What Idea School | مدرسه ایده does

Idea School (مدرسه ایده) is a Tehran-based private educational and cultural institution founded in 1992 and officially registered as a multi-purpose cultural-art institute in 2008 under Iran's Ministry of Culture and Islamic Guidance. The institution operates five wholly-owned divisions — Idea Art School, Idea Business School, Idea Gallery, Idea Publication, and Idea Branding Agency — providing a vertically integrated creative education and professional services ecosystem under the direction of founder Arash SoltanAli. Over 17 years it has built a catalog of 120+ live online courses covering graphic design, UX/UI design, web design, motion graphics, animation, photography, digital marketing, branding, advertising, and business management, complemented by bundled educational packages and comprehensive certificate programs priced from 8M to 88M Toman (original) per course.

The business operates a dual go-to-market: a direct-to-consumer motion selling individual courses and comprehensive packages through its website (ideaschool.academy) with installment payment support via Snap Pay, and a B2B corporate training motion serving at least 18 named enterprise clients across Iranian banking (Bank Melli, Bank Sepah, Bank Parsian, Sina Bank), telecommunications (Irancell, Hamrah-e Avval, Fanap, Hamkav, Shatel), automotive (Iran Khodro, Saipa, Mammut, Modiran Khodro), pharmaceutical (Darou Pakhsh), oil/petrochemical (Iranol), retail (Shahrvand, Snapp), F&B (Pegah, Kalleh), and transportation (Iran Air). The platform is differentiated by live instructor-led online sessions (rather than pre-recorded content), enabling real-time Q&A and practical exercises.

The institution reports having trained over 50,000 students cumulatively, including hundreds of Persian-speaking learners across more than 10 international geographies (USA, Canada, Germany, Italy, Sweden, France, UK, China, Turkey, UAE, Kuwait). Revenue derives from one-time course tuition, bundled educational capsules, comprehensive certificate programs at 50% discounted bundle pricing, and customized corporate training engagements. The school holds e-Namad trust seal and Google Safe Browsing certifications, and issues Ministry of Culture-validated completion certificates. AI is taught as a curriculum subject rather than embedded as a core platform capability.

Name

Idea School | مدرسه ایده

Legal name

موسسه فرهنگی هنری ایده

Website

https://ideaschool.academy

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Idea School (مدرسه ایده) is a Tehran-based private educational institution offering 120+ live online courses in art, design, advertising, and business to individual learners and corporate clients across Iran and Persian-speaking diaspora markets, with cumulative training of 50,000+ students since 2008.

Ownership category

akta.pro rank

Product category

Professional Education and Training Services

NAICS

Fine Arts Schools (61161), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

akta.pro secondary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Professional design education
• Art and advertising training
• Corporate training services
• Online learning platform
• Creative skills development

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Tuition: One-time course registration fees for individual students enrolling in design, art, advertising, and business courses. Prices range from 8 million to 32 million Toman per course.
2. Educational Capsules (Training Packages): Bundled educational packages covering specific software or skill areas (Photoshop, Illustrator, Blender, SEO, WordPress, etc.) sold as comprehensive learning bundles at discounted package rates.
3. Corporate/Organizational Training: B2B training services provided to organizations across Iran's banking, telecom, automotive, pharmaceutical, insurance, and other industries. Includes customized professional development programs for managers and specialists.
4. Comprehensive Certificate Programs: Full comprehensive courses (UX/UI Design, Graphic Design, Web Design, Animation, Content Production) offered at discounted bundle prices with completion certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Idea School is an Iranian private educational institution that delivers professional training in art, design, advertising, and business through 120+ live online courses and in-person classes at its Tehran headquarters. The institution sells individual courses, comprehensive certificate programs, educational packages, and customized corporate training programs to both individual learners and enterprise clients across Iran and international Persian-speaking markets. Supporting divisions include Idea Gallery (art exhibitions), Idea Publication (publishing), and Idea Branding Agency (branding services).

Product overview

Idea School (مدرسه ایده) operates as a multi-component educational institution consisting of five divisions: Idea Art School, Idea Business/Advertising School (مدرسه کسب و کار), Idea Design School (دوره‌های دیزاین), Idea Online School (مدرسه آنلاین ایده), and Educational Packages (بسته‌های آموزشی). The institution offers over 120 live online courses and numerous recorded educational packages covering professional fields including graphic design, UX/UI design, web design, animation, digital marketing, branding, advertising, and AI content creation. The comprehensive courses provide complete training pathways, while the organizational courses serve corporate clients. Supporting divisions include Idea Gallery (art exhibitions), Idea Publication (publishing), and Idea Branding Agency (professional branding services). The online school serves over 50,000 students in Iran and hundreds of Persian-speaking students abroad.

