IDEAL EQUIP LTD
IDEAL EQUIP LTD is a family-owned retail and service business in Fredericton, NB, operating trailer sales and service, Clean Energy waste oil furnace sales, and self-storage rentals across Atlantic Canada.
- Company typePrivate
- Founded-
- HeadquartersFredericton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What IDEAL EQUIP LTD does
IDEAL EQUIP LTD is a family-based retail and service business headquartered at 360 Richibucto Road in Fredericton, New Brunswick, operating under the trade name IDEAL EQUIPMENT LTD (formerly Rockico). The company runs three distinct business lines from a single physical location: trailer sales, parts, and service including MVI inspections; Clean Energy waste oil furnace sales, service, and parts across the CE-140 through CE-440 product range, plus Clean Burn parts; and a 28-unit self-storage facility located behind the main building. Its service territory covers Atlantic Canada, encompassing New Brunswick, Nova Scotia, and Prince Edward Island.
The company holds regional dealer authorizations for three principal brands, Clean Energy (waste oil furnaces), Darkhorse Cargo (trailers), and Bri-Mar (trailers), with additional stocking of BWise trailers and Clean Burn parts. Revenue is generated through direct walk-in retail transactions, on-site service work, MVI inspections, and recurring self-storage rental income. Self-storage pricing is segmented by unit size and climate control, with 8x10 units at $50/month, unheated 10x20 units at $100/month, and heated 10x20 units at $125/month.
The business operates with approximately five employees, consistent with its family-ownership structure and walk-in retail go-to-market model. The website idealequip.ca lists the full Clean Energy product range and identifies the firm as an authorized dealer for the named trailer brands across its Atlantic Canada territory. No institutional funding, no proprietary software platform, and no publicly disclosed revenue or financial metrics are present in the available information.
IDEAL EQUIP LTD firmographics
Firmographics- Name
- IDEAL EQUIP LTD
- Legal name
- IDEAL EQUIPMENT LTD
- Website
- https://idealequipmentltd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IDEAL EQUIP LTD is a family-owned retail and service business in Fredericton, NB, operating trailer sales and service, Clean Energy waste oil furnace sales, and self-storage rentals across Atlantic Canada.
- Ownership category
- akta.pro rank
IDEAL EQUIP LTD industry classification
Industry- Product category
- Trailer and Waste Oil Furnace Retail Services
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where IDEAL EQUIP LTD is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
IDEAL EQUIP LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Self Storage Rental: Monthly rental of 28 storage units in two sizes (8x10 and 10x20), with optional winter heating. Recurring monthly revenue stream from tenant contracts.
- Trailer Sales: Sales of trailers including Darkhorse Cargo and Bri-Mar models. One-time transaction revenue from new trailer purchases.
- Trailer Parts Sales: Retail sales of trailer parts and accessories for most makes and models. Year-round inventory maintained on shelf.
- Vehicle/Trailer Service: Service revenue from MVI inspections (trailer and vehicle), light mechanical work, tire changeovers and balancing, and general maintenance.
- Waste Oil Furnace Sales and Service: Sales and service of Clean Energy waste oil furnaces/boilers (models CE-140, CE-180, CE-250, CE-330, CE-340, CE-440). Also stocks parts for Clean Burn furnaces. Service covers New Brunswick, Nova Scotia, and PEI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 8x10 Storage Unit |
| Subscription | Monthly | 10x20 Standard Storage |
| Subscription | Monthly | 10x20 Heated Storage |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
IDEAL EQUIP LTD product offering
Product offeringCore offering
IDEAL EQUIP LTD is a family-owned retail and service business operating from Fredericton, New Brunswick, that sells trailer parts and trailers (Darkhorse Cargo, Bri-Mar, BWise), services and stocks Clean Energy waste oil furnaces/boilers (CE-140 through CE-440) as the Atlantic Canada dealer, and rents 28 self-storage units (8x10 and 10x20 sizes) on a monthly basis. The company also provides MVI vehicle/trailer inspections, tire changeovers and balancing, and light mechanical work.
Product overview
IDEAL EQUIP LTD is a family-based retail and service business operating as a single-location operation (formerly Rockico) in Fredericton, NB. The company offers three core product lines: (1) Trailer Parts & Service — selling trailer parts/accessories and providing MVI inspections, tire services, and mechanical work for trailers and vehicles; (2) Clean Energy Waste Oil Furnaces — selling, servicing, and stocking parts for the full Clean Energy furnace lineup (CE-140 through CE-440) plus Clean Burn furnace parts; and (3) Self Storage — offering 8x10 and 10x20 storage units, some heated in winter, located behind the main building. The company serves as the Atlantic dealer for Clean Energy waste oil systems and carries Darkhorse Cargo/Bri-Mar trailers.
