IDENA PRODUCTION

What IDENA PRODUCTION does

IDENA is a France-based, employee-owned animal nutrition company founded in 1995 that develops botanical active ingredient formulations, premixes, and mineral feeds as natural alternatives to conventional additives for livestock producers. The group serves feed manufacturers, integrators, cooperatives, and mid-market livestock farmers across ruminants, pigs, poultry, multi-species applications, and a dedicated 14-product organic range, with a portfolio covering 130 mastered bioactives. Headcount stands at approximately 115 employees distributed mainly in France, with a 50% export ratio across roughly 60 countries.

Name

IDENA PRODUCTION

Legal name

IDENA S.A.S.U.

Website

https://idena.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

IDENA is a France-based, employee-owned animal nutrition company that develops botanical active-ingredient premixes, nutritional specialities, and proprietary software tools for feed manufacturers, integrators, cooperatives, and livestock farmers across ruminants, pigs, and poultry worldwide.

Ownership category

akta.pro rank

Product category

Animal Feed Additives

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Medicinal Chemicals & Botanical Products (2833), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Vitamin Premixes (AFADAGAA), Amino Acid Premixes & Concentrates (AFADAGAE), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF), Organic Acid & Acidifier Premixes (AFADAGAH), Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals) (HLAMAEAN)

Keywords

• Animal feed additives
• Botanical active ingredients
• Premix and mineral feeds
• Livestock nutritional specialties
• Animal feed formulation

Headquarters

HQ city

PONTCHATEAU

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Nutritional Specialties: Botanical active ingredients and feed additives for animal nutrition, including products for ruminants, pigs, poultry, and multi-species applications.
2. Premixes and Minerals: Cores, premixes and mineral feeds tailored to feed manufacturers, adapted to different types of production, physiological stages, and specific management contexts of each country.
3. Formulation Services: Expert formulation services including market monitoring, raw material monitoring, nutritional standards development, control plans, and technico-economic optimisation for feed manufacturers.
4. Zootechnical Consulting: Farm audits, technical advice, and decision-making tools for livestock farming optimization provided by nutritionists, technicians and veterinary surgeons.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

IDENA PRODUCTION manufactures botanical active ingredient-based nutritional specialties, premixes, and mineral feeds for ruminants, pigs, poultry, and multi-species applications, produced at its pharmaceutical-inspired plant in Pontchâteau. The company complements these products with formulation services, zootechnical advice, and decision-support software (ID Matrix, EVODIT, RUMINIX, VISIOGRAF), and serves feed manufacturers, integrators, cooperatives, and livestock farmers across roughly 60 countries.

Product overview

IDENA PRODUCTION is a service company specializing in animal nutrition with a portfolio of botanical active ingredient-based solutions for ruminants, pigs, and poultry. The product portfolio spans core nutritional specialities (VERTAN, VALKALOR, FORCIX PY, FOLICO F, VALI), multi-species offerings (IDAFIX, BUTINOV, LACTIGUARD), and a dedicated Organic (BIO) range with 14 approved products. IDENA PRODUCTION operates through its manufacturing plant using proprietary ECHV microemulsion technology and IAS safety processes, and provides decision-making software tools (ID Matrix, EVODIT, RUMINIX, VISIOGRAF) alongside premixes and minerals.

Differentiator

Problem solved

Functional benefit

Brands

• IDENA PRODUCTION: Manufacturing plant opened in 2001 in Pontchâteau, featuring innovative pharmaceutical-inspired safety processes for animal nutrition product manufacturing.
• SECOPALM
• IDENA Nutrición
• INDY FEED
• STI biotechnologie
• VERTAL
• IDENA România

