IdealAir Heating & Cooling

What IdealAir Heating & Cooling does

IdealAir Heating & Cooling, Inc. is a privately held, founder-owned HVAC services contractor headquartered in De Pere, Wisconsin, operating since 1992 in the Northeast Wisconsin / Green Bay market. The company delivers residential, commercial, and industrial heating, ventilation, and air conditioning services, including furnace and air conditioning repair, replacement, and installation, alternative heating systems (geothermal and hydronic radiant floor), boiler service, ductwork, air quality solutions, and electrical services. It is an authorized Tempstar dealer for AC units and gas furnaces, supports design-build projects through an in-house HVAC design department and CAD drawing capability, and fabricates custom sheet metal at a 14,000 sq ft De Pere shop. Operations are anchored by NATE-certified technicians and a fleet of 21 service vehicles operating from the De Pere headquarters and a 3,200 sq ft satellite shop in Crivitz, with 24/7 emergency availability and same-day appointment scheduling.

The business model is primarily transactional services revenue (repair, installation, and emergency calls) priced on a per-job basis with free estimates, supplemented by subscription-style Preferred Customer Care Plan maintenance agreements that provide recurring revenue from residential and commercial customers. Customer acquisition is driven by direct phone and website contact, customer reviews, and local reputation, with no disclosed marketing spend on digital advertising beyond a website and a coupons/specials page. IdealAir maintains multiple state and municipal contractor licenses, ACCA, NIB Institute, and chamber-of-commerce memberships, and holds a Tempstar dealership. No external funding, M&A, or institutional ownership has been disclosed; the company remains founder-controlled by Jim Manders and Tom Orde.

Name

IdealAir Heating & Cooling

Legal name

IdealAir Heating & Cooling, Inc.

Website

https://idealair.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

IdealAir Heating & Cooling is a founder-owned HVAC services contractor in Northeast Wisconsin (founded 1992) providing residential and commercial heating, cooling, electrical, and sheet metal fabrication from two locations using a 21-vehicle fleet and NATE-certified technicians.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)

akta.pro secondary industries

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Radiant Floor Heating Installation (HSAOAGAG)

Keywords

• Residential HVAC services
• Commercial HVAC services
• Heating and cooling installation
• Indoor air quality solutions
• HVAC maintenance agreements

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HVAC Repair Services: On-site repair services for furnaces, air conditioning, and other HVAC systems. Billed per service call with fair and competitive pricing.
2. HVAC Installation: Installation of new heating and cooling systems including furnaces, AC units, boilers, radiant floor systems, and geothermal units
3. Maintenance Agreements: Preferred customer care plans providing discounts on Clean & Checks, service rates, and parts. Aims to build long-term recurring revenue through preventative maintenance contracts.
4. Electrical Services: Comprehensive electrical services including panel upgrades, wiring, lighting installations, and generator services
5. Commercial HVAC Services: Installation, repair, and maintenance services for commercial and industrial properties including rooftop units, boilers, exhaust systems, and control wiring

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IdealAir Heating & Cooling sells and services residential and light-commercial HVAC systems, including installation, repair, and preventive maintenance of Tempstar air conditioners, gas furnaces, and boilers. It complements core HVAC work with indoor air quality products, ductwork design and fabrication, alternative heating solutions, electrical services, custom sheet metal work, and 24/7 emergency response, primarily serving customers in the De Pere and greater Green Bay, Wisconsin area.

Product overview

IdealAir Heating & Cooling is a service company offering a unified suite of HVAC (heating, ventilation, and air conditioning) services rather than a software product platform. The core offering consists of residential and commercial HVAC repair, replacement, maintenance, and installation services. The product portfolio centers on the authorized Tempstar brand (air conditioning systems and gas furnaces), complemented by alternative heating solutions (hydronic radiant floor heaters and geothermal systems), air quality services, maintenance agreements, duct installation and repair, electrical services, and custom sheet metal fabrication. Commercial services extend to rooftop units, boilers, air turnover units, make-up air systems, exhaust systems, control wiring, and piping systems. All services are delivered through NATE-certified technicians from the company's De Pere headquarters and Crivitz location.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential HVAC Services
• Commercial HVAC Services
• Furnace Services
• Tempstar Air Conditioning Systems
• Emergency HVAC Service
• Alternative Heating Solutions
• Indoor Air Quality Services
• HVAC Maintenance Agreements
• Ductwork Installation and Repair
• Electrical Services
• Custom Sheet Metal Fabrication

Quantifiable outcome

• Geothermal systems can lower utility bills by up to 75%
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TempstarcoreChannel Partner/ Reseller/ DistributorAuthorized Tempstar dealer specializing in installing Tempstar AC units and gas furnaces. Tempstar systems feature top-level SEER ratings, energy-saving settings, advanced smart features, increased durability, quieter operation, extended lifespan, and eco-friendly operation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Authority Brands: Authority Brands is the parent company of multiple home services franchises including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, and The Grounds Guys. It represents the consolidation trend and roll-up strategy that may eventually target regional HVAC contractors like IdealAir.
• Trane Technologies: Trane Technologies is a major HVAC manufacturer whose residential and commercial equipment lines are sold through independent dealers similar to IdealAir's Tempstar arrangement. The company sets industry standards for equipment quality, dealer programs, and service expectations.
• Carrier Corporation: Carrier is a leading global HVAC equipment manufacturer whose products are sold and installed by IdealAir and similar dealers. As a broad incumbent, Carrier's distribution network, dealer programs, and brand presence shape the competitive context in which IdealAir operates.
• Lennox International: Lennox is a leading HVAC equipment manufacturer with a strong dealer network that competes for the same residential and light commercial installation market IdealAir serves. Lennox's dealer programs and equipment innovation directly affect IdealAir's competitive positioning.

Direct peers

• One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning is a national HVAC service franchise providing residential heating, cooling, and emergency services. It is a direct peer because it competes in the same service category with similar offerings (24/7 service, repairs, installations) and serves residential homeowners like IdealAir.
• Goettl Air Conditioning & Heating: Goettl is a regional HVAC service provider offering residential and commercial heating and cooling services with multiple locations. It is comparable to IdealAir as a multi-location HVAC services business with similar service offerings, target customer base, and operational model.
• Cool Blew Air Conditioning & Heating: Cool Blew is a regional HVAC services company providing residential and light commercial HVAC repair, installation, and maintenance. It is comparable to IdealAir in terms of service mix, target customers, and operational model as a regional HVAC services contractor.

Emerging players

• ServiceTitan: ServiceTitan is a SaaS platform providing software for residential HVAC, plumbing, and electrical contractors, including field service management, dispatch, and customer engagement. It is an emerging player adjacent to IdealAir's business by enabling technology-enabled operations for HVAC service companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idealair-heating-&-cooling

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdealAir Heating & Cooling