IDEAR Co., Ltd.

What IDEAR Co., Ltd. does

IDEAR Co., Ltd. is a Tokyo-based, privately held creative agency founded in 2021 that targets teenagers aged 13-19 worldwide, positioning itself as a teen-led platform for cross-cultural creative collaboration across music, dance, video, and fashion. The company was founded by Gaito Amano at age 10 and operates with a lean team of six employees, supported by a three-person leadership group: Gaito Amano (Global CEO), Miharu Tamura (Creative Director), and Naoki Yamauchi (Director of Technology & Operation). Its mission is to connect young talents who are already active globally with those "yet to bloom," enabling them to co-create content and culture across languages, cultures, and borders.

The company's core product is ZERO FES, a next-generation entertainment festival whose inaugural edition was held on July 21, 2025, at ZERO SITE TAKANAWA GATEWAY in Tokyo. The event drew 500+ attendees and teen performers from 7+ countries, functioning simultaneously as a marketing vehicle, community-building mechanism, and primary commercial offering. Distribution runs through direct participation via the event platform (zerofes.idear.world), supported by an Instagram channel (@idear.world) and the corporate website (idear.ltd) as top-of-funnel awareness assets. Underlying technology and proprietary platform architecture are not publicly disclosed; the company maintains no public app store presence, no public API or SDK, and no disclosed AI/ML capabilities.

IDEAR's go-to-market motion is community-led and event-driven, with revenue modeled as professional services tied to event production, potentially supplemented by sponsorships, ticketing, and partnership income. Pricing is not publicly disclosed. The company reports registered capital of 35,100,155 JPY (~$230K USD), is privately funded with no disclosed institutional investors, and is incorporated in Japan at 2F, 5-48-7 Jingumae, Shibuya-ku, Tokyo. Banking is conducted through Mizuho Bank's Aoyama branch. At this stage, IDEAR's commercial surface area is narrow, centered on a single flagship event franchise serving a globally distributed but demographically narrow teen audience.

Name

IDEAR Co., Ltd.

Legal name

IDEAR Co., Ltd.

Website

https://idear.ltd

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

IDEAR Co., Ltd. is a Tokyo-based, teen-led global creative agency founded in 2021 that connects teenagers aged 13-19 worldwide through cross-cultural collaboration in music, dance, video, and fashion, anchored by its flagship ZERO FES entertainment festival.

Ownership category

akta.pro rank

Product category

Youth Entertainment Events

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Youth entertainment events
• Creative talent agency
• Teen community platform
• Global creative agency
• Entertainment festival production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event-based revenue: Revenue generated through organizing and hosting entertainment events such as ZERO FES. The company connects teen performers from around the world, suggesting potential revenue from event tickets, sponsorships, and partnerships associated with festivals.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

IDEAR Co., Ltd. operates as a teen-led global creative agency that connects and empowers teenagers worldwide to collaborate and co-create across languages, cultures, and borders through entertainment. Its core product is ZERO FES, a next-generation entertainment festival where top teen performers from around the globe converge across genres including music, dance, video, and fashion. The company organizes large-scale entertainment events and provides a platform for young talents aged 13-19 to showcase their work internationally.

Product overview

IDEAR Co., Ltd. operates as a teen-led global creative agency that connects and empowers teenagers worldwide to collaborate and co-create across languages, cultures, and borders. The company's primary product is ZERO FES, a next-gen entertainment festival showcasing top teen performers globally. The agency enables young talents to create content and culture through entertainment across music, dance, video, fashion, and other creative domains.

Differentiator

Problem solved

Functional benefit

Products and services

• ZERO FES A next-generation entertainment festival where top teen performers from around the globe converge across genres and borders, featuring music, dance, video, fashion, and more. Targeted at teenagers globally interested in entertainment, creativity, and cross-cultural collaboration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• AKQA: Digital creative agency that designs experiences, products, and campaigns at the intersection of brand and technology. Comparable to IDEAR as a creative agency building digital-first experiences for younger audiences.
• 72andSunny: Full-service creative agency with roots in youth and action sports culture. Comparable to IDEAR as a creative agency that fuses entertainment, culture, and brand work to engage younger, diverse audiences.
• Mother: Independent creative agency known for culturally resonant, community-driven work. Comparable to IDEAR as a creative agency that builds campaigns and experiences around niche, passionate communities rather than mass-market brand work.
• Droga5: Multi-award creative agency producing culturally driven campaigns and brand entertainment. Comparable to IDEAR as a creative agency that blends advertising, entertainment, and cultural relevance.
• Anomaly: Independent creative agency that produces campaigns, content, and product experiences for clients. Comparable to IDEAR as a creative agency that operates beyond traditional advertising into original content and engagements.

Broad incumbents

• Dentsu Inc. Japan's largest advertising and creative services group with global operations. Comparable to IDEAR as a Tokyo-based creative services provider operating in the same market, though dramatically larger and broader in scope.
• TBWA\Hakuhodo: Japan-based creative advertising joint venture between TBWA and Hakuhodo. Comparable to IDEAR as a Tokyo-based creative agency working with brands to deliver campaigns and cultural activations.
• Wieden+Kennedy: Independent creative agency known for culturally driven brand work. Comparable to IDEAR as a creative agency that builds cultural platform-style engagements for clients, though operating at a much larger scale.
• Hakuhodo: Major Japanese advertising agency known for creative campaigns and integrated marketing. Comparable to IDEAR as a Japanese creative agency working with brands and entertainment, though established and full-service.
• ADK (Asatsu-DK): Tokyo-based integrated advertising and content company. Comparable to IDEAR as a Japanese creative agency operating in advertising, content, and entertainment, though at a significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/idear.world
• LinkedInlinkedin.com/company/idear2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEAR Co., Ltd.