Products and services

• VERTAN Patented combination of microencapsulated phytogenic ingredients for improved protein efficiency in ruminants, reducing nitrogen rejection and increasing milk production.
• VALKALOR Combination of bioactives for optimizing carbohydrate digestion in the rumen, reducing lactic acidosis risk and improving energy yield of rations for dairy and meat production.
• MAXIVAL Bioactive combination improving fiber digestibility by encouraging cellulolytic bacteria activity, increasing energy and protein yields and substituting non-protein nitrogen sources.
• VIANDI Growth developer for starch-rich fattening rations composed of plant extracts and essential oils, improving digestive comfort and preventing metabolic disorders.
• GASOLESS Product based on specific bioactives and seaweed formulated to lower enteric methane, improving feed efficiency and reducing CO2 equivalent emissions.
• FORCIX PROGRAM (FORCIX SA, FORCIX MILK, FORCIX FEED) Three-product nutritional program (FORCIX SA, FORCIX MILK, FORCIX FEED) with different galenic formulas accompanying young ruminants from birth, maintaining intestinal integrity and supporting immunity.
• AERORUM Combination of botanical extracts with expectorant properties for respiratory comfort in ruminants during high-risk periods like weaning and feed transitions.
• TRANSVITEL Combination of plant extracts with complementary and synergistic antioxidant properties for supporting ruminants during oxidative stress periods.
• WORMLESS Original combination of plant extracts and spices for digestive comfort during periods of grass parasitism risk in ruminants.
• FOLICO F Plant extracts and precursor nutrients for foetus and embryo growth during gestation, improving number of live births, litter weight uniformity, and piglet vigour.
• FORCIX SW Plant extracts and essential oils using ECHV technology for peri-farrowing comfort, improving piglet growth and reducing intestinal dysbiosis.
• FORCIX IRON Liquid iron solution for distribution in troughs compensating postnatal iron deficiency in piglets from day 3 after farrowing.
• LACTIGUARD HE Postbiotic derived from 2 strains of Lactobacillus working with essential oils and plant extracts to prevent dysbiosis risk and improve fattening performance.
• VALI MP Nutritional speciality providing specific precursors of muscle metabolism for reducing back fat and promoting better carcass yields in meat pigs from 60kg to slaughter.
• VALI PLUS Nutritional speciality based on cereal fermentation products and aromatic substances for reducing indigestible fractions and improving growth performances in piglets and meat pigs.
• DIGESTA PROGRAMME (DIGESTA CO, DIGESTA SEC) Two-powder product range (DIGESTA CO, DIGESTA SEC) with plant extracts, essential oils and postbiotics targeting digestive challenges during post-weaning and early fattening.
• STIMULAC Product improving feed digestibility for lactating sows, increasing milk production and quality (butyrate and protein content) for better litter growth and uniformity.
• FORCIX PY Blend of phytogenic ingredients showing activity on Eimeria for coccidial risk prevention, with up to 100% effectiveness on coccidia development.
• FORKEY LS Active ingredients validated against Histomonas meleagridis, coccidia and dysbiosis-causing bacteria for comprehensive enteritis prevention in turkeys, guinea fowl and game.
• EVOPERF Blend of active ingredients inhibiting Clostridae and Enterococcus development without negative effect on positive intestinal flora for digestive comfort and performance.
• ELOXIR Plant extract-based product improving antioxidant status in high metabolic activity poultry with anti-inflammatory properties and epithelial cell enhancement.
• PONTIPLUS Innovative solution with botanical active ingredients, active vitamin D3 form, and antioxidant plant extracts for improving egg-laying performance and eggshell quality.
• FORWORTH Combination of plant extracts targeting intestine and cecum for managing parasitic risk from helminths and reducing deworming treatments.
• EVOPTERE Botanical active ingredients blend selected for action on flies, incorporated directly into poultry feed for fly management on farms.
• IDAFIX Specific blend of organic and inorganic adsorbents combined with fungus and toxin neutralisers based on essential oils for broad-spectrum mycotoxin adsorption in feed.
• BUTINOV Sodium butyrate with mineral matrix for slow targeted release and specific essential oils blend for maintaining intestine integrity and promoting positive microflora growth.
• LACTIGUARD Combination of bacterial fermentation with yeast walls for improving microbiota balance and performance, boosting immunity and enhancing natural mucus production.
• PROMETHEE I.O.N Methionine substitute approved for organic farming, representing a benchmark product for IDENA in the organic range.
• Premix Concentrated premix composed of vitamins and trace elements with mineral or vegetable carrier, economical option with 0.2 to 0.5% maximum incorporation rate.
• Vitamin Mineral Supplement (VMS) Vitamin Mineral Supplement composed of vitamins, trace elements and macroelements with mineral or vegetable carrier for 1.5% to 2.5% incorporation rate.
• ID Matrix Software package for calculating matrices of agricultural raw materials using IDENA prediction equations to update matrices in real time based on changes in raw material qualities.
• EVODIT Online livestock farm analysis tool for production organisations with over 400 questions providing precise snapshot of equipment and practices, with biostatistical analysis capabilities.
• RUMINIX Rationing and production prediction software for ruminants incorporating latest developments in major international rationing systems including SYSTALI interactions, automatic integration of feed analyses, and various prediction models adapted to wide range of zootechnical contexts.
• VISIOGRAF Online software programme for evaluating forage analyses with automated procedure to calculate unanalysed nutrients and generate customisable reports.
• Formulation and Zootechnical Consulting Services Expert formulation services including market monitoring, raw material monitoring, nutritional standards development, control plans, and technico-economic optimisation for feed manufacturers, complemented by on-farm audits and decision-making tools for livestock farmers.