Differentiator

Problem solved

Functional benefit

Products and services

• Idea Online School (مدرسه آنلاین ایده) Online learning platform providing access to over 120 live courses with instructors globally, featuring real-time interaction, practical exercises, and direct communication with teachers throughout the course duration. Serves individual learners and international Persian-speaking students.
• Organizational/Corporate Courses (دوره‌های سازمانی) Specialized B2B training programs for organizations covering sales, marketing, leadership, organizational behavior, and professional development skills for corporate clients across banking, telecom, automotive, pharmaceutical, insurance, retail, and other industries.
• Business School Courses (دوره‌های کسب و کار) Professional business education including negotiation, sales, marketing management, advertising, public relations, branding, and digital marketing courses for individuals and professionals.
• Design School Courses (دوره‌های دیزاین) Creative design education covering graphic design, UX/UI design, typography, infographic design, poster design, packaging design, motion graphics, and website design for individual learners and creative professionals.
• Software Courses (دوره‌های نرم افزاری) Software training programs for Adobe Creative Suite tools including Photoshop, Illustrator, InDesign, After Effects, Premiere, and Figma, as well as Blender and Anime Studio. Designed for individuals seeking professional software proficiency.
• Comprehensive Courses (دوره‌های جامع) Intensive comprehensive programs covering UX/UI Design, Graphic Design, Web Design, Animation & Motion Graphics, Content Production, and Printing Industry - offering complete training pathways with completion certificates in each discipline. Priced at 50% discounts from original prices.
• Educational Packages / Learning Capsules (بسته‌های آموزشی) Bundled learning packages providing recorded video lessons and project-based training from beginner to advanced levels, with supplementary online troubleshooting sessions. Topics include graphic design, Photoshop, Illustrator, InDesign, Figma, UX/UI, branding, AI content creation, and various creative tools. Sold at discounted package rates.
• Idea Gallery (گالری ایده) Art gallery for exhibiting works of professional artists, hosting exhibitions, artist talks, and cultural events to foster creativity and innovation in visual arts. Operates as a division of Idea Cultural and Art Institute.
• Idea Publication (انتشارات ایده) Publishing arm focused on disseminating ideas in specialized fields of culture, art, business management, communications, and advertising, supporting authors and researchers. Operates as a division of Idea Cultural and Art Institute.
• Idea Branding Agency (آژانس برندینگ ایده) Branding and communications agency with over two decades of experience providing strategic branding services, marketing communications, and campaign planning for organizations and companies. Operates as a division of Idea Cultural and Art Institute.

Quantifiable outcome

• Over 50,000 students trained in Iran and internationally
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Bauhaus University (دانشگاه باهاوس)minorStrategic or Co-development Partner · 27 April 2015Professor Markus Weisbeck from Bauhaus University visited Idea School for an exhibition of his works and subsequently delivered a speech at a Bauhaus University conference at the invitation and arrangement of Mr. Soltanali. This represents an academic and cultural exchange partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coursera: Global online learning platform partnering with universities and companies for courses, certificates, and specializations. Comparable in education delivery model and corporate training reach, though its catalog is broader.
• LinkedIn Learning: Subscription-based professional development platform owned by Microsoft, offering courses in design, business, marketing, and software tools. Comparable in B2B corporate training and professional development scope.

Emerging players

• School of Motion: Online training platform specializing in motion graphics, After Effects, and animation. Compares most directly with Idea School's Motion Graphics, After Effects, and 2D/3D animation courses.
• BrainStation: Global digital skills training provider offering courses in UX/UI design, web development, data, and digital marketing. Comparable in design/business curriculum and corporate training focus.
• Udemy: Global online course marketplace with extensive Persian-language catalog in design, marketing, and software. Comparable in self-paced course consumption pattern, though its model is marketplace rather than institution-curated.
• General Assembly: Global provider of design, data, and business bootcamps with both individual and corporate training. Comparable in UX/UI, graphic design, digital marketing curriculum and in B2B corporate training motion.
• Domestika: Global online creative education platform focused on design, illustration, animation, and craft. Comparable in product mix (creative design, software tools) and D2C online model, though it serves Spanish/English rather than Persian markets.
• Skillshare: Subscription-based online learning community with deep catalog in illustration, design, animation, and creative business. Comparable in creative-education focus and online-only delivery, though it competes indirectly as Iran is largely outside its market.

Direct peers

• Maktabkhoneh: Iranian e-learning platform providing video courses and test prep, with material overlap in digital marketing, design software, and business. Closely comparable in target audience, delivery model, and language.
• Faradars: Iranian online education platform offering video courses across IT, design, business, and creative software. Most direct Persian-language competitor to Idea School's online school with overlapping course catalog (Photoshop, web design, digital marketing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idea-school-%D9%85%D8%AF%D8%B1%D8%B3%D9%87-%D8%A7%DB%8C%D8%AF%D9%87

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea School | مدرسه ایده