Differentiator
Problem solved
Functional benefit
Companies that use IDEAL EQUIP LTD
Customer profileSegments3 records
Ideal customer profiles3 records
IDEAL EQUIP LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IDEAL EQUIP LTD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Clean Energy Heating SystemscoreIdeal Equipment Ltd. is the designated Atlantic Canada dealer for Clean Energy Waste Oil Furnaces and Boiler systems. They sell, service, maintain, and stock all parts for Clean Energy products (models CE-140, CE-180, CE-250, CE-330, CE-340, CE-440). The company provides service for these products throughout New Brunswick, Nova Scotia, and PEI.
- Darkhorse Cargo Inc.coreIdeal Equipment Ltd. is the Atlantic dealer for Darkhorse Cargo trailers, a manufacturer of cargo trailers. The company sells Darkhorse Cargo trailers from their Fredericton location.
- Bri-Mar TrailerscoreIdeal Equipment Ltd. carries Bri-Mar trailers as part of their product lineup, serving as an authorized Atlantic dealer for this trailer manufacturer.
- Clean BurnminorIdeal Equipment Ltd. stocks parts for Clean Burn waste oil furnaces. While not a full dealer like Clean Energy, they provide parts supply and service support for Clean Burn products in the Atlantic Canada region.
- BWise TrailersminorIdeal Equipment Ltd. carries BWise trailers alongside their Darkhorse Cargo and Bri-Mar trailer lines, expanding their trailer product offerings for Atlantic Canada customers.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
IDEAL EQUIP LTD competitors and assessment
Company assessmentBroad incumbents
- Canadian Tire: Canadian Tire is a national Canadian retailer of automotive parts, accessories, and trailer/towing equipment, competing with Ideal Equipment's trailer parts and accessories offering across the same Atlantic Canadian customer base.
- CubeSmart: CubeSmart operates a national self-storage portfolio in the U.S. and Canada, offering the climate-controlled and heated unit variants that Ideal Equipment also provides on a much smaller footprint.
- Public Storage: Public Storage is one of the largest self-storage operators in North America, representing the scaled competitive benchmark against Ideal Equipment's 28-unit storage business.
- AutoZone: AutoZone is a major automotive aftermarket parts retailer with extensive trailer and towing SKUs, representing the kind of scaled, well-inventoried competitor that pressures small independent trailer parts dealers.
- U-Haul: U-Haul operates self-storage, trailer rentals, and truck rentals across North America, directly overlapping with Ideal Equipment's trailer and storage lines at vastly greater scale and as part of a national network.
- NAPA Auto Parts: NAPA is a large North American distributor and retailer of automotive and trailer parts, providing broader inventory and competitive pricing pressure on small independent parts shops like Ideal Equipment.
Others
- Clean Energy Heating Systems: Clean Energy is the manufacturer whose furnace lineup Ideal Equipment distributes and services in Atlantic Canada; understanding Clean Energy's product roadmap is central to assessing Ideal Equipment's dealer economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
IDEAL EQUIP LTD social profiles
Digital presenceIDEAL EQUIP LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDEAL EQUIP LTD leadership team
Management profileNumber of profiles
IDEAL EQUIP LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDEAL EQUIP LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDEAL EQUIP LTD
What does IDEAL EQUIP LTD do?
IDEAL EQUIP LTD is a family-owned retail and service business operating from Fredericton, New Brunswick, that sells trailer parts and trailers (Darkhorse Cargo, Bri-Mar, BWise), services and stocks Clean Energy waste oil furnaces/boilers (CE-140 through CE-440) as the Atlantic Canada dealer, and rents 28 self-storage units (8x10 and 10x20 sizes) on a monthly basis. The company also provides MVI vehicle/trailer inspections, tire changeovers and balancing, and light mechanical work.
Is IDEAL EQUIP LTD a public or private company?
IDEAL EQUIP LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDEAL EQUIP LTD founded?
IDEAL EQUIP LTD was founded in -1. It employs 1 to 10 people.
Where is IDEAL EQUIP LTD based?
IDEAL EQUIP LTD is headquartered in Fredericton, Canada, in the North America region.
How does IDEAL EQUIP LTD make money?
Five revenue lines are on record. Self Storage Rental is the primary driver. The others are trailer Sales, trailer Parts Sales, vehicle/Trailer Service and waste Oil Furnace Sales and Service.
Who are IDEAL EQUIP LTD's main competitors?
Broad incumbents on record are Canadian Tire, CubeSmart, Public Storage, AutoZone, U-Haul and NAPA Auto Parts. Clean Energy Heating Systems is listed as an others.
Does IDEAL EQUIP LTD have an API?
No public API is recorded for IDEAL EQUIP LTD.
What industry is IDEAL EQUIP LTD in?
IDEAL EQUIP LTD's product category is Trailer and Waste Oil Furnace Retail Services. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 44133 and its SIC code is 5010.