Quantifiable outcome

• +1.4 kg of milk per cow per day with VERTAN
• +11 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mycotoxins Observatory 2025-2026coreStrategic or Co-development Partner · 1 January 2025IDENA joined the Mycotoxins Observatory for 2025-2026 as part of its commitment to sustainable and safe animal production. The observatory focuses on monitoring and addressing mycotoxin risks in agricultural production.
• Korea UniversityminorStrategic or Co-development Partner · 1 January 2018Korea University Trial (Seoul, 2018) conducted trials on VALI products demonstrating improvements in carcass performance criteria and meat quality.
• INRAE (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)coreStrategic or Co-development PartnerPartnership with INRAE for validation of botanical active ingredients. Demonstrated activity of FORCIX PY on Eimeria (INRAE, 2019). Uses INRAE matrices for VERTAN worldwide.
• AgroParisTechminorStrategic or Co-development PartnerTrials conducted on suckling ewes at AgroParisTech showing improvement in colostrum quality and lamb growth with TRANSVITEL product.
• Various Experimental StationsminorStrategic or Co-development PartnerMore than 20 experimental stations have processed protocols for IDENA, providing neutral and objective proof of product effectiveness.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Phytobiotics Futterzusatzstoffe: Germany-based developer of phytogenic feed additives and active ingredients for livestock, with patented formulations and a global distribution network. Comparable to IDENA on botanical active ingredient focus, premix offerings, and multi-species coverage. Similar mid-sized, technically-led B2B sales model.
• Pancosma: Swiss-headquartered specialist in phytogenic (botanical) feed additives for livestock, with a portfolio of essential oils, plant extracts, and microencapsulated actives. Directly comparable to IDENA on customer base (feed manufacturers, integrators), species coverage (ruminants, swine, poultry), and technology differentiation (microencapsulation). Both serve as natural-alternative specialists to conventional additives.
• Alltech: US-headquartered global animal nutrition company with strong focus on natural, yeast-based, and botanical additives (e.g., Yea-Sacc, Bioplex, Sel-Plex). Overlaps with IDENA on species coverage, channel model (direct-to-feed-mill), and natural-additive positioning, though at significantly larger scale.
• Nor-Feed: French B2B specialist in plant-based feed additives (phytogenics, saponins, polyphenols, antioxidants) for animal nutrition. Same country-of-origin, comparable size profile, same customer base (feed manufacturers, premixers, livestock farmers), and same product positioning (natural alternatives to antibiotic growth promoters). Highly comparable on category and channel.
• Lallemand Animal Nutrition: Canadian/French-headquartered specialist in yeast, bacteria, and fermentation-based products for animal nutrition and well-being. Directly overlaps with IDENA's STI biotechnologie subsidiary (probiotics/postbiotics) and broader microbiota-focused products (LACTIGUARD, LACTIGUARD HE). Comparable B2B channel, comparable customer base, with broader global scale.

Broad incumbents

• DSM-Firmenich (Animal Nutrition): Global nutrition and health company with a major animal nutrition and health division focused on vitamins, premixes, enzymes, and performance additives (including methionine and methane-reduction solutions). Comparable to IDENA on premix offerings and methane-reduction positioning (e.g., Bovaer), but operates at the largest scale in the industry.
• Elanco Animal Health: Global animal health company offering nutritional and health products across species, including feed additives. Adjacent to IDENA's positioning but at substantially larger scale and broader portfolio (pharmaceuticals, vaccines, therapeutic diets). Competes for the same feed-manufacturer and integrator accounts.
• Kemin Industries: Global ingredient manufacturer with a substantial animal nutrition division (essential oils, organic acids, antioxidants, probiotics). Comparable to IDENA on botanical and specialty feed additive categories, but at much larger scale with broader geography and additional human food/pet food exposure.
• Cargill Animal Nutrition: One of the largest global animal nutrition companies, offering premixes, complete feed, and specialty additives. Both companies serve feed manufacturers and integrators, but Cargill operates at vastly larger scale, with broader species coverage and integrated supply chain.
• Phibro Animal Health: Global animal health and nutrition company with nutritional specialties and medicated feed additives. Overlaps with IDENA on ruminant/poultry/pig species coverage and premix-style specialty products, but operates at much larger scale with broader portfolio including vaccines and pharmaceuticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/ktWdqecsi0c
• LinkedInlinkedin.com/company/idena-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDENA PRODUCTION