
Primacoustic was founded in 2000. It employs 1 to 10 people.
Where is Primacoustic based?
Primacoustic is headquartered in Port Coquitlam, Canada, in the North America region.
How does Primacoustic make money?
Three revenue lines are on record. Acoustic Treatment Products are the primary driver. The others are room Kits and Bundled Solutions and custom and Specialty Acoustic Solutions.
Who are Primacoustic's main competitors?
Broad incumbents on record are Armstrong World Industries, Owens Corning, CertainTeed (Saint-Gobain) and Knauf Insulation. Direct peers are ATS Acoustics, RealTraps, Auralex Acoustics, GIK Acoustics and Acoustic Sciences Corporation (ASC). Artnovion is listed as an emerging player.
Does Primacoustic have an API?
No public API is recorded for Primacoustic.
What industry is Primacoustic in?
Primacoustic's product category is Acoustic Treatment Products. Its primary akta.pro industry code is IMADAEAK, Acoustic Gypsum Boards & Sound Control Systems.